{"id":26894,"date":"2022-12-12T17:16:20","date_gmt":"2022-12-12T14:16:20","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26894"},"modified":"2022-12-12T17:16:20","modified_gmt":"2022-12-12T14:16:20","slug":"brand-identity-dos-and-donts-list","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/brand-identity-dos-and-donts-list\/","title":{"rendered":"Brand Identity: Dos and Don\u2019ts"},"content":{"rendered":"
\"Brand

Brand Identity: Dos and Don\u2019ts<\/p><\/div>\n

Brand identity is crucial to growing your business. Start with this guide to the dos and don\u2019ts<\/span><\/span><\/p>\n

of defining your brand.<\/span><\/span><\/p>\n

Did you know that brands with a good reputation can earn tens of millions more in revenue<\/span><\/p>\n

than brands with a poor reputation, even when the latter still offer relatively good products or services? Brand style<\/span><\/p>\n

and reputation are everything when it comes to business.<\/span><\/p>\n

\n

Whether you\u2019re just starting out and building a business from scratch, or simply looking for ways to strengthen your brand presence<\/span><\/p>\n

for your existing company, defining your brand can determine your success.<\/span><\/p>\n

\n

We\u2019ve developed the most comprehensive guide to the dos and don\u2019ts of defining your brand identity!<\/span><\/p>\n

.<\/p>\n

\n

\u00a0\u062a\u062a\u0628\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span><\/strong><\/span><\/h2>\n

First things first: make sure you do plenty of research before deciding which market position your company should pursue.<\/span><\/p>\n

\u0642\u0645 \u0628\u0625\u062c\u0631\u0627\u0621 Market Research<\/a> And conduct focus groups to identify gaps in the market and where your organization<\/span><\/p>\n

into strengths to become a differentiating factor.<\/span><\/p>\n

\n

Market research will also help you identify what your potential customers prefer and what holds them back. Taking <\/span><\/p>\n

this step when defining your brand can help prevent mistakes that could damage it later.<\/span><\/p>\n

.<\/p>\n

\n

Don\u2019t be a copycat (or a follower)<\/span><\/strong><\/span><\/h2>\n

This may be the most important point of all. Whatever you do, don\u2019t copy others! It\u2019s a cheap shortcut, and<\/span><\/p>\n

consumers can spot a copycat in no time.<\/span><\/p>\n

\n

Learning what other successful brands are doing can help inform your own decisions. You want to stay on<\/span><\/p>\n

Stay informed about trends and what consumers care about.<\/span><\/p>\n

\n

But blatantly ripping off your competitors\u2014whether it\u2019s their colors, logo styles, copy, or marketing tactics\u2014is cheap.<\/span><\/p>\n

It\u2019s also one of the fastest ways to ruin your brand before it even gets off the ground. Consumers will think of <\/span><\/p>\n

your products as cheap knockoffs if that\u2019s how they perceive your brand.<\/span><\/p>\n

.<\/p>\n


\n<\/span>
\n<\/span>Find a visual identity<\/span><\/strong><\/span><\/span><\/h2>\n

When most people think of famous brands, they immediately think of their logos, advertising style,<\/span><\/p>\n

and the company\u2019s overall marketing presence and personality. This is called visual identity. It covers everything from<\/span><\/p>\n

Logo<\/a> \u0648Brand colors<\/a> And the style of your customer-facing materials, and much more.<\/span><\/p>\n

\n

When creating your brand identity, you also need to define how you present yourself visually to the public and your customers. This is how<\/span><\/p>\n

your customers will remember you.<\/span><\/p>\n

.<\/p>\n

\n

Don\u2019t change your identity too often<\/span><\/strong><\/span><\/h2>\n

\u00a0\u0644\u0627 \u062a\u0646\u0634\u0626 \u0645\u062d\u062a\u0648\u0649 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u064a\u0646\u062a\u0642\u0644 \u0628\u0628\u0633\u0627\u0637\u0629 \u0645\u0646 \u0627\u062a\u062c\u0627\u0647 \u0625\u0644\u0649 \u0622\u062e\u0631. \u0633\u064a\u0628\u062f\u0648 \u0647\u0630\u0627 <\/span>inauthentic to your customers.<\/span><\/p>\n

