{"id":24912,"date":"2021-08-17T12:28:46","date_gmt":"2021-08-17T09:28:46","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24912"},"modified":"2021-08-17T12:28:46","modified_gmt":"2021-08-17T09:28:46","slug":"how-to-create-a-sale-page-that-draws-the-attention-of-customers","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-create-a-sale-page-that-draws-the-attention-of-customers\/","title":{"rendered":"How to Create a Sales Page That Grabs Customers\u2019 Attention"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/acquire.io\/wp-content\/uploads\/2021\/03\/Blog-image-website-increase-sales.png\" alt=\"How Can a Website Increase Sales? Here Are 6 Ways - Acquire\" width=\"606\" height=\"326\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0646 \u0645\u064e\u0646 \u064a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/%d9%87%d9%84-%d8%aa%d8%a8%d9%8a%d8%b9-%d8%b9%d8%a8%d8%b1-%d8%a7%d9%84%d8%a7%d9%86%d8%aa%d8%b1%d9%86%d8%aa%d8%9f-%d8%a5%d9%84%d9%8a%d9%83-%d9%87%d8%b0%d9%87-%d8%a7%d9%84%d9%86%d8%b5%d8%a7%d8%a6%d8%ad\/\">Online selling<\/a>\u00a0\u064a\u0628\u062d\u062b \u062f\u0648\u0645\u0627\u064b \u0639\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u062d\u0644\u0648\u0644 \u0648\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646\u062a\u062c\u0627\u062a\u0647 \u0648\u062e\u062f\u0645\u0627\u062a\u0647<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> They aim to be present on every social media platform to reach as many<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> potential customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Great, but here\u2019s the question: How will your audience go from seeing your product or service promoted on these platforms to buying it?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Social media? They\u2019ll certainly click through to a page on your website to learn more about the product and the services it offers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Then they\u2019ll click a button that takes them to another page where they can complete their purchase!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So, it\u2019s important to focus on the page that connects the product to the checkout page. We call this bridge between the two:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0635\u0641\u062d\u0629 \u0627\u0644\u0628\u064a\u0639 \u0623\u0648\u00a0<i>Sales Page<\/i>!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This page plays a major role in convincing visitors and potential customers that the product you\u2019re talking about on your page <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">is the perfect product for them\u2014and that it will solve their problem as soon as they buy it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">With that in mind, we\u2019ve put together this post to teach you how to create a sales page that entices customers. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And they\u2019ll buy from you! Follow us!<\/span><\/p>\n<p>&gt;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0627\u0630\u0627 \u064a\u0639\u0646\u064a \u0635\u0641\u062d\u0629 \u0628\u064a\u0639\u00a0<i>Sales Page<\/i>\u061f<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A sales page is a web page created to provide important information about a product you want to sell, highlighting its features<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and benefits that make buying it worthwhile and meaningful for potential customers!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This page usually includes an image or a short video in which the product\u2019s creator briefly describes what it offers and explains a little<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0639\u0646 \u0639\u0646\u0647. \u0648\u0643\u0630\u0644\u0643 \u0632\u0631 \u064a\u0646\u0642\u0631 \u0639\u0644\u064a\u0647 \u0627\u0644\u0634\u062e\u0635 \u0627\u0644\u0645\u0647\u062a\u0645 \u0628\u0627\u0644\u0645\u0646\u062a\u064e\u062c \u0644\u064a\u062a\u0645 \u062a\u0648\u062c\u064a\u0647\u0647 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639 \u0623\u0648\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><i>Checkout Page<\/i>\u00a0\u0644\u064a\u0634\u062a\u0631\u064a \u0627\u0644\u0645\u0646\u062a\u064e\u062c.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A sales page also typically features examples of people who have tried the product or service and achieved positive results. Whether<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Through a video featuring these people or by sharing photos that show the changes they\u2019ve experienced. These testimonials<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0647\u064a \u0628\u0645\u062b\u0627\u0628\u0629 \u062f\u0644\u064a\u0644 \u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648\u00a0<i>Social Proof\u00a0<\/i>influence potential customers\u2019 purchasing decisions, encouraging them to buy. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0644\u0649 \u0630\u0644\u0643.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0639\u062f \u0623\u0646 \u062a\u0639\u0631\u0651\u0641\u062a \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u0628\u064a\u0639\u00a0<i>Sales Page\u00a0<\/i>and how it can encourage more people to buy your product <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or sign up for your services, it\u2019s time to explore the key steps for creating a sales page.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Nmf0ZABPoG\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/golden-tips-to-win-customers\/\">Golden Tips for Winning Customers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0646\u0635\u0627\u0626\u062d \u0630\u0647\u0628\u064a\u0629 \u0644\u0644\u0641\u0648\u0632 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/golden-tips-to-win-customers\/embed\/#?secret=Nmf0ZABPoG\" data-secret=\"Nmf0ZABPoG\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">How to Create a Sales Page<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0646\u0627\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647\u0627 \u0644\u062a\u0642\u0648\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0635\u0641\u062d\u0629 \u0627\u0644\u0628\u064a\u0639\u00a0<i>Sales Page\u00a0<\/i>\u0627\u0644\u062e\u0627\u0635\u0629 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">on your website!