{"id":24921,"date":"2021-08-17T17:48:14","date_gmt":"2021-08-17T14:48:14","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24921"},"modified":"2021-08-17T17:52:39","modified_gmt":"2021-08-17T14:52:39","slug":"how-to-set-up-an-online-video-education-course","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-set-up-an-online-video-education-course\/","title":{"rendered":"A Detailed Guide to Creating an Online Video Course, Part 1"},"content":{"rendered":"

\"Experiences<\/p>\n

We\u2019ve prepared a detailed process to help you create an online video course. If you have <\/span><\/p>\n

the desire to work online, this content is for you.<\/span><\/p>\n

Creating online courses in video format is one of the best ways to deliver rich, informative<\/span><\/p>\n

educational content clearly. Videos let you present rich details that e-books<\/span><\/p>\n

and audiobooks can\u2019t, due to the limitations of their formats.<\/span><\/p>\n

Videos are ideal for more complex topics that require detailed explanations. They\u2019re also suitable<\/span><\/p>\n

For simpler topics. This major shift opens up possibilities for discovering content\u2014as far as your creativity can take you.<\/span><\/p>\n

If you\u2019re thinking about creating a high-quality online course with videos, this article will show you<\/span><\/p>\n

how to create audiovisual content and launch it online!<\/span><\/p>\n

.<\/p>\n

\u0623\u0641\u0636\u0644 \u0634\u0631\u0643\u0629 \u062a\u0635\u0645\u064a\u0645 \u0645\u0646\u0635\u0627\u062a \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0648\u0643\u0648\u0631\u0633\u0627\u062a\u00a0<\/a><\/span><\/strong><\/span><\/p>\n

.<\/p>\n

Prepare an online course in video format<\/span><\/strong><\/h2>\n

\u062a\u0646\u0642\u0633\u0645 \u0645\u0631\u062d\u0644\u0629 \u0625\u0639\u062f\u0627\u062f \u062f\u0648\u0631\u0629 \u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u0623\u0648\u0646\u0644\u0627\u064a\u0646 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0641\u064a\u062f\u064a\u0648\u0647\u0627\u062a \u0625\u0644\u0649\u00a0\u062b\u0644\u0627\u062b\u00a0<\/strong>\u00a0\u0645\u0631\u0627\u062d\u0644:<\/span><\/p>\n

- Pre-production;<\/span><\/p>\n

- Production;<\/span><\/p>\n

- Post-production.<\/span><\/p>\n

.<\/p>\n

First: The pre-production stage of creating an online course<\/b><\/span><\/b><\/span><\/h3>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

<\/b>1. Project characteristics<\/b><\/span><\/span><\/h4>\n

This section is where you decide when to start and finish the course. From this point on, learn how to work<\/span><\/p>\n

Set manageable time frames and goals. In a computer document or notebook, write down the project start date<\/span><\/p>\n

and end date. This phase is dedicated to completing the entire course preparation process.<\/span><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0627\u0628\u062a\u062f\u0627\u0621<\/strong> : 15 \u064a\u0648\u0644\u064a\u0648 2021<\/span><\/p>\n

\u062a\u0627\u0631\u064a\u062e \u0627\u0644\u0627\u0646\u062a\u0647\u0627\u0621<\/strong> : December 31, 2021<\/span><\/p>\n

Also determine the cost of producing the course. This step is essential so you can plan for the expenses you\u2019ll incur during<\/span><\/p>\n

the project and avoid any unpleasant surprises at the end.<\/span><\/p>\n

It\u2019s worth noting that an online course is a business model with lower costs. You can create one on your own<\/span><\/p>\n

personalized, using materials you likely already have. In this guide, you\u2019ll find resources<\/span><\/p>\n

that are free or inexpensive and will make it easier to prepare your materials.<\/span><\/p>\n

In any case, list all the potential costs you\u2019ll incur, keeping in mind that the course <\/span><\/p>\n

must maintain its high quality!<\/span><\/p>\n

.<\/p>\n

2. Choose your market segment<\/b><\/span><\/h4>\n

Choosing your market segment is the first step that will guide all your sales strategies going forward. The segment<\/span><\/p>\n

