{"id":30654,"date":"2026-06-03T19:18:05","date_gmt":"2026-06-03T16:18:05","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=30654"},"modified":"2026-06-05T03:45:16","modified_gmt":"2026-06-05T00:45:16","slug":"7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/","title":{"rendered":"\u0643\u064a\u0641 \u064a\u0636\u0627\u0639\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a\u061f"},"content":{"rendered":"<div style=\"width: 1010px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/barrydunlop.com\/wp-content\/uploads\/2025\/05\/technology-Artificial-Intelligence.jpg\" alt=\"\u0643\u064a\u0641 \u064a\u0636\u0627\u0639\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a\u061f\" width=\"1000\" height=\"603\" title=\"\"><p class=\"wp-caption-text\">\u0643\u064a\u0641 \u064a\u0636\u0627\u0639\u0641 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a\u061f<\/p><\/div>\n<p style=\"text-align: center;\" data-path-to-node=\"1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0648\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0630\u064a \u064a\u0634\u0647\u062f\u0647 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647\u0645. \u0627\u0644\u064a\u0648\u0645\u060c \u0623\u0635\u0628\u062d <b data-path-to-node=\"1\" data-index-in-node=\"174\">AI for E-commerce<\/b> \u0647\u0648 \u0627\u0644\u0645\u062d\u0631\u0643 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0630\u064a \u064a\u0641\u0635\u0644 \u0628\u064a\u0646 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u062a\u064a \u062a\u0643\u0627\u0641\u062d \u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u0628\u0642\u0627\u0621\u060c \u0648\u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062d\u0642\u0642 \u0642\u0641\u0632\u0627\u062a \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0644\u0630\u0627\u060c \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0623\u0646 \u0646\u0641\u0647\u0645 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u0627 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0627\u0644\u062d\u062f\u064a\u062b\u0629 \u0644\u0625\u0639\u0627\u062f\u0629 \u0635\u064a\u0627\u063a\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u0639\u0645\u0644 \u0644\u062f\u064a\u0646\u0627 \u0648\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"2\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u062a\u0633\u0627\u0621\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u064a\u062d\u0648\u0644 \u0645\u0633\u0627\u0631 \u0645\u062a\u062c\u0631\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u060c \u0641\u0627\u0644\u0633\u0631 \u064a\u0643\u0645\u0646 \u0641\u064a \u0645\u0639\u0627\u062f\u0644\u0629 \u0628\u0633\u064a\u0637\u0629: <b data-path-to-node=\"2\" data-index-in-node=\"100\">\u0633\u0631\u0639\u0629 \u0625\u0646\u062c\u0627\u0632 \u0641\u0627\u0626\u0642\u0629 + \u062a\u0643\u0627\u0644\u064a\u0641 \u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0642\u0644 = \u0645\u0628\u064a\u0639\u0627\u062a \u0645\u0636\u0627\u0639\u0641\u0629 \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a.<\/b><\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"2\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u062a\u062e\u064a\u0644 \u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0644\u0641\u0647\u0645 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628. \u0625\u0646 \u0625\u062f\u0645\u0627\u062c \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0641\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062d\u0648\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642 \u0628\u0627\u0644\u0643\u0627\u0645\u0644\u060c \u0645\u0645\u0627 \u064a\u062c\u0639\u0644\u0647\u0627 \u0623\u0643\u062b\u0631 \u062a\u0643\u064a\u0641\u064b\u0627 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"3\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0627\u0633\u062a\u062e\u062f\u0627\u0645 <b data-path-to-node=\"3\" data-index-in-node=\"200\">AI for E-commerce<\/b> \u064a\u0633\u0627\u0639\u062f\u0643 \u0641\u064a \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0645\u062e\u0635\u0635\u0629\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0641\u0631\u0635 \u0627\u0644\u0628\u064a\u0639 \u0648\u0625\u0631\u0636\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0634\u0631\u0627\u0621 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u064a\u0645\u0643\u0646 \u0644\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0623\u0646 \u064a\u0648\u0635\u064a \u0628\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u0639\u064a\u0646\u0629 \u062a\u0646\u0627\u0633\u0628 \u0627\u0647\u062a\u0645\u0627\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629: \u0643\u064a\u0641 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u063a\u064a\u0631 \u0645\u0633\u062a\u0642\u0628\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u061f<\/span><\/strong><\/span><\/p>\n<h2 data-path-to-node=\"5\"><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 ez-toc-wrap-right counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#1_%D8%B3%D8%B1%D8%B9%D8%A9_%D8%A7%D9%84%D8%A5%D9%86%D8%AC%D8%A7%D8%B2_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A3%D8%AA%D9%85%D8%AA%D8%A9_%D8%A7%D9%84%D9%81%D8%A7%D8%A6%D9%82%D8%A9_Hyper-automation\" >1. \u0633\u0631\u0639\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0639\u0628\u0631 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 (Hyper-automation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#2_%D8%AA%D9%82%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%AA%D9%83%D8%A7%D9%84%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B4%D8%BA%D9%8A%D9%84%D9%8A%D8%A9_%D8%A8%D8%B0%D9%83%D8%A7%D8%A1\" >2. \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0630\u0643\u0627\u0621<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#3_%D8%AA%D8%AE%D8%B5%D9%8A%D8%B5_%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_Personalization\" >3. \u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Personalization)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#%D9%83%D9%8A%D9%81_%D9%86%D8%AA%D8%B1%D8%AC%D9%85_%D9%87%D8%B0%D8%A7_%D8%A7%D9%84%D9%86%D8%AC%D8%A7%D8%AD_%D9%81%D9%8A_%D8%B4%D8%B1%D9%83%D8%A9_%E2%80%9C%D8%A7%D8%A8%D8%AA%D8%AF%D9%8A%E2%80%9D_Ibtdi%D8%9F\" >\u0643\u064a\u0641 \u0646\u062a\u0631\u062c\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0634\u0631\u0643\u0629 &#8220;\u0627\u0628\u062a\u062f\u064a&#8221; (Ibtdi)\u061f<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#%D9%85%D8%A7%D8%B0%D8%A7_%D9%86%D9%82%D8%AF%D9%85_%D9%84%D9%83%D8%9F\" >\u0645\u0627\u0630\u0627 \u0646\u0642\u062f\u0645 \u0644\u0643\u061f<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%86%D8%AD%D9%86_%D8%AE%D9%8A%D8%A7%D8%B1%D9%83_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A7%D9%84%D8%A3%D9%88%D9%84%D8%9F\" >\u0644\u0645\u0627\u0630\u0627 \u0646\u062d\u0646 \u062e\u064a\u0627\u0631\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0623\u0648\u0644\u061f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.ibtdi.com\/en\/7-%d8%b7%d8%b1%d9%82-%d9%8a%d8%b6%d8%a7%d8%b9%d9%81-%d8%a7%d9%84%d8%b0%d9%83%d8%a7%d8%a1-%d8%a7%d9%84%d8%a7%d8%b5%d8%b7%d9%86%d8%a7%d8%b9%d9%8a-%d9%84%d9%84%d9%85%d8%aa%d8%a7%d8%ac%d8%b1-%d8%a7%d9%84\/#%D9%87%D9%84_%D8%AA%D8%A8%D8%AD%D8%AB_%D8%B9%D9%86_%D8%A3%D9%81%D8%B6%D9%84_%D8%B4%D8%B1%D9%83%D8%A9_%D8%AA%D8%B5%D9%85%D9%8A%D9%85_%D9%85%D9%88%D9%82%D8%B9_%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A_%D9%88%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA_%D8%AC%D9%88%D8%A7%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%9F_%D9%86%D8%AD%D9%86_%D9%87%D9%86%D8%A7_%D9%84%D9%86%D9%82%D8%AF%D9%85_%D9%84%D9%83_%D8%A7%D9%84%D8%AD%D9%84%D9%88%D9%84_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%84%D8%A8%D9%8A_%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D8%AC%D8%A7%D8%AA%D9%83\" >\u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u0648\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u061f \u0646\u062d\u0646 \u0647\u0646\u0627 \u0644\u0646\u0642\u062f\u0645 \u0644\u0643 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\" data-path-to-node=\"5\"><span class=\"ez-toc-section\" id=\"1_%D8%B3%D8%B1%D8%B9%D8%A9_%D8%A7%D9%84%D8%A5%D9%86%D8%AC%D8%A7%D8%B2_%D8%B9%D8%A8%D8%B1_%D8%A7%D9%84%D8%A3%D8%AA%D9%85%D8%AA%D8%A9_%D8%A7%D9%84%D9%81%D8%A7%D8%A6%D9%82%D8%A9_Hyper-automation\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif; color: #0000ff;\">1. \u0633\u0631\u0639\u0629 \u0627\u0644\u0625\u0646\u062c\u0627\u0632 \u0639\u0628\u0631 \u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0641\u0627\u0626\u0642\u0629 (Hyper-automation)<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"6\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0641\u064a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0628\u0646\u0627\u0626\u0647\u0627 \u062a\u0633\u062a\u0646\u0632\u0641 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f. \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u062a\u062a\u064a\u062d \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0645\u0647\u0627\u0645 \u0627\u0644\u0645\u0639\u0642\u062f\u0629 \u0648\u0627\u0644\u0645\u062a\u0643\u0631\u0631\u0629\u060c \u0628\u062f\u0621\u0627\u064b \u0645\u0646 \u062a\u062d\u062f\u064a\u062b \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0645\u0631\u0648\u0631\u0627\u064b \u0628\u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u060c \u0648\u0635\u0648\u0644\u0627\u064b \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0622\u0644\u064a. \u0647\u0630\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u0645\u062a\u062c\u0631\u0643 \u064a\u0639\u0645\u0644 \u0628\u0643\u0641\u0627\u0621\u0629 \u0642\u0635\u0648\u0649 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629 \u062f\u0648\u0646 \u062a\u062f\u062e\u0644 \u0628\u0634\u0631\u064a \u0645\u0633\u062a\u0645\u0631\u060c \u0645\u0645\u0627 \u064a\u0633\u0631\u0639 \u0645\u0646 \u062f\u0648\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u064a\u0636\u0645\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0641\u0648\u0631\u064a\u0629 \u0644\u0644\u0639\u0645\u064a\u0644. \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0644\u062a\u0648\u0642\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u062e\u0641\u064a\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/span><\/p>\n<h4 data-path-to-node=\"7\"><\/h4>\n<h2 style=\"text-align: center;\" data-path-to-node=\"7\"><span class=\"ez-toc-section\" id=\"2_%D8%AA%D9%82%D9%84%D9%8A%D9%84_%D8%A7%D9%84%D8%AA%D9%83%D8%A7%D9%84%D9%8A%D9%81_%D8%A7%D9%84%D8%AA%D8%B4%D8%BA%D9%8A%D9%84%D9%8A%D8%A9_%D8%A8%D8%B0%D9%83%D8%A7%D8%A1\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif; color: #0000ff;\">2. \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0630\u0643\u0627\u0621<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"8\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u062f\u0642\u0629 \u0645\u062a\u0646\u0627\u0647\u064a\u0629\u060c \u064a\u0633\u0627\u0639\u062f\u0643 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0639\u0644\u0649:<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,0,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0647\u062f\u0631:<\/b> \u062a\u0648\u0642\u0639 \u062d\u062c\u0645 \u0627\u0644\u0637\u0644\u0628 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0644\u062a\u062c\u0646\u0628 \u062a\u0643\u062f\u064a\u0633 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0623\u0648 \u0646\u0642\u0635\u0647.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,1,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629:<\/b> \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u0648\u0628\u0648\u062a\u0627\u062a \u0627\u0644\u062f\u0631\u062f\u0634\u0629 \u0627\u0644\u0630\u0643\u064a\u0629 (AI Chatbots) \u0644\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0622\u0644\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0646\u0641\u0633 \u0627\u0644\u0644\u062d\u0638\u0629\u060c<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,1,1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"9,1,1\" data-index-in-node=\"0\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0636\u062e\u0645\u0629:<\/b> \u062a\u0633\u0627\u0639\u062f\u0643 \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0641\u064a \u0627\u0633\u062a\u062e\u0631\u0627\u062c \u0627\u0644\u0623\u0646\u0645\u0627\u0637 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0645\u0643\u0651\u0646\u0643 \u0645\u0646 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0633\u0631\u0639 \u0648\u0623\u0643\u062b\u0631 \u062f\u0642\u0629.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,1,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"> \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0637\u0648\u0627\u0642\u0645 \u062f\u0639\u0645 \u0641\u0646\u064a \u0636\u062e\u0645\u0629.