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The producer or entrepreneur decides on the approach and tools for developing this page, based on the marketing strategy<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> they want to use and the nature of their target audience\u2014specifically, the characteristics of their ideal customer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0645\u062b\u0627\u0644\u064a \u0644\u0645\u0646\u062a\u062c\u0627\u062a\u0647\u00a0<i>Persona<\/i>.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645\u060c \u0647\u0646\u0627\u0643 \u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646 \u0627\u0644\u0639\u0646\u0627\u0635\u0631 \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0639\u0644\u0649 \u0643\u0644 \u0635\u0641\u062d\u0629 \u0628\u064a\u0639\u00a0<i>Sales Page\u00a0<\/i>\u0623\u0646 \u062a\u062a\u0636\u0645\u0646\u0647\u0627:<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- Create a compelling headline for your sales page<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choose the headline carefully and strategically. It will be what encourages visitors or potential customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to keep reading and learn more about the offer featured on your page.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are some of my top tips for writing a page headline:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A- Keep it short and direct, and make sure it clearly describes the product or service<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">B- Try using an action verb, such as \u201cBuy,\u201d \u201cInstall,\u201d \u201cSubscribe,\u201d or \u201cPay in installments\u201d\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Using a verb directly\u2014in the imperative form, as it\u2019s called in grammar\u2014has a stronger impact on customers and motivates them to take action<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> than phrases such as \u201cpurchase,\u201d \u201csubscribe,\u201d or \u201cpay\u201d\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">C. Add a compelling phrase to the headline that encourages potential customers to take advantage of the offer now rather than putting it off<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to think about later.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- A Sales Video or Product Images<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To help potential customers or visitors understand what you offer, they need to see a sample of the product or an explanation<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of it. So consider adding images of the product you\u2019re selling, or a sample of the content if you\u2019re selling an educational course or other content.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Available as an e-book!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you want to use a format that sparks more interest and engagement, focus on video. It\u2019s well known that video<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> drives much more engagement than images or text.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0627\u0639\u062a\u0628\u0627\u0631\u00a0\u0623\u0646 \u062f\u0645\u0627\u063a\u0646\u0627 \u0628\u0637\u0628\u064a\u0639\u062a\u0647 \u0645\u0628\u0631\u0645\u062c \u0644\u0627\u0633\u062a\u064a\u0639\u0627\u0628 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0633\u0645\u0639\u064a \u0627\u0644\u0628\u0635\u0631\u064a \u0628\u0634\u0643\u0644 \u0623\u0641\u0636\u0644\u00a0(\u0628\u062d\u0633\u0628 \u0645\u0648\u0642\u0639\u00a0<i>medium\u00a0<\/i>\u2013<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> global content publishing and information sharing on a wide range of topics), using professional videos<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> helps communicate your message more effectively to your audience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Other facts and data also confirm the need to use video when creating a sales page:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A positive user experience with a product video ad makes that user more likely to buy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0646\u0633\u0628\u0629 97%.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Users spend 88% more time on websites that include video.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The video shouldn\u2019t be too long; ideally, it should run for one to two minutes.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This doesn\u2019t mean you can\u2019t publish a longer video. What I mean is that audience engagement with video content <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">is most reliably captured during the first two minutes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Since the goal of the video is to drive sales and it will appear on the sales page,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u062d\u0633\u0628 \u0645\u0648\u0642\u0639 (<a href=\"https:\/\/www.yumyumvideos.com\/short-vs-long-videos-explainer-video-length-wp\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Yum Yum Videos<\/i><\/a>it\u2019s best for a promotional video to be between 15 and 59 seconds long.