{"id":25445,"date":"2021-09-28T14:21:18","date_gmt":"2021-09-28T11:21:18","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=25445"},"modified":"2021-09-28T14:21:18","modified_gmt":"2021-09-28T11:21:18","slug":"how-did-gucci-reach-the-world","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-did-gucci-reach-the-world\/","title":{"rendered":"How Did Gucci Become a Global Brand?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.globaltimes.cn\/Portals\/0\/attachment\/2019\/2019-12-08\/d300738a-f145-4914-a725-6a535db82a9c.jpeg\" alt=\"Moncler offers costly fix for Kering&amp;#39;s Gucci habit - Global Times\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0623\u064f\u0633\u0633\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u0648\u062a\u0634\u064a\u060c \u0625\u062d\u062f\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0635 \u0641\u064a \u0627\u0644\u0623\u0632\u064a\u0627\u0621\u060c <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">was founded in Florence in 1921 by Guccio Gucci. Its product lines include handbags, ready-to-wear clothing,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> shoes and accessories, fragrances, home d\u00e9cor, and cosmetics. But how did Gucci achieve its position<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> as a major player in the business world?<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">\u0631\u062d\u0644\u0629 \u063a\u0648\u062a\u0634\u064a<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Gucci moved from Italy to Paris and London in 1898. His first job in London was as a worker at a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> hotel. Living in the city, as well as in several other cities, helped him develop a more holistic view of what<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> He understood what people in the country might be looking for and how to draw on its culture. When he returned to Florence, he worked<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> with his father for a time making saddles. But as demand for horse-related products declined, he turned to making other<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> types of luxury goods.<\/span><\/p>\n<figure class=\"caption caption-img\" role=\"group\"><figcaption><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/figcaption><\/figure>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Gucci was founded as a family business, and he successfully combined the experience he gained from traveling with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Italian craftsmanship. The brand quickly became famous, attracting customers from all over<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the world, who came to Florence to shop at his company.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The company continued to expand over time, eventually reaching Rome and Milan as well, with his sons joining the business. In<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 1953, Gucci died, and his son Rodolfo took over, continuing the expansion his father had begun. Today,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Gucci has become one of the leading brands, known for a range of distinctive<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and unique designs. Artists often commission the company to create custom designs for them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Gucci is one of the world\u2019s most expensive and valuable brands, as well as one of the best-selling<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> brands in Italy. Gucci operates around 270 stores worldwide. In 2010, Gucci began<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Designs children's clothing and accessories, and the collection is sold in around 40 stores worldwide. The company donates a percentage of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> its profits to UNICEF.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GoG1jzuvP7\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/mistakes-that-sellers-make-when-dealing-with-customers\/\">The Most Common Mistakes Salespeople Make When Dealing with Customers\u2014And How to Avoid Them<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0623\u0647\u0645 \u0623\u062e\u0637\u0627\u0621 \u064a\u0631\u062a\u0643\u0628\u0647\u0627 \u0627\u0644\u0628\u0627\u0626\u0639 \u0639\u0646\u062f \u0627\u0644\u062a\u0639\u0627\u0645\u0644 \u0645\u0639 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 .. \u0627\u062d\u0630\u0631\u0647\u0627&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/mistakes-that-sellers-make-when-dealing-with-customers\/embed\/#?secret=GoG1jzuvP7\" data-secret=\"GoG1jzuvP7\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\">\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">Reasons for Gucci's success<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, Gucci's remarkable success was not achieved overnight or by chance; it came from genuine hard work and<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> dedication. Here are five key reasons behind Gucci's success.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Finding the Right Markets<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0645\u0639\u0631\u0648\u0641 \u0623\u0646 <a href=\"https:\/\/www.ibtdi.com\/en\/13-reason-for-the-failure-of-small-and-medium-enterprises\/\">One of the main reasons companies fail<\/a> is that there is no real demand for their products. Companies therefore need to be<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> It was cautious in its early days and when making decisions, ensuring they would succeed before choosing which markets to enter.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Gucci was particularly smart about this, recognizing which markets it wanted to enter<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and which ones it should avoid altogether.<\/span><\/p>\n<p style=\"text-align: center;\">\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In 1953, Gucci began trying to enter the U.S. market, taking advantage of the era\u2019s reliance on celebrities to promote its brand.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Cinema was at its peak in American cities at the time, creating<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a major opportunity to showcase the brand and bring it to everyone\u2019s attention.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When the company decided to enter Eastern markets, it focused its efforts on China and Japan, as research showed<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that users of luxury products could be found in these markets. It was therefore able to produce a distinctive range of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> products suited to people in these regions, and succeeded in achieving results that increased the company\u2019s sales<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> by $10 billion.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- Brand authenticity and leveraging technology<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the most important aspects of building a brand is creating a sense of authenticity that sets it apart from others, so it is not<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> just a company that sells products, but a leader in its industry and an inspiration to everyone. Gucci, therefore, was not content with being distinctive in<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the fashion industry, but it also knew how to become a fashion manufacturer, creating products that have a significant impact on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> fashion and the way it is designed around the world.