{"id":26126,"date":"2022-01-12T16:55:56","date_gmt":"2022-01-12T13:55:56","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26126"},"modified":"2022-01-16T22:06:34","modified_gmt":"2022-01-16T19:06:34","slug":"website-or-landing-page-which-do-you-choose","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/website-or-landing-page-which-do-you-choose\/","title":{"rendered":"Website or Landing Page: Which Should You Choose?"},"content":{"rendered":"

\"Website<\/h1>\n

your website<\/a> \u0623\u0645 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/a> | If you want to get the most out of your business, offering your services\/products on<\/span><\/p>\n

\u0627\u0644\u0648\u064a\u0628 <\/span>is essential. It doesn\u2019t matter whether you\u2019re new to the market, run a small business, or, at the other end of the spectrum, manage a large company with<\/span><\/p>\n

hundreds of employees and use powerful marketing strategies. You clearly won\u2019t get a steady stream of new customers<\/span><\/p>\n

\u0627\u0644\u062c\u062f\u062f \u0628\u0645\u062c\u0631\u062f \u0627\u0644\u0648\u0642\u0648\u0641 \u0645\u0643\u062a\u0648\u0641\u064a \u0627\u0644\u0623\u064a\u062f\u064a \u0648\u0628\u064a\u0639 \u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0641\u064a \u0648\u0636\u0639 \u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0635\u0627\u0644. \u0644\u0630\u0627 \u0641\u0642\u062f \u062d\u0627\u0646 \u0627\u0644\u0648\u0642\u062a \u0644\u0627\u062a\u062e\u0627\u0630 \u0625\u062c\u0631\u0627\u0621 – <\/span><\/p>\n

customize and launch your website, drive traffic, and earn income that reflects your efforts. But first, you need to<\/span><\/p>\n

Decide on your goals and determine which type of website best suits them. To help you make the decision, let\u2019s take a look at landing pages. <\/span><\/p>\n

\u0623\u0645 \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628.<\/span><\/p>\n

We\u2019ll explain the core purposes and features of both types of websites, and when and why it\u2019s best to choose one<\/span><\/p>\n

or the other. We\u2019ll also look at some ready-made solutions to help you get up and running faster. Let\u2019s start with landing pages, if you don\u2019t mind<\/span><\/p>\n

(I hope you don\u2019t).<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Landing Page or Website?<\/span><\/strong><\/span><\/p>\n

 <\/p>\n

When it comes to landing pages versus websites, some people think it\u2019s obvious which one wins in<\/span><\/p>\n

This battle. However, in some cases, business owners simply don\u2019t need a multifunctional website<\/span><\/p>\n

with multiple pages and subpages, various blocks, and tools. So if they want to share some information,<\/span><\/p>\n

announce upcoming events, or sell one or a few products, they\u2019ll choose a<\/span><\/p>\n

landing page. I think you understand the general concept behind both options, so let\u2019s take a closer look.<\/span><\/p>\n

 <\/p>\n

\u0639\u062f\u062f \u0627\u0644\u0635\u0641\u062d\u0627\u062a<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> Up to dozens of pages and subpages.<\/span><\/p>\n

\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/strong>:<\/span> \u0635\u0641\u062d\u0629 \u0648\u0627\u062d\u062f\u0629.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:Planning to build a mobile app? 5 things you should know before you start<\/a><\/span><\/p>\n

 <\/p>\n

\u0627\u0644\u063a\u0631\u0636 \u0627\u0644\u0631\u0626\u064a\u0633\u0649<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> Share information, showcase your status, build trust, and encourage action (beyond just having a website).<\/span><\/p>\n

\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/span>:<\/strong> Sell and generate leads, promote a specific product or service, and announce discounts,<\/span><\/p>\n

and sales and new arrivals.<\/span><\/p>\n

On a website, users navigate from page to page and explore the information they\u2019re interested in. Since<\/span><\/p>\n

It\u2019s all about long-term relationships. Visitors can come back later, even if they don\u2019t take action the first time. <\/span><\/p>\n

By contrast, a landing page is designed to encourage engagement in the moment, with the help of content and buttons or forms. <\/span><\/p>\n

As a result, visitors are more likely to share their contact details, request something, or subscribe to the newsletter.<\/span><\/p>\n

 <\/p>\n

Information Included on the Platform<\/span><\/strong><\/span><\/h2>\n

Website:<\/strong><\/span> An overview of the company, team, services, gallery, and other essential details.<\/span><\/p>\n

