{"id":7818,"date":"2017-07-12T13:22:29","date_gmt":"2017-07-12T16:22:29","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7818"},"modified":"2017-07-12T13:22:29","modified_gmt":"2017-07-12T16:22:29","slug":"5-important-ways-to-ensure-your-organizations-success-on-social-networks","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/5-important-ways-to-ensure-your-organizations-success-on-social-networks\/","title":{"rendered":"5 Essential Ways to Ensure Your Organization Succeeds on Social Media"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/marketing.com.au\/wp-content\/uploads\/2016\/10\/5-Tips-Content-Marketing-Success.png\" alt=\"Related image\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Almost all kinds of companies and organizations are now present on<a href=\"https:\/\/www.ibtdi.com\/en\/two-main-reasons-for-your-project-to-exist-on-social-networks-know-them\/\"> Social networks<\/a> whether they offer a range of medical and social services, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">technology and education services, or consumer, electronic, and even knowledge-based products\u2014regardless of their size, popularity, or whether they are a well-known brand <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or an unknown one.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whether you run a brick-and-mortar or online business\u2014perhaps a large company, or even a small one\u2014you need to establish a presence on social media. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Social media can connect you with millions of people around the world who will be interested in what you offer and want to follow you, and buy your services and products.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To help your organization succeed on social media, you need to follow a clear plan and a smart strategy,<\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">which is exactly why you should buckle down and put into practice<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the five methods we\u2019ll cover in detail below.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">1- Take part in conversations and discussions.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Most of the companies and organizations I follow on social media don\u2019t respond to questions or suggestions, and this genuinely makes <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">users, fans, and followers angry, as they see it as disrespectful. We\u2019ll see many companies that want to succeed on social media <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Social media teams assign employees to monitor engagement and interact with followers and interested users. If you run a web project or a business, why not <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">set aside some time each day to have live conversations with your audience and answer their questions? You could also assign this task to your company\u2019s communications team <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">so it\u2019s covered around the clock.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">2. Use images to share information and market your product<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Images are among the most widely shared content on social media. Users engage more with images than with written content. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">With this in mind, we recommend focusing on your health and personal profiles, promoting your products on social media, and sharing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Include information in your images, and don\u2019t forget to add your company logo. The more widely they\u2019re shared across the web, the more people you\u2019ll reach\u2014and, consequently,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the more sales and profits you\u2019ll generate.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. Focus on short, engaging videos too.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There\u2019s growing interest in watching videos on social networks. Facebook has recognized this and, in recent weeks, has been preparing to launch <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">video ads. Statistics show that posts featuring videos attract the interest of many people around the world, and <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">that\u2019s why you should allocate some budget or assign some of your staff in the department<a href=\"https:\/\/www.ibtdi.com\/en\/how-you-can-make-the-most-of-video-marketing\/\"> Marketing<\/a> To create videos that explain how to use your products and answer customer questions, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and those of potential customers. Naturally, you can also make promotional videos about your company\u2019s latest offerings, showcase your achievements, and explore many other ideas that interest people.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4- Encourage fans and potential customers to spread the word about your brand.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Companies that ask their fans and followers on social networks to recommend their pages to friends or click the Like button <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to vote on a suggestion are the ones that quickly get lots of likes for free, at no cost. Keep this in mind, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">but make sure you do it professionally and engagingly, without putting off your fans.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">5. Contests and giveaways.<\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Who doesn\u2019t love contests and giveaways? I think people all over the world love them, and many global companies have leveraged this on social networks <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">to attract more fans and followers\u2014and, in turn, more customers and revenue. You should do the same this year.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Since you offer services and products, all you need to do is run a contest and give away a limited number of products to the winners for free. For example, if your company offers cloud storage <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or website hosting, you could reward your five best followers with a valuable gift: extra storage at no cost for a year or another set period.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #993366;\"><b><strong>\u062e\u0644\u0627\u0635\u0629 \u0627\u0644\u0645\u0642\u0627\u0644 :<\/strong><\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0643\u0645\u064a\u0629 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062a\u062a\u0632\u0627\u064a\u062f \u0639\u0644\u064a\u0647\u0627 \u0648 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0643\u0628\u064a\u0631\u0629 \u062c\u062f\u0627 \u060c \u0641\u0625\u0630\u0627 \u0643\u0646\u062a \u0641\u0639\u0644\u0627 \u062a\u0633\u0639\u0649 \u00a0<\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To build brand awareness, drive sales, and create opportunities to sell your products <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The five approaches we discussed are the only way to succeed on Facebook and Twitter <\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and other social networks.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">Source: Imnay Afshko<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0648 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0623\u0635\u0628\u062d\u062b \u0645\u062a\u0648\u0627\u062c\u062f\u0629 \u0643\u0644\u0647\u0627 \u062a\u0642\u0631\u064a\u0628\u0627 \u0639\u0644\u0649 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u060c \u0633\u0648\u0627\u0621 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645 \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0637\u0628\u064a\u0629 \u0648 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0648 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":7832,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[775,12296,2,777,3,12297,778,779,780,11411,10937,781,12298,3569,284,2084,1083,8617,3435,2095,1676,5308,7596,9228,1677,12299,9303,113,9,10,341,373,21,374,226,42,240,411,415,790,135,144,146,2612,793,794,24,48,18,2496,797,798,12300,1103,800,803],"class_list":["post-7818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-775","tag-12296","tag-2","tag-777","tag-3","tag-12297","tag-778","tag-779","tag-780","tag-11411","tag-10937","tag-781","tag-12298","tag-3569","tag-284","tag-2084","tag-1083","tag-8617","tag-3435","tag-2095","tag-1676","tag-5308","tag-7596","tag-9228","tag-1677","tag-12299","tag-9303","tag-113","tag-9","tag-10","tag-341","tag-373","tag-21","tag-374","tag-226","tag-42","tag-240","tag-411","tag-415","tag-790","tag-135","tag-144","tag-146","tag-2612","tag-793","tag-794","tag-24","tag-48","tag-18","tag-2496","tag-797","tag-798","tag-12300","tag-1103","tag-800","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=7818"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/7832"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=7818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=7818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=7818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}