{"id":7518,"date":"2017-06-19T10:38:14","date_gmt":"2017-06-19T13:38:14","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7518"},"modified":"2017-06-19T10:38:14","modified_gmt":"2017-06-19T13:38:14","slug":"know-the-importance-of-personal-marketing-in-your-field","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/know-the-importance-of-personal-marketing-in-your-field\/","title":{"rendered":"Learn About the Importance of Personal Branding in Your Field"},"content":{"rendered":"
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Have you ever thought about how many people work in the same field as you? How many of them have better skills and experience than you? And how fierce is the competition in your line of work?<\/span><\/p>\n<\/div>\n

To stand out and win in the fierce competition with people working in your field, you need to identify what sets you apart and become known for that strength in the job market, <\/span><\/p>\n

You can then market that strength in your field. That, in a nutshell, is what personal marketing means, or Personal Branding<\/span> .<\/span><\/p>\n

Personal marketing is your ability to stand out in the job market through a particular skill\u2014and not stop there, but work to develop that skill and showcase it in a way that sets you apart from <\/span><\/p>\n

others and builds a strong reputation for you, associating your name with that skill so that simply mentioning it brings to mind someone who excels in their field.<\/span><\/p>\n

.<\/p>\n

The importance of personal branding<\/strong><\/span><\/h2>\n

.<\/p>\n

1-<\/strong> \u0643\u0646 \u0646\u0641\u0633\u0643<\/strong><\/span><\/h2>\n

If you don\u2019t have a brand or Brand<\/span> \u0642\u0648\u064a \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644 \u0641\u0623\u0646\u062a \u0628\u0630\u0644\u0643 \u062a\u062a\u0631\u0643 “\u0633\u0645\u0639\u062a\u0643” \u0641\u064a \u0623\u064a\u062f\u064a \u0645\u0627 \u062d\u0648\u0644\u0643\u060c \u0647\u0645 \u0645\u0646 \u064a\u062d\u062f\u062f\u0648\u0646 \u0634\u0647\u0631\u062a\u0643 \u0641\u064a \u0645\u062c\u0627\u0644\u00a0\u0627\u0644\u0639\u0645\u0644 \u0648\u0628\u0645\u0627\u0630\u0627 <\/span><\/p>\n

known for\u2014regardless of whether that\u2019s truly what sets you apart or whether you have another skill you excel at and actually want to be known for in the job market. Personal branding <\/span><\/p>\n

It will help you introduce yourself to others through the skill that sets you apart and shape what people say about you in the job market.<\/span><\/p>\n

.<\/p>\n

2- \u0643\u0646 \u0645\u0645\u064a\u0632\u0627\u064b<\/strong><\/span><\/h2>\n

Each of us has something that sets us apart, but few of us know what it is. And even when we do, we don\u2019t make the most of it to stand out in our field. Personal <\/span><\/p>\n

branding will help you identify from the start what makes you unique, what you can do better than others, and what no one else can do quite like you\u2014and the value you can bring. <\/span><\/p>\n

\u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n

.<\/p>\n

3. Better career opportunities<\/strong><\/span><\/h2>\n

\u0645\u0646 \u0623\u0643\u062b\u0631 \u0627\u0644\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u064a \u0625\u064a\u062c\u0627\u062f \u0641\u0631\u0635 \u0639\u0645\u0644 \u0623\u0648 \u062a\u062f\u0631\u064a\u0628 \u0623\u0648 \u062a\u0639\u0644\u064a\u0645 \u0647\u064a \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0634\u062e\u0635\u064a\u0629 “Network<\/span>” . \u0628\u0645\u0639\u0646\u064a \u0623\u0646\u0647 \u0644\u0648 \u0645\u0646 \u062d\u0648\u0644\u0643 \u064a\u0639\u0631\u0641\u0648\u0646 <\/span><\/p>\n

the field you\u2019re interested in or the one you excel in, and you want to learn more about it, they\u2019ll send you any educational opportunities they come across because you\u2019ll be the first person who comes to mind in <\/span><\/p>\n

This is where personal marketing comes in: it helps people learn who you are, what you do, what your interests are, and what opportunities you\u2019re pursuing.<\/span><\/p>\n

.<\/p>\n

4. Stand out in a crowded job market<\/strong><\/span><\/h2>\n

For every job you apply for, hundreds of other candidates will be competing for the same opportunity. You need to find a way to stand out from the competition and present yourself as the best and most suitable <\/span><\/p>\n

person for the job. Personal marketing can help you secure that opportunity, as people tend to choose someone who is well known in their field and recognized as <\/span><\/p>\n

outstanding in it. The remaining 20% depends on your ability and skills in acing the interview, as well as how effectively you market yourself in your r\u00e9sum\u00e9.<\/span><\/p>\n

