{"id":26009,"date":"2021-12-29T20:05:38","date_gmt":"2021-12-29T17:05:38","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=26009"},"modified":"2021-12-29T22:03:34","modified_gmt":"2021-12-29T19:03:34","slug":"what-makes-a-great-logo-design","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-makes-a-great-logo-design\/","title":{"rendered":"What Makes a Great Logo Design? \ud83d\udc4c"},"content":{"rendered":"

\"What<\/p>\n

 <\/p>\n

Logo design is easy, right? <\/span>\u00a0\u064a\u0645\u0643\u0646\u0646\u0627 \u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0634\u0639\u0627\u0631\u0627\u062a Nike<\/a> \u0623\u0648 Apple<\/a> \u0623\u0648 McDonald’s<\/a><\/span><\/p>\n

\u0648\u0646\u0642\u0648\u0644 \u060c “\u062d\u0633\u0646\u064b\u0627 \u060c <\/span>\u0647\u0630\u0647 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u064a\u0633\u062a \u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.”<\/span><\/p>\n

\u0641\u064a \u0648\u0627\u0642\u0639 \u0627\u0644\u0623\u0645\u0631 \u060c \u062a\u0645\u064a\u0644 \u0627\u0644\u062a\u0635\u0627\u0645\u064a\u0645 “\u0627\u0644\u0628\u0633\u064a\u0637\u0629” \u0625\u0644\u0649 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0645\u0639\u0642\u062f\u0629 \u0628\u0634\u0643\u0644 \u0645\u062e\u0627\u062f\u0639.<\/span><\/p>\n

So how can you make sure you get a \u0634\u0639\u0627\u0631 \u0646\u0627\u062c\u062d<\/a> stand out in a crowded market? How can you make sure your logo<\/span><\/p>\n

effectively communicates and supports your brand message?<\/span><\/p>\n

Here\u2019s an in-depth look at what to keep in mind when designing or approving your company logo.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

What should you avoid when \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631<\/a><\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

As you dive into a visual design project, you\u2019ll inevitably encounter a never-ending sea of opinions. How do you sort through all the noise?<\/span><\/p>\n

\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0644\u064a\u0633 \u0630\u0627\u062a\u064a\u064b\u0627 \u062a\u0645\u0627\u0645\u064b\u0627. \u0644\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0641\u0642\u0637 \u0628\u0645\u0627 “\u064a\u0628\u062f\u0648 \u062c\u064a\u062f\u064b\u0627”. \u0647\u0646\u0627\u0643 \u0645\u0628\u0627\u062f\u0626 \u0623\u0633\u0627\u0633\u064a\u0629 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0639\u0645\u0644\u064a\u0629 <\/span><\/p>\n

of creating a successful logo design<\/a> , and when these principles are ignored, your logo may fail to serve its purpose.<\/span><\/p>\n

The rise of crowdsourcing has led to websites offering fast, inexpensive designs. A web search<\/span><\/p>\n

\u0639\u0646 “\u0634\u0639\u0627\u0631 \u0631\u062e\u064a\u0635” \u0623\u0646 \u0647\u0646\u0627\u0643 \u0639\u062f\u062f\u064b\u0627 \u0642\u0644\u064a\u0644\u0627\u064b \u062c\u062f\u064b\u0627 \u0645\u0646 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u064a\u0633\u0639\u062f\u0647\u0627 \u0623\u0646 \u062a\u0642\u062f\u0645 \u0644\u0643 \u0647\u0630\u0647 \u0627\u0644\u062e\u062f\u0645\u0629:<\/span><\/p>\n

\u0648\u0644\u0643\u0646 \u0625\u0644\u064a\u0643 \u0627\u0644\u0646\u0642\u0637\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u062a\u0630\u0643\u0631\u0647\u0627 \u0641\u064a \u0643\u0644 \u0647\u0630\u0627: “\u062a\u062d\u0635\u0644 \u0639\u0644\u0649 \u0645\u0627 \u062a\u062f\u0641\u0639 \u0645\u0642\u0627\u0628\u0644\u0647”.<\/span><\/p>\n

 <\/p>\n

You may also be interested in: 4 Tips for Building a Strong Brand Identity and Designing a Distinctive Logo<\/a><\/span><\/p>\n

 <\/p>\n

Every successful logo is the result of exploring a business\u2019s goals and challenges, and brainstorming how to communicate its message<\/span><\/p>\n

accurately to its target audience. Once everything is in place, the actual concept is created.<\/span><\/p>\n

From start to finish, the focus is on the best way to visually communicate the business\u2019s identity.<\/span><\/p>\n

