![\"6](\"https:\/\/cdn.dribbble.com\/users\/427857\/screenshots\/13788366\/showcase_3.png\")
<\/p>\n<\/p>\n
\u0642\u062f \u062a\u0643\u0648\u0646 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637<\/a> They\u2019re among the most important pages on your website. When the design and functionality are done right,<\/span><\/p>\n they can turn visitors into leads and collect their contact information for future marketing efforts.<\/span><\/p>\n However, there are a few things many business owners do with \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637<\/a> \u0627\u0644\u062e\u0627\u0635\u0629 <\/span><\/p>\n their website that end up wasting their efforts. Take a look at these common mistakes people make on <\/span><\/p>\n landing pages and how you can avoid them.<\/span><\/p>\n <\/p>\n <\/p>\n The sole focus of the landing page is to encourage users to engage with the main<\/span><\/p>\n call to action (CTA<\/a>), which is to fill out the form. There should be no clickable elements<\/span><\/p>\n other than the form for users to submit their information and perhaps one additional element to help encourage<\/span><\/p>\n users to take this step (such as a play button for a video).<\/span><\/p>\n By not hiding the navigation on the landing page, you give visitors the chance to leave without taking <\/span><\/p>\n The next step. Remember to hide the navigation on your website across all \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0647\u0628\u0648\u0637<\/a> \u060c \u0628\u062d\u064a\u062b \u064a\u0643\u0648\u0646<\/span><\/p>\n Make the action they need to take clear.<\/span><\/p>\n <\/p>\n You may also be interested in:What Makes a Great Logo Design? \ud83d\udc4c<\/a><\/span><\/p>\n <\/p>\n <\/p>\n Another common mistake people make on landing pages is including too much content. Usually, <\/span><\/p>\n website content is scanned rather than read, and when you include dense blocks of content on a landing page,<\/span><\/p>\n visitors will feel overwhelmed, be unsure what you want them to do next, and leave the landing page altogether.<\/span><\/p>\n We understand the desire to include as much information as possible on these pages, but less is more. <\/span>\u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629.<\/span><\/p>\n Include action-oriented content that highlights the key benefits users will receive once they<\/span><\/p>\n complete your primary CTA (more on this in the next point), and explain how easy it is to access these benefits. <\/span><\/p>\n Finally, make sure this content is easy to scan by breaking it up with headings, bullet points, and other text treatments.<\/span><\/p>\n <\/p>\n <\/p>\n <\/p>\n On average, you have three seconds or less to convince visitors that your webpage is worth exploring further.<\/span><\/p>\n That\u2019s why crafting a clear value proposition is essential for a landing page, and it should consist of words<\/span><\/p>\n that communicate the value of your page.<\/span><\/p>\n When writing the copy for your landing page, ask yourself whether it includes:<\/span><\/p>\n -\u0639\u0646\u0627\u0648\u064a\u0646 \u0645\u0642\u0646\u0639\u0629 \u062a\u0628\u0631\u0632 \u0648\u062a\u0628\u0631\u0632 \u0641\u0648\u0627\u0626\u062f \u0646\u0634\u0627\u0637\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0623\u0648 \u0645\u0646\u062a\u062c\u0643 \u0623\u0648 \u062e\u062f\u0645\u062a\u0643 \u0623\u0648 \u0623\u064a\u064b\u0627 \u0643\u0627\u0646 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0639\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0635\u0641\u062d\u0629\u00a0<\/span><\/p>\n - Subheadings that go into more detail<\/span><\/p>\n - Action-driven calls to action that are hard to miss (more on this later)<\/span><\/p>\n <\/p>\n <\/p>\n You may also be interested in:5 Reasons Why Launching Your Website Is a Project That Never Ends<\/a><\/span><\/p>\n <\/p>\n <\/p>\n As mentioned in the previous section, you have seconds to keep visitors interested in your website. This applies not only <\/span><\/p>\n to your content, but also\u2014especially\u2014to your page load time. Think about it: when was the<\/span><\/p>\n When was the last time you waited more than five seconds for a web page to load? Unless you were confirming an order, <\/span><\/p>\n or you have the patience of a saint, you probably can\u2019t remember.<\/span><\/p>\n The more users leave \u0635\u0641\u062d\u0629 \u0627\u0644\u0647\u0628\u0648\u0637<\/a> early, the higher your website\u2019s bounce rate, <\/span><\/p>\n which can affect your SEO. Fortunately, there are plenty of ways to optimize your site\u2019s speed and make sure <\/span><\/p>\n it isn\u2019t a factor on your website.<\/span><\/p>\n <\/p>\n <\/p>\n Sometimes, the missing piece is what stands between losing leads and turning them into proof of your authority and reputation. <\/span><\/p>\n It\u2019s important to include a trust-building element on your landing page to show these users that you practice what you preach, <\/span><\/p>\n and deliver on your promise.<\/span><\/p>\n Examples of these credibility elements include:<\/span><\/p>\n - Logos of other businesses you\u2019ve worked with<\/span><\/p>\n - Testimonials (written or video) from both customers and industry leaders<\/span><\/p>\n -Screenshots of real customer posts on social media praising your company, service, or product<\/span><\/p>\n -Business credentials or certifications<\/span><\/p>\n -Links to positive press coverage or website reviews, such as Yelp<\/a><\/span><\/p>\n <\/p>\n You may also be interested in:Looking to Hire a Web Development Company? 5 Things You Should Know<\/a><\/span><\/p>\n <\/p>\nIncluding navigation elements on the landing page<\/span><\/strong><\/span><\/h2>\n
Too much content<\/span><\/strong><\/span><\/h2>\n
An unclear value proposition<\/span><\/strong><\/span><\/h2>\n
Slow loading times\u00a0<\/span><\/strong><\/span><\/h2>\n
Failing to build trust and credibility<\/span><\/strong><\/span><\/h2>\n
A hard-to-find call to action<\/span><\/strong><\/span><\/h2>\n