{"id":26886,"date":"2022-11-28T20:43:49","date_gmt":"2022-11-28T17:43:49","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26886"},"modified":"2022-11-28T20:43:49","modified_gmt":"2022-11-28T17:43:49","slug":"how-to-add-your-personality-to-your-website-in-4-steps","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-add-your-personality-to-your-website-in-4-steps\/","title":{"rendered":"How to add your personality to your website in 4 steps"},"content":{"rendered":"
\"How

How to add your personality to your website in 4 steps<\/p><\/div>\n

Website Design | <\/span>Whether we realize it or not, every business has a personality. It\u2019s the unique flavor you <\/span><\/p>\n

and your team bring to the table. <\/span>\u064a\u0623\u062a\u064a \u0647\u0630\u0627 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 – \u0635\u0648\u062a\u0643 \u0648\u0623\u0633\u0644\u0648\u0628\u0643 \u0648\u0631\u0648\u062d \u0627\u0644\u062f\u0639\u0627\u0628\u0629 \u0644\u062f\u064a\u0643.<\/span><\/p>\n

\n

When you interact with people in real life, your personality comes through naturally. Your customers can get a sense of who you are,<\/span><\/p>\n

so they can tell whether your personality is a good fit for them.<\/span><\/p>\n

\n

But things are different online. When marketing our businesses, we tend to emphasize our professionalism and credibility,<\/span><\/p>\n

and often lose our personality in the process. We end up writing in dry, generic language that fails to engage potential customers.<\/span><\/p>\n

\n

Our websites are our sales teams, working around the clock, and that should be reflected in <\/span><\/p>\n

our website design. We need to treat every interaction with our customers (online or in person) as an opportunity to showcase our personality,<\/span><\/p>\n

What makes us unique is capturing the attention of our prospects and drawing them in. Your website is an extension of you and your company\u2014make the most of it.<\/span><\/p>\n

Use this space to give people a sense of who you are and why they\u2019d want to work with you.<\/span><\/p>\n

\n

Here are four ways to add your personality to your website.<\/span><\/p>\n

.<\/p>\n

\n

Design and imagery that showcase your unique style<\/span><\/strong><\/span><\/h2>\n

Let\u2019s be honest: people notice our design style and images first, then focus on the content. In fact, <\/span><\/p>\n

people read only 20% of the text on any web page they visit.<\/span><\/p>\n

Take a look at your current website. Does its design and feel reflect your personality? Do you use real photos, or<\/span><\/p>\n

rely heavily on stock images? From your users\u2019 perspective, can they get a clear idea of what<\/span><\/p>\n

\u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u061f<\/span><\/p>\n

\n

For example, our website focuses on the work we\u2019ve done and our portfolio. If you\u2019re in the services industry, you can highlight<\/span><\/p>\n

The work you\u2019ve completed\u2014or, if you\u2019re a lawyer or accountant, you can share photos of your workspace.<\/span><\/p>\n

\u062a\u062d\u062f\u062f Colors<\/a> \u0648\u0627\u0644\u062e\u0637\u0648\u0637 \u0623\u064a\u0636\u064b\u0627 \u0634\u062e\u0635\u064a\u062a\u0643 – \u062e\u0627\u0641\u062a\u0629 \u0623\u0648 \u062c\u0631\u064a\u0626\u0629\u060c \u0645\u0631\u062d\u0629 \u0623\u0648 \u062c\u0627\u062f\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0638\u0647\u0631 \u062c\u0645\u064a\u0639\u0647\u0627 \u0639\u0646\u062f \u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628<\/span><\/p>\n

the right way.<\/span><\/p>\n

.<\/p>\n

\n

Refine your website copy<\/span><\/strong><\/span><\/h2>\n

Users focus less on text and copy than on your website\u2019s design, but your words still matter.<\/span><\/p>\n

In fact, people read websites differently from how they read on paper. They focus on headlines first, then text<\/span><\/p>\n

in bold and bullet points, then scan the body copy to fill in the gaps.<\/span><\/p>\n

\n

\u0641\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0647\u0630\u0627 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643\u061f \u0639\u0646\u062f\u0645\u0627 \u062a\u0643\u062a\u0628 \u0646\u0633\u062e\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0644\u0643 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u0639\u0644\u0627\u0647 – \u0627\u062c\u0639\u0644<\/span><\/p>\n

headlines engaging and body copy meaningful and bold, and use bullet points to engage readers whenever possible. If you leave<\/span><\/p>\n

your personality out of your copy, there\u2019s a good chance your website visitors won\u2019t get to know the real you.<\/span><\/p>\n

