{"id":25066,"date":"2021-08-29T17:22:30","date_gmt":"2021-08-29T14:22:30","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=25066"},"modified":"2021-08-29T17:22:30","modified_gmt":"2021-08-29T14:22:30","slug":"specifications-of-a-successful-website-part-2","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/specifications-of-a-successful-website-part-2\/","title":{"rendered":"\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0646\u0627\u062c\u062d &#8211; \u062c2"},"content":{"rendered":"<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/netdesignsonline.com\/wp-content\/uploads\/2017\/12\/bigstock-135088682-e1515424431306.jpg\" alt=\"5 Steps to a Successful Website Launch \u2013 Net Designs | Southwest Michigan Website Design\" width=\"586\" height=\"449\" \/><\/h3>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Have you realized the importance of taking care of your website? Let\u2019s continue exploring the features of a successful website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can read Part 1 at the following link.<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wp.me\/p6Laog-6wg\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0646\u0627\u062c\u062d &#8211; \u062c1<\/span><\/strong><\/a><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">11. The homepage includes an introductory video.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Video is an engaging format that\u2019s widely consumed online, so you should include<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> an introductory video about the website or yourself that provides more information or explains the nature of your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s best to appear in the video yourself, since people connect more with people than with things. Keep it short<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u2014ideally no longer than 1 to 3 minutes. Its purpose is to introduce, inform, and engage.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">12- \u064a\u062a\u0636\u0645\u0646 \u0645\u0631\u0628\u0639 \u0644\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0641\u064a \u0627\u0644\u0646\u0634\u0631\u0629 \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0644\u0644\u0645\u0648\u0642\u0639\u00a0<i>newsletter<\/i><\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Encouraging potential customers to sign up for your business\u2019s newsletter is a smart strategy that can help you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> On <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-win-customers-2\/\">\u0643\u0633\u0628 \u0639\u0645\u0644\u0627\u0621<\/a> reach future customers, but your website must be ready and equipped to support this.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Make sure to do this, and always keep the unsubscribe option visible so users can trust you and know that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their subscription is entirely voluntary. Get ready to <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-gain-market-confidence-in-your-project\/\">generate leads<\/a> They can become<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> real customers once they learn more about you.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"acC0i69IFj\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/your-guide-to-improving-your-website\/\">Your Complete Guide to Improving Your Website<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/your-guide-to-improving-your-website\/embed\/#?secret=acC0i69IFj\" data-secret=\"acC0i69IFj\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">13. Products are displayed in a separate, clearly visible tab on the homepage.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If your website is intended to showcase your products and services, present them in a smart,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> user-friendly way.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try grouping your products by type under a tab or main menu that customers can access <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">with a single click.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Then try to provide a distinctive, accurate, and concise description of each product or service to help customers learn more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> about it and discover how it can help them, increasing the likelihood that they\u2019ll make a purchase.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try linking this page directly to the checkout page so customers don\u2019t feel distracted<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and abandon their purchase or lose sight of their goal.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">14- \u064a\u0633\u062a\u0639\u0645\u0644 \u0635\u0641\u062d\u0629 \u062f\u0641\u0639\u00a0<i>Checkout\u00a0<\/i>that\u2019s easy to use and understand<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This page is extremely important because it serves as the gateway to winning a genuine conversion and getting<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the customer to buy from you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">How many websites have you visited to make a purchase, only to run into all kinds of difficulties\u2014slow loading, trouble understanding the form fields if they\u2019re in a foreign language, or payment methods that aren\u2019t available in your city or country? The process can be complicated, and so on.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> It\u2019s important to make this page available in Arabic if you have Arabic-speaking customers, and in English or other languages<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">as well. It\u2019s a preferred and smart option. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u064a\u0636\u0627\u064b \u0648\u0647\u0648 \u062e\u064a\u0627\u0631 \u0645\u0641\u0636\u0644 \u0648\u0630\u0643\u064a.