{"id":8363,"date":"2017-08-07T11:37:10","date_gmt":"2017-08-07T14:37:10","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=8363"},"modified":"2017-08-07T11:37:10","modified_gmt":"2017-08-07T14:37:10","slug":"17-term-every-online-marketer-must-know","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/","title":{"rendered":"17 \u0645\u0635\u0637\u0644\u062d \u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0633\u0648\u0642 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0639\u0631\u0641\u062a\u0647"},"content":{"rendered":"<p><a href=\"https:\/\/wp.me\/p6Laog-2aT\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"https:\/\/wp.me\/p6Laog-2aT\" src=\"https:\/\/cdn.lynda.com\/courses\/101957-636269209861841294_270x480_thumb.jpg\" alt=\"\" width=\"480\" height=\"270\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0623\u064a \u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u062a\u0648\u062c\u062f \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0628\u062f \u0644\u0644\u0645\u062a\u0639\u0644\u0645 \u0645\u0646 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0643\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0645\u0647\u064a\u062f \u0623\u0648 \u0627\u0644\u0645\u062f\u062e\u0644 \u0644\u0630\u0644\u0643 \u0627\u0644\u0639\u0644\u0645\u060c \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0639\u0644\u0645\u00a0<a href=\"https:\/\/wp.me\/p6Laog-2aT\" target=\"_blank\" rel=\"noopener\">Digital marketing<\/a>\u00a0\u0641\u0647\u0646\u0627\u0643 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0633\u0646\u0642\u0648\u0645 \u0628\u0630\u0643\u0631\u0647\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u0648\u0647\u064a \u0627\u0644\u062a\u064a \u0633\u064a\u0628\u0646\u064a \u0639\u0644\u064a\u0647\u0627 \u0643\u0644 \u0645\u0627\u064a\u062a\u0639\u0644\u0642 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a\u0645\u0627 \u0628\u0639\u062f \u0641\u0625\u0644\u064a\u0643<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u0644\u0643 \u0627\u0644\u0645\u0635\u0637\u0644\u062d\u0627\u062a:<\/span><\/p>\n<p>.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#1-_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%A7%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A_e-marketing\" >1- \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a ( e-marketing )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#2-_Search_Engine_Marketing_SEM\" >2- Search Engine Marketing ) SEM )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#3-_Search_Engine_Optimization_SEO\" >3- Search Engine Optimization ) SEO )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#4-_Social_Media_Marketing_SMM\" >4- Social Media Marketing ) SMM )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#5-_Search_Engine_Results_Page_SERP\" >5- Search Engine Results Page ) SERP )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#6-_Cost_Per_Click_CPC\" >6- Cost Per Click ) CPC )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#7-_Click_Through_Rate_CTR\" >7- Click Through Rate ) CTR )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#8-_Cost_Per_Impression_CPI\" >8- Cost Per Impression ) CPI )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#9-_Conversion_Rate_CR\" >9- Conversion Rate ) CR )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#10-_Landing_Page\" >10- Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#11-_Keyword\" >11- Keyword<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#12-_Meta_Tags\" >12- Meta Tags<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#13-_Back_Link\" >13- Back Link<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#14-_Authority\" >14- Authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#15-_Bounce_Rate\" >15- Bounce Rate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#16-_Pagerank_PR\" >16- Pagerank ) PR )<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.ibtdi.com\/en\/17-term-every-online-marketer-must-know\/#17-_Return_On_Investment_ROI\" >17- Return On Investment ) ROI )<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"1-_%D8%A7%D9%84%D8%AA%D8%B3%D9%88%D9%8A%D9%82_%D8%A7%D9%84%D8%A7%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A_e-marketing\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>1- \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a ( e-marketing )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0628\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0643\u0645\u0628\u064a\u0648\u062a\u0631 \u0648\u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 \u0645\u0646\u0647\u0627 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0645\u0648\u0628\u0627\u064a\u0644 ( SMS )\u00a0\u0648\u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u00a0( SEM )\u00a0\u0648\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u00a0( SMM )\u00a0\u0648\u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0( Email Marketing ).