After all, your logo represents your business. It represents you. That\u2019s a big deal.<\/span><\/p>\n

\u064a\u0623\u062a\u064a \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631<\/a> A cheap solution means compromising by spending little time understanding the company\u2019s purpose and goals <\/span><\/p>\n

and its target audience. Skipping these crucial steps means the end result is a logo without direction. Logo design is considered<\/span><\/p>\n

\u0627\u0644\u0631\u062e\u064a\u0635\u0629 \u0623\u0645\u0631\u064b\u0627 \u0627\u0633\u062a\u062b\u0646\u0627\u0626\u064a\u064b\u0627 \u0641\u064a \u0625\u0646\u062a\u0627\u062c “\u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u062e\u062f\u0645 \u0644\u0645\u0631\u0629 \u0648\u0627\u062d\u062f\u0629” – \u0648\u0647\u064a \u0645\u0634\u0631\u0642\u0629 \u0648\u0644\u0627\u0645\u0639\u0629 \u0648\u0644\u0643\u0646\u0647\u0627 \u062a\u0641\u062a\u0642\u0631 \u0625\u0644\u0649 \u0627\u0644\u0645\u0639\u0646\u0649.<\/span><\/p>\n

So before signing an online contract for a throwaway logo, or before signing up for <\/span><\/p>\n

Microsoft Paint<\/a> \u0644\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0634\u0639\u0627\u0631 \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u060c \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0645\u0627 \u064a\u0644\u064a …<\/span><\/p>\n

 <\/p>\n

5 questions to consider when designing your logo (plus one bonus question!):<\/span><\/p>\n

 <\/p>\n

Is the logo scalable and versatile?<\/span><\/strong><\/h2>\n

\u0633\u064a\u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0639\u0627\u0631\u0643 \u0639\u0628\u0631 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u062a\u0646\u0633\u064a\u0642\u0627\u062a – \u0648\u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0648 \u0631\u0627\u0626\u0639\u064b\u0627 \u0641\u064a \u0643\u0644 \u0645\u0631\u0629.<\/span><\/p>\n

For example, an overly complex logo won\u2019t look very sharp the first time you have to scale it down to fit<\/span><\/p>\n

on a web icon or business card. And how well does your colorful logo convert to black and white when it needs to be displayed<\/span><\/p>\n

\u0628\u0644\u0648\u0646 \u0623\u062d\u0627\u062f\u064a\u061f<\/span><\/p>\n

Understanding all the different ways your logo will be displayed is essential to creating a lasting visual identity.<\/span><\/p>\n

Consider all the ways your logo will be displayed and design accordingly, so you don\u2019t paint yourself into a<\/span><\/p>\n

corner and find yourself looking for a new logo a year or two later.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:Factors to consider when designing a logo that fits your brand<\/a><\/span><\/p>\n

 <\/p>\n

Is the logo simple and memorable?<\/span><\/strong><\/span><\/h2>\n

Less is more. Intricate details and textures may help your logo look vibrant, but designs<\/span><\/p>\n

that stand the test of time tend to be very simple.<\/span><\/p>\n

What are the first brand logos that come to mind? The vast majority have a clear, straightforward design, <\/span><\/p>\n

and use no more than one or two colors.<\/span><\/p>\n

Many companies have made the mistake of embracing a short-lived trend. It takes only a few years\u2014or perhaps <\/span><\/p>\n

even a few months\u2014before their visual design looks laughably outdated.<\/span><\/p>\n

Simplicity is memorable. To achieve it, you\u2019ll need to remove all the extras and distractions so the focus is<\/span><\/p>\n

\u0628\u0627\u0644\u0643\u0627\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u062c\u0639\u0644 \u0647\u0648\u064a\u062a\u0643 \u0641\u0631\u064a\u062f\u0629 \u0645\u0646 \u0646\u0648\u0639\u0647\u0627. \u0636\u0639 \u0645\u0627 \u064a\u062c\u0639\u0644\u0643 “\u0623\u0646\u062a” \u0641\u064a \u0627\u0644\u0645\u0642\u062f\u0645\u0629 \u0648\u0627\u0644\u0648\u0633\u0637.<\/span><\/p>\n