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,2,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u062a\u0633\u0648\u064a\u0642\u064a \u062f\u0642\u064a\u0642:<\/b> \u062a\u0648\u062c\u064a\u0647 \u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u0634\u0631\u0627\u0621 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0633\u0644\u0648\u0643\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0633\u0627\u0628\u0642\u0629.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"9,2,1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"9,2,1\" data-index-in-node=\"0\">\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062a\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a:<\/b> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0623\u062f\u0648\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u062a\u0633\u062a\u0637\u064a\u0639 \u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0634\u062e\u0635\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u064a\u0639\u0632\u0632 \u0648\u0644\u0627\u0626\u0647\u0645.<\/span><\/p>\n<h4 data-path-to-node=\"10\"><\/h4>\n<h2 style=\"text-align: center;\" data-path-to-node=\"10\"><span class=\"ez-toc-section\" id=\"3_%D8%AA%D8%AE%D8%B5%D9%8A%D8%B5_%D8%AA%D8%AC%D8%B1%D8%A8%D8%A9_%D8%A7%D9%84%D9%85%D8%B3%D8%AA%D8%AE%D8%AF%D9%85_Personalization\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif; color: #0000ff;\">3. \u062a\u062e\u0635\u064a\u0635 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (Personalization)<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"11,1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u062a\u062e\u064a\u0644 \u0623\u0646 \u0632\u0628\u0648\u0646\u064b\u0627 \u064a\u062f\u062e\u0644 \u0645\u062a\u062c\u0631\u0643\u060c \u0648\u064a\u0638\u0647\u0631 \u0644\u0647 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0642\u0627\u0626\u0645\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u0642\u0627\u0645 \u0628\u0634\u0631\u0627\u0626\u0647\u0627 \u0633\u0627\u0628\u0642\u064b\u0627\u060c \u0645\u0639 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u0643\u0627\u0645\u0644\u064a\u0629. \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0643\u0628\u064a\u0631\u0629 \u0641\u064a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"11\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u062f\u0631\u0633 \u0633\u0644\u0648\u0643 \u0643\u0644 \u0632\u0627\u0626\u0631 \u0644\u0645\u062a\u062c\u0631\u0643\u060c \u0644\u064a\u0642\u062a\u0631\u062d \u0639\u0644\u064a\u0647 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0646\u0627\u0633\u0628 \u0630\u0648\u0642\u0647 \u0648\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0628\u062f\u0642\u0629. \u0647\u0630\u0647 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u062e\u0635\u0635\u0629 \u062a\u0632\u064a\u062f \u0645\u0646 \u0627\u062d\u062a\u0645\u0627\u0644\u064a\u0629 \u0625\u062a\u0645\u0627\u0645 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0628\u0646\u0633\u0628 \u0647\u0627\u0626\u0644\u0629\u060c \u0648\u062a\u0631\u0641\u0639 \u0645\u0646 \u0645\u062a\u0648\u0633\u0637 \u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 (AOV).<\/span><\/p>\n<h3 data-path-to-node=\"13\"><\/h3>\n<h2 style=\"text-align: center;\" data-path-to-node=\"13\"><span class=\"ez-toc-section\" id=\"%D9%83%D9%8A%D9%81_%D9%86%D8%AA%D8%B1%D8%AC%D9%85_%D9%87%D8%B0%D8%A7_%D8%A7%D9%84%D9%86%D8%AC%D8%A7%D8%AD_%D9%81%D9%8A_%D8%B4%D8%B1%D9%83%D8%A9_%E2%80%9C%D8%A7%D8%A8%D8%AA%D8%AF%D9%8A%E2%80%9D_Ibtdi%D8%9F\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"color: #0000ff; font-family: 'comic sans ms', sans-serif;\">\u0643\u064a\u0641 \u0646\u062a\u0631\u062c\u0645 \u0647\u0630\u0627 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0634\u0631\u0643\u0629 &#8220;\u0627\u0628\u062a\u062f\u064a&#8221; (Ibtdi)\u061f<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"14\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0646\u062d\u0646 \u0646\u062f\u0631\u0643 \u0623\u0646 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0647\u064a \u0627\u0644\u0647\u062f\u0641 \u0627\u0644\u0623\u0647\u0645 \u0644\u0639\u0645\u0644\u0627\u0626\u0646\u0627\u061b \u0644\u0630\u0627\u060c \u0644\u0627 \u0646\u0643\u062a\u0641\u064a \u0628\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0646\u0638\u0631\u064a\u0629\u060c \u0628\u0644 \u0646\u0636\u0639 \u0642\u0648\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0628\u064a\u0646 \u064a\u062f\u064a\u0643 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062e\u062f\u0645\u0627\u062a\u0646\u0627 \u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629.