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The Most Important Pages on a Website | Every page on your website matters. They all serve a purpose. In fact, if<\/span><\/p>\n You can point to <\/span>a page on your website that doesn\u2019t serve a purpose\u2014you should get rid of it today.<\/span><\/p>\n But let\u2019s be honest: some pages are more important than others. There\u2019s a hierarchy of web pages. <\/span><\/p>\n They\u2019re not all created equal.<\/span><\/p>\n Here\u2019s my personal take on the most important pages on your website:<\/span><\/p>\n \u0647\u0644 your website<\/a> Does yours have a search function? It should. People use it to find what they\u2019re looking for. <\/span><\/p>\n A good search function is better than the best navigation. But your search results page matters. Make sure it doesn\u2019t just return <\/span><\/p>\n the right results for the most common searches, but is also clean and easy to navigate. It hasn\u2019t been<\/span><\/p>\n Designing a huge number of search results pages can make a website look cluttered and confusing.<\/span><\/p>\n is often overlooked \u0635\u0641\u062d\u0629 \u062e\u0637\u0623 404<\/a> and I think it\u2019s very important. It\u2019s the page people land on when they click<\/span><\/p>\n a broken link or enter an incorrect URL. What\u2019s the point? It should certainly let people know that something went wrong.<\/span><\/p>\n But you should make an effort to point them in the right direction. Suggest the closest matching URL, redirect them <\/span><\/p>\n to the homepage, or give them the option to search there. Make it easy for them to keep browsing your site.<\/span><\/p>\n Otherwise, you may lose them.<\/span><\/p>\n <\/p>\n You may also be interested in:Designing a New Website for Your Business | 7 Signs It\u2019s Time<\/a><\/span><\/p>\n <\/p>\n If people want to get in touch with you, that\u2019s great. Most of the time, it means you\u2019re doing something right. So make it<\/span><\/p>\n as easy as possible for them. Make it easy to find your \u0635\u0641\u062d\u0629 \u0627\u0644\u0627\u062a\u0635\u0627\u0644<\/a> and include as many<\/span><\/p>\n options as possible so people can choose how to reach you. Better yet, provide contact information <\/span><\/p>\n on every page of your website.<\/span><\/p>\n This may seem obvious, but many companies don\u2019t spend enough time optimizing this process. It\u2019s tempting to think<\/span><\/p>\n that once someone starts checking out, you\u2019ve already made the sale. But that\u2019s a big mistake. More people leave<\/span><\/p>\n during checkout because of unexpected costs and fees or a poor user experience than you probably realize. <\/span><\/p>\n These pages are ready for testing. Small changes to the wording or design can increase sales <\/span><\/p>\n without any additional traffic.<\/span><\/p>\n You may also be interested in:How to Build Visitors\u2019 Trust in Your Website, Step by Step<\/a><\/span><\/p>\n <\/p>\n <\/p>\n The homepage is one of the most important pages on a website. It\u2019s the first page most visitors see, which is why<\/span><\/p>\n It will always be one of the most important pages.<\/span><\/p>\n I\u2019m a big believer in keeping things simple on Home page<\/a>. Attract visitors, show them who you are, then move on to the next page <\/span><\/p>\n Search results page<\/span><\/strong><\/h2>\n
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