<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"2-_Search_Engine_Marketing_SEM\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>2- Search Engine Marketing ) SEM )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b ( Google ) \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 \u0639\u0644\u0649 \u0633\u0628\u064a\u0644 \u0627\u0644\u0645\u062b\u0627\u0644 \u0625\u0639\u0644\u0627\u0646\u0627\u062a\u00a0\u062c\u0648\u062c\u0644 \u0627\u062f\u0648\u0631\u062f\u00a0\u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"3-_Search_Engine_Optimization_SEO\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>3- Search Engine Optimization ) SEO )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0633\u064a\u0648\u00a0\u0648\u0647\u0648 \u062a\u0647\u064a\u0626\u0629 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u062f\u0627\u062e\u0644\u064a\u0627\u064b ( On Page SEO ) \u0648\u062e\u0627\u0631\u062c\u064a\u0627\u064b ( Off Page SEO ) \u0644\u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627 \u0648\u0638\u0647\u0648\u0631\u0647\u0627 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0627\u062a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"4-_Social_Media_Marketing_SMM\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>4- Social Media Marketing ) SMM )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648 \u0647\u0648 \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0628\u0631 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0627\u0644\u062a\u064a \u062a\u0639\u0631\u0641 \u0628\u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627. ( social media ) \u0645\u062b\u0644 Facebook \u2013 twitter \u2013 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">google plus \u2013 Linkedin.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5-_Search_Engine_Results_Page_SERP\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>5- Search Engine Results Page ) SERP )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0623\u0648\u0644\u0649 \u0641\u064a \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u062c\u0648\u062c\u0644 ( Google ).<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"6-_Cost_Per_Click_CPC\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>6- Cost Per Click ) CPC )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0627\u0644\u0646\u0642\u0631\u0629 \u0623\u0648 \u0627\u0644\u0643\u0644\u064a\u0643 \u0623\u0648 \u0627\u0644\u0636\u063a\u0637\u0629 \u0639\u0644\u0649 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u062c\u0648\u062c\u0644 \u0622\u062f\u0648\u0631\u062f\u0632 ( Google Adwords ) \u0623\u0648 \u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0641\u064a\u0633\u0628\u0648\u0643\u00a0( Facebook ads ).<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"7-_Click_Through_Rate_CTR\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>7- Click Through Rate ) CTR )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0639\u062f\u062f \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0623\u0648 \u0627\u0644\u0636\u063a\u0637 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0628\u064a\u0646 \u0639\u062f\u062f \u0645\u0631\u0627\u062a \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"8-_Cost_Per_Impression_CPI\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>8- Cost Per Impression ) CPI )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644 \u0638\u0647\u0648\u0631 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u062a\u0643\u0648\u0646 \u0627\u0644\u062a\u0643\u0644\u0641\u0629 \u0645\u0642\u0627\u0628\u0644 \u0643\u0644 1000 \u0638\u0647\u0648\u0631.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"9-_Conversion_Rate_CR\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>9- Conversion Rate ) CR )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0647\u0648 \u0639\u062f\u062f \u0627\u0644\u0630\u064a\u0646 \u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646 \u0648\u0642\u0627\u0645\u0648\u0627 \u0628\u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0627\u0644\u0641\u0639\u0644 \u0623\u064a \u062a\u062d\u0648\u0644\u0648\u0627 \u0645\u0646 \u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"10-_Landing_Page\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>10- Landing Page<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 \u0648\u0647\u064a \u0635\u0641\u062d\u0629 \u0645\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u062a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0646\u0635\u0648\u0635 \u0648 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0648\u0635\u0648\u0631 \u0648\u0647\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u064a \u062a\u0638\u0647\u0631 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"11-_Keyword\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>11- Keyword<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u0628\u062d\u062b\u064a\u0629 \u0623\u0648 \u0627\u0644\u062f\u0644\u0627\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0648\u062a\u0639\u062a\u0628\u0631 \u0623\u062d\u062f \u0623\u0647\u0645 \u0645\u062d\u0627\u0648\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062d\u064a\u062b \u0623\u0646\u0647\u0627 \u0647\u064a \u0627\u0644\u0643\u0644\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u0633\u062a\u062e\u062f\u0645\u0647\u0627 \u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0644\u0628\u062d\u062b <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0646 \u0623\u064a \u0645\u0639\u0644\u0648\u0645\u0629 \u0623\u0648 \u062e\u062f\u0645\u0629 \u0623\u0648 \u0645\u0646\u062a\u062c \u0648\u062a\u062a\u0643\u0648\u0646 \u0645\u0646 \u0643\u0644\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0648 \u0625\u062b\u0646\u062a\u064a\u0646 \u0623\u0648 \u062b\u0644\u0627\u062b\u0629.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"12-_Meta_Tags\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>12- Meta Tags<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0623\u0643\u0648\u0627\u062f \u064a\u062a\u0645 \u0625\u0636\u0627\u0641\u062a\u0647\u0627 \u0641\u064a HTML \u0641\u064a \u062c\u0632\u0621 HEAD \u0648\u064a\u062a\u0645 \u0625\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0648\u0627\u0644\u0648\u0635\u0641 \u0627\u0644\u062e\u0627\u0635 \u0628\u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"13-_Back_Link\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>13- Back Link<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0648\u062a\u0639\u0646\u064a \u0648\u062c\u0648\u062f \u0631\u0648\u0627\u0628\u0637 \u0644\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u062a\u064a \u064a\u062a\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0647\u0627 \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u062e\u0627\u0631\u062c\u064a\u0629 \u0623\u0648 \u062f\u0627\u062e\u0644\u064a\u0629\u060c \u062e\u0627\u0631\u062c\u064a\u0629 \u0643\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0623\u0648 \u0627\u0644\u0645\u062f\u0648\u0646\u0627\u062a \u0623\u0648 \u0627\u0644\u0645\u0646\u062a\u062f\u064a\u0627\u062a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u060c \u0648\u062f\u0627\u062e\u0644\u064a\u0629 \u062a\u062a\u0645\u062b\u0644 \u0641\u064a \u0631\u0648\u0627\u0628\u0637 \u062f\u0627\u062e\u0644 \u0635\u0641\u062d\u0627\u062a \u0623\u0648 \u0645\u0642\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639 \u0630\u0627\u062a\u0647.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"14-_Authority\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>14- Authority<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648 \u0647\u064a \u062f\u0631\u062c\u0629 \u064a\u062a\u0645 \u0625\u0639\u0637\u0627\u0626\u0647\u0627 \u0644\u0644\u0635\u0641\u062d\u0629 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0639\u062f\u062f \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u0645\u0624\u062f\u064a\u0629 \u0625\u0644\u064a\u0647\u0627 \u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0645\u0648\u062b\u0648\u0642 \u0628\u0647\u0627.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"15-_Bounce_Rate\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>15- Bounce Rate<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0625\u0631\u062a\u062f\u0627\u062f \u0648\u0647\u064a \u0627\u0644\u0646\u0633\u0628\u0629 \u0627\u0644\u0645\u0626\u0648\u064a\u0629 \u0628\u064a\u0646 \u0639\u062f\u062f \u0632\u0648\u0627\u0631 \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u0628\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u064a\u062e\u0631\u062c\u0648\u0646 \u0628\u062f\u0648\u0646 \u0632\u064a\u0627\u0631\u0629 \u0644\u0644\u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0622\u062e\u0631\u0649 \u0644\u0644\u0645\u0648\u0642\u0639.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"16-_Pagerank_PR\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>16- Pagerank ) PR )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0631\u062a\u0628\u0629 \u0627\u0644\u0635\u0641\u062d\u0629 \u0648\u064a\u062a\u0645 \u062a\u062d\u062f\u064a\u062f\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u062c\u0648\u062c\u0644 \u0639\u0644\u0649 \u062d\u0633\u0628 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0645 \u0644\u0644\u0645\u0648\u0642\u0639 \u0623\u0648 \u0644\u0644\u0635\u0641\u062d\u0629 \u0648\u0647\u064a \u062f\u0631\u062c\u0627\u062a \u062a\u062a\u0631\u0627\u0648\u062d \u0645\u0627\u0628\u064a\u0646 \u0635\u0641\u0631 \u0625\u0644\u0649 \u0639\u0634\u0631\u0629.