{"id":7207,"date":"2017-06-05T08:57:02","date_gmt":"2017-06-05T11:57:02","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=7207"},"modified":"2017-06-05T08:57:02","modified_gmt":"2017-06-05T11:57:02","slug":"5-fundamentals-to-market-your-startup-company-and-compete-strongly","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/5-fundamentals-to-market-your-startup-company-and-compete-strongly\/","title":{"rendered":"5 Essentials for Marketing Your Startup and Competing Effectively"},"content":{"rendered":"

\"\"<\/a><\/p>\n

The ongoing entrepreneurial boom has produced many startups across a wide range of fields and industries, but many struggle to <\/span><\/p>\n

move forward and grow into a midsize or even a giant company.<\/span><\/p>\n

Marketing for startups remains unfamiliar to many entrepreneurs. This article isn\u2019t enough to cover the subject; rather, it\u2019s the beginning of a series of <\/span><\/p>\n

articles on how to promote small, new businesses.<\/span><\/p>\n

In this article, we\u2019ll discuss thefive essentials of marketing a startup online <\/a>.<\/span><\/p>\n

.<\/p>\n

1- A website\u2019s interface is an important part of marketing <\/strong>!<\/strong><\/span><\/h2>\n

Your startup\u2019s website interface is more than just a design or template for presenting your services or content; it is, first and foremost, an effective marketing tool.<\/span><\/p>\n

You should know that a company\u2019s website is its public image. It should combine simplicity and elegance, and be easy for customers to understand, while also <\/span><\/p>\n

using colors and a design that truly reflect and complement your company\u2019s philosophy.<\/span><\/p>\n

Unfortunately, some startups don\u2019t pay much attention to this aspect. As a result, their websites don\u2019t make me feel comfortable as a customer or ready to use <\/span><\/p>\n

their services and try them out, and it\u2019s well known that Professional Design<\/a> at the very least, it gives customers the impression that creative people are behind the company, so they judge it based on <\/span><\/p>\n

Your company\u2019s image is shaped by the overall look of your website.<\/span><\/p>\n

Personally, before deciding to buy a service from a particular website, I base my decision on several criteria\u2014most notably the site\u2019s interface. If I notice <\/span><\/p>\n

a lack of professionalism at this level, I look for better alternatives and competitors!<\/span><\/p>\n

.<\/p>\n

2- Build a presence on the key social networks<\/strong><\/span><\/h2>\n

The purpose of having a company page on social media isn\u2019t simply to be there for its own sake. It\u2019s to make sure your company is where your customers are <\/span><\/p>\n

\u2014both potential customers and your existing audience.<\/span><\/p>\n

Facebook, Google+, and Twitter are currently the three most important platforms for this purpose. Having a presence on them is essential and no longer optional.<\/span><\/p>\n

These platforms offer huge opportunities to grow your customer base\u2014and, in turn, increase sales and profits.<\/span><\/p>\n

.<\/p>\n

3- Respond quickly and foster a culture of engagement<\/strong><\/span><\/h2>\n

Social media pages and your website are no longer just showcase tools, as they may have been in the past. They\u2019re no longer simply catalogs for displaying your services. <\/span><\/p>\n

Quite the opposite: if you look at large companies, you\u2019ll find they have dedicated technical support departments to answer questions and handle complaints from existing <\/span><\/p>\n

and prospective customers. They also have social media teams that engage with people\u2019s responses to posts, reply to messages, and monitor feedback from <\/span><\/p>\n

the public and even competitors.<\/span><\/p>\n

So you need to pay attention to this aspect and not stop at Create a website<\/a> social media pages\u2014you also need to engage with your audience.<\/span><\/p>\n

One thing is clear: how quickly you respond to a tweet from a prospective customer can play a major role in their final decision to use your service.<\/span><\/p>\n

A prompt response makes them feel that your company values their business, which can encourage them to buy your service or product. The longer you take to <\/span><\/p>\n

respond, the lower your chances of gaining more customers.<\/span><\/p>\n

.<\/p>\n

4- The founder should take a more active role<\/strong><\/span><\/h2>\n

Being the founder and CEO of a startup doesn\u2019t mean sitting in your office sipping coffee! Leadership is more than those titles that mean little on their own. <\/span><\/p>\n

Hunger can also cultivate traits that successful entrepreneurs don\u2019t have\u2014chief among them is arrogance.<\/span><\/p>\n

As a founder, you should be the company\u2019s marketing icon: attend conferences and events where your competitors are present, and make the most of the media <\/span><\/p>\n

by giving press interviews. Most importantly, be active on social media under your real name and respond to customers, so they feel that behind the company are people <\/span><\/p>\n

who are kind, humble, composed, and wise.<\/span><\/p>\n

.<\/p>\n

5- Produce content at scale<\/strong><\/span><\/h2>\n

The company blog, YouTube videos, infographics, and social networks are four key platforms for creating and publishing content.<\/span><\/p>\n

Here\u2019s the secret to strong marketing for startups: the more valuable content you share across different marketing and social channels, the more <\/span><\/p>\n

Your sales and audience have grown, and you\u2019ve gained significant media attention and a strong following.<\/span><\/p>\n

So focus on this point. Major companies have made it part of their strategy too\u2014in fact, they\u2019ve increased their budgets for content production.<\/span><\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

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