{"id":26986,"date":"2023-02-26T19:15:47","date_gmt":"2023-02-26T16:15:47","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26986"},"modified":"2023-02-26T19:17:03","modified_gmt":"2023-02-26T16:17:03","slug":"6-things-to-consider-before-designing-your-online-store","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/6-things-to-consider-before-designing-your-online-store\/","title":{"rendered":"Online Store Design | 6 Things to Consider"},"content":{"rendered":"
\"6

6 Things to Consider Before Designing Your Online Store<\/p><\/div>\n

Store Design | Have you been thinking about starting your own online store for months, creating a business plan,<\/span><\/p>\n

and browsing product suppliers endlessly to find the right items to sell? Have you thought of a catchy brand name<\/span><\/p>\n

and want to make your dream online store a reality?<\/span><\/p>\n

If you\u2019re ready to get started and design your online store, here are six important things to consider before you begin.<\/span><\/p>\n

\u064a\u0623\u062a\u064a \u0628\u062f\u0621 \u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u062c\u0631 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a – \u0645\u0642\u0627\u0631\u0646\u0629\u064b \u0628\u0645\u062a\u062c\u0631 \u0634\u062e\u0635\u064a – \u0645\u0639 \u0628\u0639\u0636 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0645\u062d\u062f\u062f\u0629 \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0646\u062c\u0627\u062d\u0643<\/span><\/p>\n

Without considering these six aspects, you could end up with an online store that gets little traffic<\/span><\/p>\n

and has low conversion rates. Let\u2019s make sure you build an online store your customers will flock to and shop at regularly.<\/span><\/p>\n

.<\/p>\n

Choose the right domain name and URL<\/strong><\/span><\/h2>\n

\u0633\u064a\u0634\u0643\u0644 \u0627\u0633\u0645 \u0627\u0644\u0646\u0637\u0627\u0642<\/a> A URL is your online store\u2019s address. It\u2019s how customers will find you online,<\/span><\/p>\n

so if your address is complicated, hard to remember, or too long, customers may get frustrated and stop trying to reach you<\/span><\/p>\n

\u0625\u0644\u0649 \u0645\u062a\u062c\u0631\u0643.<\/span><\/p>\n

Consider your brand name and try to incorporate it into your domain name. If you already have a physical location,<\/span><\/p>\n

you may decide to use its name. Here are a few things to consider:<\/span><\/p>\n

.<\/p>\n

Your domain name should be easy to remember:<\/span><\/strong><\/h3>\n

It should be catchy and short. If you tell someone the name, they should remember it<\/span>easily days later. Ideally, <\/span><\/p>\n

your domain name should be no more than one or two words, followed by a domain extension<\/span>(the part after the dot).<\/span><\/p>\n

.<\/p>\n

Choose an appealing top-level domain (TLD):<\/span><\/strong><\/span><\/h3>\n

The text after the dot in your domain is the top-level domain. For example, .com, .de, and .ca are<\/span><\/p>\n

common TLDs. Popular domains are likely to face a lot of competition, but they\u2019re not your only options. There are<\/span><\/p>\n

Hundreds of TLDs to choose from, such as .store. Just make sure the domain appeals to your target market.<\/span><\/p>\n

.<\/p>\n

Make sure your domain name is easy to spell:<\/strong> <\/span><\/h3>\n

Wordplay can be fun, but using it can make it difficult <\/span>for people to spell your domain name, especially if<\/span><\/p>\n

it includes a homophone (a word that sounds like another word but <\/span>is spelled differently). For example, \u201cmat\u201d and \u201cmatte\u201d sound<\/span><\/p>\n

“mat” \u0648 “matte” \u062a\u0645\u0627\u0645\u064b\u0627 \u0648\u0644\u0643\u0646 \u064a\u062a\u0645 \u062a\u0647\u062c\u0626\u062a\u0647\u0645\u0627 \u0628\u0634\u0643\u0644 \u0645\u062e\u062a\u0644\u0641 <\/span>They have different meanings. If your domain name is<\/span><\/p>\n

“mattedesigns.com”\u060c \u0641\u0642\u062f \u064a\u062e\u0637\u0626 \u0623\u062d\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0641\u064a \u0643\u062a\u0627\u0628\u062a\u0647 <\/span>\u0639\u0644\u0649 \u0623\u0646\u0647 “matdesigns.com” \u0648\u0644\u0627 \u064a\u0635\u0644 \u0625\u0644\u0649<\/span><\/p>\n

your online store.<\/span><\/p>\n

.<\/p>\n

Avoid using special characters:<\/span> <\/span><\/strong><\/h3>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0639\u0646\u0648\u0627\u0646 URL \u0646\u0638\u064a\u0641\u064b\u0627 \u0648\u0628\u0633\u064a\u0637\u064b\u0627 \u0628\u062f\u0648\u0646 \u0623\u064a \u0623\u062d\u0631\u0641 \u062e\u0627\u0635\u0629 \u0645\u062b\u0644 “$” \u0623\u0648 “&.” \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0623\u064a\u0636\u064b\u0627<\/span><\/p>\n

a problem and make them look spammy, which can put website visitors off.<\/span><\/p>\n

