{"id":26788,"date":"2022-10-02T20:41:11","date_gmt":"2022-10-02T17:41:11","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26788"},"modified":"2022-10-02T20:41:11","modified_gmt":"2022-10-02T17:41:11","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%ac%d9%88%d8%a7%d9%84-%d9%84%d8%aa%d8%b9","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%d9%8a%d8%ac%d9%8a%d8%a7%d8%aa-%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d8%a7%d8%aa-%d8%a7%d9%84%d8%ac%d9%88%d8%a7%d9%84-%d9%84%d8%aa%d8%b9\/","title":{"rendered":"Mobile App Marketing Strategies to Boost User Retention"},"content":{"rendered":"
\"Mobile

Mobile App Marketing Strategies to Boost User Retention<\/p><\/div>\n

\n

Mobile App Marketing | The mobile app market can easily be considered one of the fastest-growing markets of all time.<\/span><\/p>\n

As the technology in this industry continues to change, app users\u2019 habits evolve alongside it. In <\/span><\/p>\n

scenarios like these, it\u2019s essential to use app marketing strategies that keep potential users <\/span><\/p>\n

excited about your apps. How do you develop marketing plans like these for mobile apps?<\/span><\/p>\n

We\u2019ll discuss that in more detail in this blog. But first, let\u2019s take a look at some statistics about the industry app development<\/a><\/span><\/p>\n

Highly relevant to any app user retention strategy.<\/span><\/p>\n

\n

.<\/p>\n

Key statistics for mobile app marketing strategies<\/span><\/strong><\/span><\/h2>\n

These statistics are essential for developing mobile app marketing plans. However, it\u2019s also important to<\/span><\/p>\n

Keep in mind that, beyond market statistics, other factors must be considered when developing mobile app retention strategies.<\/span><\/p>\n

We\u2019ll discuss these factors later. For now, let\u2019s focus on the statistics that<\/span><\/p>\n

can help retain active users.<\/span><\/p>\n

.<\/p>\n

\n

Factors influencing app user retention strategies<\/span><\/strong><\/span><\/h2>\n

Before moving on to how to market mobile apps successfully and maintain a strong retention rate, we need to discuss<\/span><\/p>\n

some of the key factors that affect retention rates in the first place. So, without further ado, let\u2019s get started!<\/span><\/p>\n

\n

.<\/p>\n

Top app marketing strategies for gaining a competitive edge<\/span><\/strong><\/span><\/h2>\n

All right, it\u2019s time to shortlist some effective app marketing strategies. These are based <\/span><\/p>\n

Mobile app marketing strategies and retention strategies that we shortlist, along with <\/span><\/p>\n

recommendations from app industry leaders.<\/span><\/p>\n

\n

But there\u2019s no doubt that every app development company has its own market scenarios and customer types<\/span><\/p>\n

. That\u2019s why it\u2019s important to tailor app marketing ideas accordingly, while using other companies\u2019 successful strategies as references. <\/span><\/p>\n

The fastest-growing technology companies recommend measuring your apps\u2019 average retention rates based on Day 1, <\/span><\/p>\n

Day 7, and Day 30 data.<\/span><\/p>\n

\n

In addition, a complete mobile app marketing strategy includes several factors that are essential to its success in<\/span><\/p>\n

\u062a\u0639\u0632\u064a\u0632 \u0625\u062d\u0635\u0627\u0626\u064a\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a. \u0647\u0630\u0647 \u0627\u0644\u0639\u0648\u0627\u0645\u0644 –<\/span><\/p>\n

\n

Now, let\u2019s begin this list of some of the leading mobile app marketing strategies in the industry.<\/span><\/p>\n

.<\/p>\n

\n

Reward users with in-app rewards<\/span><\/strong><\/span><\/h3>\n

One of the best mobile app retention strategies you\u2019ll see in the app industry <\/span><\/p>\n

is to reward users for using the app. These types of strategies reward app users in several ways.<\/span><\/p>\n

For example\u2014<\/span><\/p>\n

\n

Reward users for using the app every day<\/span><\/p>\n

Users earn rewards when they make purchases in the app<\/span><\/p>\n

App users win games and earn rewards<\/span><\/p>\n

Exclusive discounts are available in the app for app users<\/span><\/p>\n

Offer and occasionally extend free trial periods<\/span><\/p>\n

Offering in-app rewards is an effective way to build user loyalty, as it encourages users to return to your app to meet <\/span><\/p>\n

their needs. However, it also depends on how valuable the rewards you offer are.<\/span><\/p>\n

.<\/p>\n

\n

Take the example of an app Cred<\/a>. The app is used to pay credit card bills. However, every time you pay a bill<\/span><\/p>\n

with your credit card, you earn coins in the app. These coins can be used to unlock special offers<\/span><\/p>\n

in the app, giving you discounts at many of its partner merchants. As one of the best<\/span><\/p>\n

finance apps, Cred has already impressed a large number of users who regularly use credit cards <\/span><\/p>\n

in the Indian market.<\/span><\/p>\n

 <\/p>\n

\n

.<\/p>\n

\u00a0on0boarding to showcase app features and functionality<\/span><\/strong><\/span><\/h3>\n

