{"id":8506,"date":"2017-08-13T04:04:14","date_gmt":"2017-08-13T07:04:14","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8506"},"modified":"2017-08-13T04:04:14","modified_gmt":"2017-08-13T07:04:14","slug":"%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%aa%d9%82%d8%b3%d9%8a%d9%85-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a7%d8%aa-%d8%aa%d9%82%d8%b3%d9%8a%d9%85-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%ad%d9%85%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a\/","title":{"rendered":"How to Segment Customers in Email Marketing Campaigns"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

I\u2019m sure you know that Email Marketing<\/a> is important for increasing sales by building relationships with your customers.<\/span><\/p>\n

But if you\u2019re still sending the same newsletter to everyone on your mailing list, you\u2019re missing a great opportunity to improve the performance of your advertising campaigns<\/a>. \u064a\u0645\u0643\u0646\u0643 <\/span><\/p>\n

You can significantly increase sales by investing some time in customer segmentation. This type of segmentation means dividing customers into several groups to send newsletters <\/span><\/p>\n

Different for them. Some companies have managed to dramatically increase their sales using this method. But How to Segment Customers<\/a>\u061f <\/span><\/p>\n

In this article, I\u2019ll share some of the most common ways to do this.<\/span><\/p>\n

.<\/p>\n

Location-Based Targeting<\/span><\/h2>\n

If you run both a brick-and-mortar store and an online store, you should create a separate list for local customers to send \u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629<\/a>. This helps you avoid sending news<\/span><\/p>\n

about your physical store to customers who buy your products and services online and live thousands of miles away.<\/span><\/p>\n

Advanced email marketing platforms record the IP address for every subscription toMailing list<\/a>. This lets you identify the location of all your subscribers <\/span><\/p>\n

and segment them by geographic location.<\/span><\/p>\n

.<\/p>\n

Interest-Based Targeting<\/span><\/h2>\n

A few weeks ago, I received an email from Amazon telling me they had received new books by some of my favorite authors. It was exciting <\/span><\/p>\n

to open my inbox and see this message addressed to me, telling me about books I had been waiting for a long time. Amazon analyzes customer behavior on its website <\/span><\/p>\n

and sends \u0646\u0634\u0631\u0627\u062a \u0628\u0631\u064a\u062f\u064a\u0629<\/a> messages tailored to them. I\u2019m a fan of Amazon\u2019s email newsletters because they\u2019re always relevant to my interests.<\/span><\/p>\n

You can do the same for your customers to build stronger relationships with them. To help you get started, we\u2019ve put together these tips.<\/span><\/p>\n

\u2022 Add checkboxes to your newsletter signup forms to learn about subscribers\u2019 interests.<\/span><\/p>\n

\u2022 Track the products and services each segment of your audience is interested in, as well as the links they click in your email newsletters.<\/span><\/p>\n

\u2022 Send surveys through your email newsletters to learn about subscribers\u2019 interests. Then, you can segment them based on those interests.<\/span><\/p>\n

.<\/p>\n

Targeting Inactive Customers<\/span><\/h2>\n

Sometimes, subscribers stop engaging with your email newsletters because they\u2019re busy or aren\u2019t interested in the topics of your campaigns. You can target <\/span><\/p>\n

this customer segment with discounts or exclusive information to encourage them to visit your website or blog again. For example, <\/span><\/p>\n

Indiapolis Symphony, a company specializing in classical music performances, targeted this customer segment after noticing a decline in <\/span><\/p>\n

ticket sales. It sent this group a targeted offer of free tickets in exchange for subscribing to a new and improved newsletter. Then, it removed <\/span><\/p>\n

All subscribers who did not opt in to the new newsletter.<\/span><\/p>\n

As a result, the company removed about 95 percent of its subscribers, but doubled sales by using a newsletter targeted at a<\/span><\/p>\n

specific audience segment.<\/span><\/p>\n

.
\n If you notice that your sales aren\u2019t meeting your targets, consider using a similar tactic to update your subscriber list.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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