{"id":24887,"date":"2021-08-16T15:57:46","date_gmt":"2021-08-16T12:57:46","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24887"},"modified":"2021-08-16T15:57:46","modified_gmt":"2021-08-16T12:57:46","slug":"techniques-for-writing-ads-that-attract-the-audience","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/techniques-for-writing-ads-that-attract-the-audience\/","title":{"rendered":"9 \u0623\u0633\u0627\u0644\u064a\u0628 \u0628\u0644\u0627\u063a\u064a\u0629 \u0644\u0643\u062a\u0627\u0628\u0629 \u0627\u0639\u0644\u0627\u0646\u0627\u062a \u062a\u062c\u0630\u0628 \u0627\u0644\u062c\u0645\u0647\u0648\u0631"},"content":{"rendered":"

 <\/p>\n

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\u0623\u062d\u064a\u0627\u0646\u0627\u064b \u0628\u0639\u0636 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0639\u0642\u064a\u062f\u060c \u0644\u0643\u0646 \u0641\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u0629\u060c \u0639\u0646\u062f\u0645\u0627 \u062a\u0639\u0644\u0645 \u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0641\u0646\u064a\u0629<\/span><\/p>\n

\u0627\u0644\u0644\u063a\u0648\u064a\u0629 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0634\u0643\u0644 \u0643\u0644 \u0627\u0644\u0627\u062e\u062a\u0644\u0627\u0641 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0643\u060c \u0648\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0639\u0648\u062f \u0639\u0644\u064a\u0643 \u0628\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0641\u0648\u0627\u0626\u062f\u060c \u0631\u0628\u0645\u0627 \u062a\u0641\u0643\u0631 \u0641\u064a \u0625\u0639\u0627\u062f\u0629<\/span><\/p>\n

\u0627\u0644\u0646\u0638\u0631 \u0648\u062a\u0634\u0639\u0631 \u0623\u0646\u0647 \u0631\u0628\u0645\u0627 \u0643\u0627\u0646 \u0636\u0631\u0648\u0631\u064a\u0627\u064b \u0627\u0644\u0639\u0648\u062f\u0629 \u0628\u0634\u0643\u0644 \u0633\u0631\u064a\u0639 \u0625\u0644\u0649 \u0643\u062a\u0628 \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0639\u0631\u0628\u064a\u0629 \u0648\u0645\u0631\u0627\u062c\u0639\u062a\u0647\u0627.<\/span><\/p>\n

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.<\/p>\n

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\n

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\u0648\u064a\u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647\u0647\u0645.<\/span><\/p>\n

.<\/p>\n

1- \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629\u00a0metaphor<\/i><\/span><\/strong><\/span><\/h3>\n

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\u0627\u0644\u062d\u064a\u0627\u0629 \u0627\u0644\u064a\u0648\u0645\u064a\u0629.<\/span><\/p>\n

\u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0641\u0647\u0645 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0639\u0644\u0649 \u0623\u0646\u0647\u0627 \u062a\u0634\u0628\u064a\u0647 \u0644\u0643\u0646 \u062a\u0645 \u062d\u0630\u0641 \u0623\u062d\u062f \u0627\u0644\u0637\u0631\u0641\u064a\u0646: \u0625\u0645\u0627 \u0623\u0646 \u064a\u064f\u062d\u0630\u0641 \u0627\u0644\u0645\u0634\u0628\u0647 \u0623\u0648 \u0627\u0644\u0645\u0634\u0628\u0647 \u0628\u0647\u060c <\/span><\/p>\n

\u0641\u064a \u0645\u062b\u0644 \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0627\u062a \u0646\u0642\u0648\u0644 \u0623\u0646\u0647 \u062a\u0643\u0648\u0646\u062a \u0644\u062f\u064a\u0646\u0627 \u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0648\u0644\u0627 \u0646\u0633\u0645\u064a\u0647\u0627 \u0628\u0639\u062f \u0627\u0644\u0622\u0646 \u062a\u0634\u0628\u064a\u0647\u0627\u064b \u0643\u0627\u0645\u0644\u0627\u064b \u0623\u0648 \u0628\u0644\u064a\u063a\u0627\u064b.<\/span><\/p>\n