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try not to ask users for too many fields\u2014only the financial and personal information you need to charge them,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and for the financial institution that issued the customer\u2019s credit card or their chosen payment method to verify the payment.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u062a\u0627\u062d\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s essential to offer more than one payment method so customers have multiple ways to buy from you.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"USVVLvVJYr\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/free-way-to-bring-visitors-to-your-site\/\">The Best Free Ways to Drive Traffic to Your Website<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0627\u0647\u0645 \u0627\u0644\u0637\u0631\u0642 \u0627\u0644\u0645\u062c\u0627\u0646\u064a\u0629 \u0644\u062c\u0644\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u064a \u0645\u0648\u0642\u0639\u0643&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/free-way-to-bring-visitors-to-your-site\/embed\/#?secret=USVVLvVJYr\" data-secret=\"USVVLvVJYr\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">15- The website\u2019s colors reflect the brand\u2019s visual identity<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We\u2019ve discussed this tip and its benefits, but here we\u2019ll talk about colors in general. Overall, the colors of your<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> website, its overall look, fields, graphics, and interactive interfaces should clearly reflect your brand identity,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> making it easier for people to recognize.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This directly affects your brand\u2019s recognition, reputation in the market, and the trust customers place in it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Because if a customer mistakes you for a website <a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-compete-in-a-difficult-field-of-competition\/\">\u0645\u0646\u0627\u0641\u0633<\/a> they may buy from it thinking they\u2019ve bought from you.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">16- Includes a tab linking to the blog, if there is one<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These days, having a <a href=\"https:\/\/www.ibtdi.com\/en\/5-essential-reasons-to-create-a-blog\/\">Blog<\/a> \u0623\u0648\u00a0<i>Blog\u00a0<\/i>is essential for doing business. It\u2019s a great tool for providing more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> information about you and your company, helping educate your audience and increase their awareness of your business\u2014which helps it grow quickly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> throughout the purchasing process and journey.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have a blog, it should be accessible from one of the main navigation tabs at the top of your website, so<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> customers can visit it whenever they like. Add a small feature highlighting your latest posts to increase traffic to your<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> blog, attract more customers, and establish it as a trusted resource in the market.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"KdNGDbyDHW\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/3-ways-to-engage-your-readers-with-thoughtful-content\/\">How to Attract Readers to Your Website Content in 3 Steps<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062c\u0630\u0628 \u0627\u0644\u0642\u064f\u0631\u0627\u0621 \u0644\u0645\u062d\u062a\u0648\u064a \u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u064a 3 \u062e\u0637\u0648\u0627\u062a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/3-ways-to-engage-your-readers-with-thoughtful-content\/embed\/#?secret=KdNGDbyDHW\" data-secret=\"KdNGDbyDHW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">17- Includes buttons linking to the company\u2019s social media accounts<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/6-strategies-to-strengthen-your-relationship-with-customers-on-social-media\/\">Social media<\/a> It\u2019s one of the gateways that can bring in many customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why your homepage should include buttons linking customers to follow you on social media<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Get in touch with them and ask them to subscribe, comment, like, and follow for the latest updates.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Plan your social media strategy carefully and add links to your website page to provide more information <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">about you, your brand, and your services to customers.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">18- A successful website features customer testimonials about the company\u2019s services<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There\u2019s no doubt that when customers hear testimonials from others who have bought from you before, they feel more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> confident about doing business with you, and are more likely to buy from you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Customers trust other customers, even if they don\u2019t know them, because they\u2019re in the same position and have nothing to gain by misleading them\u2014they won\u2019t just be <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s just advertising, overall.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0642\u0648\u0629 \u0648\u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648\u00a0\u00a0<i>Social Proof<\/i>\u00a0\u0648\u0636\u0639 \u0622\u0631\u0627\u0621 \u0627\u0644\u0646\u0627\u0633 \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0623\u0641\u0633\u062d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> people the opportunity to write <a href=\"https:\/\/www.ibtdi.com\/en\/5-steps-to-get-high-reviews-and-great-reviews\/\">\u0631\u064a\u0641\u064a\u0648\u00a0<\/a><i>Review\u00a0<\/i>on your website about what they think of you and your company in general. This is a smart strategy<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that gives your website all the qualities of a successful website.