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You\u2019ll talk about yourself, introduce yourself and your area of expertise, then start talking about your product or service,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> what sets it apart, and the benefits customers get from buying it or signing up for it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try opening by addressing a pain point or problem the viewer may be experiencing. This can help you capture<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the viewer\u2019s attention and get them thinking more about buying your product. Then explain how your product can help them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Solve this problem and overcome it\u2014all in under two minutes, as I mentioned!<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3- \u0627\u0633\u0645 \u0627\u0644\u0645\u0646\u062a\u064e\u062c<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Place the product name prominently in large text at the top center of the sales page. It\u2019s important to help potential customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> remember the product name, so they know exactly what they\u2019re buying.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4- Describe the Product or Service<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What features does it offer? What is it made of, and how is it used? You can explain this in about two lines <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or three at most.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, if your product is a men\u2019s shaving machine, write two lines describing the machine\u2019s brand, its components, and the accessories that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> It comes with it. You can also describe its features, such as its power, color, and the bag it comes with, and so on.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If your product is a makeup case, you can describe its brand, materials, colors, and use.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you sell an online course or an e-book, you can describe the type of learning material and the number of lessons,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> lessons or videos included in the course (the syllabus), its total duration, or the number of pages if<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> it\u2019s an e-book.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Describing your product or service is essential, because potential customers need more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Information about what the product or service is, encouraging visitors to learn more about it.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5- List the product\u2019s features<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Once you\u2019ve named the product and described it accurately, it\u2019s time to talk about the features and benefits customers will enjoy if they<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> buy your product or service!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Add a short bullet list describing the benefits customers will enjoy if they make a purchase.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are two important points to keep in mind at this stage:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Don\u2019t claim that the product or service offers something it doesn\u2019t, as this could anger potential customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and lose trust in you. Not only will they return what they bought and ask for a refund, they may also become a customer who dislikes your brand.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Commercial <i>hater\u00a0<\/i>They may also tell others about their experience and discourage people around them from buying from or doing business with you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In this section, try to explain what sets your product apart from other competing products on the market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you operate in. Often, the features and benefits of the product presented in our offer play a major role in increasing customers\u2019 interest. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"iSJSnACuxK\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/current-consumer-behaviour-and-how-do-they-affect-your-sales\/\">What Are the Key Behaviors of Today\u2019s Consumers, and How Do They Affect Your Sales?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0645\u0627\u0647\u064a \u0623\u0647\u0645 \u0633\u0644\u0648\u0643\u064a\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0627\u0644\u062d\u0627\u0644\u064a \u061f\u0648\u0643\u064a\u0641 \u062a\u0624\u062b\u0631 \u0639\u0644\u064a \u0645\u0628\u064a\u0639\u0627\u062a\u0643\u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/current-consumer-behaviour-and-how-do-they-affect-your-sales\/embed\/#?secret=iSJSnACuxK\" data-secret=\"iSJSnACuxK\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">6- Name the product\u2019s manufacturer or author<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whatever entrepreneurial business field you operate in, be sure to clearly identify on your sales page the manufacturer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of the product or its author (if it is a digital product). When a prospective customer views the offer you present on your page<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Sales prospects will want to know which company or person is responsible for the product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If that isn\u2019t clearly stated, visitors may not feel confident or comfortable learning more.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Add a couple of lines naming yourself or the manufacturer, and briefly explain how many years you\u2019ve been in business and what industry you work in\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Include any important information or facts that show visitors you\u2019re an authority in the market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648 \u0645\u0635\u062f\u0631 \u062b\u0642\u0629!