Stay true to the brand you\u2019ve created. Trust that you made the right decisions after conducting market research.<\/span><\/p>\n

You don\u2019t want to change the look of <\/span>your brand and identity too often.<\/span><\/p>\n

\n

It\u2019s also important to remember that you shouldn\u2019t be afraid of change. If it\u2019s time to refresh your brand after creating<\/span><\/p>\n

your initial brand, go for it. Sticking with an outdated brand can be more damaging than having an inauthentic one.<\/span><\/p>\n

.<\/p>\n

\n

Find your unique voice<\/span><\/strong><\/span><\/h2>\n

It\u2019s important to find your unique voice when defining your brand. Many people are afraid to take risks or try to <\/span><\/p>\n

with things no other brand does. When they do, they risk fading into a sea of Competitors<\/a>. \u063a\u0627\u0644\u0628\u064b\u0627 <\/span><\/p>\n

which means you have to work twice as hard to get noticed.<\/span><\/p>\n

\n

To stand out, you need to be bold when defining your brand. Make it unique to your product or services. Be bold!<\/span><\/p>\n

.<\/p>\n

\n

Don\u2019t forget who your audience is<\/span><\/strong><\/span><\/h2>\n

As always, you never want to forget who your audience is. You need to make sure your brand aligns <\/span><\/p>\n

with your customers\u2019 needs and wants.<\/span><\/p>\n

\n

When creating your brand, if you stray too far from your target audience, you\u2019re very likely to lose the customers who<\/span><\/p>\n

You worked hard to earn them. Be authentic with the people your brand is targeting, and you\u2019ll see success!<\/span><\/p>\n

.<\/p>\n

\n

Do you have a great website?<\/span><\/strong><\/span><\/h2>\n

You may have heard this advice before, but it\u2019s worth repeating. You should have \u0645\u0648\u0642\u0639 \u0648\u064a\u0628 \u0642\u0627\u062a\u0644<\/a> \u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u062f\u064a\u062f <\/span><\/p>\n

your brand. Websites are the first place a potential customer will look for more information about<\/span><\/p>\n

how to buy a product or service from you. To help you design a professional website Contact Us<\/a><\/span><\/p>\n

\n

Some people may claim that a strong social media presence can replace having a website<\/span><\/p>\n

that\u2019s great, but that isn\u2019t entirely true. Social media can help attract customers and market your business. <\/span><\/p>\n

But when it comes to the actual buying experience, having a legitimate, secure website will be your strongest tool for converting<\/span><\/p>\n

potential customers into sales.<\/span><\/p>\n

.<\/p>\n

\n

Looking for help defining your brand?<\/span><\/strong><\/span><\/h2>\n

Defining your brand can be especially challenging when you're just starting out. It can be hard to know where<\/span><\/p>\n

your company is headed, and you may not want to define yourself in a space you're still unsure about and might outgrow. As challenging as it may be,<\/span><\/p>\n

defining your brand should be a top priority.<\/span><\/p>\n

\n

If you need some extra help defining your brand, don't hesitate to reach out to a team of professionals.<\/span><\/p>\n

To help turn it into reality. Ibteadi\u2019s branding specialists can help you create a brand<\/span><\/p>\n

that stands out from the competition.<\/span><\/p>\n

\n

\n

","protected":false},"excerpt":{"rendered":"

\u0647\u0648\u064a\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0645\u0631 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u062a\u0646\u0645\u064a\u0629 \u0639\u0645\u0644\u0643. \u0627\u0628\u062f\u0623 \u0628\u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0644\u0645\u0627 \u064a\u062c\u0628 \u0641\u0639\u0644\u0647 \u0648\u0645\u0627 \u0644\u0627 \u064a\u062c\u0628 \u0641\u0639\u0644\u0647 \u0639\u0646\u062f \u062a\u062d\u062f\u064a\u062f \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0647\u0644 \u062a\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26895,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[2521,14920,15899,25962,21,415,9821,5072,25963,25964,25966,25965,25961],"class_list":["post-26894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-2521","tag-14920","tag-15899","tag-25962","tag-21","tag-415","tag-9821","tag-5072","tag-25963","tag-25964","tag-25966","tag-25965","tag-25961"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26894"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26894\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26895"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}