\u0644\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0646\u0648\u0639\u0627\u0646\u060c \u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u062a\u0635\u0631\u064a\u062d\u064a\u0629: \u0648\u062a\u062d\u062f\u062b \u0639\u0646\u062f\u0645\u0627 \u0646\u062d\u0630\u0641 \u0627\u0644\u0645\u0634\u0628\u0647 \u0648\u0646\u0635\u0631\u062d \u0628\u0627\u0644\u0645\u0634\u0628\u0647 \u0628\u0647.<\/span><\/p>\n

\u0645\u062b\u0627\u0644<\/b>: \u062f\u0631\u0639 \u064a\u062d\u0645\u064a \u062c\u0647\u0627\u0632 \u062d\u0627\u0633\u0648\u0628\u0643 \u0645\u0646 \u0627\u0644\u0647\u062c\u0645\u0627\u062a \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a (\u0647\u0646\u0627 \u0646\u0642\u0635\u062f \u062a\u0634\u0628\u064a\u0647 \u0645\u0636\u0627\u062f \u0641\u064a\u0631\u0648\u0633 \u0645\u062b\u0644\u0627\u064b \u0628\u062f\u0631\u0639 <\/span><\/p>\n

\u064a\u062d\u0645\u064a \u0627\u0644\u062d\u0627\u0633\u0648\u0628 \u0645\u0646 \u0627\u0644\u0647\u062c\u0645\u0627\u062a \u0627\u0644\u0641\u064a\u0631\u0648\u0633\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0645\u0644\u0629).<\/span><\/p>\n

\u0623\u0648 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0627\u0644\u0645\u0643\u0646\u064a\u0629 \u0639\u0646\u062f\u0645\u0627 \u064a\u062d\u062f\u062b \u0627\u0644\u0639\u0643\u0633\u060c \u0623\u064a \u0646\u062d\u0630\u0641 \u0627\u0644\u0645\u0634\u0628\u0647 \u0628\u0647 \u0648 \u0646\u0628\u0642\u064a \u0639\u0644\u0649 \u0627\u0644\u0645\u0634\u0628\u0647.<\/span><\/p>\n

\u0645\u062b\u0627\u0644<\/b>: \u064a\u0631\u0627\u0641\u0642 \u0647\u0630\u0627 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u062a\u0639\u0644\u0645 \u0639\u0644\u0649 \u0645\u062f\u0627\u0631 \u0627\u0644\u0639\u0627\u0645 \u0648\u064a\u0642\u062f\u0645 \u0644\u0647 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0648\u0627\u0644\u062e\u0628\u0631\u0627\u062a. (\u0647\u0646\u0627 \u0646\u0634\u0628\u0647 <\/span><\/p>\n

\u0627\u0644\u062f\u0644\u064a\u0644 \u0628\u0634\u062e\u0635 \u064a\u0631\u0627\u0641\u0642 \u0627\u0644\u0637\u0627\u0644\u0628 \u0623\u0648 \u0628\u0645\u0639\u0644\u0645 \u064a\u062a\u0627\u0628\u0639\u0647 \u2013 \u062d\u0630\u0641\u0646\u0627 \u0641\u064a \u0647\u0630\u0647 \u0627\u0644\u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0634\u0628\u0647 \u0628\u0647).<\/span><\/p>\n

\u064a\u0645\u0643\u0646\u0643 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0644\u063a\u0648\u064a \u0641\u064a \u0643\u062a\u0627\u0628\u0629 \u0623\u064a \u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0645\u062b\u0644\u00a0\u0645\u0642\u0627\u0644\u0629 \u0641\u064a \u0645\u062f\u0648\u0646\u0629\u060c \u0643\u062a\u0627\u0628\u0629<\/span><\/p>\n

\u0633\u064a\u0646\u0627\u0631\u064a\u0648 \u0641\u064a \u0641\u064a\u062f\u064a\u0648 \u0623\u0648 \u0645\u0646\u0634\u0648\u0631\u0627\u062a \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u060c \u064a\u0645\u0643\u0646 \u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0623\u0646 \u064a\u063a\u0646\u064a<\/span><\/p>\n

\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u064a\u062f\u0639\u0645 \u062c\u0645\u064a\u0639 \u0627\u0644\u062d\u062c\u062c \u0627\u0644\u062a\u064a \u062a\u0631\u064a\u062f \u062a\u0642\u062f\u064a\u0645\u0647\u0627.<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0627\u0633\u062a\u0639\u0627\u0631\u0629 \u0645\u0633\u0627\u0639\u062f\u0629 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0639\u0644\u0649 \u0641\u0647\u0645 \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0636\u064a\u0639 \u0627\u0644\u062a\u064a \u062a\u0643\u062a\u0628 \u0639\u0646\u0647\u0627 \u0645\u062b\u0644 <\/span><\/p>\n