<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">7- \u0632\u0631 \u0644\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0625\u062c\u0631\u0627\u0621\u00a0<i>Call to Action\u00a0<\/i>\u0623\u0648 \u0644\u0644\u0634\u0631\u0627\u0621<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is an essential element to include when creating a sales page on your website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0636\u0639 \u0647\u0630\u0627 \u0627\u0644\u0632\u0631 \u0644\u0627 \u0628\u062f \u0645\u0646\u0647\u060c \u0644\u0623\u0646\u0647 \u0627\u0644\u0645\u0633\u0624\u0648\u0644 \u0639\u0646 \u062d\u0645\u0644 \u0627\u0644\u0632\u0628\u0648\u0646 \u0627\u0644\u0645\u0647\u062a\u0645 \u0628\u0627\u0644\u0645\u0646\u062a\u064e\u062c \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639\u00a0<i>Checkout<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><i>\u00a0<\/i>\u0644\u064a\u0642\u0648\u0645 \u0628\u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to choose a clear action for the customer or buyer to take\u2014one that achieves the goal you have in mind for them (<i>call to action<\/i>)\u060c<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Choose a direct, clear action that needs no explanation.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choose a font size larger than the text used elsewhere on the sales page, and select a color for the <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">button that makes it stand out and catch the eye.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u201cCatching the eye\u201d does not mean choosing a clashing color that doesn\u2019t coordinate with the color used for the page background<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Sales copy can irritate visitors. Instead, choose a complementary color that clearly contrasts with the background color!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep the call to action to no more than two or three words; don\u2019t use a long phrase. Choose wording<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that is very direct, such as \u201cBuy Now,\u201d \u201cClick to Buy,\u201d or \u201cBuy Immediately.\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Place this button in several locations on the sales page: in the top section next to the product name<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or service, at least twice further down the page, and finally at the bottom.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><strong>Tip:<\/strong>Don\u2019t have the Buy button or call-to-action button take customers directly to the checkout page (for buttons near the top),<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Instead, configure these buttons to lead visitors further down the page, where they can learn more and get additional<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> information about the product. This helps them make an informed, responsible purchasing decision based on a deeper<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> understanding, rather than rushing into a purchase and regretting it later.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Only the button at the bottom of the page should take prospective customers to the checkout page to make a purchase <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and complete the transaction to get the product.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">8- Include testimonials from people who have tried and benefited from the product or service<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Nothing is as effective at influencing people\u2019s purchasing decisions as testimonials from those who have tried your products and received<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0646\u062a\u064a\u062c\u0629 \u0628\u0627\u0644\u0641\u0639\u0644!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We\u2019re often influenced by other people\u2019s opinions, experiences, and knowledge of products before we consider buying them. This feeling<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0637\u0628\u064a\u0639\u064a \u062c\u062f\u0627\u064b \u0648\u0646\u0633\u0645\u064a\u0647 \u0628\u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0623\u0648\u00a0<i>Social Proof<\/i>.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Take advantage of this approach: interview people who have benefited from your products and record videos of them sharing their opinions<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> about the product and recommending it to others, while describing its benefits and positive impact on them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You could also share photos of them (with their permission, of course) before and after the change. Alternatively, written testimonials in <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the form of a Facebook or Instagram post will work just as well.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Place these testimonials directly above the price and purchase button. This way, customers read these different opinions and become more <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">eager to buy the product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you decide to record videos featuring your customers, aim for a video that\u2019s between 60 and 119 seconds long\u2014equivalent to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">one to two minutes at most!