{"id":26800,"date":"2022-10-09T21:33:23","date_gmt":"2022-10-09T18:33:23","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26800"},"modified":"2022-10-10T12:13:03","modified_gmt":"2022-10-10T09:13:03","slug":"website-footer-design-best-practices-with-5-examples","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/website-footer-design-best-practices-with-5-examples\/","title":{"rendered":"Website Footer Design \u2013 Best Practices with 5 Examples"},"content":{"rendered":"
\"Website

\u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 Footer – \u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0645\u0639 5 \u0623\u0645\u062b\u0644\u0629<\/p><\/div>\n

Website footers are essential UI patterns. They guide visitors to important content while providing an opportunity <\/span><\/p>\n

to add business value and connect with new customers.<\/span><\/p>\n

This article explores website footer design, dos and don\u2019ts, expert examples, and best practices.<\/span><\/p>\n

To inspire your next web project.<\/span><\/p>\n

.<\/p>\n

What is a website footer?<\/span><\/strong><\/span><\/h2>\n

A website footer is a user interface element at the bottom of a website or app. Footers <\/span><\/p>\n

are important website components because they display useful information, including navigation links, contact details,<\/span><\/p>\n

policies, copyright information, and social media links, so users can learn more about your business.<\/span><\/p>\n

The primary navigation links; a website footer appears on every page so users can<\/span><\/p>\n

always access links and content. Although it appears at the bottom of a web page,<\/span><\/p>\n

Footers are vital components for users and business goals.<\/span><\/p>\n

.<\/p>\n

Read also:13 Proven Tips to Improve Your Website<\/a><\/span><\/p>\n

.<\/p>\n

What is the purpose of a footer?<\/span><\/strong><\/span><\/h2>\n

How designers use a website footer depends on the business and its content. Most websites use<\/span><\/p>\n

\u0627\u0644\u062a\u0630\u064a\u064a\u0644 \u0644\u0644\u062a\u0646\u0642\u0644 \u0627\u0644\u062b\u0627\u0646\u0648\u064a – \u0631\u0648\u0627\u0628\u0637 \u0645\u0647\u0645\u0629 \u0644\u0627 \u064a\u0645\u0643\u0646 \u0627\u062d\u062a\u0648\u0627\u0624\u0647\u0627 \u0641\u064a \u0631\u0623\u0633 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0645\u062b\u0644 \u062d\u0648\u0644\u060c \u0648\u0645\u0633\u062a\u0646\u062f\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0645\u0648\u0627\u0631\u062f\u060c <\/span><\/p>\n

\u0648\u0645\u0627 \u0625\u0644\u0649 \u0630\u0644\u0643.<\/span><\/p>\n

as well as legal information related to the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other requirements.<\/span><\/p>\n

\u064a<\/span>websites must include certain policies, such as privacy policies and terms of use. Designers usually<\/span><\/p>\n

place these links in the footer so users always know where to find them.<\/span><\/p>\n

.<\/p>\n

\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/span><\/strong><\/span><\/h2>\n

Many UI\/UX designers also use website footers for commercial purposes, such as product CTAs or capturing leads<\/span><\/p>\n

through a contact page or newsletter signup form. Footers help users navigate to<\/span><\/p>\n

feature pages, best-selling product categories, or more information about services.<\/span><\/p>\n

.<\/p>\n

Read also:What\u2019s the Simple Way to Design an Elegant Website?<\/a><\/span><\/p>\n

.<\/p>\n

 <\/p>\n

\u0641\u0648\u0627\u0626\u062f \u0627\u0644\u062a\u0633\u0648\u064a\u0642<\/span><\/strong><\/span><\/h2>\n

Many marketers also use website footers for search engine optimization (SEO). There are two<\/span><\/p>\n

SEO benefits of footers:<\/span><\/p>\n

- They help boost the pages you want to rank<\/span><\/p>\n

- Homepage links carry weight, meaning search engines consider these internal links important and give them priority<\/span><\/p>\n

\u0648\u0641\u0642\u064b\u0627 \u0644\u0630\u0644\u0643<\/span><\/p>\n

- Increases the likelihood of clicks, helping reduce bounce rates and improve domain authority and rankings<\/span><\/p>\n

.<\/p>\n

What should a footer include?<\/span><\/strong><\/span><\/h2>\n

Again, this depends on the website. An e-commerce site will have different priorities for its blog footer. Below is<\/span><\/p>\n

a list of elements you might include in the footer:<\/span><\/p>\n

-\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0646\u0642\u0644<\/span><\/p>\n

- Brand and messaging<\/span><\/p>\n

-\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a – \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a<\/span><\/p>\n