<\/span><b style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\" data-path-to-node=\"15,0\" data-index-in-node=\"0\">Who are we?<\/b><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"> \u0634\u0631\u0643\u0629 <\/span><b style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\" data-path-to-node=\"15,0\" data-index-in-node=\"13\">&#8220;\u0627\u0628\u062a\u062f\u064a&#8221; (Ibtdi)<\/b><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"> \u0647\u064a \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u0644\u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u0628\u0631\u0645\u062c\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u0629. \u0646\u062d\u0646 \u0646\u062f\u0645\u062c \u062e\u0628\u0631\u0629 <\/span><b style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\" data-path-to-node=\"15,0\" data-index-in-node=\"112\">14 \u0639\u0627\u0645\u0627\u064b<\/b><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"> \u0645\u0639 \u0623\u062d\u062f\u062b \u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u062d\u0644\u0648\u0644 \u0631\u0642\u0645\u064a\u0629 \u062a\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0648\u062a\u0636\u0645\u0646 \u0644\u0643 \u0627\u0644\u0635\u062f\u0627\u0631\u0629.<\/span><\/p>\n<h4 data-path-to-node=\"16\"><\/h4>\n<h4 style=\"text-align: center;\" data-path-to-node=\"16\"><span class=\"ez-toc-section\" id=\"%D9%85%D8%A7%D8%B0%D8%A7_%D9%86%D9%82%D8%AF%D9%85_%D9%84%D9%83%D8%9F\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif; color: #0000ff;\">\u0645\u0627\u0630\u0627 \u0646\u0642\u062f\u0645 \u0644\u0643\u061f<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p style=\"text-align: center;\" data-path-to-node=\"17\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0646\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0645\u062a\u0643\u0627\u0645\u0644\u0629 \u062a\u0634\u0645\u0644 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0627\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0628\u0646\u0627\u0621 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0628\u0631\u0645\u062c\u0629 \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0627\u0644 (iOS \u0648 Android) \u0628\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 (Enterprise-grade) \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0648\u0633\u0639 \u0627\u0644\u0644\u0627\u0645\u062d\u062f\u0648\u062f (Scalability).<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"17,1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0643\u0645\u0627 \u0646\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0641\u0646\u064a \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0633\u0627\u0639\u0629\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0648\u0642\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631 \u0648\u064a\u0639\u0632\u0632 \u0645\u0646 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u064a\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/span><\/p>\n<h4 data-path-to-node=\"18\"><\/h4>\n<h2 style=\"text-align: center;\" data-path-to-node=\"18\"><span class=\"ez-toc-section\" id=\"%D9%84%D9%85%D8%A7%D8%B0%D8%A7_%D9%86%D8%AD%D9%86_%D8%AE%D9%8A%D8%A7%D8%B1%D9%83_%D8%A7%D9%84%D8%A7%D8%B3%D8%AA%D8%B1%D8%A7%D8%AA%D9%8A%D8%AC%D9%8A_%D8%A7%D9%84%D8%A3%D9%88%D9%84%D8%9F\"><\/span><span style=\"font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif; color: #0000ff;\">\u0644\u0645\u0627\u0630\u0627 \u0646\u062d\u0646 \u062e\u064a\u0627\u0631\u0643 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0627\u0644\u0623\u0648\u0644\u061f<\/span><\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"19,0,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"19,0,0\" data-index-in-node=\"0\">\u0646\u0648\u062f\u0639 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0627\u0644\u0628\u0637\u064a\u0626\u0629:<\/b> \u0646\u0633\u062a\u062e\u062f\u0645 \u0623\u062a\u0645\u062a\u0629 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (Hyper-automation) \u0644\u062a\u0633\u0631\u064a\u0639 \u0628\u0631\u0645\u062c\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062c\u0648\u0627\u0644. \u0627\u0644\u0646\u062a\u064a\u062c\u0629\u061f \u062d\u0635\u0648\u0644\u0643 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0648\u062a\u0637\u0628\u064a\u0642 \u0645\u0645\u064a\u0632 \u0641\u064a <b data-path-to-node=\"19,0,0\" data-index-in-node=\"163\">\u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a<\/b>\u060c \u0645\u0639 \u062a\u0642\u0644\u064a\u0644 \u062a\u0643\u0627\u0644\u064a\u0641\u0643 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0634\u0643\u0644 \u0645\u0644\u062d\u0648\u0638.