\u0646\u062d\u0646 \u0627\u0644\u0628\u0634\u0631 \u0644\u062f\u064a\u0646\u0627 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0645\u0627 \u064a\u062d\u062f\u062b \u0648\u0646\u0637\u0627\u0642\u0627\u062a \u0627\u0646\u062a\u0628\u0627\u0647\u0646\u0627 \u0642\u0635\u064a\u0631\u0629 \u0628\u0645\u0627 \u064a\u0643\u0641\u064a \u0643\u0645\u0627 \u0647\u064a – \u0644\u0627 \u062a\u0637\u0644\u0628 \u0645\u0646\u0627 \u0623\u0646 \u0646\u062a\u0630\u0643\u0631 \u0634\u0639\u0627\u0631\u064b\u0627 \u0645\u0639\u0642\u062f\u064b\u0627.<\/span><\/p>\n

 <\/p>\n

Does the logo strengthen your brand?<\/span><\/strong><\/span><\/h2>\n

What does your company do? Your logo should support that and speak to it. Whether through your choice of typography<\/span><\/p>\n

or the use of specific visual elements, you want your logo to express who you are.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:Company logo design cost<\/a><\/span><\/p>\n

 <\/p>\n

Is the logo right for your industry?<\/span><\/strong><\/h2>\n

The look and feel of visual design naturally varies from one industry to another. Children\u2019s stores, for example, tend to<\/span><\/p>\n

have playful, colorful logos. But present a bank with a playful, colorful design, and you\u2019re unlikely to have<\/span><\/p>\n

a satisfied client.<\/span><\/p>\n

Be innovative, but make sure your innovation fits your industry. There\u2019s a difference between thinking outside the box and searching inside the box.<\/span><\/p>\n

\u0627\u0644\u062e\u0637\u0623 \u062a\u0645\u0627\u0645\u064b\u0627<\/span><\/p>\n

 <\/p>\n

Is the logo timeless?<\/span><\/strong><\/span><\/h2>\n

Trends change. Dramatically.<\/span><\/p>\n

Will that old-fashioned, unconventional logo still look great in five years? Or will it age badly and look awkward?<\/span><\/p>\n

Many brands evolve their visual identity from time to time. However, investing a lot of money and resources <\/span><\/p>\n

in a logo design built around stylistic choices and color palettes with a limited shelf life isn\u2019t a wise strategy.<\/span><\/p>\n

\u0628\u0634\u0643\u0644 \u0639\u0627\u0645 \u060c \u0643\u0644\u0645\u0627 \u0642\u0644\u062a “\u0627\u0644\u0631\u062a\u0648\u0634” \u060c \u0643\u0627\u0646 \u0630\u0644\u0643 \u0623\u0641\u0636\u0644. \u0642\u062f \u062a\u0628\u062f\u0648 \u0627\u0644\u062a\u0623\u062b\u064a\u0631\u0627\u062a \u0645\u062b\u0644 \u0627\u0644\u0638\u0644\u0627\u0644 \u0648\u0627\u0644\u062a\u062f\u0631\u062c\u0627\u062a \u0627\u0644\u0644\u0648\u0646\u064a\u0629 \u0641\u0643\u0631\u0629 \u062c\u064a\u062f\u0629 \u0641\u064a<\/span><\/p>\n

\u0627\u0644\u0648\u0642\u062a \u0627\u0644\u062d\u0627\u0644\u064a – \u0644\u0643\u0646\u0647\u0627 \u0633\u062a\u062c\u0639\u0644 \u062a\u0635\u0645\u064a\u0645\u0643 \u0633\u0631\u064a\u0639\u064b\u0627 \u064a\u0628\u062f\u0648 \u0642\u062f\u064a\u0645\u064b\u0627.<\/span><\/p>\n

 <\/p>\n

","protected":false},"excerpt":{"rendered":"

  \u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0634\u0639\u0627\u0631 \u0633\u0647\u0644 \u060c \u0635\u062d\u064a\u062d\u061f \u00a0\u064a\u0645\u0643\u0646\u0646\u0627 \u0625\u0644\u0642\u0627\u0621 \u0646\u0638\u0631\u0629 \u0639\u0644\u0649 \u0634\u0639\u0627\u0631\u0627\u062a Nike \u0623\u0648 Apple \u0623\u0648 McDonald’s \u0648\u0646\u0642\u0648\u0644 \u060c “\u062d\u0633\u0646\u064b\u0627 \u060c \u0647\u0630\u0647 \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f \u0644\u064a\u0633\u062a \u0645\u0639\u0642\u062f\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.” \u0641\u064a [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":26021,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[25120,25121,25117,10732,622,2488,25119,25118,21138,14744,25116],"class_list":["post-26009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-25120","tag-25121","tag-25117","tag-10732","tag-622","tag-2488","tag-25119","tag-25118","tag-21138","tag-14744","tag-25116"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=26009"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/26009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/26021"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=26009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=26009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=26009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}