.<\/p>\n

How to Build a Distinctive Personal Brand in the Job Market <\/strong>Your Personal Brand<\/span><\/strong><\/span><\/p>\n

To reach this stage, you need to go through several steps. The most important is identifying what sets you apart and recognizing your strengths. You can follow these steps:<\/span><\/p>\n

1) Take a pen and paper and write down your key strengths or what sets you apart in your field.<\/span><\/p>\n

2) Rank those strengths by priority and decide which one you most want to be known for in your line of work.<\/span><\/p>\n

3) Assess your ability or skill in that area and decide whether you\u2019re already the best at it or need training, education, and practice to develop it and become the best.<\/span><\/p>\n

Keep in mind that to convince those around you of your skills and strengths and establish what sets you apart “Your Brand<\/span>“<\/strong> \u062f\u0627\u062e\u0644 \u0630\u0647\u0646\u0647\u0645\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u062c\u064a\u0628 \u0639\u0644\u064a \u0627\u0644\u062b\u0644\u0627\u062b\u00a0<\/span><\/p>\n

questions and share your answers with people:<\/span><\/p>\n

– \u0645\u0646 \u0623\u0646\u062a \u061f<\/span><\/p>\n

– \u0645\u0627\u0630\u0627 \u062a\u0641\u0639\u0644 \u061f<\/span><\/p>\n

– \u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u062c\u0639\u0644\u0643 \u0645\u062e\u062a\u0644\u0641 \u0648\u0643\u064a\u0641 \u0633\u062a\u0636\u064a\u0641 \u0642\u064a\u0645\u0629 \u061f<\/span><\/p>\n

.<\/p>\n

After that stage, you need to learn how to market yourself, starting with your email and moving on to \u0633\u064a\u0631\u062a\u0643 \u0627\u0644\u0630\u0627\u062a\u064a\u0629<\/a> \u0648 Personal interviews<\/a>, and also how to promote yourself <\/span><\/p>\n

\u0639\u0644\u064a \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0648 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u0648\u0638\u064a\u0641 \u0648\u0623\u0634\u0647\u0631\u0647\u0627 \u0637\u0628\u0639\u0627\u064b “\u0644\u064a\u0646\u0643\u062f \u0627\u0646” \u060c \u0648\u0623\u064a\u0636\u0627\u064b how to be ready for any job <\/a>\u0641\u064a\u00a0\u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u0647\u0644 \u0641\u0643\u0631\u062a \u0645\u0646 \u0642\u0628\u0644 \u0639\u0646 \u0639\u062f\u062f \u0627\u0644\u0639\u0627\u0645\u0644\u064a\u0646 \u0641\u064a \u0646\u0641\u0633 \u0645\u062c\u0627\u0644\u0643\u061f \u0643\u0645 \u0645\u0646\u0647\u0645 \u0639\u0646\u062f\u0647\u0645 \u0645\u0647\u0627\u0631\u0627\u062a \u0648\u062e\u0628\u0631\u0627\u062a \u0623\u0641\u0636\u0644 \u0645\u0646\u0643\u061f \u0648\u0645\u0627 \u0645\u062f\u0649 \u0635\u0639\u0648\u0628\u0629 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0628\u064a\u0646\u0643\u0645 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0639\u0645\u0644 \u061f [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":7519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[1286,11944,775,2,777,779,780,8808,781,11945,2031,2185,284,782,1083,1676,10994,11037,1677,5155,113,11946,9,10,11,341,13,373,21,374,226,42,411,415,132,2612,793,794,5164,4208,24,18,797,798,7451,11947,11948,800,4490,803,449],"class_list":["post-7518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-brand","tag-personal-branding","tag-775","tag-2","tag-777","tag-779","tag-780","tag-8808","tag-781","tag-11945","tag-2031","tag-2185","tag-284","tag-782","tag-1083","tag-1676","tag-10994","tag-11037","tag-1677","tag-5155","tag-113","tag-11946","tag-9","tag-10","tag-11","tag-341","tag-13","tag-373","tag-21","tag-374","tag-226","tag-42","tag-411","tag-415","tag-132","tag-2612","tag-793","tag-794","tag-5164","tag-4208","tag-24","tag-18","tag-797","tag-798","tag-7451","tag-11947","tag-11948","tag-800","tag-4490","tag-803","tag-449"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=7518"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/7519"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=7518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=7518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=7518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}