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"19,1,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"19,1,0\" data-index-in-node=\"0\">\u0645\u062a\u0627\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0644\u0627 \u062a\u062a\u0648\u0642\u0641 (Zero Downtime):<\/b> \u0646\u0642\u0648\u0645 \u0628\u0628\u0631\u0645\u062c\u0629 \u0648\u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u0627\u062c\u0631 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0630\u0643\u064a\u0629 \u0648\u0645\u0633\u062a\u0642\u0631\u0629\u060c \u062a\u0648\u0641\u0631 \u0644\u0639\u0645\u0644\u0627\u0626\u0643 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0633\u0644\u0633\u0629\u060c \u0645\u0639 \u0623\u062a\u0645\u062a\u0629 \u0643\u0627\u0645\u0644\u0629 \u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u0631\u0628\u0637 \u0627\u0644\u0622\u0645\u0646 \u0628\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062d\u0644\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"19,2,0\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"19,2,0\" data-index-in-node=\"0\">\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u0648\u0627\u0644 \u0641\u0627\u0626\u0642\u0629 \u0627\u0644\u0623\u062f\u0627\u0621:<\/b> \u0644\u0636\u0645\u0627\u0646 \u0628\u0642\u0627\u0626\u0643 \u0627\u0644\u0623\u0642\u0631\u0628 \u0644\u062c\u0645\u0647\u0648\u0631\u0643\u060c \u0646\u0637\u0648\u0631 \u062a\u0637\u0628\u064a\u0642\u0627\u062a (<a href=\"https:\/\/en.wikipedia.org\/wiki\/IOS\" target=\"_blank\" rel=\"noopener\">iOS<\/a> \u0648 <a href=\"https:\/\/en.wikipedia.org\/wiki\/Android\" target=\"_blank\" rel=\"noopener\">Android<\/a>) \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0633\u062a\u062e\u062f\u0645 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u0629\u060c \u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0623\u0645\u0627\u0646 \u0633\u064a\u0628\u0631\u0627\u0646\u064a \u0628\u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0643\u0628\u0631\u0649 (Enterprise-grade Security).<\/span><\/p>\n<h2 data-path-to-node=\"20\"><\/h2>\n<h2 style=\"text-align: center;\" data-path-to-node=\"20\"><span class=\"ez-toc-section\" id=\"%D9%87%D9%84_%D8%AA%D8%A8%D8%AD%D8%AB_%D8%B9%D9%86_%D8%A3%D9%81%D8%B6%D9%84_%D8%B4%D8%B1%D9%83%D8%A9_%D8%AA%D8%B5%D9%85%D9%8A%D9%85_%D9%85%D9%88%D9%82%D8%B9_%D8%A5%D9%84%D9%83%D8%AA%D8%B1%D9%88%D9%86%D9%8A_%D9%88%D8%AA%D8%B7%D8%A8%D9%8A%D9%82%D8%A7%D8%AA_%D8%AC%D9%88%D8%A7%D9%84_%D9%81%D9%8A_%D8%A7%D9%84%D8%B3%D9%88%D9%82_%D8%A7%D9%84%D8%B3%D8%B9%D9%88%D8%AF%D9%8A%D8%9F_%D9%86%D8%AD%D9%86_%D9%87%D9%86%D8%A7_%D9%84%D9%86%D9%82%D8%AF%D9%85_%D9%84%D9%83_%D8%A7%D9%84%D8%AD%D9%84%D9%88%D9%84_%D8%A7%D9%84%D8%AA%D9%8A_%D8%AA%D9%84%D8%A8%D9%8A_%D8%A7%D8%AD%D8%AA%D9%8A%D8%A7%D8%AC%D8%A7%D8%AA%D9%83\"><\/span><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 24px; color: #0000ff;\"><b data-path-to-node=\"20\" data-index-in-node=\"0\">\u0647\u0644 \u062a\u0628\u062d\u062b \u0639\u0646 \u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u062c\u0648\u0627\u0644 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u061f \u0646\u062d\u0646 \u0647\u0646\u0627 \u0644\u0646\u0642\u062f\u0645 \u0644\u0643 \u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0644\u0628\u064a \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0643.