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"197hnptdji\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/ten-rules-make-you-famous-on-social-media-platforms\/\">Ten Rules to Help You Become Popular on Social Media<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0639\u0634\u0631 \u0642\u0648\u0627\u0639\u062f \u062a\u062c\u0639\u0644\u0643 \u0645\u0634\u0647\u0648\u0631\u0627\u064b \u0639\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/ten-rules-make-you-famous-on-social-media-platforms\/embed\/#?secret=197hnptdji\" data-secret=\"197hnptdji\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">19- Provides information about the company\u2019s location, branches, address, contact methods, and phone numbers<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When customers become more interested in and impressed by your website\u2019s design and appeal, they may want to visit your company in person,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> learn about your branches and their addresses, or contact you by phone or through social media.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">All of this information should be on your website. Include your address and a small map, and list your official<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> business days and hours, phone numbers, email addresses, social media pages, or a mailing address<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> so customers can get in touch with you more easily.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These are essential to building successful relationships with your customers, so make sure to focus on them.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">20- \u064a\u062d\u062a\u0648\u064a \u0627\u0644\u0645\u0648\u0642\u0639 \u0639\u0644\u0649 \u0642\u0633\u0645 \u0644\u0644\u0623\u0633\u0626\u0644\u0629 \u0627\u0644\u0634\u0627\u0626\u0639\u0629\u00a0<i>Frequently Asked Questions<\/i><\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is important too: customers may not want to contact you directly, or may not have time to do so. In cases like these,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> it\u2019s helpful if they can find a section where they can read answers to the questions customers ask most<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> often.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Add short, concise articles in an engaging style that reflects your brand identity. Include the question, and always think about how <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a customer or visitor might phrase it, so they can find the answer as quickly as possible\u2026<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"fE6Q0kOfAP\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-to-make-the-home-page-of-your-company-more-welcoming\/\">How to Make Your Company Website\u2019s Homepage More Welcoming<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641\u064a\u0629 \u062c\u0639\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0645\u0648\u0642\u0639 \u0634\u0631\u0643\u062a\u0643 \u0623\u0643\u062b\u0631 \u062a\u0631\u062d\u064a\u0628\u0627\u064b&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-to-make-the-home-page-of-your-company-more-welcoming\/embed\/#?secret=fE6Q0kOfAP\" data-secret=\"fE6Q0kOfAP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">21. It\u2019s a good idea to have a dedicated complaints channel where dissatisfied customers can submit their complaints directly.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This idea may not be very common, and it could be part of your support and help section or customer communication tools,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> but trust me: if you set up a dedicated space where customers can send you complaints (such as a complaints chat or messaging feature,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or even a hotline), it would be a great addition and could give you a competitive advantage over other<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> companies in the market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As you know, the more ready you are to respond when a customer is upset, the more you can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> earn their loyalty and commitment to you and your brand\u2014so make the most of that.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; \u0647\u0644 \u0623\u062f\u0631\u0643\u062a \u0623\u0647\u0645\u064a\u0629 \u0627\u0644\u0639\u0646\u0627\u064a\u0629 \u0628\u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0633\u0627\u064a\u062a \u0644\u062f\u064a\u0643\u061f \u0646\u0633\u062a\u0643\u0645\u0644 \u0645\u0639\u0627\u064b \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0645\u0648\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0646\u0627\u062c\u062d \u0648\u064a\u0645\u0643\u0646\u0643 \u0645\u062a\u0627\u0628\u0639\u0629 \u0627\u0644\u062c\u0632\u0621 \u0627\u0644\u0627\u0648\u0644 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u062a\u0627\u0644\u064a \u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0645\u0648\u0642\u0639<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":25071,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[1],"tags":[11665,14280,21,24626,24627,18421,24623,24625,24624],"class_list":["post-25066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1","tag-11665","tag-14280","tag-21","tag-24626","tag-24627","tag-18421","tag-24623","tag-24625","tag-24624"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25066","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=25066"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/25066\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/25071"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=25066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=25066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=25066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}