{"id":7331,"date":"2017-06-11T10:29:24","date_gmt":"2017-06-11T13:29:24","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7331"},"modified":"2017-06-11T10:29:24","modified_gmt":"2017-06-11T13:29:24","slug":"the-four-ways-to-make-a-successful-ad-video","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-four-ways-to-make-a-successful-ad-video\/","title":{"rendered":"4 Ways to Create a Successful Advertising Video"},"content":{"rendered":"

\"\"<\/a><\/span><\/h2>\n

\u00a0<\/span><\/h2>\n

Visual content is an appealing medium these days and competes strongly with written content. By visual content, we mean images and videos. As for these\u2026 <\/span><\/p>\n

The latest phase of this revolution is being driven by YouTube and competing video platforms on the web, which offer millions of clips that attract <\/span><\/p>\n

astronomical numbers of views.<\/span><\/p>\n

Today, it\u2019s no secret that videos have become a powerful way to promote ideas and theories, as well as products and services. Earning <\/span><\/p>\n

both financial and personal rewards through video is now easy and possible\u2014provided that video creators follow four paths to success in this field.<\/span><\/p>\n

What matters is not the goal you\u2019re pursuing by Create a video <\/a>uploading it to YouTube or another competing platform; what matters now is that <\/span><\/p>\n

Be familiar with these four ways to create a successful video.<\/span><\/p>\n

.<\/span><\/h2>\n

1- Plan before you execute<\/strong><\/span><\/h2>\n

Many video creators on YouTube take a haphazard approach to producing this valuable digital content, aiming to publish as many <\/span><\/p>\n

videos as possible to attract lots of views and a broad audience of subscribers. This results from a lack of planning and jumping straight into executing <\/span><\/p>\n

ideas that have not been properly considered or thought through.<\/span><\/p>\n

Planning is the process that comes before execution. This is where a YouTube channel owner or video producer sets out the ideas and theories<\/span><\/p>\n

they advocate through the content they create. This gives their work a consistent style, but every video should offer information and <\/span><\/p>\n

\u0645\u0639\u0627\u0631\u0641 \u062c\u062f\u064a\u062f\u0629 .<\/span><\/p>\n

The same applies to producing advertising videos: plan them in advance and consider how you can deliver your marketing message and persuade <\/span><\/p>\n

viewers to choose your product or service.<\/span><\/p>\n

.<\/span><\/h2>\n

2- \u0645\u062f\u0629 \u0642\u0635\u064a\u0631\u0629<\/strong><\/span><\/h2>\n

Advertising videos are usually short. Companies aim to say more with less and deliver <\/span><\/p>\n

the right message clearly to the audience.<\/span><\/p>\n

Advertising platforms and websites that agree to show your ad will generally prefer it to be short so it can be shown quickly to users.<\/span><\/p>\n

\u00a0.<\/span><\/h2>\n

3- Build a loyal, engaged audience<\/strong><\/span><\/h2>\n

For your advertising video to succeed and attract a large number of views, you need to have built an audience by publishing previous videos<\/span><\/p>\n

loyal and engaged with what you offer.<\/span><\/p>\n

This can encourage viewers to send the promotional video to their friends and share it on social networks, helping you grow your audience and increase the number of <\/span><\/p>\n

subscribers and followers who engage with your content.<\/span><\/p>\n

\u00a0.<\/span><\/h2>\n

4- Promote and market your content<\/strong><\/span><\/h2>\n

Simply posting a video on YouTube or several other platforms isn\u2019t enough to help it gain traction. Use your social channels, including Twitter and <\/span><\/p>\n

Facebook, to publish and distribute the video and attract more views.<\/span><\/p>\n

Promoting your video shouldn\u2019t be limited to free methods, such as optimizing it and sharing it on social networks <\/span><\/p>\n

Social media. It should also be promoted through advertising campaigns, with some budget allocated to recommend it to the target audience on video platforms, <\/span><\/p>\n

as well as on other content websites.<\/span><\/p>\n

\u00a0<\/span><\/h2>\n

.<\/strong><\/span><\/h2>\n

The formula for producing a successful advertising video is: planning + a short video + an available audience that can share it again + promotion, <\/span><\/p>\n

both free and paid. Missing any one of these four elements means losing many opportunities and prevents your offering from reaching everyone!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

\u00a0 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0631\u0626\u064a \u0648\u0633\u064a\u0644\u0629 \u062c\u0630\u0627\u0628\u0629 \u0647\u0630\u0647 \u0627\u0644\u0623\u064a\u0627\u0645 \u0648 \u064a\u0646\u0627\u0641\u0633 \u0628\u0642\u0648\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0643\u062a\u0648\u0628 \u060c \u0648 \u0646\u0642\u0635\u062f \u0647\u0646\u0627 \u0627\u0644\u0635\u0648\u0631 \u0648 \u0627\u0644\u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0648 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0647\u0630\u0647 \u0627\u0644\u0623\u062e\u064a\u0631\u0629 \u0641\u062b\u0648\u0631\u062a\u0647\u0627 \u064a\u062a\u0631\u062c\u0645\u0647\u0627 \u0627\u0644\u064a\u0648\u062a\u064a\u0648\u0628 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":7333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[11742,11743,11685,780,2857,3824,781,2031,3569,11744,2368,1676,4793,11745,11746,785,787,9,10,341,373,21,374,226,411,415,794,3436,11747,797,798,11748,1103,11749,11750,800,803],"class_list":["post-7331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-11742","tag-11743","tag-11685","tag-780","tag-2857","tag-3824","tag-781","tag-2031","tag-3569","tag-11744","tag-2368","tag-1676","tag-4793","tag-11745","tag-11746","tag-785","tag-787","tag-9","tag-10","tag-341","tag-373","tag-21","tag-374","tag-226","tag-411","tag-415","tag-794","tag-3436","tag-11747","tag-797","tag-798","tag-11748","tag-1103","tag-11749","tag-11750","tag-800","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=7331"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/7331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/7333"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=7331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=7331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=7331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}