<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">9- Display the product\u2019s price or pricing plans<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0623\u0633\u0641\u0644 \u0627\u0644\u0640\u00a0<i>Sales Page\u060c<\/i>\u00a0\u0636\u0639 \u0633\u0639\u0631 \u0627\u0644\u0643\u0648\u0631\u0633 \u0623\u0648 \u0628\u0627\u0642\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0627\u0644\u062a\u064a \u062a\u0648\u062f \u062a\u0642\u062f\u064a\u0645\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Display the price in a clear, easy-to-read box. If you want to offer subscription plans for a service or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> For a course that you regularly add new content to, it\u2019s best to give each plan or package a name,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> so the name reflects what the package includes and its level, and makes it easier for potential customers to tell the options apart.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"QXOZ3aoGVB\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-to-apply-word-of-mouth-marketing-with-high-professionalism\/\">How to Implement Word-of-Mouth Marketing Professionally<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0637\u0628\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0648\u064a \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0647 \u0639\u0627\u0644\u064a\u0629 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-to-apply-word-of-mouth-marketing-with-high-professionalism\/embed\/#?secret=QXOZ3aoGVB\" data-secret=\"QXOZ3aoGVB\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">10- List the payment methods<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">List the payment methods you\u2019ll accept for your product. Will you offer cash on delivery? Credit cards,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<i>Credit cards\u061f<\/i>\u00a0\u0648\u0645\u0627 \u0647\u064a \u0627\u0644\u0634\u0639\u0627\u0631\u0627\u062a: \u0645\u0627\u0633\u062a\u0631 \u0643\u0627\u0631\u062f\u060c \u0641\u064a\u0632\u0627\u060c\u00a0<i>American Express<\/i>\u2026etc. Can customers pay by<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0628\u0646\u0643\u064a\u061f \u0623\u0648\u00a0<i>PayPal\u00a0<\/i>\u061f\u00a0<i>Payoneer\u061f<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choose the appropriate symbols and display them clearly below the product price.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">11- \u0648\u0636\u0639 \u0627\u0634\u0627\u0631\u0629 \u0625\u0644\u0649 \u0645\u062f\u0629 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0645\u0627\u0644\u00a0<i>Refund\u00a0<\/i>you offer to customers.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Including this information is very important. It helps potential customers feel more confident about buying, knowing they can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> return the product and get their money back if there\u2019s a problem with it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Most entrepreneurs don\u2019t like to include this because they believe it increases the likelihood that people will return their<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> They bought it and requested a refund.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">But trust me: when you don\u2019t promise customers more than your product delivers or exaggerate the benefits they\u2019ll get from buying it,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and you clearly state the period during which customers can request a refund, the likelihood of refund requests drops significantly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Money\u00a0<i>Refund<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As the saying goes, \u201cForbidden fruit is the sweetest!\u201d<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">12- Provide a way to contact the product or service owner<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s perfectly normal for a customer or visitor to <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-make-the-sales-page-attract-more-customers\/\">\u0635\u0641\u062d\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a<\/a> have many questions or need help with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Provide clarification before the customer buys the product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If visitors look for a way to contact the product owner or the company responsible for it and can\u2019t find one, they may feel<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> disappointed and frustrated, and give up on buying. That means missing valuable opportunities to make more sales,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and of course, you don\u2019t want that, right?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So give potential customers a way to reach you. It could be a WhatsApp number, an email address, or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a Facebook page! Place this contact information at the bottom of the sales page, near the final purchase button.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"OYAn7Krk1g\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-make-the-customer-loyal-to-your-brand\/\">How do you build customer loyalty to your brand?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-do-you-make-the-customer-loyal-to-your-brand\/embed\/#?secret=OYAn7Krk1g\" data-secret=\"OYAn7Krk1g\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">Important tips for creating a sales page<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Now that you\u2019ve learned in detail how to create a sales page, before I walk you through a practical example of a sales page template, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">I\u2019d like to share a few quick, practical tips to help make your sales page<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> stand out from the rest.<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1- \u0636\u0639\u00a0\u0631\u0648\u0628\u0648\u062a \u062f\u0631\u062f\u0634\u0629\u00a0<i>ChatBot\u00a0<\/i>\u0625\u0630\u0627 \u0643\u0627\u0646 \u0645\u0645\u0643\u0646\u0627\u064b<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This modern, technology-driven approach is interactive and encourages customers to engage more with your website<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> while building their excitement and making them feel that their problem or question will be resolved quickly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you can hire a developer to take a look, don\u2019t hesitate!