A market niche is a segment of the market you choose to work in. It has distinctive characteristics that allow you to focus your efforts.<\/span><\/p>\n

Children\u2019s products, sportswear, and wedding decorations are examples of market niches.<\/span><\/p>\n

If you already have a clearly defined niche, that\u2019s great. If not, you should take a few steps before<\/span><\/p>\n

making your choice:<\/span><\/p>\n

1. Analyze the available options.<\/strong><\/span><\/p>\n

2- Assessing supply and demand<\/strong><\/span><\/p>\n

3. Understand the processes and techniques.<\/strong><\/span><\/p>\n

4- Competitor analysis<\/strong><\/span><\/p>\n

5- Choosing a market niche and the topic of the course.<\/strong><\/span><\/p>\n

We\u2019ll cover each of these points:<\/span><\/p>\n

1.\u00a0Exploring the possibilities<\/strong>\u00a0:<\/b><\/span>\u00a0\u0625\u0630\u0627 \u0643\u0646\u062a \u0644\u0627 \u062a\u0639\u0644\u0645 \u0645\u0627\u0630\u0627 \u0633\u062a\u0642\u0648\u0645 \u0628\u0625\u0646\u062a\u0627\u062c\u0647\u060c \u0644\u062f\u064a\u0643 \u0628\u0639\u0636 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u0644\u0628\u062f\u0621 \u0628\u0627\u0644\u062a\u0641\u0643\u064a\u0631 \u0641\u064a \u0627\u0644\u0645\u0648\u0636\u0648\u0639:<\/span><\/p>\n

- Pay attention to what\u2019s happening around you. Look for a popular area that everyone wants to learn about and that you can teach.<\/span><\/p>\n

\u00a0\u0645\u062b\u0627\u0644:<\/b>\u00a0\u0647\u0644 \u0644\u0627\u062d\u0638\u062a \u0623\u0646 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0646\u0627\u0633 \u0645\u0646 \u062d\u0648\u0644\u0643 \u064a\u0648\u0627\u062c\u0647\u0648\u0646 \u0635\u0639\u0648\u0628\u0627\u062a \u0641\u064a \u0625\u062a\u0645\u0627\u0645 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0648\u064a\u0624\u062c\u0651\u0644\u0648\u0646 \u0643\u062b\u064a\u0631\u0627\u064b\u061f <\/span><\/p>\n

You can study productivity techniques, test them, and teach others how to use them.<\/span><\/p>\n

Identify the skills and qualities you have that others admire, and think about how to turn your talents and skills into content.<\/span><\/p>\n

\u062a\u0639\u0644\u064a\u0645\u064a\u0629 .\u00a0\u0645\u062b\u0627\u0644:<\/b>\u00a0\u0623\u0646\u062a \u0634\u062e\u0635 \u0648\u062f\u0648\u062f \u062c\u062f\u0627\u064b\u060c \u0648\u062a\u0639\u0631\u0641 \u0643\u064a\u0641 \u062a\u0643\u0633\u0628 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u0621. \u0645\u0627 \u0631\u0623\u064a\u0643 \u0641\u064a \u062a\u0639\u0644\u064a\u0645 \u0637\u0631\u064a\u0642\u062a\u0643<\/span><\/p>\n

to those who are a little shyer?<\/span><\/p>\n

Find someone with a talent: If you can\u2019t think of an idea for turning it into educational videos, consider<\/span><\/p>\n

your friends and acquaintances who could teach, and offer to partner with them on producing the content! \u0645\u062b\u0627\u0644:\u00a0<\/b>Do you know a friend who teaches<\/span><\/p>\n

French? This could be a great idea for creating a complete beginner\u2019s course in French!<\/span><\/p>\n

2.\u00a0<\/span>Evaluate supply and demand:<\/span>\u00a0<\/strong><\/b>After listing a few topics, analyze whether there\u2019s an audience for them. <\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0628\u0639\u0636 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644 :\u00a0Google Keyword Planner<\/a>\u00a0\u0623\u0646 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0628\u062d\u062b \u0628\u0634\u0623\u0646 \u0645\u0648\u0636\u0648\u0639 <\/span><\/p>\n

on Google, the largest search engine on the internet.<\/span><\/p>\n

3.\u00a0Understand the trends:<\/strong><\/b><\/span>Use free tools such as Google Trends, which show you how topics are trending on<\/span><\/p>\n