Keep in mind that your URL is translated into other languages: if you plan to do business in countries<\/span><\/p>\n

If your customers may speak another language, make sure your domain name isn\u2019t considered rude, vulgar, or problematic in that language.<\/span><\/p>\n

.<\/p>\n

 <\/p>\n

Remember that shoppers buy with their eyes<\/span><\/strong><\/span><\/h2>\n

Just as in a physical store, your customers shop with their eyes before reaching for their wallets. This means you need<\/span><\/p>\n

to make your products look appealing with an attractive website design and online store that catches shoppers\u2019 attention. You can<\/span><\/p>\n

start with an online store template in your website builder, or, depending on your web design skills and experience,<\/span><\/p>\n

design one from scratch.<\/span><\/p>\n

Whether or not you use a template, here are some elements to pay attention to:<\/span><\/p>\n

.<\/p>\n

Create a stunning product gallery:<\/strong> <\/span><\/h3>\n

Professional photography is key to making your products shine online. Your online store\u2019s website design<\/span><\/p>\n

also needs to showcase those photos in a clean, easy-to-navigate, beautifully curated gallery. Make it easy for<\/span><\/p>\n

your visitors to see what you offer.<\/span><\/p>\n

.<\/p>\n

Keep the focus on your merchandise:<\/strong> <\/span><\/p>\n

Website design<\/a> is both a science and an art. For online stores, it\u2019s essential not to distract<\/span><\/p>\n

Draw attention away from your products with distracting designs or colors that don\u2019t complement them.<\/span><\/p>\n

.<\/p>\n

Maintain a consistent design aesthetic:<\/strong> <\/span><\/h3>\n

Your design should flow from your brand and domain name to create a cohesive, professional look.<\/span><\/p>\n

For example, if your brand sells vintage clothing, an overly contemporary website design could create <\/span><\/p>\n

\u0627\u0646\u0641\u0635\u0627\u0644 \u0628\u0635\u0631\u064a.<\/span><\/p>\n

.<\/p>\n

 <\/p>\n

- Use SEO and conversion-focused content<\/span><\/strong><\/span><\/h3>\n

When designing your online store, the words you use play an important role. Search engine optimization<\/span><\/p>\n

is an important way for online stores to attract traffic from search engines. Consider what your customers<\/span><\/p>\n

might search for online, and incorporate those keywords into your website content. In addition, use<\/span><\/p>\n

A popular web host known for its SEO plugin ecosystem, which you can use to boost your website\u2019s traffic<\/span><\/p>\n

\u2014such as WordPress.<\/span><\/p>\n

.<\/p>\n

\u0644\u0643\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0644\u064a\u0633\u062a \u0647\u064a \u0627\u0644\u0623\u0634\u064a\u0627\u0621 \u0627\u0644\u0648\u062d\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0632\u062d\u0641 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 – \u0641\u0627\u0644\u0646\u0627\u0633 \u0643\u0630\u0644\u0643. \u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u0632\u064a\u062c \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644. \u062a\u0645 \u062a\u0635\u0645\u064a\u0645 \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u062a\u0634\u062c\u064a\u0639 \u0632\u0648\u0627\u0631 \u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621\u060c \u0645\u062b\u0644 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0632\u0631 \u0623\u0648 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c \u0623\u0648 \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0631\u0633\u0627\u0644\u062a\u0643 \u0627\u0644\u0625\u062e\u0628\u0627\u0631\u064a\u0629. \u062a\u0623\u0643\u062f \u0645\u0646 \u0623\u0646 \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u064a\u0634\u062a\u0645\u0644 \u0639\u0644\u0649 \u0643\u0644 \u0645\u0646 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/span><\/span><\/h2>\n

.
\n<\/span>
\n<\/span>Keep checkout smooth and seamless<\/strong><\/span><\/span><\/h2>\n

Checkout is the most important aspect of your online boutique\u2019s website design. If it\u2019s difficult for your customers<\/span><\/p>\n

to make a purchase online, they\u2019ll likely abandon their carts and never return. Your website design should include<\/span><\/p>\n

a smooth, streamlined checkout process so visitors can quickly become paying customers.<\/span><\/p>\n

Offer multiple payment options:<\/span><\/p>\n

In addition to accepting a range of credit and debit cards, it\u2019s also important to offer a digital wallet payment option (such as PayPal).<\/span><\/p>\n

.<\/p>\n

Don\u2019t ask for too many details:<\/span><\/strong><\/span><\/h3>\n

If you force website visitors to provide unnecessary information that you don\u2019t need to complete the transaction, they may lose interest and leave.<\/span><\/p>\n

