{"id":3885,"date":"2016-11-12T21:00:44","date_gmt":"2016-11-13T00:00:44","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=3885"},"modified":"2016-11-12T21:00:44","modified_gmt":"2016-11-13T00:00:44","slug":"5-strategies-for-marketing-via-e-mail","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/5-strategies-for-marketing-via-e-mail\/","title":{"rendered":"5 Email Marketing Strategies"},"content":{"rendered":"

<\/p>\n

The importance of email marketing is undeniable, even with other channels such as social media.<\/span><\/p>\n

\u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0644\u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643<\/a>:<\/span><\/p>\n

.<\/p>\n

1. Get your mailing list to automatically reply to senders<\/strong><\/span><\/p>\n

\u0644\u0643\u064a \u062a\u062c\u0639\u0644 \u0642\u0627\u0626\u0645\u062a\u0643 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629\u060c \u062a\u0641\u062a\u062d \u0631\u0633\u0627\u0626\u0644\u0643 \u0648\u062a\u0631\u062f \u00a0\u062a\u0644\u0642\u0627\u0626\u064a\u064b\u0627\u0639\u0644\u0649 \u0645\u0631\u0633\u0644\u064a\u0647\u0627\u060c \u0641\u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0645\u0634\u062a\u0631\u0643\u064a\u0646 \u0645\u062a\u0637\u0648\u0639\u064a\u0646\u060c \u0645\u0627\u064a\u0645\u0643\u0646\u0643 \u062a\u0648\u0641\u064a\u0631\u0647\u0645 \u0645\u0646 <\/span><\/p>\n

\u062e\u0644\u0627\u0644 \u0645\u0627\u064a\u0644\u064a:<\/span><\/p>\n

- Increasing the number of opt-in opportunities on your website.<\/span>
\n- Add customers who are automatically subscribed when they make a purchase on e-commerce websites.<\/span>
\n- Create a list based on people who have contacted you.<\/span>
\n- Buy a competitor\u2019s website along with its email list.<\/span><\/p>\n

.<\/p>\n

2. Make a good first impression<\/strong><\/span><\/p>\n

\u0645\u0646 \u0627\u0644\u0645\u0647\u0645 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0627\u0646\u0637\u0628\u0627\u0639 \u0627\u0644\u0623\u0648\u0644 \u0645\u0639 your email list<\/a>\u060c \u0630\u0627 \u0645\u0631\u062f\u0648\u062f \u0625\u064a\u062c\u0627\u0628\u064a \u0644\u062f\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646\u060c \u0641\u0625\u0646 \u0643\u0627\u0646 \u0645\u062d\u062a\u0648\u0649 \u0628\u0631\u064a\u062f\u0643 \u062c\u064a\u062f\u064b\u0627\u060c <\/span><\/p>\n

and creates positive expectations, subscribers will associate your brand with quality. The only way to fine-tune every <\/span><\/p>\n

A first email experiment is to create an autoresponder for new subscribers.<\/span><\/p>\n

.<\/p>\n

3. Make your messages valuable<\/strong><\/span><\/p>\n

\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0631\u0628\u062a\u064a\u060c \u062a\u0639\u062f \u0627\u0644\u0625\u062c\u0627\u0628\u0629 \u0627\u0644\u062a\u0644\u0642\u0627\u0626\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u062a\u0631\u0643 \u0627\u0644\u062c\u062f\u064a\u062f\u060c \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u0623\u0642\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u064b\u0627 \u0641\u064a Email Marketing<\/a>\u061b \u0625\u0645\u0651\u0627 <\/span><\/p>\n

because it receives too little attention or because it is poorly designed. This can frustrate subscribers with the sudden flood of emails. Instead of receiving a <\/span><\/p>\n

regular update, they are surprised by daily sales promotions.<\/span><\/p>\n

To overcome this problem, make your \u201copportunity\u201d an autoresponder. When people sign up on your website to get a book <\/span><\/p>\n

an e-book or PDF file. Their goal isn\u2019t to receive your emails, but to download your \u201cpotential opportunity\u201d\u2014the book or <\/span><\/p>\n

file. This means your emails offer them valuable content that gives them a reason to open them.<\/span><\/p>\n

.<\/p>\n

4. Write a compelling subject line<\/strong><\/span><\/p>\n

\u0645\u0646 \u0623\u0647\u0645 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0646\u062c\u0627\u062d \u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/a>\u060c \u0648\u0636\u0639 \u0639\u0646\u0648\u0627\u0646 \u062c\u0630\u0627\u0628 \u0644\u0631\u0633\u0627\u0644\u062a\u0643\u061b \u0644\u0623\u0646\u0647 \u0627\u0644\u0648\u0633\u064a\u0644\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0632\u064a\u0627\u062f\u0629 \u0642\u0631\u0627\u0621\u0627\u062a \u0628\u0631\u064a\u062f\u0643 <\/span><\/p>\n

Write a subject line that encourages subscribers to click, and you\u2019ll see your open rates rise.<\/span><\/p>\n

Here are some strategies for making your subject line more effective:<\/span><\/p>\n

-Make a compelling promise, then send it.<\/span>
\n-Spark curiosity with mysterious wording, or mention something intriguing.<\/span>
\n-Ask a question that prompts your audience to answer.<\/span>
\n-Refer to a famous person or event.<\/span><\/p>\n

.<\/p>\n

5. Make your email stand out<\/strong><\/span><\/p>\n

\u064a\u0623\u062a\u064a\u0646\u064a \u0643\u0645 \u0647\u0627\u0626\u0644 \u0645\u0646 Emails<\/a> \u0639\u062f\u064a\u0645\u0629 \u0627\u0644\u0646\u0641\u0639\u060c \u0645\u0646 \u0631\u062c\u0627\u0644 \u0623\u0639\u0645\u0627\u0644 \u0648\u0646\u0627\u0634\u0631\u064a\u0646 \u0643\u0628\u0627\u0631\u061b \u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644 \u0641\u062a\u062d \u0627\u0644\u0628\u0631\u064a\u062f <\/span><\/p>\n

...your next email. So make your email stand out and include useful content\u2014perhaps something free or valuable.<\/span><\/p>\n

.<\/p>\n

\u0645\u0631\u0627\u062c\u0639\u0629<\/strong><\/span><\/p>\n

\nTo maximize email open rates, build a list of subscribers who genuinely want to hear from you, and make <\/span><\/p>\n

your email responsive. Create an impressive first impression with high-quality content topped by a compelling subject line, and your <\/span><\/p>\n

email open rates will rise.<\/span><\/p>\n

\n

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\u0644\u0627 \u064a\u062e\u0641\u0649 \u0639\u0644\u0649 \u0623\u062d\u062f \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u062d\u062a\u0649 \u0641\u064a \u0638\u0644 \u0648\u062c\u0648\u062f \u0642\u0646\u0648\u0627\u062a \u0623\u062e\u0631\u0649\u061b \u0643\u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u062e\u0645\u0633 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0628\u0631\u064a\u062f\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":3901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[5901,2,5891,5861,780,4433,1083,5902,341,13,373,21,374,411,5903,1932,3746,5904,18,5905,5906,5907,5908,5909,5910,803],"class_list":["post-3885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-5-----","tag-2","tag-5891","tag-5861","tag-780","tag-4433","tag-1083","tag-5902","tag-341","tag-13","tag-373","tag-21","tag-374","tag-411","tag-5903","tag-1932","tag-3746","tag-5904","tag-18","tag-5905","tag-5906","tag-5907","tag-5908","tag-5909","tag-5910","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/3885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=3885"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/3885\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/3901"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=3885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=3885"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=3885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}