{"id":7514,"date":"2017-06-19T10:39:10","date_gmt":"2017-06-19T13:39:10","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7514"},"modified":"2017-06-19T10:39:10","modified_gmt":"2017-06-19T13:39:10","slug":"what-do-you-know-about-elevator-pitch-and-how-you-can-manage-it","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-do-you-know-about-elevator-pitch-and-how-you-can-manage-it\/","title":{"rendered":"\u0645\u0627\u0630\u0627 \u062a\u0639\u0631\u0641 \u0639\u0646 &quot;\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f&quot; \u0648\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0625\u062a\u0642\u0627\u0646\u0647"},"content":{"rendered":"<p dir=\"RTL\"><a href=\"https:\/\/wp.me\/p6Laog-1Xc\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" title=\"https:\/\/wp.me\/p6Laog-1Xc\" src=\"http:\/\/www.saxonsgroup.com.au\/blog\/wp-content\/uploads\/2016\/05\/elevator_pitch_drawing.png\" alt=\"\" width=\"2774\" height=\"985\" \/><\/a><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Elevator pitch may be a new term for many of us. Some may have heard of it but never looked into what it means. But after <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">this article, you\u2019ll have <\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0646\u062f\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0642\u064a\u0645\u0629 \u062c\u062f\u0627\u064b \u0639\u0646 \u0645\u0635\u0637\u0644\u062d &#8220;\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f\u00a0<span dir=\"LTR\">Elevator pitch<\/span>\u201c.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u0645\u0627 \u0645\u0639\u0646\u0649 &#8221; \u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f \u0623\u0648 \u0627\u0644<\/strong>\u00a0<strong><span dir=\"LTR\">Elevator pitch<\/span><\/strong>\u00a0<strong>&#8221; \u061f<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u0633\u0646\u0641\u0631\u0636 \u0623\u0646\u0647 \u062a\u0635\u0627\u062f\u0641 \u0648\u0648\u062c\u062f\u062a \u0634\u062e\u0635 \u0645\u0647\u0645 \u0648\u0645\u0646\u0627\u0633\u0628 \u0644\u0643 \u0641\u064a \u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643 \u0648\u0623\u064f\u062a\u064a\u062d\u062a \u0644\u0643 \u0627\u0644\u0641\u0631\u0635\u0629 \u0644\u0644\u062a\u0639\u0631\u064a\u0641 \u0628\u0646\u0641\u0633\u0643 \u0623\u0648 \u0644\u0639\u0631\u0636 \u0645\u0646\u062a\u062c \u0645\u0639\u064a\u0646 \u0623\u0648 \u0645\u0647\u0627\u0631\u0629 \u0645\u0639\u064a\u0646\u0629 <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You then have only 30 to 60 seconds to showcase what you offer or introduce yourself and capture that person\u2019s attention.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u0648\u062a\u0645 \u062a\u0633\u0645\u064a\u062a\u0647 \u0628\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f \u0644\u0623\u0646\u0643 \u0644\u0648 \u062a\u0635\u0627\u062f\u0641 \u0648\u0642\u0627\u0628\u0644\u062a \u0634\u062e\u0635 \u0645\u0647\u0645 \u0641\u064a \u0627\u0644\u0645\u0635\u0639\u062f \u0648\u0643\u0627\u0646 \u0623\u0645\u0627\u0645\u0643 \u0627\u0644\u0648\u0642\u062a \u0645\u0627 \u0628\u064a\u0646 \u0625\u0646\u062a\u0642\u0627\u0644 \u0627\u0644\u0645\u0635\u0639\u062f \u0645\u0646 \u0627\u0644\u062f\u0648\u0631 \u0644\u0644\u062f\u0648\u0631 \u0627\u0644\u0630\u064a \u064a\u0644\u064a\u0647 \u0628\u0645\u0639\u0646\u064a <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">you have only about 30 to 60 seconds to introduce yourself and present your skills and services.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u064a\u0645\u0643\u0646 \u0623\u0646 \u0646\u0633\u0645\u064a \u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f \u0623\u064a\u0636\u064b\u0627 \u0628\u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0647 \u0633\u0648\u0627\u0621 \u0644\u0646\u0641\u0633\u0643 \u0623\u0648 \u0644\u0645\u0646\u062a\u062c \u062a\u0642\u0648\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0647 \u0623\u0648 \u062d\u062a\u064a \u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u0645\u0647\u0627\u0631\u0627\u062a\u0643 \u0625\u0639\u062a\u0628\u0627\u0631\u0627\u064b \u0625\u0646\u0647\u0627 \u0645\u0646 <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The services you offer.