.<\/p>\n

Make sure the checkout process works properly:<\/span><\/strong><\/span><\/h3>\n

Test the checkout process yourself regularly to make sure it works effectively. The steps required to complete checkout<\/span><\/p>\n

\u0628\u0636\u0639 \u0646\u0642\u0631\u0627\u062a \u0641\u0642\u0637.<\/span><\/p>\n

.<\/p>\n

Don\u2019t forget mobile users<\/span><\/strong><\/span><\/h2>\n

Many visitors to your online boutique will come from their mobile phones rather than laptops or<\/span><\/p>\n

tablets. This means you should consider the mobile experience when designing your website. Your web host will help you <\/span>On<\/span><\/p>\n

Improve the mobile experience.<\/span><\/p>\n

With mobile design, visitors prefer scrolling over clicking. That\u2019s why your pages should be longer and include<\/span><\/p>\n

multiple product options, rather than forcing users to navigate to a different page to view another product.<\/span><\/p>\n

Because mobile screens are small, images and text should be large and spaced far enough apart to be easy to see <\/span><\/p>\n

and tap. Avoid hover effects on text and pop-up windows, as they aren\u2019t mobile-friendly. Be sure to test<\/span><\/p>\n

the online checkout process on mobile to make sure it\u2019s easy to use on this channel too.<\/span><\/p>\n

.<\/p>\n

Ensure reliability and provide a safe user experience<\/span><\/strong><\/span><\/h2>\n

It\u2019s essential to use \u0645\u0636\u064a\u0641 \u0648\u064a\u0628<\/a> offers 99%+ uptime. This means your website will be<\/span><\/p>\n

online and available for your customers to visit at all times. With a lower reliability rating, you risk your website going down when<\/span><\/p>\n

your customers want to make a purchase, costing you sales.<\/span><\/p>\n

When you ask your customers for personal information, such as their name, address, and credit card details, you need to provide a<\/span><\/p>\n

\u0622\u0645\u0646\u0629. \u0625\u0630\u0627 \u062a\u0645 \u0627\u062e\u062a\u0631\u0627\u0642 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0648\u062a\u0645 \u0625\u0635\u062f\u0627\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643 \u0623\u0648 \u0633\u0631\u0642\u062a\u0647\u0627\u060c \u0641\u0633\u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u062f\u0645\u0631\u064b\u0627 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 –<\/span><\/p>\n

And your customers will lose trust in you.<\/span><\/p>\n

Choose a web host that offers \u0634\u0647\u0627\u062f\u0629 SSL<\/a> free malware detection and removal, an advanced firewall,<\/span><\/p>\n

\u0648\u062a\u0635\u0641\u064a\u0629 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0639\u0634\u0648\u0627\u0626\u064a\u060c \u0645\u0646 \u0628\u064a\u0646 \u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646 \u0627\u0644\u0623\u062e\u0631\u0649. \u0628\u0647\u0630\u0647 \u0627\u0644\u0637\u0631\u064a\u0642\u0629\u060c \u064a\u0638\u0644 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 – \u0648\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><\/p>\n

\u0639\u0645\u0644\u0627\u0626\u0643 – \u0628\u0623\u0645\u0627\u0646.<\/span><\/p>\n

.<\/p>\n

Your online store is waiting for you<\/span><\/strong><\/span><\/h2>\n

Ready to bring your online store to life? Get started while saving on your initial investment. Check out <\/span><\/p>\n

Ibtedi offers for online stores \u0647\u0646\u0627<\/a>\u060c\u00a0 \u0633\u062a\u062a\u0645\u0643\u0646 \u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0645\u062a\u062c\u0631 \u0645\u0630\u0647\u0644 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0639\u0644\u0649 \u0645\u0646\u0635\u0629 WordPress – <\/span><\/p>\n

with the features you need to attract website visitors and turn them into paying customers.<\/span><\/p>\n

","protected":false},"excerpt":{"rendered":"

\u062a\u0635\u0645\u064a\u0645 \u0645\u062a\u062c\u0631 | \u0647\u0644 \u0643\u0646\u062a \u062a\u0641\u0643\u0631 \u0641\u064a \u0628\u062f\u0621 \u0627\u0644\u0645\u062a\u062c\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0644\u0639\u062f\u0629 \u0623\u0634\u0647\u0631\u060c \u0648\u0625\u0646\u0634\u0627\u0621 \u062e\u0637\u0629 \u0639\u0645\u0644\u060c \u0648\u062a\u0635\u0641\u062d \u0645\u0648\u0631\u062f\u064a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0625\u0644\u0649 \u0645\u0627 \u0644\u0627 \u0646\u0647\u0627\u064a\u0629 \u0644\u0644\u0639\u062b\u0648\u0631 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26987,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[5855,26041,26040,26042,10,437,441,24963],"class_list":["post-26986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-5855","tag-26041","tag-26040","tag-26042","tag-10","tag-437","tag-441","tag--ssl"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26986"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26987"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}