{"id":25109,"date":"2021-09-01T11:33:55","date_gmt":"2021-09-01T08:33:55","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=25109"},"modified":"2021-09-01T11:33:55","modified_gmt":"2021-09-01T08:33:55","slug":"market-segmentation-and-its-impact-on-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/market-segmentation-and-its-impact-on-marketing-strategy\/","title":{"rendered":"The Importance of Market Segmentation and Its Impact on Marketing Strategy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/symphysismarketing.com\/wp-content\/uploads\/2019\/08\/Market-Segmentation-as-a-Marketing-Strategy.jpg\" alt=\"What is the definition of Market Segmentation? | Symphysis\" width=\"722\" height=\"404\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0646 <a href=\"https:\/\/www.ibtdi.com\/en\/4-ways-to-manage-a-company-targeting-a-specific-segment-of-the-market\/\">\u0625\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629<\/a> \u2026or organization or entrepreneurial venture is challenging.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In general, an entrepreneur identifies a competitive product or service, starts planning the business, and hires employees<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> who are a good fit for the business\u2019s needs, and, of course, develops strategies for engaging with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Identifying customers\u2019 defining characteristics is a complex task, but it is essential to the success of an organization or company. In <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0647 \u0627\u0644\u0638\u0631\u0648\u0641 \u064a\u0628\u0631\u0632 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642\u00a0<i>Market Segmentation\u00a0<\/i>as an ideal resource for enhancing analytical processes<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and decision-making.<\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Now, let\u2019s turn to the question:<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"hot-quote\" style=\"text-align: center;\">\n<p><span style=\"font-size: 24px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">\u00a0\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642 \u0645\u0646 \u0627\u0644\u0646\u0627\u062d\u064a\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0629\u061f\u00a0<\/span><\/strong><\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0\u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0647\u064a \u0645\u0646 \u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0633\u0627\u0639\u062f \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0639\u0644\u0649 \u0627\u0644\u062a\u0642\u0631\u0628 \u0645\u0646 \u062c\u0645\u0647\u0648\u0631\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641.<\/span><\/div>\n<div class=\"hot-quote\" style=\"text-align: center;\">\n<p><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%ae%d8%b7%d9%88%d8%a9-%d8%aa%d9%82%d8%b3%d9%8a%d9%85-%d8%a7%d9%84%d8%b3%d9%88%d9%82-%d9%82%d8%a8%d9%84-%d8%a3%d9%85-%d8%a8%d8%b9%d8%af-%d8%a8%d8%ad%d8%ab-%d8%a7%d9%84%d8%b3%d9%88%d9%82%d8%9f\/\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642<\/a> It is a strategy for examining the market as a whole and exploring all the<\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> possibilities and opportunities it offers, then identifying the audience\u2019s core characteristics and attributes. Based on all <\/span><\/p>\n<p><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">of this, audience groups are created through research and analysis.<\/span><\/p>\n<\/div>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0646 \u0627\u0644\u0623\u0633\u0627\u0633 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0627\u0644\u0627\u0633\u062a\u0646\u0627\u062f \u0639\u0644\u064a\u0647 \u0641\u064a \u0627\u0644\u0640\u00a0<i>Market Segmentation\u00a0<\/i>is identifying shared traits and characteristics<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> among members of the target audience, which are then used to create segments or groups.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Each segment generally shares the audience\u2019s features and preferences. Ultimately, consumers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> who share a particular habit (or activity) are more likely to be interested in the same product\u2014which could be yours!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When you divide the market into more homogeneous groups, you gain a more detailed understanding of the audience at the heart of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your strategies, helping you capture its attention and drive it to convert (take the action you want).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This segmentation, in turn, allows you to develop tailored strategies that can win customers through<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GrQZ3x57aK\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/target-the-rich\/\">Targeting the Wealthy: Are You Willing to Take the Risk?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0623\u063a\u0646\u064a\u0627\u0621.. \u0647\u0644 \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u0645\u062e\u0627\u0637\u0631\u0629\u061f!&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/target-the-rich\/embed\/#?secret=GrQZ3x57aK\" data-secret=\"GrQZ3x57aK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0642\u0627\u0637 \u0647\u0627\u0645\u0629 \u0644\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642\u00a0<i>Market segmentation<\/i><\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To segment and classify potential customers based on the shared interests of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> individuals in each potential group, it\u2019s important to focus on two points:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Conducting preliminary market analysis<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- Numbers are very important in market segmentation<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Conducting preliminary market analysis<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">First and foremost, the product or service you offer in the market plays a primary and essential role in <a href=\"https:\/\/www.ibtdi.com\/en\/target-market-segmentation\/\">\u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642<\/a>.