{"id":7542,"date":"2017-06-20T10:46:41","date_gmt":"2017-06-20T13:46:41","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7542"},"modified":"2017-06-20T10:46:41","modified_gmt":"2017-06-20T13:46:41","slug":"how-to-manage-your-e-store-as-a-professional","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-manage-your-e-store-as-a-professional\/","title":{"rendered":"How to Run Your Online Store Like a Pro"},"content":{"rendered":"

\"\"<\/a><\/p>\n

 <\/p>\n

Once you\u2019ve completed the technical steps to build and launch your online store, you\u2019ll have a few questions:<\/span><\/p>\n

How will I collect payments?<\/span><\/p>\n

Where will I store products? How will I ship them? And how will I handle returns?<\/span><\/p>\n

Customer service: what approach and strategy should you take?<\/span><\/p>\n

In this article, we\u2019ll answer these questions in detail.<\/span><\/span><\/p>\n

.<\/p>\n

First: How will I collect payments in my online store?<\/span><\/h2>\n
<\/div>\n

\u0641\u064a \u0639\u0627\u0644\u0645 E-commerce<\/a>There are two payment methods:<\/span><\/p>\n

-\u0627\u0644\u0623\u0648\u0644\u0649:<\/u><\/strong><\/span> Cash on delivery <\/strong>Cash On Delivery<\/strong>:<\/strong> The courier delivering the shipment (goods) collects payment from the customer.<\/span><\/p>\n

In this case, it seems like a win-win: customers can feel reassured that they won\u2019t pay until they\u2019ve actually received the product they want (which suits the traditional customer). <\/span><\/p>\n

more), and the store owner, who receives immediate cash flow without having to go through lengthy banking procedures.<\/span><\/p>\n

However, this process is handled manually. Manual processing can increase the likelihood of errors compared with electronic automation.<\/span><\/p>\n

-\u0627\u0644\u062b\u0627\u0646\u064a\u0629:<\/u><\/strong><\/span> Online payment <\/strong>Online Payment<\/strong>:<\/strong> The customer pays by credit card or another payment method suitable for online transactions.<\/span><\/p>\n

There is more than one way to enable online payments:<\/span><\/p>\n

-\u0627\u0644\u0628\u0646\u0643 \u0627\u0644\u0645\u062d\u0644\u064a:<\/u><\/strong><\/span> A bank based in the country where you live that offers its own online payment gateway, through which the payment can be completed.<\/span><\/p>\n

-Online bank:<\/u><\/strong><\/span> There are many online banks today that can handle payments for you, such as PayPal and 2Checkout. <\/span><\/p>\n

In the Arab world, you\u2019ll also find solutions such as PayFort and PayTabs. An online bank accepts payments from around the world and <\/span><\/p>\n

transfers the funds to you for a small fee.<\/span><\/p>\n

Using these banks gives you greater convenience and security than handling the process yourself. They also offer businesses a range of capabilities <\/span><\/p>\n

Growing, just like your business.<\/span><\/p>\n

.<\/p>\n

Second: Managing inventory, shipping, and returns for your online store \u2014 Inventory, Shipping and Refund<\/span><\/h2>\n

One of the most pressing challenges facing e-commerce businesses is inventory management. Of course, I\u2019m talking about stores that sell physical products <\/span><\/p>\n

Physical Products; the following doesn\u2019t apply to digital products.<\/span><\/p>\n

To grasp the scale of the problem, imagine a business that needs space to store new products arriving from the factory (or <\/span><\/p>\n

port\/airport), organize them in a specific system so they\u2019re easy to find, and retrieve items in a particular order, as well as inspect each one and make sure it\u2019s in good condition <\/span><\/p>\n

\u2014especially if it\u2019s food or fragile\u2014then package and prepare it for shipping. And all of this is handled by a large team of specialized workers. <\/span><\/p>\n

Professionals (higher salaries). It\u2019s certainly not easy.<\/strong><\/span><\/p>\n

Then there\u2019s shipping: delivering products to the customer on time and as specified (the customer might ask for the item to be gift-wrapped), while protecting the products from <\/span><\/p>\n

damage or breakage. Who will handle shipping\u2014your company or a third-party provider? Don\u2019t forget returns and all the details involved in your return policy.<\/span><\/p>\n

If the project is well funded, it may be best to handle storage, shipping, and returns yourself. But if you\u2019re starting on a relatively small scale, <\/span><\/p>\n

it may be better to outsource this to a third party. Major shipping companies such as Aramex and FedEx offer special discounts to online stores, or <\/span><\/p>\n

for customers who regularly request its services. If your store is small and just starting out, you could try newer services like Solasa, or arrange a special partnership with <\/span><\/p>\n

a local shipping company that serves the areas where your customers are located. You\u2019ll find a solution that suits you and your budget as you get started.<\/span><\/p>\n

As for returns, your return policy should be clearly accessible from the homepage through a prominent link for users to read. It should also be a requirement for completing <\/span><\/p>\n

a purchase, with a checkbox during checkout.<\/span><\/p>\n

.<\/p>\n

Third: Customer service in e-commerce \u2014 Customer Care Service<\/span><\/h2>\n

Customer service gives customers peace of mind and is one of the most important factors in completing a purchase. In fact, some customers test customer service before they even <\/span><\/p>\n

start shopping. What\u2019s the point of buying a product if I call customer service and no one answers?<\/span><\/p>\n

In this section, we\u2019ll discuss just two of its most important elements: the how and the strategy.<\/span><\/p>\n