\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/strong><\/span>About the product or service you\u2019re promoting, supported by bright buttons, pop-ups, and every other element you can think of<\/span><\/p>\n

that can turn visitors into customers.<\/span><\/p>\n

 <\/p>\n

Landing Page vs. Website: Structure<\/span><\/strong><\/h2>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> Pages have different structures, so it\u2019s important to identify whether a page is a homepage, an About Us page,<\/span><\/p>\n

a catalog, a delivery page, a reviews page, or a contact page.<\/span><\/p>\n

\u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> An attention-grabbing headline, a description of the offer, and the benefits users will receive,<\/span><\/p>\n

positive customer reviews, examples of solutions, testimonials, or well-known partners to build trust, <\/span><\/p>\n

free offerings (a lesson, a PDF book or guide, etc.), and a clear CTA in the form of a button, callback, subscription, purchase, and so on.<\/span><\/p>\n

\"Website<\/p>\n

\u062f\u0639\u0648\u0646\u0627 \u0646\u0644\u0642\u064a \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0645\u062b\u0627\u0644 \u0646\u0645\u0648\u0630\u062c CVcard. \u0647\u0646\u0627 “\u062a\u0628\u064a\u0639” \u0627\u0644\u0645\u0635\u0645\u0645\u0629 \u0646\u0641\u0633\u0647\u0627 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u062e\u062f\u0645\u0627\u062a <\/span><\/p>\n

and sharing her experience, backed by statistics, awards, a portfolio, a list of brands she has worked with, and testimonials. <\/span><\/p>\n

The primary CTA here is \u201cHire Me,\u201d which appears four times on the page! The author also highlighted <\/span><\/p>\n

her contact information and added links to her social media accounts. Thanks to the clear structure and attractive design<\/span><\/p>\n

with black and yellow accents, you\u2019ll want to keep scrolling to learn more. Every detail is <\/span><\/p>\n

taken into account, leaving no questions unanswered and inspiring confidence and a desire to work with this particular specialist.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Site navigation<\/span><\/strong><\/span><\/h2>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> Website navigation bars, dropdown menus, sitemaps, tags, and internal linking, <\/span><\/p>\n

and linking the logo to the homepage.<\/span><\/p>\n

\u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> A back-to-top button, a well-designed header and footer, and icons.<\/span><\/p>\n

As with a website, it includes a menu, various sections, and links to other pages and resources,<\/span><\/p>\n

all intended to give visitors the choice and opportunity to learn more about the brand\u2019s products.<\/span><\/p>\n

With a landing page, you can scroll through the page in just a few minutes and move on to collections<\/span><\/p>\n

Different from using the menu in the header, they aim to draw users\u2019 attention to a single product and encourage them to <\/span><\/p>\n

take action. If your website has poor navigation, please see our complete guide.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

You may also be interested in:How to Make Your Website Mobile-Friendly: 6 Effective Techniques<\/a><\/span><\/p>\n

 <\/p>\n

Call to action<\/span><\/strong><\/span><\/h2>\n

your website<\/span>:<\/strong><\/span> Some CTA phrases can be used at the same time (filling out a form, providing a phone number for a callback,<\/span><\/p>\n

signing up for a newsletter, or clicking a purchase button, for example).<\/span><\/p>\n

\u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> There is one action, so visitors understand what is expected of them. If you have a store, your CTA should be related <\/span><\/p>\n

to making a purchase \/ If you want to build a customer base, ask visitors to fill out a form (name, phone number, and email address).<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\u00a0\u0648\u0642\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/span><\/strong><\/span><\/h2>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> If you hire a team to develop your website, it could take six months or more to complete.<\/span><\/p>\n

\u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> You\u2019ll need only a few days\u2014or a few weeks at most\u2014to achieve your goals.<\/span><\/p>\n

In addition, with Start<\/a>, it\u2019s easy to launch any type of website in a short time, It doesn\u2019t matter if<\/span><\/span><\/p>\n

your project is large or small, local or global\u2014we work on a range of projects for leading brands at the same time.<\/span><\/span><\/p>\n

Where we work with startups, we take the hassle off your hands Website design<\/a>in just a few minutes, so your business can have a <\/span><\/span><\/p>\n

professional website.<\/span><\/span><\/p>\n

 <\/p>\n

You may also be interested in:What Are the Most Popular Website Backgrounds, and How Do You Choose the Right One for Your Site?<\/a><\/span><\/p>\n