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In this scenario, market dynamics also play a role in shaping some of the assumptions in <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0627 \u0627\u0644\u062a\u0642\u0633\u064a\u0645.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, if your company provides services, it\u2019s essential to clarify the principle your business is based on: does it serve <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0634\u0631\u0643\u0627\u062a \u0623\u062e\u0631\u0649 \u0623\u064a \u0645\u0646 \u0627\u0644\u0645\u0648\u062f\u064a\u0644\u00a0<i>B2B\u00a0<\/i>\u0623\u0648 \u0644\u062e\u062f\u0645\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u0646\u0647\u0627\u0626\u064a\u00a0<i>B2C\u00a0<\/i>\u061f<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0646\u062f <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-study-the-target-market-in-simple-steps\/\">\u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642<\/a>It\u2019s not enough to rely on intuition alone. You need to study the market and keep up with the latest developments<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and emerging trends so you can make the most of them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The next step is to study the market\u2019s potential. When you see an opportunity in that market, you should identify it<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and bring it up for discussion to assess its feasibility and potential, and estimate how many consumers might<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> share the same interest in the opportunity you\u2019ve identified.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff; font-size: 20px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">2- Numbers are very important in market segmentation<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whatever field you want to work in, whether in a traditional market or online, it\u2019s essential to try to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> find out how many people are searching for concepts and topics related to the nature of your online business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, if you sell winter clothing through an online store, it\u2019s important<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Find out how many people are searching online for terms such as \u201cWinter clothing for 2019,\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u201c\u062a\u0646\u0632\u064a\u0644\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0643\u064a\u062a \u0627\u0644\u0634\u062a\u0648\u064a\u0629\u201d\u060c \u201c\u0637\u0648\u0627\u0642\u064a \u0634\u062a\u0648\u064a\u0629 \u0645\u0646 \u0627\u0644\u0635\u0648\u0641\u201d\u060c \u201c\u0644\u0641\u062d\u0627\u062a \u0645\u0646 \u0627\u0644\u062d\u0631\u064a\u0631\u201d\u2026\u0627\u0644\u062e\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you sell online courses\u2014for example, courses that teach design\u2014it's essential <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u062f\u0627\u0629\u00a0<i>Google Trends<\/i>\u00a0\u0644\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u062d\u062c\u0645 \u0627\u0644\u0623\u0628\u062d\u0627\u062b \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0644\u0642 \u0628\u0639\u0628\u0627\u0631\u0627\u062a \u0645\u062b\u0644: \u201c\u0643\u0648\u0631\u0633 \u0641\u0648\u062a\u0648\u0634\u0648\u0628\u201d\u060c<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u201cDesign course,\u201d \u201c3D design course,\u201d \u201cAvatar design course,\u201d \u201cDesign course<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a\u201d\u2026\u0627\u0644\u062e<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are other tools you can use to identify the needs and preferences of your target audience,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0646\u0647\u0627\u00a0<i>SEMRush\u00a0<\/i>\u0648\u00a0\u0645\u062e\u0637\u0637 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u062c\u0648\u062c\u0644\u00a0<i>Google Keyword Planner<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">With these figures at your fingertips, you can gain a deeper understanding of the characteristics and features available <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0645\u062c\u0627\u0644 \u0645\u0627.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A successful business is certainly one that can take advantage of a problem that hasn\u2019t been adequately solved<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for consumers (for example, not having the time to attend an institute to learn conversational English or French), <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and try to offer them an alternative that brings greater satisfaction and works effectively in people\u2019s lives.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u0630\u0627 \u064a\u0642\u0648\u062f\u0646\u0627 \u0628\u0627\u0644\u0637\u0628\u0639 \u0625\u0644\u0649 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u064e\u062c \u0623\u0648\u00a0<i>Quality<\/i>. This is another point that should never be overlooked.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> There\u2019s naturally competition in the market, and weak offerings that fail to provide solutions and meet what<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> audiences want can easily fail.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s certainly not what you\u2019re planning, right?