{"id":8684,"date":"2017-08-21T07:07:50","date_gmt":"2017-08-21T10:07:50","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8684"},"modified":"2017-08-21T07:07:50","modified_gmt":"2017-08-21T10:07:50","slug":"how-to-make-use-of-old-articles-to-configure-the-site-for-search-engines","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-make-use-of-old-articles-to-configure-the-site-for-search-engines\/","title":{"rendered":"How to make use of old articles to optimize your website for search engines"},"content":{"rendered":"

\"Related<\/a><\/p>\n

 <\/p>\n

If you\u2019re a blogger or content publisher, you\u2019ll know exactly what I mean in today\u2019s article. You probably have a large library of content and articles you\u2019ve written over the years, especially if <\/span><\/p>\n

you\u2019re a longtime blogger. This raises the following question: Can I publish each article I write as a blogger only once? Isn\u2019t that unfair <\/span><\/p>\n

and unjust? Will republishing an article hurt my website\u2019s rankings? How can I give an old article a fresh look? In today\u2019s article, we\u2019ll try to answer these <\/span><\/p>\n

questions and discuss how you can make the most of articles you\u2019ve written in the past.<\/span><\/p>\n

.<\/p>\n

Why would I publish old content?<\/span><\/h2>\n

The first question you\u2019ll ask is why you would publish old content. You should know that content comes in different types. Some articles remain relevant for a specific period of time <\/span><\/p>\n

and republishing them after that period is a bad idea. What your article discusses has become outdated and has undergone many updates, which <\/span><\/p>\n

This means the article receives no interest once its period of relevance has passed. Let\u2019s move on to another type of article: the second type is the article that\u2019s ahead of its time. It\u2019s the kind of article <\/span><\/p>\n

you publish that doesn\u2019t get enough attention\u2014not because the content is poor, but because it was published at the wrong time. Imagine you own an ice cream company and write an article about <\/span><\/p>\n

new, tempting flavors, then publish it in winter. The article may be excellent, and the photos may make readers\u2019 mouths water, but the timing is wrong. <\/span><\/p>\n

This kind of content deserves a second chance. There are many cases where you may feel an article deserves another chance\u2014but how <\/span><\/p>\n

do you publish it again? Keep reading to learn how to republish an old article without affecting your site\u2019s search rankings.<\/span><\/p>\n

.<\/p>\n

Make sure what you publish is up to date<\/span><\/h2>\n

The first and most important tip for republishing old content is to make sure it\u2019s up to date. Check that your articles have been revised to reflect changes that have occurred since <\/span><\/p>\n

Since the article was first published, things may have changed. I don\u2019t recommend republishing an article just because it\u2019s important unless you update it to reflect the latest developments in <\/span><\/p>\n

the field or topic it covers. No one wants to read information that\u2019s been left to gather dust, even if it\u2019s important. Find a balance between what\u2019s current and what matters. <\/span><\/p>\n

Find a balance between what\u2019s current and what matters.<\/span><\/p>\n

.<\/p>\n

Make minor edits to the article<\/span><\/h2>\n

Let\u2019s say you want to republish an old article. To meet the \u201ccurrent\u201d criterion mentioned in the previous paragraph, you make a few minor edits <\/span><\/p>\n

to the article and republish it. First, you should indicate when the article was updated. To do this, change the article\u2019s update date in the control panel <\/span><\/p>\n

for the blogging platform you use. Change the update date, not the original publication date. Next, review the comments\u2014look over the comments that <\/span><\/p>\n

The original article is done. I recommend hiding old comments, since users probably won\u2019t want to read a comment that\u2019s, for example, a full year old. In any case, <\/span><\/p>\n

review the comments and decide which ones are worth keeping or hiding. The final step is to promote the article by sharing it on social media <\/span><\/p>\n

and through your mailing list. You have two options here: either mention that you wrote the article some time ago but that it\u2019s still very important and you\u2019ve updated its content, or treat it <\/span><\/p>\n

like a new article. Both options are good, so choose whichever works best for you.<\/span><\/p>\n

.<\/p>\n

Make major edits to the article<\/span><\/h2>\n

If you\u2019re making substantial changes to an old article, I recommend writing a new one rather than editing and republishing the old article,<\/span><\/p>\n

especially when the information in the old article is no longer useful and republishing it would waste the reader\u2019s time. So leave the article <\/span><\/p>\n

Start a new article and cite the old one as a reference. The changes here are substantial, so a new article is the best solution.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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