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The company also made sure to use technology to its advantage in the best possible way, particularly given the younger generations\u2019<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> reliance on technology as an essential part of their daily lives. So the company considered the ideal way to make the most of <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">this, and opened contact centers in Florence, offering Gucci store assistant services to customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> around the world.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These centers focus on connecting with customers through personalized assistance and building personal relationships<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> with customers, using technology to strengthen their engagement with the brand. The company offers fashion advice<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to all customers, tailoring this advice to each customer\u2019s culture.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"YTBgPVbJrt\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-get-your-first-customer\/\">How to Get Your First Customer<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062d\u0635\u0644 \u0639\u0644\u064a \u0632\u0628\u0648\u0646\u0643 \u0627\u0644\u0627\u0648\u0644\u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-do-you-get-your-first-customer\/embed\/#?secret=YTBgPVbJrt\" data-secret=\"YTBgPVbJrt\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">3- Diversity and inclusion<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0645 \u064a\u0642\u062a\u0635\u0631 \u062f\u0648\u0631 <a href=\"https:\/\/www.ibtdi.com\/en\/steps-to-building-a-brand-from-the-beginning-to-professionalism\/\">The brand\u2019s success<\/a> at Gucci was once limited to certain locations, but it has since expanded worldwide and established a presence<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in many markets. This success came from a focus on connecting with customers while taking into account<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> generational differences, and therefore include the perspectives of people from different generations, to ensure that the final <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">result is reached.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0645\u0644\u062a \u063a\u0648\u062a\u0634\u064a \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0647\u0630\u0627 \u0627\u0644\u0623\u0645\u0631 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0634\u0643\u064a\u0644 &#8220;\u0644\u062c\u0646\u0629 \u0627\u0644\u0638\u0644&#8221; \u0641\u064a \u0645\u0643\u0627\u0646 \u0627\u0644\u0639\u0645\u0644\u060c \u0644\u062a\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u062e\u0628\u0631\u0627\u0621 \u0627\u0644\u062a\u0642\u0646\u064a\u0629<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to discuss ways to strengthen the brand\u2019s presence successfully across all markets, and how to meet customers\u2019<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> expectations. The main reason Gucci has been able to understand and leverage cultural differences may lie in the company\u2019s origins,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and its continued ability to do so to this day.<\/span><\/p>\n<p>.<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">4- Using social media and influencers\u00a0<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">From the outset, Gucci has successfully linked its brand with celebrities, and this remains one of the strategies it relies on.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The company continues to do so today, taking care to work with a diverse range of celebrities so the brand can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> maintain an effective presence around the world.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, Gucci collaborated with Beyonc\u00e9 on her album released in 2016. That same year, Lady Gaga wore a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> shimmering red Gucci suit while performing the national anthem at the Super Bowl. This helps continually strengthen<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Gucci\u2019s global presence and encourages everyone to collaborate with the company.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DgU10QuDoI\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/11-strategies-you-need-to-follow-to-retain-customers\/\">11 Strategies to Follow to Retain Your Customers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;11 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u064a\u0643 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/11-strategies-you-need-to-follow-to-retain-customers\/embed\/#?secret=DgU10QuDoI\" data-secret=\"DgU10QuDoI\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">5- Urgent reform<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, not all of Gucci\u2019s milestones were successful experiences. Like any company, it faced some challenges<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and public criticism. For example, in 2019 the company faced backlash over one of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> its products, so it decided to apologize for the mistake and begin taking steps to address the issue and regain <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the public\u2019s trust.<\/span><\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The company did more than apologize: it sought to learn from public feedback and appointed a leader responsible for<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> diversity and inclusion within the company, ensuring practical solutions for the future. Through this, the company showed that it<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> It respects its customers and apologizes when it makes a mistake, while also turning customer feedback into concrete efforts and actions to make things right.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in practice.<\/span><\/p>\n<p>.<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: center;\">\n<span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Gucci\u2019s journey is full of detail, but these five reasons explain why it is one of the world\u2019s best<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> brands, how its success began, and how it has continued to stand out as a pioneer.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00a0\u0623\u064f\u0633\u0633\u062a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u063a\u0648\u062a\u0634\u064a\u060c \u0625\u062d\u062f\u0649 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0625\u064a\u0637\u0627\u0644\u064a\u0629 \u0627\u0644\u0641\u0627\u062e\u0631\u0629 \u0627\u0644\u062a\u064a \u062a\u062e\u062a\u0635 \u0641\u064a \u0627\u0644\u0623\u0632\u064a\u0627\u0621\u060c \u0639\u0627\u0645 1921 \u0639\u0644\u0649 \u064a\u062f \u063a\u0648\u062a\u0634\u064a\u0648 \u063a\u0648\u062a\u0634\u064a \u0641\u064a \u0641\u0644\u0648\u0631\u0646\u0633\u0629. \u0648\u062a\u0645\u0644\u0643 \u062e\u0637\u0648\u0637 \u0625\u0646\u062a\u0627\u062c \u0641\u064a:<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":25446,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[24863,3482,11469,24860,24857,24859,24856,24861,24862,1826,24858],"class_list":["post-25445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-24863","tag-3482","tag-11469","tag-24860","tag-24857","tag-24859","tag-24856","tag-24861","tag-24862","tag-1826","tag-24858"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=25445"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25445\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/25446"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=25445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=25445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=25445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}