\u0627\u0644\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062d\u062f\u064a\u062b\u0629\u060c \u0648\u0647\u0630\u0627 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0643\u0633\u0628 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0646 \u062c\u0627\u0646\u0628\u0647\u0645\u060c \u0641\u0627\u0644\u0641\u0647\u0645 \u0647\u0648 \u0623\u0633\u0627\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0643\u0645\u0627 \u062a\u0639\u0644\u0645.<\/span><\/p>\n

.<\/p>\n

2- \u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0628\u0644\u0627\u063a\u0629\u00a0Anaphora\u00a0<\/i>\u0623\u0648\u00a0Rhetoric<\/i><\/span><\/strong><\/span><\/h3>\n

\u0647\u0648 \u0623\u0633\u0644\u0648\u0628 \u064a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0642\u062f\u064a\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0628\u0623\u0633\u0644\u0648\u0628 \u0648\u0635\u064a\u063a\u0629 (\u0628\u0644\u064a\u063a\u0629) \u0648\u0647\u0630\u0627 \u064a\u0639\u0646\u064a\u00a0\u0635\u064a\u063a\u0629 \u0645\u062d\u0643\u0645\u0629 \u0627\u0644\u0625\u0639\u062f\u0627\u062f \u0642\u0627\u062f\u0631\u0629<\/span><\/p>\n

\u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u0625\u064a\u0635\u0627\u0644\u0647 \u0628\u0623\u0633\u0644\u0648\u0628 \u064a\u062f\u0641\u0639\u0647 \u0625\u0644\u0649 \u0627\u0644\u062a\u0633\u0644\u064a\u0645 \u0628\u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0644\u0647 \u0648\u0627\u0644\u062a\u0648\u0627\u0641\u0642 \u0645\u0639\u0643.<\/span><\/p>\n

\u062a\u0631\u062a\u0643\u0632 \u0627\u0644\u0628\u0644\u0627\u063a\u0629 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u0627\u0645\u0644\u0629 \u0628\u0627\u0644\u0645\u0648\u0636\u0648\u0639 \u0627\u0644\u0630\u064a \u064a\u062a\u0645 \u0627\u0644\u062d\u062f\u064a\u062b \u0639\u0646\u0647 (\u064a\u062c\u0628 \u0623\u0646 \u062a\u0639\u0631\u0641 \u0643\u0644 \u0634\u064a\u0621 \u062a\u0645\u0627\u0645\u0627\u064b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643<\/span><\/p>\n

\u0648\u062e\u062f\u0645\u0627\u062a\u0643) \u0644\u062a\u0646\u062c\u062d \u0641\u064a \u062a\u0631\u062a\u064a\u0628 \u062d\u062c\u062c\u0643 \u0627\u0644\u0645\u0646\u0637\u0642\u064a\u0629 \u0648\u0642\u0648\u0644\u0628\u062a\u0647\u0627 \u0628\u0625\u0637\u0627\u0631 \u0628\u0644\u064a\u063a \u0648\u0645\u0642\u0646\u0639.<\/span><\/p>\n

\u0645\u0646 \u0623\u062d\u062f \u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u0628\u0644\u0627\u063a\u0629 \u0647\u0648 \u0623\u0646 \u062a\u0639\u0645\u0644 \u0639\u0644\u0649 \u0645\u0644\u0627\u0621\u0645\u0629 \u0645\u0627 \u0633\u062a\u0643\u062a\u0628\u0647 \u0645\u0639 \u062d\u0627\u0644\u0629 \u0627\u0644\u0634\u062e\u0635 \u0623\u0648 \u0627\u0644\u0632\u0628\u0648\u0646 (\u0648\u0647\u0630\u0627 \u0639\u0627\u0645\u0644 \u064a\u0633\u0627\u0639\u062f<\/span><\/p>\n

\u0628\u0627\u0644\u0641\u0639\u0644 \u0639\u0644\u0649 \u0625\u0642\u0646\u0627\u0639\u0647 \u0623\u0643\u062b\u0631 \u0628\u0645\u0627 \u062a\u0642\u0648\u0644\u0647 \u0644\u0647)\u060c \u0644\u062a\u0642\u0648\u0645 \u0628\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0645\u0639\u0631\u0641\u0629 \u0643\u0627\u0645\u0644\u0629 \u0628\u062e\u0635\u0627\u0626\u0635 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0646\u0645\u0637\u064a<\/span><\/p>\n