\u0645\u0631 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p>\n

4. Competitor analysis:<\/span>\u00a0<\/b>Look for what competitors are saying about the topic. It\u2019s important to review all types of content:<\/span><\/p>\n

text, audio files, videos, and anything else being said about the topic.<\/span><\/p>\n

This research is essential for making your content more comprehensive and high quality. One very effective way to evaluate<\/span><\/p>\n

performance benchmarks is to open a separate browser window and search Google for topics that<\/span><\/p>\n

are directly related to your subject.<\/span><\/p>\n

Is your course about learning to cook? In that case, you have many options: \u201cLearn healthy cooking,\u201d<\/span><\/p>\n

\u201cLearn Saudi cooking,\u201d \u201cLearn Indian cooking,\u201d and many other examples.<\/span><\/p>\n

\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0623\u062f\u0648\u0627\u062a:\u00a0Keywordtool<\/a>\u00a0\u00a0\u0648\u00a0Keyword Planner \u0641\u064a Google Adwords<\/a>\u00a0\u0639\u0644\u0649 \u0627\u0646\u062a\u0642\u0627\u0621 \u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645 \u0627\u0644\u0623\u0643\u062b\u0631<\/span><\/p>\n

Search YouTube as well. Ultimately, your content consists of video.<\/span><\/p>\n

Review all the results that appear on the first few pages, and see which topics they cover <\/span><\/p>\n

and how they present them.<\/span><\/p>\n

The goal of this step is to identify your competitors\u2019 strengths and weaknesses, giving you a benchmark as you prepare<\/span><\/p>\n

your content. It\u2019s important for your product to always outperform the content available on the web.<\/span><\/p>\n

5.\u00a0Choosing the market niche and online course topic:<\/strong><\/b><\/span>Once you\u2019ve decided on a digital product topic, it\u2019s essential<\/span><\/p>\n

to be knowledgeable about the subject you\u2019ll be teaching.<\/span><\/p>\n

Look for a wide range of resources on the topic, focusing exclusively on foreign-language materials. Search sites such as<\/span><\/p>\n

\u00a0Quora (in English)<\/a>, Yahoo Answers, and search autocomplete (the tool itself can provide you with<\/span><\/p>\n

A range of search suggestions as you type can reveal common mistakes people make about your topic,<\/span><\/p>\n

as well as important concepts in the field.<\/span><\/p>\n

Why is this important?<\/span><\/strong><\/p>\n

That\u2019s the only way to create materials that are as comprehensive as possible\u2014materials that <\/span><\/p>\n

future customers will be truly happy to buy.<\/span><\/p>\n

After completing all your research, write a summary of your online course.<\/span><\/p>\n

\u0645\u062b\u0627\u0644:<\/b>\u00a0\u0627\u0644\u062f\u0648\u0631\u0629 \u0627\u0644\u062a\u0639\u0644\u064a\u0645\u064a\u0629 \u062a\u062a\u062d\u062f\u062b \u0639\u0646 \u0643\u064a\u0641\u064a\u0629 \u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u062b\u0642\u0629 \u0628\u0627\u0644\u0646\u0641\u0633\u060c \u0648\u062a\u0630\u0643\u0631 \u0639\u062f\u0629 \u0623\u0633\u0627\u0644\u064a\u0628 \u0631\u0627\u0626\u0639\u0629 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0646\u0627\u0633 \u0639\u0644\u0649<\/span><\/p>\n

Value themselves more, learn to accept who they truly are, and use that as a foundation for personal growth and greater self-confidence<\/span><\/p>\n

\u062b\u0642\u062a\u0647\u0645 \u0628\u0623\u0646\u0641\u0633\u0647\u0645.<\/span><\/p>\n