<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"hg83ZSVWvf\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-choose-your-customers\/\">How to Choose Your Customers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062e\u062a\u0627\u0631 \u0639\u0645\u0644\u0627\u0621\u0643\u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-do-you-choose-your-customers\/embed\/#?secret=hg83ZSVWvf\" data-secret=\"hg83ZSVWvf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">\u062d\u0642\u0627\u0626\u0642 \u0647\u0627\u0645\u0629 \u0639\u0646\u062f \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0633\u0648\u0642\u00a0<i>Market segmentation<\/i>\u00a0\u061f<\/span><\/strong><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- \u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0628\u062d\u062b \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u00a0<i>market research<\/i><\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0643\u064a \u062a\u0641\u0647\u0645 \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644 \u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u060c \u0623\u0646\u062a \u0628\u062d\u0627\u062c\u0629\u060c \u0642\u0628\u0644 \u0623\u064a \u0634\u064a\u0621\u060c \u0644\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647 \u062c\u064a\u062f\u0627\u064b.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Do you know the best way to learn important details about your audience and what makes them unique? Ask them!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Asking your audience is an effective strategy for understanding their behavior, the problems they face, and what they prefer,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> all of which helps you develop important strategies and make more informed decisions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Research also helps you gather the varied, valuable information you need to create comprehensive plans, such as:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-The average income an individual earns that makes them willing to buy<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-Their most important habits<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-The average level of education<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u062a\u0648\u062c\u064a\u0647 \u0627\u0644\u0646\u0647\u062c\u060c \u0648\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0625\u0639\u062f\u0627\u062f \u062a\u0645\u062b\u064a\u0644\u00a0<i>persona\u00a0<\/i>(the ideal customer for your business),<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and make your brand resonate in customers\u2019 lives.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you find that the most suitable age group for your product is young people who are studying full-time,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> it\u2019s useful to recognize that this group does not have a high average income, and this directly affects<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your product pricing policy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">On the other hand, young people have considerable influence over those around them, which can help your company achieve<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> excellent results, provided your strategies are sound, relevant, and informed by your market research.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- The company\u2019s distinctive approach to the market<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A company\u2019s direct approach to the market is closely tied to research.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Based on insights and takeaways from the market, you can refine the elements that define your brand communications. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639 \u062c\u0645\u0647\u0648\u0631\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, imagine your research reveals that your audience highly values brand transparency.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This insight matters to your business: it underscores the importance of communicating with your partners and suppliers <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">with complete transparency and clarity.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This approach can help your company align its responses and make them more valuable and useful, especially when <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">it is well coordinated.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In addition, a strong image for your company helps audiences engage with and recognize your brand more quickly, and strengthens any<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> business relationships that may arise\u2014all of which creates fertile ground for higher financial returns.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"IP7Vuxpsnf\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/8-mistakes-marketers-make-even-professionals\/\">8 Mistakes Marketers Make, Even Professionals<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;8 \u0623\u062e\u0637\u0627\u0621 \u064a\u0642\u0639 \u0641\u064a\u0647\u0627 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u062d\u062a\u0649 \u0627\u0644\u0645\u062d\u062a\u0631\u0641\u0648\u0646 \u0645\u0646\u0647\u0645&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/8-mistakes-marketers-make-even-professionals\/embed\/#?secret=IP7Vuxpsnf\" data-secret=\"IP7Vuxpsnf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3- Target audience recognition of the brand<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s important to acknowledge a simple truth: no matter how high-quality your product or service is, it won\u2019t be able to appeal to everyone,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and there\u2019s no need to worry or lose enthusiasm because of that.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There\u2019s nothing wrong with focusing your strategies and business efforts on a specific customer segment. On the contrary,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> this approach is essential for your business to grow and move forward, because it allows you to focus your efforts on the right people.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and those responsible for your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why it\u2019s important to study your audience carefully and segment them according to their preferences and interests, then develop<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> innovative, leading strategies to attract them and earn their approval, recognizing their requests and needs and showing your willingness to respond to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their questions and help them whenever they need it.