\u0648\u0627\u0644\u0645\u0644\u0627\u0626\u0645 \u0644\u0623\u0639\u0645\u0627\u0644\u0643\u00a0persona\u00a0<\/i>\u0644\u062a\u062a\u0645\u0643\u0646 \u0628\u0627\u0644\u0641\u0639\u0644 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0623\u0644\u0641\u0627\u0638 \u0648\u0627\u0644\u062d\u062c\u062c \u0628\u0623\u0633\u0644\u0648\u0628 \u0645\u0646\u0645\u0642 \u0642\u0627\u062f\u0631 \u0639\u0644\u0649 \u0648\u0635\u0641 \u0645\u0627 \u064a\u0634\u0639\u0631<\/span><\/p>\n

\u0628\u0647 \u0623\u0648 \u064a\u062d\u062a\u0627\u062c \u0644\u0647.<\/span><\/p>\n

\u0645\u0646 \u0623\u062d\u062f \u0641\u0646\u0648\u0646 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0627\u0644\u0644\u063a\u0648\u064a \u0647\u0648 \u201c\u0639\u0644\u0645 \u0627\u0644\u0628\u062f\u064a\u0639\u201d \u0648\u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u062a\u0641\u0646\u0646 \u0641\u064a \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0648\u0627\u0644\u0645\u0641\u0631\u062f\u0627\u062a \u0641\u064a<\/span><\/p>\n

\u0627\u0644\u062c\u0645\u0644 \u0628\u0623\u0633\u0644\u0648\u0628 \u064a\u063a\u062f\u0648 \u0631\u0627\u0626\u0639\u0627\u064b \u0644\u0644\u0623\u0630\u0646 \u0648\u064a\u0644\u0641\u062a \u0627\u0644\u0627\u0646\u062a\u0628\u0627\u0647\u060c \u0623\u0633\u0644\u0648\u0628 \u0631\u0627\u0626\u0639 \u0644\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0635\u062d\u064a\u062d\u061f<\/span><\/p>\n

\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0645\u062b\u0644 \u0647\u0630\u0627 \u0627\u0644\u0623\u0633\u0644\u0648\u0628 \u0623\u062b\u0646\u0627\u0621 \u0648\u0635\u0641 \u0627\u0644\u0645\u0632\u0627\u064a\u0627 \u0627\u0644\u062a\u064a \u064a\u0642\u062f\u0645\u0647\u0627 \u0627\u0644\u0645\u0646\u062a\u064e\u062c \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n

\u0645\u062b\u0627\u0644<\/b>: \u062a\u062d\u0633\u064a\u0646 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0641\u064a \u0627\u0644\u0644\u063a\u0629 \u0627\u0644\u0627\u0646\u062c\u0644\u064a\u0632\u064a\u0629 \u0628\u0623\u0633\u0644\u0648\u0628 \u064a\u062c\u0639\u0644\u0643 \u062a\u0634\u0639\u0631 \u0623\u0646 \u062f\u0645\u0627\u063a\u0643 \u064a\u0633\u0639\u0641\u0643 \u0628\u0627\u0644\u0645\u0631\u0627\u062f\u0641\u0627\u062a \u0627\u0644\u0634\u0627\u0641\u064a\u0629<\/span><\/p>\n

\u0644\u0644\u0645\u0648\u0642\u0641 \u0627\u0644\u0630\u064a \u062a\u0645\u0631 \u0628\u0647. (\u0623\u0633\u0644\u0648\u0628 \u0645\u0642\u0646\u0639 \u0648\u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u0623\u062b\u064a\u0631 \u0627\u0644\u0643\u0648\u0631\u0633 \u0645\u062b\u0644\u0627\u064b \u0639\u0644\u0649 \u0645\u0647\u0627\u0631\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0644\u062f\u064a\u0643).<\/span><\/p>\n

\u062f\u0644\u064a\u0644 \u0627\u0644\u0645\u0628\u062a\u062f\u0626\u064a\u0646 \u0644\u0644\u0639\u0645\u0644 \u0627\u0644\u062d\u0631<\/a><\/p><\/blockquote>\n