<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2- Test your sales page<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you want to increase sales and conversion rates on your sales page, the key lies in<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on-page tests: make a change to one of its elements and see what difference it makes!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><strong>\u0645\u062b\u0627\u0644:<\/strong> \u0632\u0631 \u0627\u0644\u062f\u0639\u0648\u0629 \u0625\u0644\u0649 \u0627\u0644\u0634\u0631\u0627\u0621\u00a0<i>Call to Action\u00a0<\/i>\u0623\u0648\u00a0<i>CTA<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Let\u2019s say the button is green. Keep it that way for a month and track the number of visits and how many<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0646\u0642\u0631\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0644\u0642\u0627\u0647\u0627 \u0639\u0644\u0649 \u0627\u0644\u0632\u0631 (\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u00a0<i>conversion rate<\/i>).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Then change this color to, say, lemon yellow, and monitor consumer behavior and click-through rates for another month.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0642\u0627\u0631\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u062a\u064a \u062d\u0635\u0644\u062a \u0639\u0644\u064a\u0647\u0627 \u0644\u062a\u0639\u0631\u0641 \u0627\u0644\u0644\u0648\u0646 \u0627\u0644\u0630\u064a \u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u0623\u0641\u0636\u0644\u060c \u0646\u0633\u0645\u064a \u0647\u0630\u0627 \u0627\u0644\u0646\u0648\u0639 \u0645\u0646 \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><b>A\/B testing.<\/b>\u00a0\u0623\u0648\u00a0<b><i>A\/B tests<\/i><\/b><i>.<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When running A\/B tests on your sales page, don\u2019t change more than one thing at a time:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0644\u00a0<b>One change at a time<\/b>: button color, font size, headline size, button placement, image, or wording<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Call to action\u2026etc.<\/span><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Because if you change more than one thing, you\u2019ll lose track and won\u2019t be able to measure the impact or the resulting change.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">3- Use a question-and-answer format in your sales page content<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0623\u062d\u062f \u0623\u0647\u0645 \u0639\u0646\u0627\u0635\u0631\u00a0\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u064a\u00a0\u0623\u0648\u00a0<i>Interactive Content\u00a0<\/i>\u2026its ability to spark the customer\u2019s desire to engage with it. Consider using<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a question-and-answer format, which encourages engagement. Try asking a question that speaks to the page visitor, then answer it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Example: Suppose you\u2019re talking about the product\u2019s benefits. Instead of using a conventional heading like \u201cProduct Benefits\u201d and listing the features\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u062a\u0627\u0644\u064a:\u00a0<b>\u0647\u0644 \u0641\u0643\u0631\u062a\u064e \u0641\u064a\u0645\u0627 \u064a\u0642\u062f\u0645\u0647 \u0647\u0630\u0627 \u0627\u0644\u0645\u0646\u062a\u064e\u062c \u0644\u0643\u061f\u00a0<\/b>\u2026 and remember the benefits.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">(This approach is certainly more effective at making visitors genuinely curious about what the product has to offer.)<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Z5HvscBaVx\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d8%af%d8%a3-%d8%a8%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d8%b9%d9%85%d9%88%d9%84%d8%a9-%d9%83%d8%b9%d8%a7%d9%85%d9%84-%d9%85%d8%b3%d8%aa%d9%82\/\">How to Get Started in Affiliate Marketing as a Freelancer<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0628\u062f\u0623 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0639\u0645\u0648\u0644\u0629 \u0643\u0639\u0627\u0645\u0644 \u0645\u0633\u062a\u0642\u0644 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%83%d9%8a%d9%81-%d8%aa%d8%a8%d8%af%d8%a3-%d8%a8%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d8%b9%d9%85%d9%88%d9%84%d8%a9-%d9%83%d8%b9%d8%a7%d9%85%d9%84-%d9%85%d8%b3%d8%aa%d9%82\/embed\/#?secret=Z5HvscBaVx\" data-secret=\"Z5HvscBaVx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">4- Offer an attractive discount<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We all love discounts, don\u2019t we? Show the product\u2019s old and new prices on the sales page to make customers more eager<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to buy and feel that it\u2019s really worth taking advantage of the offer and buying now.