-\u062d\u0642\u0648\u0642 \u0627\u0644\u0646\u0634\u0631<\/span><\/p>\n

.<\/p>\n

Read also:6 Web Design Tips to Grow Your Business and Increase Conversion Rates<\/a><\/span><\/p>\n

.<\/p>\n

<\/h2>\n

 <\/p>\n

 <\/p>\n

-\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062a\u0646\u0642\u0644<\/span><\/strong><\/span><\/h3>\n

Companies include several types of navigation links in their footers. These include:<\/span><\/p>\n

- Utility links: contact information, phone number, email address, physical address, and contacts <\/span><\/p>\n

- Customer service, privacy policy, and terms of use<\/span><\/p>\n

- Navigation: a copy of the main navigation for convenience (may be unnecessary for sticky headers)<\/span><\/p>\n

- Secondary task links: job applications, investor information, documentation\/specifications, press information, and subscriptions<\/span><\/p>\n

affiliates, FAQs<\/span><\/p>\n

Sitemap: links to multiple topic and product categories<\/span><\/p>\n

.<\/p>\n

Branding and messaging<\/span><\/strong><\/span><\/h3>\n

\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0634\u0627\u0626\u0639 \u0627\u0644\u0622\u062e\u0631 \u0644\u062a\u0630\u064a\u064a\u0644 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 Footer \u0647\u0648 \u0645\u0634\u0627\u0631\u0643\u0629 \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u0627\u0644\u0631\u0633\u0627\u0626\u0644 – \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0648\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0630\u064a\u064a\u0644<\/span><\/p>\n

that encourage people to connect with the company, including:<\/span><\/p>\n

Social media icons<\/span><\/p>\n

–Brand logo<\/a><\/span><\/p>\n

-\u0627\u0634\u062a\u0631\u0627\u0643\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0<\/span><\/p>\n

.<\/p>\n

Read also:How to Keep Visitors from Leaving Your Website\u2019s Landing Page<\/a><\/span><\/p>\n

.<\/p>\n

<\/h2>\n

 <\/p>\n

\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a – \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a<\/span><\/strong><\/span><\/h3>\n

Some brands use the footer for testimonials and reviews. They may also include a Google Business widget.<\/span><\/p>\n

Or Trustpilot, which displays its star rating. These UI patterns are great for social proof and generating interest<\/span><\/p>\n

in your product or service.<\/span><\/p>\n

.<\/p>\n

Copyright<\/span><\/strong><\/span><\/h3>\n

The copyright symbol and notice at the bottom of the footer tell visitors that you own the website\u2019s content. It\u2019s not<\/span><\/p>\n

a legal requirement, but it\u2019s common practice to let people know that you intend to protect your rights to the content.<\/span><\/p>\n

.<\/p>\n

Read also:6 Essential Elements of a Successful Website<\/a><\/span><\/p>\n

.<\/p>\n

<\/h2>\n

.<\/p>\n

5 Footer Design Examples<\/span><\/strong><\/span><\/h2>\n

We\u2019ve selected six footer design examples from different industries to show how designers create layouts that align with<\/span><\/p>\n

business goals and user needs.<\/span><\/p>\n

The main takeaway from these examples is how different industries prioritize links and content. Each example also<\/span><\/p>\n

uses a simple, clean layout to help visitors find information quickly.<\/span><\/p>\n

 <\/p>\n

\u0628\u064a \u0628\u064a \u0633\u064a – \u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644 \u0627\u0644\u0623\u062e\u0628\u0627\u0631<\/span><\/strong><\/span><\/h3>\n

<\/span><\/p>\n

The British Broadcasting Corporation (BBC<\/a>) is one of the largest news and media organizations in the world.<\/span><\/p>\n

The media giant mainly uses its footer to showcase versions of its website in more than 30 languages, along with a separate section<\/span><\/p>\n

for popular news topics. The bottom of the page contains links to legal information, policies, and contact details.<\/span><\/p>\n

and ads with the BBC.<\/span><\/p>\n

The clean design is easy to read, helping users find content and links quickly.<\/span><\/p>\n

.<\/p>\n

Asos – \u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span><\/strong><\/h3>\n
\"Asos\"

Asos<\/p><\/div>\n

The global e-commerce brand uses Asos<\/a> a simple footer design with social media buttons <\/span><\/p>\n

payment methods, and useful links. Most important for e-commerce are links to delivery and returns policies,<\/span><\/p>\n