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>How do you prepare and deliver your elevator pitch?<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. Decide which products or skills you\u2019ll offer. Then prepare several different ways to describe each service or skill.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2. When you meet someone, start with a greeting, and keep it brief\u2014for example, \u201cHello.\u201d<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3. Introduce yourself. Your first name is enough; most people probably won\u2019t care about or remember your full name at first. But if you can get their attention,<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you can tell them more about yourself afterward.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4. If, for example, you have a well-known name and expect the person you\u2019re speaking with to recognize it, you can give your full name. You can also associate your name with something <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whether it\u2019s something familiar or unusual.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5- You don\u2019t need to mention your position or job title at the beginning, since you can present that more effectively later.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">6- Next, you can highlight your skills and services\u2014those that are relevant to the person you\u2019re speaking with. If you\u2019re skilled in more than one area, present the ones that will capture <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">their attention and benefit them (focus on the value you can offer this person).<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">7- Then, explain exactly what you want from this person. They\u2019re unlikely to be interested unless you offer a service or value that benefits them, for <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">example: \u201cI\u2019m Ahmed, a social media expert, and I can market your services through social media.\u201d<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">8- Next, explain why they should choose you and your service over someone else. This is where you highlight your distinctive skills and strong experience, <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and how what you offer will convince them.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">9- Try to connect your experience and strengths to a service you provided to a well-known organization or company, or one that has a connection to this person, so you can really capture their attention.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0644\u0643 \u0648\u0644\u062e\u062f\u0645\u0627\u062a\u0643.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">10- Finally, end your pitch by inviting future communication or a more in-depth conversation\u2014for example, by offering your business card, <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and asking for their preferred contact details, such as their business card or email address. Take the initiative and ask. <\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to arrange the earliest opportunity to connect, set up a meeting, or meet somewhere in person.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<h2 dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><strong>\u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0645\u0647\u0645\u0629 :<\/strong><\/span><\/h2>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u0625\u0643\u062a\u0628 \u062c\u0645\u0644\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u062f\u0627\u0626\u0645\u0627\u064b \u062d\u062a\u0649 \u062a\u0633\u062a\u0637\u064a\u0639 \u0635\u064a\u0627\u063a\u062a\u0647\u0627 \u0628\u0623\u0641\u0636\u0644 \u0648\u0623\u0642\u0635\u0631 \u0627\u0644\u062c\u0645\u0644 \u0644\u0643\u064a \u062a\u0635\u0628\u062d \u0648\u0627\u0636\u062d\u0629 \u0648 \u0645\u0641\u0647\u0648\u0645\u0629.