.<\/p>\n

\n

Share your personality on your About Us page<\/span><\/strong><\/span><\/h2>\n

The most visited page on a typical website is the homepage, which makes sense. But did you know that close behind<\/span><\/p>\n

is your About page? Not your services, or what you have to offer or sell, but your About page. Taking the time<\/span><\/p>\n

to craft your About page properly is an ideal way to convey your brand\u2019s personality to readers.<\/span><\/p>\n

\n

The biggest mistake we see people make on their pages is hiding behind their website. Think about it: are you dealing with a website<\/span><\/p>\n

\u0623\u0648 \u0645\u0639 \u0623\u0634\u062e\u0627\u0635\u061f<\/span><\/p>\n

\n

Your About page is the perfect opportunity to share your personality with your audience. Get \u0635\u0648\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629<\/a> \u0644\u0643 \u0648\u0644\u0644\u0641\u0631\u064a\u0642. <\/span><\/p>\n

\u0627\u0643\u062a\u0628 \u0627\u0644\u0633\u064a\u0631 \u0627\u0644\u0634\u062e\u0635\u064a \u0628\u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0630\u064a \u062a\u062d\u0627\u0648\u0644 \u062a\u0635\u0648\u064a\u0631\u0647. \u0647\u0644 \u0641\u0631\u064a\u0642\u0643 \u064a\u062d\u0628 \u0627\u0644\u0643\u0644\u0627\u0628 – \u0634\u0627\u0631\u0643 \u0630\u0644\u0643. \u0623\u0648 \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0645\u064a\u0644<\/span><\/p>\n

toward the more professional side, highlight your education, experience, and community involvement.<\/span><\/p>\n

\n

Overall, this is a great way to tell people about you and your business, and why they might want to get in touch.<\/span><\/p>\n

.<\/p>\n

\n

Create compelling marketing<\/span><\/strong><\/span><\/h2>\n

Nobody likes being sold to. But everyone loves to buy.<\/span><\/p>\n

We should keep this advice in mind as we approach building our websites and deciding how we present ourselves. Are we a pushy sales<\/span><\/p>\n

representative who won\u2019t take no for an answer, or friendly professionals who help our customers make an informed purchasing decision?<\/span><\/p>\n

\u064a\u062c\u0628 \u0623\u0646 \u064a\u0639\u0643\u0633 Marketing<\/a> \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0646\u0647\u062c \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 – \u0648\u0647\u0630\u0627 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0646\u0639\u0643\u0633 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643.<\/span><\/p>\n

There\u2019s a place on your website to reflect your brand\u2019s sales personality. We need to communicate in a way that resonates with<\/span><\/p>\n

our customers. And we need to show them that we\u2019re passionate about helping.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u062a\u062d\u0642\u064a\u0642 \u0630\u0644\u0643 \u0628\u0639\u062f\u0629 \u0637\u0631\u0642 – \u0639\u0631\u0636 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0633\u0627\u0628\u0642\u060c \u0648\u0625\u0628\u0631\u0627\u0632 \u0645\u0644\u0627\u062d\u0638\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0625\u064a\u062c\u0627\u0628\u064a\u0629 \u0648\u0645\u0631\u0627\u062c\u0639\u0627\u062a\u0647\u0645\u060c \u0648\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649<\/span><\/p>\n

A helpful tone when engaging with our services and pages Sales<\/a>.<\/span><\/p>\n

\n

Customers should feel comfortable reaching out to you as people who can help them solve their problems.<\/span><\/p>\n

\n

Does your website reflect your true personality, or is it time to take action and make some updates?<\/span><\/p>\n

\n

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\u062a\u0635\u0645\u064a\u0645 \u0645\u0648\u0642\u0639 \u0648\u064a\u0628 | \u0633\u0648\u0627\u0621 \u0643\u0646\u0627 \u0639\u0644\u0649 \u062f\u0631\u0627\u064a\u0629 \u0628\u0630\u0644\u0643 \u0623\u0645 \u0644\u0627\u060c \u0641\u0643\u0644 \u0639\u0645\u0644 \u0644\u0647 \u0634\u062e\u0635\u064a\u0629. \u0625\u0646\u0647\u0627 \u0627\u0644\u0646\u0643\u0647\u0629 \u0627\u0644\u0641\u0631\u064a\u062f\u0629 \u0627\u0644\u062a\u064a \u062a\u0636\u0641\u064a\u0647\u0627 \u0623\u0646\u062a \u0648\u0641\u0631\u064a\u0642\u0643 \u0639\u0644\u0649 \u0627\u0644\u0637\u0627\u0648\u0644\u0629. \u064a\u0623\u062a\u064a \u0647\u0630\u0627 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26887,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,25959,373,21,415],"class_list":["post-26886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-25959","tag-373","tag-21","tag-415"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26886"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26887"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}