\n

A Userpilot report shows that 64% of leading app developers use in-app tours to educate<\/span><\/p>\n

new users. An onboarding campaign is part of any mobile app marketing strategy, guiding users<\/span><\/p>\n

through the entire app. This stage explains the app\u2019s functionality and features, and how users can benefit from these<\/span><\/p>\n

features to meet their needs. This leading mobile app marketing strategy helps new users understand<\/span><\/p>\n

the app with ease. This ultimately leads to less confusion and helps prevent user frustration as they explore the new app.<\/span><\/p>\n

\n

.<\/p>\n

Use referral strategies to build trust<\/span><\/strong><\/span><\/h3>\n

\n

Among common retention strategies, referral marketing is widely used in modern apps. The reason <\/span><\/p>\n

behind the popularity of this campaign is its ability to build trust among potential app users. Referral marketing is typically<\/span><\/p>\n

carried out by asking app users to recommend your app to their friends, acquaintances, or family members. In return,<\/span><\/p>\n

app developers reward users who successfully bring new users to the app. Now, since the recommendation<\/span><\/p>\n

to use the app comes from someone potential users already know, it can positively influence the factor<\/span><\/p>\n

builds trust and gives your app a head start in welcoming them.<\/span><\/p>\n

\n

.<\/p>\n

Reach out to users who have left<\/span><\/strong><\/span><\/h3>\n

\n

Besides inviting new users and investing in getting them familiar with the app, it\u2019s also an effective way<\/span><\/p>\n

to focus cost-effectively on users who already know about your app. This way, your primary focus won\u2019t be<\/span><\/p>\n

on improving and investing in app marketing strategies aimed at acquiring new users.<\/span><\/p>\n

\n

Coming up with app promotion ideas that focus on bringing back former users who have already uninstalled the app <\/span><\/p>\n

again saves developers time and money. Two elements have been shortlisted for creating retention strategies<\/span><\/p>\n

For example, find out why these users left and offer them rewards for joining<\/span><\/p>\n

the app again.<\/span><\/p>\n

\n

However, besides rewarding these users, you can also try reaching out to them by email.<\/span><\/p>\n

Through these emails, app developers usually try to get feedback from users to understand <\/span><\/p>\n

why they left in the first place. In addition, this helps remind users about your app and the updates<\/span><\/p>\n

you\u2019ve made to your apps since they left.<\/span><\/p>\n

\n

.<\/p>\n

Highlight personal benefits through push notifications<\/span><\/strong><\/span><\/h3>\n

\n

\n

Offering users personalized benefits based on how they use your app can be key <\/span><\/p>\n

to increasing their satisfaction. With push notifications, you can remind existing app users about offers and benefits that<\/span><\/p>\n

you\u2019ve shortlisted for them. However, you need to keep the frequency of push notifications in your app to<\/span><\/p>\n

a minimum, as too many can annoy users. To illustrate this, we can refer to a report from<\/span><\/p>\n

BusinessofApps. The report says that 3 to 6 notifications per week can annoy up to 40% of app users<\/span><\/p>\n

who may choose to disable notifications or uninstall the app.<\/span><\/p>\n

\n

.<\/p>\n

Promote USPs in your strategies<\/span><\/strong><\/span><\/h3>\n

\n

\n

Your company\u2019s USPs can help increase app retention rates if you use them<\/span><\/p>\n

wisely in your in-app marketing. USPs help users understand how your app offers features <\/span><\/p>\n

that competing alternatives don\u2019t. However, to make sure your app\u2019s USPs stand out clearly to users, you need to ensure<\/span><\/p>\n

you remind them of those USPs often. For example, if you have one of the best grocery apps that can deliver <\/span><\/p>\n

groceries in ten minutes, you can occasionally remind less active users about this app feature.<\/span><\/p>\n

\n

.<\/p>\n

Use feedback campaigns to gain insights<\/span><\/strong><\/span><\/h3>\n

Feedback tools are one of the leading app marketing strategies for understanding users\u2019 pain points. <\/span><\/p>\n

Everyday app users. If addressed, these pain points can leave a positive impression on users.<\/span><\/p>\n

Asking for feedback makes users feel heard, especially when you take their feedback seriously<\/span><\/p>\n

and improve your app accordingly. In-app feedback tools can also help you attract more users<\/span><\/p>\n

by leveraging the positive feedback you receive in the form of app ratings and reviews.<\/span><\/p>\n

\n

.<\/p>\n

Conclusion<\/span><\/strong><\/span><\/h2>\n

These are some of the leading retention strategies we shortlisted based on<\/span><\/p>\n

current trends in the app market. Now, before we wrap up this blog, let\u2019s take a quick look at some<\/span><\/p>\n

The points we discussed above.<\/span><\/p>\n

\n

- Use in-app rewards to retain app users<\/span><\/p>\n

- Use onboarding to guide users through the app<\/span><\/p>\n

- Leverage referral strategies to build trust<\/span><\/p>\n

- Reach users who have already uninstalled the app<\/span><\/p>\n

- Use push notifications to remind users of your apps\u2019 USPs regularly<\/span><\/p>\n

-Enhance personalization with push notifications<\/span><\/p>\n

-Collect user feedback and improve the app accordingly<\/span><\/p>\n

So, ultimately, we hope these mobile app marketing ideas will help your apps grow. To keep up with the evolving market,<\/span><\/p>\n

we recommend exploring more in-depth blogs published on Start a blog<\/a><\/span><\/p>\n

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