{"id":3981,"date":"2016-11-22T20:33:49","date_gmt":"2016-11-22T23:33:49","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=3981"},"modified":"2016-11-22T20:33:49","modified_gmt":"2016-11-22T23:33:49","slug":"how-emotions-affect-to-brand","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-emotions-affect-to-brand\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0627\u0644\u0625\u0646\u0641\u0639\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0639\u0644\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629"},"content":{"rendered":"
\n

\"\"<\/p>\n

\n

\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c \u0647\u0646\u0627\u0644\u0643 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u062e\u0630\u0647\u0627 \u0628\u0639\u064a\u0646 \u0627\u0644\u0627\u0639\u062a\u0628\u0627\u0631 \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0646\u0647\u0648\u0636 \u0628\u0647\u0627 \u0628\u0627\u0644\u0634\u0643\u0644 <\/span><\/p>\n

\u0627\u0644\u0635\u062d\u064a\u062d\u060c \u064a\u062a\u0645 \u0641\u0635\u0644 \u0647\u0630\u0647 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0644\u0641\u0626\u064a\u062a\u064a\u0646: \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0648\u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629<\/a>\u060c \u0648\u0641\u064a \u0643\u0627\u0641\u0629 \u0627\u0644\u0623\u062d\u0648\u0627\u0644 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0647\u0646\u0627\u0644\u0643 \u062b\u0642\u0627\u0641\u0629 \u0641\u0643\u0631\u064a\u0629\u060c \u0648\u0645\u0646 \u062f\u0648\u0646 \u0623\u064a <\/span><\/p>\n

\u0648\u0633\u0627\u0626\u0644 \u0623\u062e\u0631\u0649 \u064a\u062a\u0645 \u062a\u0642\u0644\u0635 \u062a\u0644\u0643 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0643\u0631\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u0646\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0628\u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0645\u0644\u0647\u0627 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629\u060c<\/span><\/p>\n

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\u0641\u0643\u0631 \u0628\u0627\u0644\u0623\u0645\u0631\u060c \u0625\u0646 \u0623\u064a \u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0648 \u0623\u0639\u0645\u0627\u0644 \u0634\u062e\u0635\u064a\u0629 \u062a\u0628\u0646\u0649 \u0639\u0644\u0649 \u0627\u0644\u0634\u0639\u0648\u0631 \u0627\u0644\u0639\u0645\u064a\u0642 \u0627\u0644\u0630\u064a \u064a\u0631\u0648\u0627\u062f \u0627\u0644\u0634\u062e\u0635 \u062d\u064a\u0627\u0644 \u0639\u0645\u0644\u0647 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0647 <\/span><\/p>\n

\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062a\u064a \u064a\u0639\u0645\u0644 \u0645\u0646 \u0623\u062c\u0644\u0647\u0627\u060c \u0648\u0647\u0630\u0627 \u0647\u0648 \u0633\u0628\u0628 \u062d\u0648\u0644 \u0623\u0647\u0645\u064a\u0629 \u0645\u0646\u0627\u0642\u0634\u0629 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0641\u0631\u062f\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0639\u0644\u0627\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0634\u062e\u0635\u064a\u0629\u060c <\/span><\/p>\n

\u00a0\u0648\u0645\u062c\u0645\u0648\u0639 \u0627\u0644\u0627\u0646\u0641\u0639\u0627\u0644\u0627\u062a \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0643\u0648\u0646 \u0645\u0646\u0647\u0627 \u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0645\u0629<\/a>.<\/span><\/p>\n

.<\/p>\n

1 . \u0627\u0644\u0646\u0632\u0627\u0647\u0629<\/strong><\/span><\/p>\n

\u0627\u0644\u0645\u0628\u0627\u062f\u0649\u0621 \u062a\u0639\u0646\u064a \u0644\u0644\u0643\u062b\u064a\u0631\u064a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633\u060c \u0648\u0627\u0644\u0645\u0628\u0627\u062f\u0649\u0621 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u062a\u062c\u0645\u0639 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0648\u062a\u0646\u0634\u0649\u0621 \u0645\u062c\u062a\u0645\u0639\u0627\u062a \u0648\u0634\u0628\u0643\u0627\u062a <\/span><\/p>\n

\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0648\u0627\u0644\u0645\u0641\u062a\u0627\u062d \u0647\u0646\u0627 \u0647\u0648 \u0645\u0642\u062f\u0631\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062a\u0645\u0633\u0643 \u0628\u0645\u0628\u0627\u062f\u0626\u0643\u060c \u0647\u0630\u0627 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u064a\u062a\u064a\u062d \u0644\u0644\u0646\u0627\u0633 \u0641\u0647\u0645 \u0623\u064a \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0623\u0646\u062a\u060c \u0648\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 <\/span><\/p>\n