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"17-_Return_On_Investment_ROI\"><\/span><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>17- Return On Investment ) ROI )<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u064a \u0627\u0644\u0646\u0633\u0628\u0629 \u0628\u064a\u0646 \u0627\u0644\u0630\u064a \u062a\u0645 \u062f\u0641\u0639\u0629 ( \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0645\u0644\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 ) \u0648\u0627\u0644\u0639\u0627\u0626\u062f \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062d\u0645\u0644\u0629 \u0623\u0648 \u0645\u0627 \u062a\u0645 \u0631\u0628\u062d\u0647 \u0645\u0646 \u0627\u0644\u062d\u0645\u0644\u0629. \u0648\u064a\u0639\u0631\u0641 \u0647\u0630\u0627 \u0627\u0644\u0645\u0635\u0637\u0644\u062d \u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u0641\u064a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u062c\u0627\u0644\u0627\u062a \u0623\u062e\u0631\u0649 \u0628\u0627\u0644\u0639\u0627\u0626\u062f \u0639\u0644\u0649 \u0627\u0644\u0625\u0633\u062a\u062b\u0645\u0627\u0631.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u062e\u062a\u0627\u0645\u0627\u064b \u0625\u0630\u0627 \u0643\u0627\u0646\u062a \u0647\u0646\u0627\u0643 \u062d\u0627\u062c\u0629 \u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0634\u0631\u062d\u060c \u0623\u0648 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0638\u0646 \u0623\u0646 \u0647\u0646\u0627\u0643 \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0647\u0627\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0644\u0645 \u0646\u062a\u0639\u0631\u0636 \u0644\u0647\u0627 \u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0645\u0642\u0627\u0644\u0629\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630\u0643\u0631\u0647\u0627 \u0644\u0646\u0627 \u0641\u064a \u0645\u0631\u0628\u0639 \u0627\u0644\u062a\u0639\u0644\u064a\u0642\u0627\u062a \u0648\u0633\u0646\u0642\u0648\u0645 \u0628\u0627\u0644\u0631\u062f \u0639\u0644\u064a\u0643 \u0641\u064a \u0623\u0633\u0631\u0639 \u0648\u0642\u062a.<\/span><\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0641\u064a \u0623\u064a \u0639\u0644\u0645 \u0645\u0646 \u0627\u0644\u0639\u0644\u0648\u0645 \u062a\u0648\u062c\u062f \u0645\u0635\u0637\u0644\u062d\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0627\u0628\u062f \u0644\u0644\u0645\u062a\u0639\u0644\u0645 \u0645\u0646 \u0645\u0639\u0631\u0641\u062a\u0647\u0627 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0643\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0645\u0647\u064a\u062f \u0623\u0648 \u0627\u0644\u0645\u062f\u062e\u0644 \u0644\u0630\u0644\u0643 \u0627\u0644\u0639\u0644\u0645\u060c \u0648\u0643\u0630\u0644\u0643 \u0627\u0644\u0623\u0645\u0631 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0639\u0644\u0645\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":8384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[491],"tags":[12979,12980,12981,12982,12983,12984,12985,12986,12987,3337,12918,12988,12989,1778,12990,12944,12991,12992,12871,12993,12994,274,5460,12995,1587,12996,1073,3038,775,12997,2,12998,10901,780,4147,3825,12999,12890,9311,113,13000,21,374,226,42,240,411,415,790,132,13001,793,24,48,18,797,798,1413,1622,800,803],"class_list":["post-8363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-back-link","tag-bounce-rate","tag-click-through-rate","tag-cost-per-click","tag-cost-per-impression","tag-cpc","tag-cpi","tag-cr","tag-ctr","tag-facebook","tag-google-adwords","tag-google-plus","tag-landing-page","tag-linkedin","tag-meta-tags","tag-off-page-seo","tag-on-page-seo","tag-search-engine-marketing","tag-search-engine-optimization","tag-search-engine-results-page","tag-sem","tag-seo","tag-serp","tag-smm","tag-social-media","tag-social-media-marketing","tag-twitter","tag-3038","tag-775","tag-12997","tag-2","tag-12998","tag-10901","tag-780","tag-4147","tag-3825","tag-12999","tag-12890","tag-9311","tag-113","tag-13000","tag-21","tag-374","tag-226","tag-42","tag-240","tag-411","tag-415","tag-790","tag-132","tag-13001","tag-793","tag-24","tag-48","tag-18","tag-797","tag-798","tag-1413","tag-1622","tag-800","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=8363"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/8363\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/8384"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=8363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=8363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=8363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}