{"id":26383,"date":"2022-02-22T23:29:41","date_gmt":"2022-02-22T20:29:41","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26383"},"modified":"2022-02-22T23:29:41","modified_gmt":"2022-02-22T20:29:41","slug":"seo-or-ppc-which-is-better","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/seo-or-ppc-which-is-better\/","title":{"rendered":"SEO \u0623\u0645 PPC – \u0623\u064a\u0647\u0645\u0627 \u0623\u0641\u0636\u0644\u061f"},"content":{"rendered":"
\"SEO

SEO \u0623\u0645 PPC – \u0623\u064a\u0647\u0645\u0627 \u0623\u0641\u0636\u0644\u061f<\/p><\/div>\n

SEO or PPC | Is there a right or wrong answer? Can it be both? To make this decision, you need<\/span><\/p>\n

to understand the pros and cons of both search engine optimization (SEO) and PPC.<\/span><\/p>\n

\n

The debate over Search Engine Optimization<\/a> SEO versus pay-per-click (PPC) services has been going on for years.<\/span><\/p>\n

Which is better: simply buying your way to the top of search engines with a pay-per-click (PPC) campaign <\/span><\/p>\n

Or build an organic (or natural) search marketing strategy through search engine optimization (SEO)?<\/span><\/p>\n

\n

Deciding where to invest your money Digital Marketing<\/a> is difficult for many business owners<\/span><\/p>\n

and often leaves people wondering which strategy is best.<\/span><\/p>\n

\n

Is there a right or wrong answer? Can it be both? To make this decision, you need to understand <\/span><\/p>\n

the pros and cons of both search engine optimization (SEO) and PPC.<\/span><\/p>\n

\n

Search Engine Optimization (SEO)<\/span><\/strong><\/span><\/h2>\n

\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u064a\u064f\u0634\u0627\u0631 \u0625\u0644\u0649 \u0645\u064f\u062d\u0633\u0646\u0627\u062a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u062a\u0648\u0644\u064a\u062f \u0627\u0644\u062a\u0631\u0627\u0641\u064a\u0643 “\u0627\u0644\u0639\u0636\u0648\u064a” \u0623\u0648 “\u0627\u0644\u0637\u0628\u064a\u0639\u064a”. \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c <\/span><\/p>\n

Search engine optimization (SEO) involves optimizing your web pages to improve their rankings in search results. <\/span><\/p>\n

Organic SEO involves making sure search engine crawlers can understand <\/span><\/p>\n

what\u2019s on your web pages and, ideally, rank your site higher than your competitors\u2019 sites.<\/span><\/p>\n

\n

The definition of SEO can change with industry trends and updates to Google\u2019s algorithm.<\/span><\/p>\n

Even as things change, SEO comes down to providing a website that clearly explains what the <\/span><\/p>\n

business does and offers useful content to both human visitors and Google\u2019s search crawlers.<\/span><\/p>\n

\n

This can include ensuring that the website is in good shape by using clean code and content<\/span><\/p>\n

that is search-engine-friendly and appeals to human readers as well as search engine crawlers. Building inbound links<\/span><\/p>\n

\u0645\u0646 \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649 \u0625\u0644\u0649 \u0625\u0645\u0644\u0627\u0621 “\u0633\u0644\u0637\u0629 \u0627\u0644\u0627\u0631\u062a\u0628\u0627\u0637” \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u0631\u062a\u064a\u0628\u0643. \u062a\u0639\u062f Blogging<\/a> Social media marketing<\/span><\/p>\n

and online videos are three more effective ways to earn high-quality links.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:How to Optimize Your Website for Better Results \ud83d\udc4c<\/a><\/span><\/p>\n

\n

Benefits of organic SEO<\/span><\/strong><\/span><\/h2>\n

Organic SEO is cost-effective. Labor costs for setting up and managing a PPC campaign are usually the same or<\/span><\/p>\n

It can cost even more than SEO labor. The difference is that PPC campaigns incur ongoing costs for each click.<\/span><\/p>\n

\u0625\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0637\u0648\u064a\u0644\u0629 \u0627\u0644\u0623\u0645\u062f – \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0645\u064f\u062d\u0633\u064e\u0651\u0646 \u0628\u0634\u0643\u0644 \u0635\u062d\u064a\u062d \u0623\u0646 \u064a\u062d\u062a\u0641\u0638 \u0628\u0645\u0643\u0627\u0646\u0629 <\/span><\/p>\n

high position in search results long after a PPC campaign has ended.<\/span><\/p>\n

Search engine rankings are relatively stable, while PPC ad positions change constantly based on competitors\u2019 bidding strategies. A well-optimized website with strong link authority and excellent content can<\/span><\/p>\n

hold its search engine ranking even if you need to step away from it for a month.<\/span><\/p>\n