\u0630\u0644\u0643\u060c \u062a\u0648\u0641\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0627\u0644\u0630\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0642\u0641 \u0641\u064a \u0627\u0644\u0645\u064a\u062f\u0627\u0646 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u060c \u0648\u0647\u0648 \u0627\u0644\u0623\u0645\u0631 \u0627\u0644\u0630\u064a \u064a\u062c\u0628 \u0639\u0644\u064a\u0646\u0627 \u062c\u0645\u064a\u0639\u0627\u064b \u0623\u0646 \u0646\u0643\u0648\u0646 \u0642\u0627\u062f\u0631\u064a\u0646 \u0639\u0644\u0649 <\/span><\/p>\n

\u0627\u0644\u0642\u064a\u0627\u0645 <\/span>\u0628\u0647.<\/span><\/p>\n

.<\/p>\n

2 . \u0627\u0644\u0633\u0645\u0639\u0629<\/strong><\/span><\/p>\n

\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0628\u0627\u0644\u0646\u0632\u0627\u0647\u0629\u060c \u0627\u0644\u0633\u0645\u0639\u0629 \u0647\u0648 \u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0641\u064a \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0639\u0644\u0649 \u0627\u0644\u0645\u062f\u0649 \u0627\u0644\u0628\u0639\u064a\u062f\u060c \u0648\u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 <\/span><\/p>\n

\u0627\u0644\u0623\u0645\u0631 \u0628\u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u062a\u0643 \u0627\u0644\u0627\u0633\u062a\u0642\u0627\u0645\u0629 \u0623\u0645\u0631 \u0647\u0627\u0645\u060c \u0648\u064a\u062c\u0628 \u0639\u062f \u0627\u0644\u062e\u0644\u0637 \u0628\u064a\u0646 \u0627\u0644\u0627\u0633\u062a\u0642\u0627\u0645\u0629 \u0648\u0627\u0644\u0627\u0639\u062a\u062f\u0627\u062f \u0628\u0627\u0644\u0646\u0641\u0633\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0642\u0627\u0645\u0629 \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0633\u064a\u0627\u0642 \u064a\u0634\u0645\u0644 \u0627\u0644\u0646\u0645\u0648 <\/span><\/p>\n

\u0627\u0644\u0645\u0637\u0631\u062f \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0645\u0646 \u0627\u0644\u062a\u0639\u0644\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631\u060c \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629 \u0648\u0645\u0627 \u0634\u0627\u0628\u0647 \u0630\u0644\u0643\u060c \u0648\u0628\u0646\u0627\u0621 \u0633\u0645\u0639\u062a\u0643 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u062a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0647\u0630\u0627 <\/span><\/p>\n

\u0627\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u062b\u0645\u064a\u0646 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/span><\/p>\n

.<\/p>\n

3 . \u0627\u0644\u062b\u0642\u0629<\/strong><\/span><\/p>\n

\u0648\u0647\u0630\u0627 \u0627\u0644\u0639\u0646\u0635\u0631 \u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u0644\u0627 \u064a\u0643\u0648\u0646 \u0645\u0641\u0627\u062c\u0626\u0627\u064b \u0644\u0623\u062d\u062f\u060c \u0627\u0644\u062b\u0642\u0629 \u0634\u064a\u0621 \u0646\u0631\u063a\u0628 \u0628\u0647 \u062c\u0645\u064a\u0639\u0646\u0627 \u2013 \u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0645\u062a\u0644\u0643 \u062a\u0644\u0643 \u0627\u0644\u0642\u0629 \u0628\u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a \u0646\u0639\u0631\u0641\u0647\u0645 <\/span><\/p>\n

\u0648\u0646\u0631\u064a\u062f \u0623\u0646 \u0646\u0643\u0648\u0646 \u0623\u0634\u062e\u0627\u0635 \u0645\u0648\u062b\u0648\u0642\u0648\u0646 \u0628\u0647\u0645\u060c \u0627\u0644\u062b\u0642\u0629 \u062a\u0648\u0644\u062f \u0627\u0644\u062a\u0642\u0627\u0631\u0628 \u0648\u0627\u0644\u0648\u0644\u0627\u0621\u060c \u0627\u0644\u062b\u0642\u0629 \u062a\u062e\u0644\u0642 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0627\u062a \u0644\u0644\u0639\u0646\u0635\u0631 \u0627\u0644\u0630\u064a \u0646\u0631\u063a\u0628 \u062c\u0645\u064a\u0639\u0646\u0627 \u0628\u062a\u062d\u0642\u064a\u0642\u0647.<\/span><\/p>\n

.<\/p>\n

4 . \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a<\/strong><\/span><\/p>\n