\u0648\u062a\u062a\u0628\u0639 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u060c \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0627\u0644\u062e\u0627\u0635\u0629 – \u0641\u064a \u062d\u0627\u0644\u0629 Asos\u060c \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u062a\u0631\u0648\u064a\u062c \u0644\u062e\u0635\u0648\u0645\u0627\u062a \u0627\u0644\u0637\u0644\u0627\u0628 \u0648\u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u0647\u062f\u0627\u064a\u0627<\/span><\/p>\n

and Black Friday.<\/span><\/p>\n

As a publicly listed company (ASOMY), Asos must provide information for investors and on corporate responsibility.<\/span><\/p>\n

Finally, as a global e-commerce brand, Asos shows customers which store they\u2019re viewing and provides a link to switch to<\/span><\/p>\n

another region and currency.<\/span><\/p>\n

.<\/p>\n

Read also:How to Get More Followers on Your Website: 10 Tips<\/a><\/span><\/p>\n

.<\/p>\n

<\/h2>\n

.<\/p>\n

\u062a\u0635\u0645\u064a\u0645 \u0632\u0648\u0631\u0648 – \u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644 \u0627\u0644\u0648\u0643\u0627\u0644\u0629<\/span><\/strong><\/h3>\n
\"\u062a\u0635\u0645\u064a\u0645

\u062a\u0635\u0645\u064a\u0645 \u0632\u0648\u0631\u0648<\/p><\/div>\n

Agencies generally use their websites for two purposes:<\/span><\/p>\n

-\u0627\u0639\u0631\u0636 \u0639\u0645\u0644\u0647\u0645<\/span><\/p>\n

- Generate new leads<\/span><\/p>\n

US-based Zorro Design uses a black-and-white footer design with a bright yellow CTA that takes<\/span><\/p>\n

users to a contact form. Zorro\u2019s designers laid out the footer perfectly, placing the CTA in the center of<\/span><\/p>\n

\u0627\u0644\u0634\u0627\u0634\u0629\u060c \u0645\u0639 \u0648\u062c\u0648\u062f \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0633\u0627\u0641\u0627\u062a \u0627\u0644\u0628\u064a\u0636\u0627\u0621 \u0627\u0644\u0645\u062d\u064a\u0637\u0629 \u0627\u0644\u062a\u064a \u062a\u0635\u0631\u062e “CLICK ME!”<\/span><\/p>\n

Finally, Zorro places its logo and tagline on the left alongside several key links, including Recent Work, <\/span><\/p>\n

Contact, About, and social media buttons.<\/span><\/p>\n

Zorro\u2019s footer design is clean and organized, making it easy for users to take in the content and find what they need quickly.<\/span><\/p>\n

.<\/p>\n

\u0623\u0644\u064a\u0643\u0633 \u0644\u0627\u0643\u0627\u0633 – \u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644 \u0639\u0645\u0644 \u0644\u062d\u0633\u0627\u0628\u0647\u0645 \u0627\u0644\u062e\u0627\u0635<\/span><\/strong><\/span><\/h3>\n
\"\u0623\u0644\u064a\u0643\u0633

\u0623\u0644\u064a\u0643\u0633 \u0644\u0627\u0643\u0627\u0633<\/p><\/div>\n

Like agencies, freelancers need a portfolio website to showcase their work and attract clients. Product<\/span><\/p>\n

designer Alex Lakas uses his website footer mainly to connect with clients\/employers <\/span><\/p>\n

and fellow designers through his social channels.<\/span><\/p>\n

\u0628\u0635\u0641\u062a\u0647 \u0639\u0627\u0645\u0644\u064b\u0627 \u0639\u0646 \u0628\u064f\u0639\u062f\u060c \u064a\u0633\u062a\u062e\u062f\u0645 Alex \u0623\u064a\u0636\u064b\u0627 \u0646\u0635\u064b\u0627 \u0648\u0627\u0645\u0636\u064b\u0627 \u0644\u0625\u062e\u0628\u0627\u0631 \u0627\u0644\u0632\u0627\u0626\u0631\u064a\u0646 \u0628\u0645\u0643\u0627\u0646 \u0639\u0645\u0644\u0647 \u062d\u0627\u0644\u064a\u064b\u0627 – \u0648\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629\u060c<\/span><\/p>\n

Los Angeles.<\/span><\/p>\n

Alex\u2019s dark\/light mode toggle is a nice touch for a UX design portfolio, showing that he cares about accessibility. <\/span><\/p>\n

Access to the web. It also includes links to previous work and a contact page.<\/span><\/p>\n

.<\/p>\n

Booking.com – \u062a\u0635\u0645\u064a\u0645 \u062a\u0630\u064a\u064a\u0644 \u0627\u0644\u0633\u0641\u0631<\/span><\/strong><\/span><\/h3>\n
\"Booking.com\"

