{"id":25934,"date":"2021-12-21T22:46:09","date_gmt":"2021-12-21T19:46:09","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=25934"},"modified":"2021-12-22T21:36:09","modified_gmt":"2021-12-22T18:36:09","slug":"what-does-your-website-need-to-stand-out-in-2021","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-does-your-website-need-to-stand-out-in-2021\/","title":{"rendered":"What your website design needs to stand out in 2022\ud83d\udcaf"},"content":{"rendered":"

\"What<\/p>\n

Outstanding website design<\/a> |It's no secret: companies with a strong website<\/a> are the winners in today's digital landscape.<\/span><\/p>\n

Now more than ever, people will flock to their screens to check out your business before stepping foot in your store<\/span><\/p>\n

or calling you. Very often, their search begins on your website<\/a> .<\/span><\/p>\n

2022 is just weeks away, but there are a few things you can add\/modify to your website <\/span><\/p>\n

to make sure it is ready for the new year and beyond.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Accessibility and ADA Compliance<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

This year, we prioritized learning more about compliance with ADA<\/a> (The ADA requires covered employers to provide reasonable accommodations<\/span><\/p>\n

to employees with disabilities, and imposes accessibility requirements on public accommodations) for websites, as<\/span><\/p>\n

this is quickly becoming a must-have.<\/span><\/p>\n

All websites must be inclusive of people with disabilities, meaning all visitors should have the same<\/span><\/p>\n

experience when navigating around your website.<\/span><\/p>\n

Many websites still contain major flaws that may prevent people with disabilities from using them.<\/span><\/p>\n

Designing an ADA-compliant website<\/a> is more than just part of a good customer service strategy; it can also increase <\/span><\/p>\n

your conversion rate, boost your SEO ,<\/a> and expand your reach.<\/span><\/p>\n

Website elements that improve accessibility include:<\/span><\/p>\n

-Creating a strong color contrast between text and backgrounds<\/span><\/p>\n

-Adding focus indicators, such as the line that appears under word links when using keyboard navigation<\/span><\/p>\n

-Adding functional alt text to all site images<\/span><\/p>\n

-Not opening links in a new window without informing the user first<\/span><\/p>\n

-Check out these resources on how people <\/span>with disabilities use the web and modify your website as needed.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:7 Essential Tips for Beginners to Design a Professional-Level Website<\/a><\/span><\/p>\n

 <\/p>\n

Website loading time and site speed<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

Although not a new best practice, lightning-fast loading times and site speed are extremely<\/span><\/p>\n

important for your site's success. If you want your your website<\/a> website to convert leads and rank well,<\/span><\/p>\n

fast loading times must always be a top priority.<\/span><\/p>\n

There are plenty of studies showing that over 50% of visitors expect a website to load within two seconds <\/span><\/p>\n

of clicking a link. If it takes more than two seconds, potential visitors are likely to leave your site and go<\/span><\/p>\n

to somewhere else to find what they are looking for.<\/span><\/p>\n

There are plenty of ways to adjust your website's speed and review its current status. This includes:<\/span><\/p>\n

-Reducing your image sizes<\/span><\/p>\n

-Keeping your plugins \/ website updated<\/span><\/p>\n

-Avoiding bad plugins<\/span><\/p>\n

-Take any steps you need to make sure your website is not affected by loading time and site speed.<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

Thumb friendly \u201ceasy to use\u201d<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

A mobile-responsive website is no longer an option; if your website cannot provide the same experience on <\/span><\/p>\n

all devices, this is a change that must be made as quickly as possible.<\/span><\/p>\n

If your website is mobile-friendly, take it to the next level in 2022 and make sure<\/span><\/p>\n

that it is easy to use.<\/span><\/p>\n

What does \u201cthumb friendly\u201d mean? We\u2019re glad you asked!<\/span><\/strong><\/p>\n

Think about the way you use your phone. If you happen to be reading this post on your phone, look at how you are holding it.<\/span><\/p>\n

Chances are your fingers are wrapped around the back of your phone, while your thumb is doing the scrolling and tapping.<\/span><\/p>\n

An easy-to-use website must take into account specific areas that are easy to reach and hard to reach<\/span><\/p>\n

and a common \u201cnatural\u201d zone.<\/span><\/p>\n

Here is a visual image outlining these areas (from Smashing Magazine):<\/span><\/p>\n

<\/p>\n

You can instantly improve your website's user experience by keeping this approach in mind for your website.<\/span><\/p>\n

 <\/p>\n

You may also be interested in:7 steps to transform your website from \u201cvery pretty\u201d to \u201cawesome\u201d<\/a><\/span><\/p>\n

 <\/p>\n

A mix of visual elements<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

allow best websites<\/a> for users to easily digest content, while using visuals to support your site's message.<\/span><\/p>\n

Although your website copy should never be overlooked, it is wise to make sure you put a lot<\/span><\/p>\n

of thought behind the visuals. It is also important to offer a variety of elements.<\/span><\/p>\n

From illustrations and infographics to GIFs and videos, there are plenty of ways to add some <\/span><\/p>\n

accompanying elements to your web pages.<\/span><\/p>\n

Along with visuals, make sure your content is visually appealing and written for the web.<\/span><\/p>\n

 <\/p>\n

Micro-interactions<\/span><\/strong><\/span><\/h2>\n

 <\/p>\n

Going along the same lines as the point above, micro-interactions add a nice touch of appeal <\/span><\/p>\n

visual too. These small animations are used to provide subtle feedback to show users where they can<\/span><\/p>\n

continue their journey on your website.<\/span><\/p>\n

An example of this is a link that changes colors when a user hovers the mouse over it, but it's time for your website<\/span><\/p>\n

web to expand these animations for 2022.<\/span><\/p>\n

Button movements and icon hover times are some examples of this, but the sky is the limit. However, <\/span><\/p>\n

there is a way to overdo these micro-interactions, so keep them tasteful and only add them to areas where<\/span><\/p>\n

that makes sense.<\/span><\/p>\n

Your website acts as a digital storefront for your business; Leave a lasting impression on your visitors! With these<\/span><\/p>\n

five trends in mind, you can stand out from the competition in 2022 and be seen as a leader<\/span><\/p>\n

industry when it comes to a strong digital presence.<\/span><\/p>\n

To learn more about 2022 website best practices or to start implementing them on your website,<\/span><\/p>\n

Contact Ibtdi today<\/a>!<\/span><\/p>\n

","protected":false},"excerpt":{"rendered":"

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