.<\/p>\n

3. Identify your ideal customer<\/b><\/span><\/h4>\n

Once you\u2019ve chosen a topic for your online course, define your ideal customer. You can do this <\/span><\/p>\n

by researching your target customer.<\/span><\/p>\n

Why is this important?<\/span><\/p>\n

Creating a customer persona helps you be more precise when developing your course content and promoting <\/span><\/p>\n

Online course.<\/span><\/p>\n

You can conduct research with your audience, if you have one, or with an audience similar to yours.<\/span><\/p>\n

Here\u2019s a quick guide for each scenario:<\/span><\/p>\n

If you have an audience:<\/span><\/h5>\n

Having an audience means having a customer base or a community that includes potential customers<\/span><\/p>\n

connected to you. This could be through a fan page, an email list, or a profile page on<\/span><\/p>\n

Instagram has many fans, or a YouTube channel, for example.<\/span><\/p>\n

If you teach English in a classroom, you can use a customer persona to understand your typical customer<\/span><\/p>\n

for an online English course.<\/span><\/p>\n

If you don\u2019t have an audience:<\/span><\/h5>\n

If you don\u2019t have an audience, you can use other resources, such as conducting online research and using <\/span><\/p>\n

the Facebook Audience Insights tool<\/span><\/p>\n

Let\u2019s say you\u2019re a nutritionist looking to create materials on how to set up a nutrition clinic, attract clients, and build their loyalty.<\/span><\/p>\n

In this case, you can conduct research in collaboration with final-year nutrition students. The research can be carried out<\/span><\/p>\n

online or in person.<\/span><\/p>\n

In your research, ask questions that describe respondents\u2019 sociodemographic profiles and behavioral characteristics.<\/span><\/h5>\n

Here are some examples of questions you could ask:<\/span><\/p>\n

- Age, gender, and other personal information.<\/span><\/p>\n

- What does a typical day at work look like for you?<\/span><\/p>\n

- What challenges do you face in your work?<\/span><\/p>\n

- What do you value most about your work?<\/span><\/p>\n

- What are your career goals?<\/span><\/p>\n

- What topics are you interested in?<\/span><\/p>\n

- How do you gather information about these topics?<\/span><\/p>\n

Which channels do you use most?<\/span><\/p>\n

Are you used to shopping online?<\/span><\/p>\n

Have you ever purchased study materials online?<\/span><\/p>\n

The more details you learn, the better. Then, gather all the data and analyze the most common answers among <\/span><\/p>\n

the people you interview. These shared data points will form your customer persona.<\/span><\/p>\n

You can also use the tool\u00a0Facebook Audiences Insights<\/em>\u00a0\u060c \u0648\u0627\u0644\u062a\u064a \u0633\u0648\u0641 \u062a\u0642\u062f\u0645 \u0644\u0643 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0644\u064a\u0633\u062a<\/span><\/p>\n

\u062a\u0641\u0635\u064a\u0644\u064a\u0629 \u0643\u062b\u064a\u0631\u0627\u064b\u060c \u0644\u0643\u0646 \u0645\u0646 \u0634\u0623\u0646\u0647\u0627 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0647\u0627\u0645\u0629 \u0644\u0628\u062d\u062b\u0643. \u064a\u0643\u0641\u064a \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649\u00a0the tool\u2019s website<\/a>\u00a0\u0648\u0625\u062f\u062e\u0627\u0644\u0647\u0627 \u0641\u064a<\/span><\/p>\n

the fields on the left, as shown in the example<\/span>:<\/span><\/p>\n

\"\u0625\u0639\u062f\u0627\u062f<\/a><\/span><\/p>\n

4. Course Format<\/b><\/span><\/h4>\n

Since we\u2019re talking about videos, the recommended format for the course is a membership program.<\/span><\/p>\n

\u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0628\u0631\u0646\u0627\u0645\u062c\u060c \u0648\u0627\u0644\u0630\u064a \u064a\u064f\u0639\u0631\u0641 \u0623\u064a\u0636\u0627\u064b \u0628\u0645\u0646\u0637\u0642\u0629 \u0627\u0644\u0639\u0636\u0648\u064a\u0629 \u0623\u0648\u00a0Membership\u00a0<\/em>the content is hosted on<\/span><\/p>\n

the platform of your choice. After making a payment, students receive login details and a password<\/span><\/p>\n

to access the content, which remains available for the period you choose.<\/span><\/p>\n