Booking.com<\/p><\/div>\n

Booking.com is one of the world\u2019s largest online travel agencies, with more than 28 million properties in<\/span><\/p>\n

more than 70 countries. Booking.com\u2019s goal is to sell accommodations, but it also wants to add new properties, so <\/span><\/p>\n

\u0641\u0625\u0646 \u0627\u0644\u062a\u0630\u064a\u064a\u0644 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0644\u0644\u062d\u062b \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 \u0647\u0648 “\u0625\u062f\u0631\u0627\u062c \u0645\u0644\u0643\u064a\u0629”.<\/span><\/p>\n

The website footer also highlights its five most important links with large, bold typography. Customers can also browse<\/span><\/p>\n

a variety of search categories, including regions and accommodation options, to find their ideal destination faster.<\/span><\/p>\n

As a publicly traded company (NASDAQ: BKNG), Booking.com includes links to all investor information <\/span><\/p>\n

and company information.<\/span><\/p>\n

At the bottom of the page, Booking.com displays several logos for the company\u2019s holding group,<\/span><\/p>\n

Booking Holdings Inc.<\/span><\/p>\n

.<\/p>\n

Read also:How to Design Outstanding Online Courses in 5 Steps<\/a><\/span><\/p>\n

.<\/p>\n

 <\/p>\n

How to Design a Footer<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

Prioritize Links<\/span><\/strong><\/span><\/p>\n

The first step in designing a great footer is prioritizing your links. Designers should consider user needs<\/span><\/p>\n

and business goals to create something useful and helpful for visitors.<\/span><\/p>\n

.<\/p>\n

Less Is More<\/span><\/strong><\/span><\/p>\n

Crowded user interfaces consistently perform poorly. They\u2019re hard to take in and can confuse users. They can <\/span><\/p>\n

Reducing UI elements, links, and text can help direct traffic to your most important content<\/span><\/p>\n

– \u0645\u0645\u0627 \u064a\u0639\u064a\u062f\u0646\u0627 \u0625\u0644\u0649 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0648\u0644\u0648\u064a\u0627\u062a \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d!<\/span><\/p>\n

.<\/p>\n

Use a Single CTA<\/span><\/strong><\/span><\/p>\n

A single CTA helps guide visitors toward the most important task or business goal. Footer designs are usually two-toned,<\/span><\/p>\n

often in black and white, providing the perfect backdrop for a brightly colored call to action that stands out<\/span><\/p>\n

\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u0646\u0627\u0633.<\/span><\/p>\n

.<\/p>\n

Make Footers Mobile-Friendly<\/span><\/strong><\/span><\/p>\n

A mobile-first approach is essential for website footers. On desktop, you might have 3\u20134 columns, <\/span><\/p>\n

while on a smartphone, you have one. The more columns and links there are, the farther users have to scroll to find the content.<\/span><\/p>\n

Place the most important links and content in the first column so users see them first.<\/span><\/p>\n

.<\/p>\n

Use Hierarchy to Convey Importance<\/span><\/strong><\/span><\/p>\n

Examples from Booking.com, Zorro Design, the BBC, and Alex Lakas use visual hierarchy to highlight<\/span><\/p>\n

the links that matter most to users. Different sizes, colors, and font weights are effective ways to convey importance.<\/span><\/p>\n

.<\/p>\n

\u0627\u0628\u0642 \u0645\u0644\u062a\u0632\u0645\u064b\u0627<\/span><\/strong><\/p>\n

Legal information, such as policies and disclaimers, is essential to modern web design. Designers should <\/span><\/p>\n

research their companies\u2019 obligations regarding where and how these links must be displayed.<\/span><\/p>\n

For example, in some countries, financial and investment products must display disclaimer information in <\/span><\/p>\n

The footer, so it\u2019s always visible to customers. See this example from Chase Bank.<\/span><\/p>\n

.<\/p>\n

Branding Opportunities<\/span><\/strong><\/span><\/p>\n

Your website footer is a great opportunity to connect users with your brand\u2019s touchpoints, <\/span><\/p>\n

such as social media, newsletter sign-ups, and company links.<\/span><\/p>\n

.<\/p>\n

\u0643\u0646 \u0645\u0641\u064a\u062f\u064b\u0627<\/span><\/strong><\/span><\/p>\n

Users often scroll to the website footer looking for help, such as documentation and tutorials,<\/span><\/p>\n

as well as the blog and other resources.<\/span><\/p>\n

.<\/p>\n

Read also:Mobile App Marketing Strategies to Boost User Retention<\/a><\/span><\/p>\n

.<\/p>\n

<\/h2>","protected":false},"excerpt":{"rendered":"

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