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4- Consumer Behavior<\/span><\/strong><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s essential to take a deeper look at how customers consume products.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This criterion is related to the ability to conduct research, use data, and connect the pieces to apply them in strategies<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the market, but they require a little extra work. When you understand your customers\u2019 spending habits, you can develop<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> policies and processes.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This attention to detail makes all the difference in market segmentation. Getting to know your audience time and again helps you create<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> promotions and special terms that suit them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If your audience is used to paying by credit card, why not make the most of this payment method<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and offer it with your products? Or create a special package of benefits and perks for your loyal customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for your brand?<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"GwsxeKUHWL\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/6-tips-for-unparalleled-advertising\/\">6 Tips for Unparalleled Advertising<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;6 \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u0642\u0648\u0645 \u0628\u062f\u0639\u0627\u064a\u0629 \u0631\u0627\u0626\u0639\u0629 \u0644\u0627 \u0645\u062b\u064a\u0644 \u0644\u0647\u0627&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/6-%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d9%84%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d8%af%d8%b9%d8%a7%d9%8a%d8%a9-%d8%b1%d8%a7%d8%a6%d8%b9%d8%a9-%d9%84%d8%a7-%d9%85%d8%ab%d9%8a%d9%84-%d9%84%d9%87%d8%a7\/embed\/#?secret=GwsxeKUHWL\" data-secret=\"GwsxeKUHWL\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">What are the benefits of market segmentation?<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0645\u0627 \u0644\u0627 \u0634\u0643 \u0641\u064a\u0647 \u0623\u0646 \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0648\u0642\u062a \u0648\u0627\u0644\u062c\u0647\u062f \u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0640\u00a0<i>Market segmentations\u00a0<\/i>is a worthwhile strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> It helps you maximize results and informs future marketing strategies and relationships with your<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> audience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The key benefits of audience segmentation are:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8211;<a href=\"https:\/\/www.ibtdi.com\/en\/create-a-powerful-marketing-campaign\/\">Create marketing campaigns<\/a> Tailored and effective, since the features and characteristics that distinguish each<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> segment have been identified and incorporated into the approach<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Reach an interested audience that\u2019s ready to buy, since they come to you better qualified. This helps<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> shorten the purchasing cycle (the time needed to close deals and complete transactions), increasing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> sales<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Expand into markets, strengthening the company\u2019s strategies and improving customer acceptance of and response to its products<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a\u060c \u0645\u0645\u0627 \u064a\u0632\u064a\u062f \u0645\u0646 \u062c\u062f\u0648\u0649 \u0627\u0644\u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0630\u0643\u0651\u0631 \u0623\u0646 \u0627\u0644\u0640\u00a0<i>Market Segmentation\u00a0<\/i>not just a distinctive or supplementary strategy, but a core strategy<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0636\u0631\u0648\u0631\u064a\u0629 \u062a\u0646\u0628\u0639 \u0645\u0646 \u062d\u0627\u062c\u0629 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u0644\u0630\u0644\u0643.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Make sure you carry out this process in full, taking<b>\u00a0\u0627\u0644\u062d\u062f\u064a\u062b \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u062c\u0645\u0647\u0648\u0631<\/b>\u00a0\u0646\u0642\u0637\u0629 \u0627\u0644\u0627\u0646\u0637\u0644\u0627\u0642 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0643 \u0641\u064a \u0643\u0644 \u0634\u064a\u0621!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0625\u0646 \u0625\u062f\u0627\u0631\u0629 \u0634\u0631\u0643\u0629 \u0623\u0648 \u0645\u0624\u0633\u0633\u0629 \u0627\u0648 \u0646\u0634\u0627\u0637 \u0631\u064a\u0627\u062f\u064a \u064a\u0639\u062a\u0628\u0631 \u0623\u0645\u0631\u0627\u064b \u0642\u0627\u0626\u0645\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062a\u062d\u062f\u064a. \u0625\u0630\u0627 \u062a\u062d\u062f\u062b\u0646\u0627 \u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u064a\u062d\u062f\u062f \u0631\u0627\u0626\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0646\u062a\u064e\u062c \u0623\u0648 \u062e\u062f\u0645\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629\u060c<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":25110,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[24659,19484,24658,13767,24655,2199,24656,24657],"class_list":["post-25109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-24659","tag-19484","tag-24658","tag-13767","tag-24655","tag-2199","tag-24656","tag-24657"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=25109"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25109\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/25110"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=25109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=25109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=25109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}