With this format, you can provide all the content at once or release each learning module gradually <\/span><\/p>\n

at the frequency you prefer.<\/span><\/p>\n

This model evolved and became highly successful for two main reasons:<\/span><\/h5>\n

Recurring revenue: One of the key benefits of a subscription model is the ability to generate recurring revenue. You can predict how much<\/span><\/p>\n

revenue your sales will generate next month, and improve your future strategies based on<\/span><\/p>\n

\u0647\u0630\u0627 \u0627\u0644\u0631\u0628\u062d.<\/span><\/p>\n

You can earn long-term customer loyalty: Students become more engaged and connected with you and the content you provide,<\/span><\/p>\n

and are more likely to keep following the lessons when you introduce new material.<\/span><\/p>\n

This approach gives you a better chance of increasing customer lifetime value (LTV), which represents the value<\/span><\/p>\n

The amount of money customers are willing to spend over the time they use the product.<\/span><\/p>\n

.<\/p>\n

5. Course Structure<\/b><\/span><\/h4>\n

Now it\u2019s time to create the course outline. This may be the best time<\/span><\/p>\n

to set aside time to develop truly comprehensive materials.<\/span><\/p>\n

Let\u2019s say you\u2019ve created a course on how to gain more authority at work.<\/span><\/p>\n

You should cover all the topics related to this field.<\/span><\/p>\n

\u0645\u062b\u0627\u0644:<\/span><\/p>\n

How to build authority with leaders and managers at work?<\/span><\/p>\n

How to build authority with subordinates at work?<\/span><\/p>\n

How do you conduct yourself during a typical workday?<\/span><\/p>\n

And all the information students need to gain the knowledge required to develop expertise and mastery<\/span><\/h5>\n
\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0639\u0645\u0644.<\/span><\/h5>\n

These main topics will form the course modules. Within each module, you will determine<\/span><\/p>\n

the number of instructional videos needed to explain the topic.<\/span><\/p>\n

In the previous example, we\u2019ll discuss the first learning module.<\/span><\/p>\n

How do you build authority with your managers at work?<\/span><\/p>\n

-\u0641\u064a\u062f\u064a\u0648 \u062a\u0639\u0644\u064a\u0645\u064a:<\/strong><\/span>\u00a0\u0643\u0633\u0628 \u062b\u0642\u0629 \u0631\u0626\u064a\u0633\u0643 \u0641\u064a \u0627\u0644\u0639\u0645\u0644.<\/span><\/p>\n

-\u0641\u064a\u062f\u064a\u0648 \u062a\u0639\u0644\u064a\u0645\u064a:<\/strong><\/span>\u00a0\u0627\u0644\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0644 \u0641\u064a\u0647\u0627 \u201c\u0646\u0639\u0645\u201d \u0648\u0627\u0644\u0645\u0648\u0627\u0637\u0646 \u0627\u0644\u062a\u064a \u062a\u0642\u0648\u0644 \u0641\u064a\u0647\u0627 \u201c\u0644\u0627\u201d.<\/span><\/p>\n

-\u0641\u064a\u062f\u064a\u0648 \u062a\u0639\u0644\u064a\u0645\u064a:<\/strong><\/span>\u00a0\u064a\u0639\u0631\u0636 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062a\u0648\u0635\u0644\u062a \u0625\u0644\u064a\u0647\u0627.<\/span><\/p>\n

Note: One important factor that can help you identify topics is researching the person\u2019s personality in advance.<\/span><\/p>\n

The typical customer. If you know your customer well, you\u2019ll know exactly what they want to learn. Another important point<\/span><\/p>\n

is to know your competitors well. Find out what topics they cover and create something even better.<\/span><\/p>\n

It\u2019s worth noting that in the membership area, you can use other resources alongside videos in your course<\/span><\/p>\n

content. This lets you make use of support materials, such as tables, text, and anything else you think is<\/span><\/p>\n

necessary to complement the video.<\/span><\/p>\n

Educational Website Design<\/a><\/p><\/blockquote>\n