 <\/p>\n

Landing Page vs. Website: SEO<\/span><\/strong><\/span><\/h2>\n

Website:<\/strong><\/span> SEO is the driving force that helps website owners increase their traffic.<\/span><\/p>\n

\u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0629 \u0647\u064a Contextual advertising<\/a> or targeted or display (banner) ads.<\/span><\/p>\n

Although Search Engine Optimization (SEO)<\/a> more common for websites, there are some practices<\/span><\/p>\n

that can help improve landing page SEO. Please note that you can easily optimize your website <\/span><\/p>\n

or page (by adding meta descriptions, tags, keywords,<\/span><\/p>\n

alt attributes, and already-optimized tools).<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Total cost<\/span><\/strong><\/span><\/h2>\n

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628:<\/strong><\/span> Since you need to involve web developers, designers, marketing specialists, and copywriters<\/span><\/p>\n

Advertising and building a team dedicated full-time to your website will clearly drive up the cost.<\/span><\/p>\n

\u0627\u0644\u0647\u0628\u0648\u0637:<\/strong><\/span> It doesn\u2019t require much time or effort, so the cost is lower.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Landing Page vs. Website: What You Need<\/span><\/strong><\/span><\/h2>\n

A website is a good solution for any company offering a range of different products or services <\/span><\/p>\n

(Online stores<\/a>\u060c \u0648\u0634\u0631\u0643\u0627\u062a B2B<\/a>\u060c \u0648Blogs<\/a>, and so on). It\u2019s great for building brand awareness, <\/span><\/p>\n

supporting SEO, showcasing all the details, and building customer trust and loyalty. What\u2019s more, <\/span><\/p>\n

you can invest in your online platform (such as advertising, email, or affiliate marketing<\/span><\/p>\n

\u0648Influencer collaboration<\/a>).<\/span><\/p>\n

A landing page is a great way to promote products, services, sales, discounts, or giveaways, and attract<\/span><\/p>\n

new subscribers. It features compelling highlights, drives conversions, launches quickly, and delivers a return.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

You may also be interested in:How to Create an Online Magazine Website in Just 4 Steps<\/a><\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Can You Use Both a Landing Page and a Website?<\/span><\/strong><\/span><\/h2>\n

Although Types of Websites<\/a> They serve different purposes, but using both is an excellent choice. <\/span><\/p>\n

Here are two approaches that work. You have a company website with a wide variety of products, regular visitors,<\/span><\/p>\n

traffic, and sales\u2014but there\u2019s no limit to what you can do! You can create a landing page for a popular product or, conversely, for a less popular one,<\/span><\/p>\n

Then set up ads and start selling. This way, you\u2019ll attract more customers and increase your profits (you can have several <\/span><\/p>\n

pages for different services).<\/span><\/p>\n

If you\u2019re new to the market and don\u2019t have a steady stream of new customers, launching landing pages for some of your products is a good way to grow your business. <\/span><\/p>\n

However, to build long-term trust, you need a website.<\/span><\/p>\n

Customers who buy one product and are happy with the results will definitely come back to order again.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

\u0628\u0639\u0636 \u0627\u0644\u0646\u0635\u0627\u0626\u062d\u00a0<\/span><\/strong><\/span><\/h2>\n

-\u0627\u062e\u062a\u0631 \u0635\u0641\u062d\u0629 \u0647\u0628\u0648\u0637<\/a> For a small business with a short list of services or products.<\/span><\/p>\n

For company and product descriptions, use the multifunctional website.<\/span><\/p>\n

A business card website is ideal for those who want to introduce their brand and share their strengths.<\/span><\/p>\n

It\u2019s useful to create several landing pages for some of your popular products.<\/span><\/p>\n

","protected":false},"excerpt":{"rendered":"

\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0623\u0645 \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637 | \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0647\u062f\u0641 \u0625\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0623\u0642\u0635\u0649 \u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0639\u0645\u0644\u0643\u060c \u0641\u0625\u0646 \u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0627\u062a\u0643 \/ \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628 \u0623\u0645\u0631 \u0644\u0627 \u0628\u062f \u0645\u0646\u0647. [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[25222,25223,25221,25224,25225,25220],"class_list":["post-26126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-25222","tag-25223","tag-25221","tag-25224","tag-25225","tag-25220"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26126"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26129"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}