\u064a\u062d\u062a\u0641\u0638 \u0628\u0645\u0648\u0642\u0639 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b \u0627\u0644\u062e\u0627\u0635 \u0628\u0647 \u062d\u062a\u0649 \u0625\u0630\u0627 \u0643\u0646\u062a \u0628\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0644\u0627\u0628\u062a\u0639\u0627\u062f \u0639\u0646\u0647 \u0644\u0645\u062f\u0629 \u0634\u0647\u0631.<\/span><\/p>\n

\n

Disadvantages of SEO:<\/span><\/strong><\/span><\/h2>\n

SEO is very slow compared with PPC. It can take months after optimizing your website before you start seeing results,<\/span><\/p>\n

while PPC can start generating leads right away.<\/span><\/p>\n

SEO \u0647\u064a \u0639\u0645\u0644\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629. \u0644\u0646 \u064a\u062a\u0645 \u0623\u0628\u062f\u064b\u0627 “\u062a\u062d\u0633\u064a\u0646” \u0645\u0648\u0642\u0639\u0643 \u0628\u0646\u0633\u0628\u0629 100\u066a\u060c \u0628\u0644 \u0633\u064a\u0635\u0628\u062d \u0623\u0643\u062b\u0631 \u0648\u0623\u0643\u062b\u0631 \u0643\u0644\u0645\u0627 \u0628\u0630\u0644\u062a \u0627\u0644\u0645\u0632\u064a\u062f <\/span><\/p>\n

work into it. The good news is that your rankings will improve over time, and hopefully you\u2019ll reap the rewards of your investment <\/span><\/p>\n

in SEO.<\/span><\/p>\n

SEO takes a long time, especially if you choose to do it yourself. You can purchase tools<\/span><\/p>\n

Search engine optimization (SEO), or hiring someone to do SEO for you, will end up<\/span><\/p>\n

costing you real money\u2014not just your time.<\/span><\/p>\n

\n

Pay-per-click (PPC) advertising<\/span><\/strong><\/span><\/h2>\n

\u0639\u0646\u062f\u0645\u0627 \u062a\u0634\u062a\u0631\u064a \u0632\u0648\u0627\u0631\u064b\u0627 \u0623\u0648 “\u0646\u0642\u0631\u0627\u062a” \u0645\u0646 Google \u0623\u0648 \u0645\u062d\u0631\u0643\u0627\u062a \u0628\u062d\u062b \u0623\u062e\u0631\u0649\u060c \u064a\u0637\u0644\u0642 \u0639\u0644\u064a\u0647\u0627 \u0625\u0639\u0644\u0627\u0646 \u0627\u0644\u062f\u0641\u0639 \u0644\u0643\u0644 \u0646\u0642\u0631\u0629 (PPC).<\/span><\/p>\n

Pay-per-click (PPC) lets you quickly tap into search engine traffic by paying or placing<\/span><\/p>\n

bids on keywords related to what you sell or the services you provide.<\/span><\/p>\n

 <\/p>\n

You may also be interested in: What does PPC traffic mean, and how can you get this type of traffic?<\/a><\/span><\/p>\n

\n

Benefits of purchasing power<\/span><\/strong><\/span><\/h2>\n

No waiting: As soon as you launch a pay-per-click (PPC) campaign, you\u2019ll start seeing more traffic, clicks, and conversions. <\/span><\/p>\n

Search engine optimization (SEO) can take months before you start seeing your website move up in search engine results.<\/span><\/p>\n

PPC \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u062a\u0637\u0648\u064a\u0631 \u0648\u0627\u0644\u062a\u062d\u0643\u0645 – \u0623\u0646\u062a \u062a\u062d\u062f\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643 \u0648\u0644\u062f\u064a\u0643 \u0641\u0643\u0631\u0629 \u062c\u064a\u062f\u0629 \u0639\u0646 \u0639\u062f\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u064a\u0646 \u0627\u0644\u0630\u064a\u0646 \u062a\u062d\u0635\u0644 <\/span><\/p>\n

in return. This helps you estimate an accurate budget for your digital marketing. <\/span><\/p>\n

SEO isn\u2019t always straightforward, and it can take longer or require more<\/span><\/p>\n

money if the industry or location you want to rank in is highly competitive.<\/span><\/p>\n

Using PPC means you don\u2019t have to worry about search engine algorithm changes affecting your website. You place <\/span><\/p>\n

bids for top positions, so your organic ranking won\u2019t matter. With SEO, <\/span><\/p>\n

you need to make sure your website is optimized according to Google\u2019s best-practice guidelines; otherwise, you could lose rankings or be penalized for <\/span><\/p>\n