\u0646\u062d\u0646 \u0643\u0628\u0634\u0631 \u0646\u0633\u0639\u0649 \u0628\u0637\u0628\u064a\u0639\u0629 \u0627\u0644\u062d\u0627\u0644 \u0644\u0644\u0639\u0644\u0627\u0642\u0627\u062a\u060c \u0646\u062d\u0646 \u0643\u0627\u0626\u0646\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629\u060c \u0644\u0630\u0627 \u0641\u0625\u0646\u0646\u0627 \u0646\u062a\u0637\u0644\u0639 \u0644\u0627\u0643\u062a\u0633\u0627\u0628\u0647\u0627 \u0648\u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0623\u0634\u062e\u0627\u0635<\/span><\/p>\n

\u0627\u0644\u0644\u0630\u064a\u0646 \u064a\u0634\u0628\u0647\u0648\u0646\u0646\u0627\u060c \u0646\u062d\u0628\u0647\u0645\u060c \u0648\u0645\u0631\u0629 \u0623\u062e\u0631\u0649 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0648\u062b\u0648\u0642 \u0628\u0647\u0645\u060c \u0648\u0647\u0630\u0647 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0647\u064a \u062c\u0632\u0621 \u0644\u0627 \u064a\u062a\u062c\u0632\u0623 \u0645\u0646 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u062d\u062f\u062f \u0645\u062f\u0649 \u0646\u062c\u0627\u062d\u0646\u0627 \u0645\u0646<\/span><\/p>\n

\u0639\u062f\u0645\u0647 \u0641\u064a \u0627\u0644\u062d\u064a\u0627\u0629\u060c \u0648\u0623\u0646\u0647 \u0645\u0646 \u0627\u0644\u0635\u0639\u0628 \u0625\u0646 \u0644\u0645 \u064a\u0643\u0646 \u0645\u0633\u062a\u062d\u064a\u0644\u0627\u064f \u0625\u0646\u0634\u0627\u0621 \u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u062f\u0648\u0646 \u0627\u0644\u0646\u0632\u0627\u0647\u0629 \u0648\u0627\u0644\u0633\u0645\u0639\u0629 \u0648\u0627\u0644\u062b\u0642\u0629\u060c \u0627\u0644\u0627\u0639\u062a\u0631\u0627\u0641 \u0648\u062a\u062d\u0642\u064a\u0642<\/span><\/p>\n

\u0647\u0630\u0647 \u0627\u0644\u062d\u0642\u064a\u0642\u0629 \u0633\u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u0639\u0644\u0627\u0642\u0627\u062a\u0643 \u0627\u0644\u0634\u062e\u0635\u064a\u0629 \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0644\u0645\u0633\u0627\u0639\u064a \u0639\u0645\u0644\u0643\u060c \u0648\u062a\u0644\u0643 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0645 \u0628\u0628\u0646\u0627\u0626\u0647\u0627 \u062a\u0633\u0645\u062d \u0644\u0643 \u0628\u0627\u0644\u0646\u0645\u0648 \u0628\u0634\u0643\u0644 <\/span><\/p>\n

\u0623\u0641\u0636\u0644 \u0648\u0623\u0633\u0631\u0639 \u0648\u0623\u0642\u0648\u0649.<\/span><\/p>\n

.<\/p>\n

\u0648\u0647\u0646\u0627\u0643 \u0645\u0642\u0648\u0644\u0629 \u0645\u062a\u062f\u0627\u0648\u0644\u0629 \u0644\u062c\u0648\u0631\u062c \u0628\u0631\u0627\u062a \u201c\u2026\u0627\u0644\u0646\u0627\u0633 \u0644\u0627 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0633\u0644\u0639 \u0628\u0644 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u201d\u060c \u0648\u062d\u064a\u0646 \u0642\u064a\u0644 \u0647\u0630\u0627 \u0639\u0646 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 <\/span><\/p>\n

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\u062a\u0637\u0628\u0642 \u0639\u0644\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u0627\u0644\u0646\u0627\u0633 \u064a\u0634\u062a\u0631\u0648\u0646 \u0627\u0644\u0633\u0644\u0639 \u0647\u0645 \u064a\u0634\u062a\u0631\u0648\u0646\u0643 \u0623\u0646\u062a\u060c \u0639\u0646 \u0639\u0644\u0627\u0645\u062a\u0643 <\/span><\/p>\n

\u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643\u060c \u0648\u0644\u0627\u0633\u064a\u0645\u0627 \u0639\u0646\u062f \u0627\u0644\u0625\u0634\u0627\u0631\u0629 \u0644\u062d\u064a\u0627\u062a\u0643 \u0627\u0644\u0645\u0647\u0646\u064a\u0629\u060c \u0648\u0647\u0630\u0627 \u0628\u0627\u0644\u0636\u0628\u0637 \u0645\u0627 \u0643\u0646\u062a \u0623\u0628\u062d\u062b \u0639\u0646\u0647.<\/span><\/p>\n

.<\/p>\n

\u0627\u0644\u0645\u0635\u062f\u0631<\/span><\/a><\/p>\n

\u00a0<\/span><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"

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