{"id":5673,"date":"2017-03-13T17:20:20","date_gmt":"2017-03-13T20:20:20","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=5673"},"modified":"2017-03-13T17:20:20","modified_gmt":"2017-03-13T20:20:20","slug":"4-easy-ways-of-marketing-through-social-media","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/4-easy-ways-of-marketing-through-social-media\/","title":{"rendered":"4 Easy Ways to Market Your Business on Social Media"},"content":{"rendered":"

\"\u0646\u062a\u064a\u062c\u0629<\/p>\n

When two out of every three internet users worldwide are active on social media <\/span><\/p>\n

you don\u2019t need a lengthy introduction to how much more widespread it has become over the past decade.<\/span><\/p>\n

The average American social media user spends 2.7 hours a day on these sites. Do I need <\/span><\/p>\n

to say more about how widespread this has become?<\/span><\/p>\n

Most businesses have begun to recognize the power of social media to influence users and build relationships with them.<\/span><\/p>\n

This means that most businesses have a presence on the social media platforms that matter to their users. But despite all the buzz <\/span><\/p>\n

Social media marketing is often still limited to posting an update once or twice a day and replying to customers\u2019 comments <\/span><\/p>\n

on the page.<\/span><\/p>\n

In reality, there\u2019s a lot you can do through this versatile medium with just a little effort. Here, we take a look at <\/span><\/p>\n

\u0628\u0639\u0636 what you can achieve through social media<\/a> that you can\u2019t do in any other way.<\/span><\/p>\n

.<\/p>\n

1. Develop a deep understanding of your individual customers<\/span><\/p>\n

Yes, I know\u2014your social channels are a gold mine of data. If you\u2019re not already using them this way, you should start right away. Social media <\/span><\/p>\n

tracks your followers\u2019 every move and serves up a rich, fertile mix of demographic, psychographic, and behavioral data.<\/span><\/p>\n

So, with social media, you can really get to know your users inside and out: what media they consume, <\/span><\/p>\n

when they\u2019re active throughout the day, which other brands they prefer, and what they do in their free time. <\/span><\/p>\n

All of these are clues that can help you sell more effectively to the audience and followers on your page.<\/span><\/p>\n

But that\u2019s not all I meant when I mentioned getting to know your users. Social media is a great platform for shining a light on <\/span><\/p>\n

Shine a spotlight on your star customers and make them feel special and valued.<\/span><\/p>\n

Those 15 minutes of fame you can give them with a single post won\u2019t cost you a thing, but they can tell <\/span><\/p>\n

your customer how important she is to you and help strengthen the bond between you.<\/span><\/p>\n

.<\/p>\n

2. Influence Their Thinking<\/span><\/p>\n

The content you post on social media is a powerful, effective tool that lets you shape the response you want from your audience.<\/span><\/p>\n

From funny posts that entertain your audience to educational posts that share useful information, to posts <\/span><\/p>\n

Emotional content that gives you the opportunity to connect can help achieve a range of goals with just a simple post on social media. <\/span><\/p>\n

social media.<\/span><\/p>\n

The push for democracy in the Middle East, which became a defining theme of the Arab Spring, was driven <\/span><\/p>\n

on a large scale by activists through social media.<\/span><\/p>\n

The Ice Bucket Challenge for ALS research swept across social media in 2014 and raised more than $220 million <\/span><\/p>\n

worldwide.<\/span><\/p>\n

And we know how social media was skillfully used to elect the first African American president of the United States, who went on to serve as <\/span><\/p>\n

For the first time in history in the United States, it also played a huge role in his re-election campaign in 2012.<\/span><\/p>\n

Even if you\u2019re not seeking the highest office in the country, social media can still <\/span><\/p>\n

help you shape perceptions and change attitudes toward your business venture.<\/span><\/p>\n

.<\/p>\n

3. Create your content in collaboration with your customers<\/span><\/p>\n

Until recently, marketing was a one-way relationship. Business owners dreamed up ad campaigns praising the virtues of their brand <\/span><\/p>\n

and distributed those ads through any channel their users might access.<\/span><\/p>\n

The hope was that some of your communications would be seen by your target audience and remembered when they made a<\/span><\/p>\n

purchase, leading to a sale. That\u2019s almost like leaving your entire marketing campaign up to sheer luck.<\/span><\/p>\n

Social media has shown that this is no longer the case. You can now put yourself in the right place at the right time,<\/span><\/p>\n

by creating content tailored exactly to their preferences and sharing it on their social media feeds across different <\/span><\/p>\n

social networks.<\/span><\/p>\n

Your advertising campaign\u2019s visibility is no longer left to chance. Thanks to social media, you can <\/span><\/p>\n

Go one step further and invite users to create content with you, giving them a sense of ownership in your brand and its message.<\/span><\/p>\n

Emerging social networks like Fly Reel allow users and brands to create short videos and link them <\/span><\/p>\n

together to form one cohesive piece of communication.<\/span><\/p>\n

.<\/p>\n

4. Attract local users with more precise geotargeting<\/span><\/p>\n

In the past, marketers had to use a \u201cspray and pray\u201d approach, hoping their marketing messages would be seen by <\/span><\/p>\n

their target audience. Thanks to geotargeted marketing, those days are gone for good.<\/span><\/p>\n

From pay-per-click geotargeted ads to iBeacons that send messages to smartphones, <\/span><\/p>\n

for users inside brick-and-mortar stores, brands can now follow users wherever they go.<\/span><\/p>\n

Apps like Seven Days empower users even further. Users can now discover interesting stories that happened <\/span><\/p>\n

over the past seven days, shared by the people and businesses around them, wherever they go.<\/span><\/p>\n

The app\u2019s visual nature means businesses can share rich content with users in the right place at the right time.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

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