\u0623\u0633\u0627\u0644\u064a\u0628 The black hat<\/a>.<\/span><\/p>\n

\n

\u0639\u064a\u0648\u0628 PPC:<\/span><\/strong><\/span><\/h2>\n

You have to pay to get good results, and ideally, the more you pay, the better the results.<\/span><\/p>\n

Competition for keywords has never been greater. This could mean you\u2019ll have to pay more <\/span><\/p>\n

later for the same results you were getting.<\/span><\/p>\n

Finding and selecting effective keywords to bid on takes a lot of time. Managing what you spend on <\/span><\/p>\n

keywords, measuring returns, adjusting your spending, and playing the PPC game smartly is essentially a<\/span><\/p>\n

full-time job. Either you\u2019ll spend time doing it yourself, or you\u2019ll need to hire an experienced<\/span><\/p>\n

PPC specialist who can run your campaigns properly on your behalf.<\/span><\/p>\n

PPC is like a faucet: once you turn it off, it stops bringing you leads. If you suddenly had to redirect<\/span><\/p>\n

your PPC budget to something else, could you get by with the leads you\u2019re receiving<\/span><\/p>\n

Naturally? SEO is a long-term process, and although it never happens, <\/span><\/p>\n

it\u2019s like a rolling snowball: it takes some time to get going and may slow down occasionally, but once it<\/span><\/p>\n

gains momentum, nothing can stop it.<\/span><\/p>\n

\u0644\u0627 \u064a\u0632\u0627\u0644 “Click Fraud” \u064a\u0645\u062b\u0644 \u0645\u0634\u0643\u0644\u0629 \u062d\u064a\u062b \u062a\u0633\u062a\u062e\u062f\u0645 \u0628\u0639\u0636 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u064a\u062f\u0648\u064a\u0629 \u0623\u0648 \u0627\u0644\u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0636\u0627\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062d\u0627\u0643\u064a<\/span><\/p>\n

human clicks from different IP addresses around the world. Your competitors can quickly drive up your click costs. <\/span><\/p>\n

Google can detect some of this fraud, but there are ways to evade detection.<\/span><\/p>\n

\n

Which is better for my business: SEO or PPC?<\/span><\/strong><\/span><\/h2>\n

So which is better, SEO or PPC? Well, it depends on your industry and budget. Ideally, both a well-structured<\/span><\/p>\n

SEO campaign and a well-structured pay-per-click (PPC) campaign tend to deliver the best results<\/span><\/p>\n

for your business. You\u2019ll quickly start seeing more clicks and leads, helping ensure your business<\/span><\/p>\n

makes money while you wait for your SEO efforts to pay off.<\/span><\/p>\n

\n

If you have the budget and need to see an immediate impact, a PPC campaign will deliver faster results. <\/span><\/p>\n

But it still takes time and trial and error to focus on ads that convert without spending <\/span><\/p>\n

Extra costs to get results.<\/span><\/p>\n

\n

If you have a longer timeline in mind and don\u2019t need to see immediate results, then SEO efforts can deliver <\/span><\/p>\n

some of the best results and returns over time. You won\u2019t always have to pay for website traffic<\/span><\/p>\n

and leads or come up with new ads to combat banner blindness.<\/span><\/p>\n

\n

\u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u0641\u0647\u064a \u062e\u0637\u0629 \u062a\u0633\u0648\u064a\u0642<\/a> A well-planned combination of both efforts delivers the best overall results.<\/span><\/p>\n

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SEO \u0623\u0645 PPC | \u0647\u0644 \u0647\u0646\u0627\u0643 \u0625\u062c\u0627\u0628\u0629 \u0635\u062d\u064a\u062d\u0629 \u0623\u0645 \u062e\u0627\u0637\u0626\u0629\u061f \u0647\u0644 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0643\u0644\u0627\u0647\u0645\u0627\u061f \u0645\u0646 \u0623\u062c\u0644 \u0627\u062a\u062e\u0627\u0630 \u0647\u0630\u0627 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u064a\u062c\u0628 \u0623\u0646 \u062a\u0641\u0647\u0645 \u0625\u064a\u062c\u0627\u0628\u064a\u0627\u062a \u0648\u0633\u0644\u0628\u064a\u0627\u062a \u0643\u0644 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26385,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[25457,25456,25450,25454,25452,25448,25453,25449,25451,25447,25455],"class_list":["post-26383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag---seo--ppc-","tag--ppc","tag--seo","tag--seo--","tag-25452","tag-25448","tag-25451","tag-25447","tag-ppc"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26383"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26385"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}