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u062a\u062f\u0631\u0651\u0628 \u062f\u0627\u0626\u0645\u0627\u064b \u0639\u0644\u064a \u0627\u0644\u062e\u0637\u0627\u0628\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u0645\u062a \u0628\u062a\u062d\u0636\u064a\u0631\u0647\u0627 \u062d\u062a\u0649 \u062a\u0643\u0648\u0646 \u062c\u0627\u0647\u0632\u0627\u064b \u062f\u0627\u064a\u0645\u0627\u064b \u0641\u064a \u0623\u064a \u0648\u0642\u062a \u0644\u0648 \u0623\u064f\u062a\u064a\u062d\u062a \u0627\u0644\u0641\u0631\u0635\u0629.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u0645\u0646 \u0627\u0644\u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0634\u062e\u0635 \u0645\u0634\u063a\u0648\u0644\u0627 \u062c\u062f\u0627\u064b \u0623\u0648 \u0644\u064a\u0633 \u0644\u062f\u064a\u0647 \u062d\u062a\u064a 5 \u062b\u0648\u0627\u0646\u064a \u0644\u0643\u064a \u064a\u0633\u0645\u0639\u0643\u060c \u0641\u0644\u0627 \u062a\u0641\u0631\u0636 \u0646\u0641\u0633\u0643 \u0639\u0644\u064a\u0647 \u0644\u0623\u0646\u0647 \u0641\u0639\u0644\u0627\u064b \u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u063a\u064a\u0631 \u0645\u0633\u062a\u0639\u062f<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In that case, prepare a short sentence that simply explains what you offer and how to contact you. Or, if they\u2019re with someone else, you could<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> approach that person as an intermediary.<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211; \u062a\u0630\u0643\u0631 \u062f\u0627\u0626\u0645\u0627\u064b \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u062c\u0645\u0644\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0641\u062a\u062d \u0644\u0643 \u0633\u0628\u0644 \u0648\u0639\u0644\u0627\u0642\u0627\u062a \u0642\u0648\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0623\u0648 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a \u0641\u0644\u0627 \u062a\u0642\u0644\u0644 \u0645\u0646 \u0623\u0647\u0645\u064a\u062a\u0647\u0627.<\/span><\/p>\n<p dir=\"RTL\">.<\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And finally, there is a saying:<\/span><\/p>\n<p dir=\"RTL\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><strong> &#8221; \u0625\u0646 \u0644\u0645 \u064a\u0633\u062a\u0637\u0639 \u0637\u0641\u0644 \u0630\u0648 (6) \u0633\u0646\u0648\u0627\u062a \u0623\u0648 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0647\u0645 \u0641\u0643\u0631\u062a\u0643 \u0641\u0627\u0639\u0644\u0645 \u0623\u0646\u0647\u0627 \u0623\u0642\u0631\u0628 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0641\u0647\u0645 \u0645\u0646 \u0628\u0627\u0642\u064a \u0627\u0644\u0646\u0627\u0633&#8221;<\/strong>.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u0635\u0639\u062f \u0647\u0648 \u0645\u0635\u0637\u0644\u062d \u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u062c\u062f\u064a\u062f \u0639\u0644\u064a \u0643\u062b\u064a\u0631 \u0645\u0646\u0651\u0627\u060c \u0648 \u0645\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0641\u064a\u0646\u0627 \u0645\u0646 \u0633\u0645\u0639 \u0639\u0646\u0647 \u0644\u0643\u0646 \u0644\u0645 \u064a\u0647\u062a\u0645 \u0628\u0645\u0639\u0631\u0641\u0629 \u0645\u0639\u0646\u0627\u0647 \u0648\u0645\u0627\u0630\u0627 \u064a\u064f\u0642\u0635\u062f<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":7515,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[11941,775,777,780,781,7707,2031,2185,4264,782,1083,1676,785,113,9,10,341,373,374,226,42,411,415,11942,135,11943,1885,1473,2164,144,146,2612,793,794,24,48,18,797,798,2063,800,803],"class_list":["post-7514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-elevator-pitch","tag-775","tag-777","tag-780","tag-781","tag-7707","tag-2031","tag-2185","tag-4264","tag-782","tag-1083","tag-1676","tag-785","tag-113","tag-9","tag-10","tag-341","tag-373","tag-374","tag-226","tag-42","tag-411","tag-415","tag-11942","tag-135","tag-11943","tag-1885","tag-1473","tag-2164","tag-144","tag-146","tag-2612","tag-793","tag-794","tag-24","tag-48","tag-18","tag-797","tag-798","tag-2063","tag-800","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=7514"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7514\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/7515"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=7514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=7514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=7514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}