<\/b><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: center;\" data-path-to-node=\"20\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"> \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0633\u0639\u0649 \u0644\u062c\u0630\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u060c \u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647\u0645\u060c \u0648\u0645\u0636\u0627\u0639\u0641\u0629 \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0641\u064a \u0648\u0642\u062a \u0642\u064a\u0627\u0633\u064a \u0648\u0628\u0623\u0642\u0644 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0641\u0625\u0646 \u0645\u0646\u0638\u0648\u0645\u0629 <b data-path-to-node=\"20\" data-index-in-node=\"170\">&#8220;\u0627\u0628\u062a\u062f\u064a&#8221;<\/b> \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0647\u064a \u0628\u0648\u0627\u0628\u062a\u0643 \u0646\u062d\u0648 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644. \u0646\u062d\u0646 \u0646\u0635\u0645\u0645 \u0644\u0643 \u0645\u0639\u0645\u0627\u0631\u064a\u0629 \u0628\u0631\u0645\u062c\u064a\u0629 \u062a\u062f\u0639\u0645 \u0646\u0645\u0648 \u0623\u0639\u0645\u0627\u0644\u0643\u060c \u0648\u062a\u0639\u0643\u0633 \u0647\u0648\u064a\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"20,1\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\">\u0646\u062d\u0646 \u0646\u062a\u0641\u0647\u0645 \u0623\u0646 \u0643\u0644 \u0639\u0645\u064a\u0644 \u0641\u0631\u064a\u062f \u0645\u0646 \u0646\u0648\u0639\u0647\u060c \u0644\u0630\u0627 \u0646\u0642\u062f\u0645 \u062d\u0644\u0648\u0644\u064b\u0627 \u0645\u062e\u0635\u0635\u0629 \u062a\u0646\u0627\u0633\u0628 \u062c\u0645\u064a\u0639 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a. \u0633\u0648\u0627\u0621 \u0643\u0646\u062a \u062a\u0628\u062d\u062b \u0639\u0646 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0628\u0633\u064a\u0637 \u0623\u0648 \u062a\u0637\u0628\u064a\u0642 \u0645\u062a\u0643\u0627\u0645\u0644\u060c \u0641\u0625\u0646\u0646\u0627 \u0646\u0636\u0645\u0646 \u0644\u0643 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0627\u0644\u062f\u0639\u0645 \u0627\u0644\u0645\u0633\u062a\u0645\u0631.<\/span><\/p>\n<p style=\"text-align: center;\" data-path-to-node=\"21\"><span style=\"font-family: 'comic sans ms', sans-serif; font-size: 20px;\"><b data-path-to-node=\"21\" data-index-in-node=\"0\">\u0627\u0628\u062f\u0623 \u0631\u062d\u0644\u0629 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u0630\u0643\u064a \u0627\u0644\u064a\u0648\u0645 \u0645\u0639 &#8220;\u0627\u0628\u062a\u062f\u064a&#8221; (Ibtdi)\u060c <a href=\"https:\/\/www.ibtdi.com\/en\/contact-us\/\">\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627 \u0627\u0644\u0623\u0646<\/a> \u0648\u062f\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u064a\u0642\u0648\u062f \u0645\u0628\u064a\u0639\u0627\u062a\u0643 \u0646\u062d\u0648 \u0627\u0644\u0642\u0645\u0629!<\/b><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0638\u0644 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u0629 \u0627\u0644\u0634\u0631\u0633\u0629 \u0648\u0627\u0644\u062a\u0637\u0648\u0631 \u0627\u0644\u0633\u0631\u064a\u0639 \u0627\u0644\u0630\u064a \u064a\u0634\u0647\u062f\u0647 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u062e\u0627\u0635\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0633\u0639\u0648\u062f\u064a\u060c \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0627\u0644\u0631\u0642\u0645\u064a \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a \u0643\u0627\u0641\u064a\u0627\u064b \u0644\u062c\u0630\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u0633\u0628 \u0648\u0644\u0627\u0626\u0647\u0645. \u0627\u0644\u064a\u0648\u0645\u060c<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":30655,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28125,28124,491],"tags":[28447,28453,28445,28451,28444,28455,28448,28452,192,195,344,28449,28457,28446,24,28454,28456,28450],"class_list":["post-30654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-28125","category-28124","category-491","tag-28447","tag-28453","tag-28445","tag-28451","tag-28444","tag---ios--android","tag-28448","tag-28452","tag-192","tag-195","tag-344","tag-28449","tag-28457","tag-28446","tag-24","tag-28454","tag-28456","tag-28450"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/30654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=30654"}],"version-history":[{"count":6,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/30654\/revisions"}],"predecessor-version":[{"id":30659,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/30654\/revisions\/30659"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/30655"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=30654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=30654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=30654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}