{"id":8474,"date":"2017-08-12T16:02:06","date_gmt":"2017-08-12T19:02:06","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8474"},"modified":"2017-08-12T16:02:06","modified_gmt":"2017-08-12T19:02:06","slug":"beware-buy-e-mail-lists-for-these-reasons","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/beware-buy-e-mail-lists-for-these-reasons\/","title":{"rendered":"Why You Should Avoid Buying Email Lists"},"content":{"rendered":"

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\u0645\u0639\u0638\u0645 \u062e\u0628\u0631\u0627\u0621 Digital marketing<\/a> They tell you that the money is in the email list. And most sellers email lists<\/a> promise you\u2019ll quickly recoup your investment <\/span><\/p>\n

in their lists. But these promises can lead you into trouble. This article gives you four reasons to avoid buying email addresses <\/span><\/p>\n

Email subscribers and collect their addresses ethically.<\/span><\/p>\n

.<\/p>\n

These people don\u2019t know you.<\/span><\/h2>\n

When you buy an email list from a seller, make sure the people you\u2019ll be contacting don\u2019t know you or anything about your company. Think about the time<\/span><\/p>\n

...that you invested in building your email list by attracting visitors to the professionally designed landing pages you created. They know you because they signed up for<\/span><\/p>\n

your newsletter after they\u2019ve seen activities that caught their interest. Now, if you purchase Mailing list<\/a> you\u2019ll be adding them to a list that contains <\/span><\/p>\n

email addresses of people who know you. Therefore, you can\u2019t reach two different groups of people with the same newsletter.<\/span><\/p>\n

.<\/p>\n

You haven\u2019t tested the list\u2019s conversion rate.<\/span><\/h2>\n

Why does your ethically built mailing list achieve higher conversion rates than purchased lists? Because you already know how to improve the effectiveness of<\/span><\/p>\n

your list. You\u2019ve personally tested its conversion rate because your experience has taught you how to communicate with your audience and which messages capture <\/span><\/p>\n

their interest. If you buy a list, you won\u2019t know which topics subscribers prefer. As a result, you risk wasting money on a list containing <\/span><\/p>\n

Addresses of people who aren\u2019t interested in your company\u2019s field.<\/span><\/p>\n

.<\/p>\n

You\u2019ll be sending unsolicited emails.<\/span><\/h2>\n

Since the list you purchased contains addresses of people who didn\u2019t give you permission to send them newsletters, you\u2019re on the verge of falling into the trap of <\/span><\/p>\n

sending spam. Remember that people generally hate unsolicited emails and won\u2019t hesitate to report them. In addition, when<\/span><\/p>\n

\u062a\u0642\u0648\u0645 \u0628\u0625\u0631\u0633\u0627\u0644 \u0646\u0634\u0631\u0629 \u0628\u0631\u064a\u062f\u064a\u0629 \u0625\u0644\u0649 \u0634\u062e\u0635 \u0644\u0627 \u064a\u0639\u0631\u0641\u0643 \u0641\u0623\u0646\u062a \u062a\u0639\u0631\u0636 \u0633\u0645\u0639\u0629 \u0634\u0631\u0643\u062a\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0644\u062e\u0637\u0631.\u00a0<\/span><\/p>\n

.<\/p>\n

You don\u2019t know how the email addresses were collected.<\/span><\/h2>\n

Another thing to remember is that you don\u2019t know how the seller collected the email addresses. Did they build the list ethically, or did they collect <\/span><\/p>\n

the email addresses illegally, such as by using bots to browse the internet? The truth is, you can\u2019t know for sure whether the list is safe for <\/span><\/p>\n

Whether you have one or not. So, under these circumstances, don\u2019t risk your company\u2019s reputation by buying a list of unknown origin.<\/span><\/p>\n

.<\/p>\n

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  \u0645\u0639\u0638\u0645 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0642\u0648\u0644\u0648\u0646 \u0644\u0643 \u0623\u0646 \u0627\u0644\u0645\u0627\u0644 \u0641\u064a \u0642\u0627\u0626\u0645\u0629 \u0639\u0646\u0627\u0648\u064a\u0646 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a. \u0648\u0645\u0639\u0638\u0645 \u0628\u0627\u0626\u0639\u064a \u0642\u0648\u0627\u0626\u0645 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u0639\u062f\u0648\u0646\u0643 \u0628\u0627\u0633\u062a\u0631\u062f\u0627\u062f \u0623\u0645\u0648\u0627\u0644\u0643 \u0627\u0644\u0645\u0633\u062a\u062b\u0645\u0631\u0629 \u0641\u064a \u0642\u0648\u0627\u0645\u0647\u0645 \u0628\u0633\u0631\u0639\u0629. [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[775,2,777,778,779,780,13087,781,4147,2031,2185,782,1083,1676,113,10,341,373,21,374,226,42,411,415,790,8438,2612,793,13147,24,48,3777,1103,13148,13149,800,13150,803],"class_list":["post-8474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-775","tag-2","tag-777","tag-778","tag-779","tag-780","tag-13087","tag-781","tag-4147","tag-2031","tag-2185","tag-782","tag-1083","tag-1676","tag-113","tag-10","tag-341","tag-373","tag-21","tag-374","tag-226","tag-42","tag-411","tag-415","tag-790","tag-8438","tag-2612","tag-793","tag-13147","tag-24","tag-48","tag-3777","tag-1103","tag-13148","tag-13149","tag-800","tag-13150","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=8474"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/8502"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=8474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=8474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=8474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}