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062d\u0627\u0648\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u062a\u0642\u0646\u064a\u0629 \u0627\u0644\u0623\u0631\u0642\u0627\u0645 \u0627\u0644\u0645\u063a\u0631\u064a\u0629 \u0648\u0647\u064a \u0627\u0644\u0623\u0631\u0642\u0627\u0645 7\u060c 8\u060c 9\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0623\u0646 \u062a\u0636\u0639 \u0633\u0639\u0631\u0627\u064b\u00a0<i>USD 40,00<\/i>\u00a0\u0644\u0644\u0645\u0646\u062a\u064e\u062c \u0628\u0639\u062f<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u0646 \u0643\u0627\u0646 \u0633\u0639\u0631\u0647 \u0642\u0628\u0644 \u0627\u0644\u062d\u0633\u0645\u00a0<i>USD 75,00<\/i>\u060c \u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0636\u0639 \u0633\u0639\u0631\u0647\u00a0<i>USD 39,99<\/i>\u00a0\u0623\u0648\u00a0<i>USD 39,98<\/i><\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">5. Pay attention to the design<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Visual elements are very important and have a significant impact on the mindset of visitors to your sales page! Make the most of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> this look, and try to use a design that speaks to the emotions of potential customers and influences them, prompting them to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Interact with the page because it feels familiar to them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0633\u0645\u064a \u0647\u0630\u0647 \u0627\u0644\u062a\u0642\u0646\u064a\u0629 \u0641\u064a \u0627\u0644\u062a\u0635\u0645\u064a\u0645:\u00a0\u0627\u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u0639\u0627\u0637\u0641\u064a\u00a0\u0623\u0648\u00a0<i>emotional design<\/i>!<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">6- \u0627\u0647\u062a\u0645 \u0628\u0645\u064a\u0632\u0629 \u0635\u0641\u062d\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0635\u062f\u064a\u0642\u0629 \u0644\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629\u00a0<i>mobile-friendly<\/i><\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can\u2019t afford to overlook this if you\u2019re aiming for success as an entrepreneur, because most people today<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> use mobile devices\u2014especially smartphones\u2014to keep up with the latest news online and browse websites<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> E-commerce.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u062d\u0633\u0628 \u0645\u0646\u0634\u0648\u0631 \u0646\u0634\u0631\u0647 \u0627\u0644\u0645\u0648\u0642\u0639\u00a0<i>Green Geeks<\/i><i>\u00a0(\u0645\u0646\u0635\u0629 \u062a\u0642\u062f\u0645 \u062e\u062f\u0645\u0627\u062a \u0627\u0633\u062a\u0636\u0627\u0641\u0629 Hosting Web)\u060c\u00a0<\/i>\u0639\u0646 \u0645\u0635\u0627\u062f\u0631 \u0623\u062e\u0631\u0649\u060c<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 57% of customers would not recommend doing business with a company or website that is not mobile-friendly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If a visitor opens your sales page on a smartphone and the page is not mobile-friendly, it will be impossible for them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to continue reading, which means losing a sales opportunity and a customer.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">7- \u0648\u0636\u0639 \u0634\u0639\u0627\u0631 \u0627\u0639\u0641\u0627\u0621 \u0645\u0646 \u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629\u00a0<i>disclaimer\u00a0<\/i>\u0639\u0646\u062f \u0627\u0644\u0636\u0631\u0648\u0631\u0629<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The purpose of this badge is to explain to customers that results may vary from person to person, so the customer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Knowing this from the outset, they won\u2019t feel misled or assume that buying the product will necessarily give them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the same results as, for example, their neighbor.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, I\u2019m not referring to all products here, but to those related to health, such as weight-loss products,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> skincare products, and so on.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Final note when creating a sales page for your website:<\/span><\/strong><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A sales page serves a specific purpose: to encourage a website or page visitor to proceed with purchasing the product and move<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0646\u0647\u0627 \u0625\u0644\u0649 \u0635\u0641\u062d\u0629 \u0627\u0644\u062f\u0641\u0639\u00a0<i>Checkout<\/i>.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why you shouldn\u2019t add links or menus that encourage potential customers to click through to other pages, so they don\u2019t feel<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> distracted or get diverted from what you want them to do: buy your product!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0625\u0646 \u0645\u064e\u0646 \u064a\u0639\u0645\u0644 \u0641\u064a \u0645\u062c\u0627\u0644\u00a0\u0627\u0644\u0628\u064a\u0639 \u0639\u0644\u0649 \u0627\u0644\u0627\u0646\u062a\u0631\u0646\u062a\u00a0\u064a\u0628\u062d\u062b \u062f\u0648\u0645\u0627\u064b \u0639\u0646 \u0623\u0641\u0636\u0644 \u0627\u0644\u062d\u0644\u0648\u0644 \u0648\u0627\u0644\u062e\u064a\u0627\u0631\u0627\u062a \u0644\u062a\u0633\u0648\u064a\u0642 \u0645\u0646\u062a\u062c\u0627\u062a\u0647 \u0648\u062e\u062f\u0645\u0627\u062a\u0647 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627. \u0648\u064a\u0633\u0639\u0649 \u0625\u0644\u0649 \u0627\u0644\u062a\u0648\u0627\u062c\u062f \u0639\u0644\u0649 \u062c\u0645\u064a\u0639 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0644\u064a\u0635\u0644<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[14660,24475,24473,24471,24472,24474],"class_list":["post-24912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-14660","tag-24475","tag-24473","tag-24471","tag-24472","tag-24474"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24912","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24912"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24912\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24913"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24912"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24912"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24912"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}