{"id":7257,"date":"2017-06-07T10:33:35","date_gmt":"2017-06-07T13:33:35","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7257"},"modified":"2017-06-07T10:33:35","modified_gmt":"2017-06-07T13:33:35","slug":"4-advantages-of-electronic-marketing-make-it-better-than-traditional","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/4-advantages-of-electronic-marketing-make-it-better-than-traditional\/","title":{"rendered":"4 Advantages of Digital Marketing Over Traditional Marketing"},"content":{"rendered":"

\"\"<\/a><\/p>\n

the world\u2019s corporate giants, such as Apple and Google, along with Microsoft, Coca-Cola, Nike, and McDonald\u2019s, rely heavily on digital marketing, whereas most organizations focused their marketing efforts on traditional channels in previous years. <\/span><\/p>\n

digital marketing, whereas most organizations focused their marketing efforts on traditional channels in previous years.<\/span><\/p>\n

It\u2019s true that the interactive retail stores Google opened in the U.S. this month are not only for selling its products, but also for promoting them through traditional, in-person marketing. The rest of <\/span><\/p>\n

Companies have a real-world presence, but digital marketing is behind the significant growth they have achieved.<\/span><\/p>\n

Digital marketing has become a global topic. With startups increasingly entering the competition, developments and events accelerating, and markets changing, it is no longer <\/span><\/p>\n

For these small businesses to grow and scale rapidly without focusing their marketing efforts on the web, social networks, blogs, and <\/span><\/p>\n

online advertising and other forms of content.<\/span><\/p>\n

In this article, we\u2019ll explore the benefits of digital marketing and why it\u2019s a better choice for your startup than investing effort in traditional marketing.<\/span><\/p>\n

.<\/p>\n

1. Low cost and impressive results<\/strong><\/span><\/h2>\n

To achieve significant results with traditional marketing, you need a large marketing team and a substantial budget.<\/span><\/p>\n

By contrast, you can create a Facebook page for your organization and use it to market your products and services and run ad campaigns for selected posts. <\/span><\/p>\n

At virtually no cost.<\/span><\/p>\n

Even buying marketing articles on major websites\u2014or writing and publishing them on your company blog\u2014won\u2019t cost much. The same goes for managing paid advertising campaigns<\/span><\/p>\n

across different platforms.<\/span><\/p>\n

.<\/p>\n

2. Accurate, targeted reach<\/strong><\/span><\/h2>\n

In reality, reaching your target audience is difficult. For example, billboards and even TV ads are seen by huge numbers of people, but <\/span><\/p>\n

what percentage of them are actually interested?<\/span><\/p>\n

Traditional marketing works well for large companies that aim to be everywhere and stay top of mind with consumers. It\u2019s well known that large corporations <\/span><\/p>\n

don\u2019t focus on just one field or problem, unlike startups. Startups work to solve a single problem and usually target <\/span><\/p>\n

a small, growing audience.<\/span><\/p>\n

By contrast, digital marketing\u2014with its many forms and channels\u2014lets you reach your target audience and showcase what you offer, delivering impressive results.<\/span><\/div>\n

\u0645\u062b\u0644\u0627 \u0644\u062f\u064a Web hosting company <\/a>And I want to reach website owners and people interested in creating their own website or blog. How can traditional marketing <\/span><\/p>\n

reach them? Handing out business cards for my hosting service is slow and produces few results in the long run.<\/span><\/p>\n

But if I run a paid ad on Google AdWords and target keywords like \u201chosting, Arabic hosting, web hosting\u2026\u201d then anyone searching <\/span><\/p>\n

\u062c\u0648\u062c\u0644 \u0639\u0646 \u0634\u0631\u0643\u0629 \u0625\u0633\u062a\u0636\u0627\u0641\u0629<\/a> will see my company among the top search results, and will likely click on it and buy hosting space or a domain.<\/span><\/p>\n

.<\/p>\n

3. Faster results<\/strong><\/span><\/h2>\n

Traditional marketing takes a lot of time, patience, and persistence before it produces respectable results, whereas digital marketing lets you reach <\/span><\/p>\n

Toward big goals in less time.<\/span><\/p>\n

For example, on Facebook, a company\u2019s posts can reach hundreds of thousands of people with a single click, whereas distributing a catalog of the company\u2019s products <\/span><\/p>\n

to its target audience requires many distributors and a lot of time, and you cannot guarantee precise results.<\/span><\/p>\n

.<\/p>\n

4. Clear and precise results<\/strong><\/span><\/h2>\n

Measuring results in traditional marketing is extremely difficult and requires specialists; even then, the results are only approximate.<\/span><\/p>\n

By contrast, digital marketing lets you measure results with great precision. You can see the size of your audience on social networks and <\/span><\/p>\n

the growth you achieve daily, weekly, monthly, and yearly. You can also track paid ads and the results generated by blog articles\u2014all of this is available to you in numbers, and <\/span><\/p>\n

24\/7 statistics.<\/span><\/p>\n

.<\/p>\n

Even if your startup sells physical products locally\u2014in your area or city\u2014and only on a limited scale at first, you can use digital marketing <\/span><\/p>\n

to build awareness among web users and social media users in your area, then expand over time based on the company\u2019s ability to supply the product and <\/span><\/p>\n

ship it to more distant areas.<\/span><\/p>\n

In short, digital marketing isn\u2019t limited to web companies; it also benefits companies across a range of industries and fields.<\/span><\/div>","protected":false},"excerpt":{"rendered":"

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