.<\/p>\n

Customer service in e-commerce \u2014 How it works<\/span><\/h3>\n

How will you communicate with your customers? Email is one option, but it can be slow\u2014especially for an angry or impatient customer. However, it\u2019s one of the best ways to handle <\/span><\/p>\n

and document customer issues. In fact, there are entire software systems designed to handle customer interactions through email: Trouble Ticket Systems.<\/span><\/p>\n

What about phone support? It\u2019s ideal for customers, but it\u2019s limited to specific hours (9 a.m.\u20135 p.m., for example). In addition, heavy <\/span><\/p>\n

call volumes can turn phone support from an advantage into a drawback. Customers may not get answers to their questions, leaving them frustrated and with a <\/span><\/p>\n

bad impression. At the same time, responding to all these customers requires hiring more staff to cover different shifts, which adds to the cost of <\/span><\/p>\n

\u0634\u0631\u0643\u0629 \u0646\u0627\u0634\u0626\u0629.<\/span><\/p>\n

.<\/p>\n

Live chat on the web is the ideal solution for both parties\u2014provided it\u2019s available around the clock, 24\/7.<\/span><\/p>\n

Live chat costs customers nothing, unlike a phone call, and they get a response right away, unlike email, where they may have to wait. In addition, <\/span><\/p>\n

an agent using live chat can handle multiple customers at once, unlike on the phone. Agents also <\/span><\/p>\n

have a library of written templates for common or anticipated issues that customers frequently encounter. They can copy and paste the relevant text or link to the customer, <\/span><\/p>\n

saving agents a great deal of time and giving them capacity to help more customers.<\/span><\/p>\n

So I suggest ranking customer communication channels by reliability and effectiveness as follows: live chat, then email, and finally <\/span><\/p>\n

phone support.<\/span><\/p>\n

Many well-known companies offer good solutions to challenges like this, such as ZenDesk, Desk.com, and FreshDesk. Their prices are more than <\/span><\/p>\n

reasonable. For example, ZenDesk plans start at $5 per agent account per month. That\u2019s in addition to a two-week free trial.<\/span><\/p>\n

 <\/p>\n

Customer service in e-commerce \u2014 Strategy<\/span><\/h3>\n

Customer service should work both ways: for the customer and the employee.<\/span><\/p>\n

Yes, the customer is always right\u2014but to what extent? Should employees be worn down by a flood of unreasonable requests, all because of a rule that may be wrong?<\/span><\/p>\n

\n

Billionaire entrepreneur and founder of the Virgin Group, Richard Branson, says:<\/span><\/p>\n

\u201cTake care of your employees, and they\u2019ll take care of your customers.\u201d<\/span><\/p>\n<\/blockquote>\n

Many startup founders devote a great deal of attention and care to customers, believing they are the source of the company\u2019s revenue and success, while overlooking the well-being and comfort of <\/span><\/p>\n

the employees who work with those customers and help generate those profits for the company.<\/span><\/p>\n

Take care of your employees, and they\u2019ll take care of your customers. This approach requires you to set a certain threshold for customer satisfaction (including how much a customer\u2019s anger can be tolerated <\/span><\/p>\n

to a certain extent). After that, employees should be able to look after their own well-being and composure by using ready-made scripts to end interactions with customers politely but firmly.<\/span><\/p>\n

Remember, not every customer is considerate, understanding, or polite. Yes, customer comfort is essential, but not at the expense of employee well-being. If money is <\/span><\/p>\n

the fuel that powers a company\u2019s vehicle, employees are the oil that keeps it moving smoothly\u2014or brings it to a permanent stop.<\/span><\/p>\n

In the next article, we\u2019ll talk about the standards that will make your online store stand out and look professional, as well as the tips no one tells you about\u2014the ones that are always hidden between the lines. <\/span><\/p>\n

all the time.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0628\u0639\u062f \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621 \u0645\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0625\u0637\u0644\u0627\u0642\u0647\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636 \u0627\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646 \u0625\u062c\u0627\u0628\u0629 \u0644\u0647\u0627: \u0643\u064a\u0641 \u0633\u0623\u0642\u0648\u0645 \u0628\u062a\u062d\u0635\u064a\u0644 \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a\u061f \u062a\u062e\u0632\u064a\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a .. \u0623\u064a\u0646\u061f [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":7543,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[11973,11974,11975,11976,775,2,11977,779,11978,780,11979,7218,186,781,11980,11981,2031,2185,782,2091,11982,1676,286,9006,1924,10579,11983,9,10,11,341,374,226,42,240,411,415,790,135,4269,144,146,2612,794,11984,7273,11985,24,18,1335,797,798,11986,1103,11987,800,803],"class_list":["post-7542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-freshdesk","tag-live-chat","tag-zendesk","tag-11976","tag-775","tag-2","tag-11977","tag-779","tag-11978","tag-780","tag-11979","tag-7218","tag-186","tag-781","tag-11980","tag-11981","tag-2031","tag-2185","tag-782","tag-2091","tag-11982","tag-1676","tag-286","tag-9006","tag-1924","tag-10579","tag-11983","tag-9","tag-10","tag-11","tag-341","tag-374","tag-226","tag-42","tag-240","tag-411","tag-415","tag-790","tag-135","tag-4269","tag-144","tag-146","tag-2612","tag-794","tag-11984","tag-7273","tag-11985","tag-24","tag-18","tag-1335","tag-797","tag-798","tag-11986","tag-1103","tag-11987","tag-800","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=7542"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/7543"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=7542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=7542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=7542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}