{"id":8610,"date":"2017-08-16T09:09:50","date_gmt":"2017-08-16T12:09:50","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8610"},"modified":"2017-08-16T09:09:50","modified_gmt":"2017-08-16T12:09:50","slug":"the-most-common-seo-errors-you-should-avoid","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-most-common-seo-errors-you-should-avoid\/","title":{"rendered":"The Most Common SEO Mistakes You Should Avoid"},"content":{"rendered":"

\"ibtdi.com\"<\/a><\/p>\n

 <\/p>\n

\u064a\u0639\u062a\u0628\u0631 SEO<\/a> the only way to get your content discovered, and understanding its core principles is essential for content marketers. However, some <\/span><\/p>\n

suggestions for improving your website\u2019s SEO performance aren\u2019t effective<\/a>.<\/span><\/p>\n

.<\/p>\n

1- You\u2019re looking for likes, not links:<\/span><\/h2>\n

High levels of engagement on Social media<\/a> are important for your content because they help it reach a large audience, enabling Google to <\/span><\/p>\n

track it. But make sure to include at least one link in your article so readers can follow it after reading your content.<\/span><\/p>\n

.<\/p>\n

2- There is no source for the content:<\/span><\/h2>\n

\u0644\u0627 \u062a\u0639\u062a\u0642\u062f \u0623\u0646 Social media<\/a>\u00a0\u0647\u064a \u0645\u0643\u0627\u0646 \u0645\u0644\u0627\u0626\u0645 \u0644\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0628\u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646\u0647\u0627 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0643\u0627\u0646\u064b\u0627 \u0645\u0644\u0627\u0626\u0645\u064b\u0623 \u0644\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c \u0644\u0643\u0646\u0647 \u0644\u0646 \u064a\u0638\u0647\u0631 <\/span><\/p>\n

in the page\u2019s HTML source code, which search engines use. So make sure you provide Blog<\/a> for your company, where you can include <\/span><\/p>\n

content headings in the source code, thereby boosting SEO.<\/span><\/p>\n

.<\/p>\n

3- You\u2019re targeting the wrong audience:<\/span><\/h2>\n

You may write content that satisfies your customers but doesn\u2019t rank highly in search results. To improve your SEO rankings, you need to create content that attracts<\/span><\/p>\n

active Google users, such as bloggers and website owners, researchers, journalists, and active social media users.<\/span><\/p>\n

.<\/p>\n

4- You\u2019re not asking someone influential in SEO for help:<\/span><\/h2>\n

These people can plant the seeds on social media, helping spread their content to their channel subscribers.<\/span><\/p>\n

and their followers, so content marketers are advised to build relationships with these influential users to\u062a\u062d\u0641\u064a\u0632 \u0627\u0644\u0633\u064a\u0648<\/a> and achieve the defined goals.<\/span><\/p>\n

.<\/p>\n

5- You\u2019re using keywords incorrectly:\u00a0<\/span><\/h2>\n

Find the words your target audience uses when searching with tools such as Google Trends, or start typing words into Google\u2019s search box<\/span><\/p>\n

and notice the suggestions that appear below. These suggestions are the most popular searches.<\/span><\/p>\n

.<\/p>\n

6- You\u2019re damaging your website:<\/span><\/h2>\n

When you create a new website or redesign your site, don\u2019t discard its old pages. Doing so can cost you the ranking your site has earned. <\/span><\/p>\n

You should also keep older pages that boost SEO and actively look for opportunities to republish them.<\/span><\/p>\n

.<\/p>\n

7- You don\u2019t have a plan for regular communication:<\/span><\/h2>\n

Set a clear, practical plan for measuring your reach among influencers. To make this process easier, create programs to find them, strengthen the relationship <\/span><\/p>\n

between the company and the customer, publish templates tailored to a specific audience, customize and follow up, and choose the right tool for submitting suggestions.<\/span><\/p>\n

.<\/p>\n

8- You\u2019re not collecting data:<\/span><\/h2>\n

\u0627\u0639\u0631\u0641 Keywords <\/a>that perform well on your site and your competitors\u2019 sites. Establish a framework for this and track the performance of the keywords you use. Here are some<\/span><\/p>\n

analytics tools that can help you do this:<\/span><\/p>\n

-Authority Labs:\u00a0<\/strong>Provides a daily report on rankings Search engines<\/a>.<\/span><\/p>\n

-Voot:<\/strong>\u00a0\u062a\u062a\u0627\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0645\u0642\u0627\u0637\u0639 \u0627\u0644\u0641\u064a\u062f\u064a\u0648 \u0639\u0644\u0649 \u064a\u0648\u062a\u064a\u0648\u0628\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0648\u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a\u060c \u0648\u062d\u062a\u0649 \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n

-Google Webmaster\/ Ahrefs\/ Majestic SEO\/ Open Site Explorer:<\/strong>\u00a0\u062a\u0648\u0641\u0631 \u0623\u062f\u0648\u0627\u062a \u0644\u0642\u064a\u0627\u0633 \u0643\u0645 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0631\u0648\u0627\u0628\u0637\u060c<\/span><\/p>\n

and some show you how your link stats compare with other links.<\/span><\/p>\n

.<\/p>\n

9- You believe SEO myths:<\/span><\/h2>\n

If you think a meta description will improve your site\u2019s SEO, think again\u2014this is a common myth. SEO is an empirical discipline that requires you to learn it <\/span><\/p>\n

and understand it instead of following the rumors surrounding it.<\/span><\/p>\n

\u062a\u0630\u0643\u0631: \u0639\u0644\u0645\u0643 \u0628\u0627\u0644\u0634\u064a\u0621 \u0648\u062a\u0639\u0644\u0645 \u0623\u062f\u0648\u0627\u062a\u0647 \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0625\u062a\u0642\u0627\u0646\u0647\u060c \u0648\u062a\u0648\u0638\u064a\u0641\u0647 \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0623\u0647\u062f\u0627\u0641\u0643.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u064a\u0639\u062a\u0628\u0631 \u0627\u0644\u0633\u064a\u0648 (SEO) \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u0636\u0631\u0648\u0631\u064a \u0644\u0645\u0633\u0648\u0642\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0646 \u0623\u062c\u0644 \u0641\u0647\u0645 \u0627\u0644\u0623\u0633\u0633 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u0644\u0643\u0646 \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0644\u0645\u0633\u0627\u0639\u062f\u062a\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8611,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[13280,13281,268,13282,13283,274,775,2,777,778,779,780,2185,9311,13284,13285,784,5272,287,785,113,13286,13287,293,10,341,373,21,374,226,42,240,411,415,790,1034,13288,146,793,24,48,18,797,798,7883,13289,1413,54,800,803,13290],"class_list":["post-8610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-ahrefs","tag-google-webmaster","tag-html","tag-majestic-seo","tag-open-site-explorer","tag-seo","tag-775","tag-2","tag-777","tag-778","tag-779","tag-780","tag-2185","tag-9311","tag--seo","tag-13285","tag-784","tag-5272","tag-287","tag-785","tag-113","tag-13286","tag-13287","tag-293","tag-10","tag-341","tag-373","tag-21","tag-374","tag-226","tag-42","tag-240","tag-411","tag-415","tag-790","tag-1034","tag-13288","tag-146","tag-793","tag-24","tag-48","tag-18","tag-797","tag-798","tag-7883","tag-13289","tag-1413","tag-54","tag-800","tag-803","tag-13290"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=8610"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8610\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/8611"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=8610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=8610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=8610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}