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Mobile app marketing strategies are constantly evolving. As apps move away from operating as standalone platforms<\/span><\/p>\n and become part of broader mobile strategies, many companies are reconsidering why they began<\/span><\/p>\n their mobile app development journey in the first place, and learning how mobile app marketing works, why it matters, and how to succeed at it.<\/span><\/p>\n Developing an app (or a suite of apps) without a clear strategy is no longer acceptable. The impact<\/span><\/p>\n of mobile apps is undeniable. We now recognize their value as an essential part of business, but we must also reconsider<\/span><\/p>\n Evaluate how mobile apps are marketed.<\/span><\/p>\n In the past, most companies developed their apps (usually by hiring a mobile developer, using an app<\/span><\/p>\n builder (DIY), or learning how to build the app in-house), then promoted them through traditional marketing channels. However, as<\/span><\/p>\n the smartphone boom created new opportunities for businesses, this approach stopped working. Instead, the organizations<\/span><\/p>\n most successful at marketing their apps are those prepared to invest significant resources in promoting them and getting the app<\/span><\/p>\n \u0644\u0623\u064a\u062f\u064a \u0639\u0645\u0644\u0627\u0626\u0647\u0627.<\/span><\/p>\n \n Studies show that the number of people using mobile devices surpassed the number using desktops by<\/span><\/p>\n nearly 200,000 people between 2014 and 2015. This made 2015 worthy of the title \u201cYear of Mobile.\u201d<\/span><\/p>\n However, the label \u201cYear of Mobile\u201d is up for debate.<\/span><\/p>\n To begin with, mobile has been evolving into a way for customers to connect with their favorite brands over the<\/span><\/p>\n past few years. That\u2019s why some mobile experts prefer the term \u201cMobile Era\u201d over \u201cYear of Mobile.\u201d But regardless<\/span><\/p>\n of what we call it, customers expect mobile apps to be their primary point of contact with<\/span><\/p>\n their favorite brands. In fact, 90% of the time spent on mobile devices is spent on<\/span><\/p>\n \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a.<\/span><\/p>\n One thing is crystal clear: customers prefer shopping and engaging with brands on mobile <\/span><\/p>\n \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0623\u062e\u0631\u0649. \u0644\u0630\u0627\u060c \u0625\u0646 \u0644\u0645 \u062a\u0643\u0646\u00a0mobile marketing strategy<\/strong><\/a>\u00a0\u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0642\u0648\u064a\u0629 \u0648\u0641\u0639\u0627\u0644\u0629\u060c \u0641\u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0633\u064a\u0628\u062d\u062b\u0648\u0646<\/span><\/p>\n to one of your competitors for a better mobile shopping experience.<\/span><\/p>\n .<\/p>\n \n Even if you\u2019re an experienced marketer, it\u2019s important to recognize that app marketing is a whole new game, with different rules and players.<\/span><\/p>\n One common question marketers face is how to market their apps. It calls for new marketing approaches.<\/span><\/p>\n Challenges marketers face in mobile marketing include unfamiliar channels, targeting issues, and understanding<\/span><\/p>\n user app download behavior, app store rankings, and more.<\/span><\/p>\n To help you succeed at mobile app marketing, we\u2019ve put together a selection starting with <\/span><\/p>\n 10 proven app marketing strategies.<\/span><\/p>\n \n Mobile app marketing may be new to you, but setting goals is much like setting them for most other marketing campaigns.<\/span><\/p>\n Your goals should be specific, measurable, and realistic. What differs are the channels and tactics, as well as understanding<\/span><\/p>\n the finer points of apps that can help you achieve those goals.<\/span><\/p>\n App marketing brings several challenges. Beyond revenue and speed, you need to focus on KPIs<\/span><\/p>\n tailored to app marketing. These include app store rankings and traditional (organic) acquisition.<\/span><\/p>\n for loyal users, cost per download, and app store optimization.<\/span><\/p>\n For many marketers, these are new and unfamiliar areas. So it makes sense to assign a dedicated team<\/span><\/p>\n to focus on the importance and value of key performance indicators in your marketing plan. When setting your goals (you won\u2019t have<\/span><\/p>\n just one goal), you may decide to distinguish between primary and secondary goals. You probably do this in other areas<\/span><\/p>\n of marketing, so apply the same approach to your strategies.<\/span><\/p>\n It\u2019s also important to understand how these goals support your company\u2019s overall direction. To do this, your goals should<\/span><\/p>\n App marketing is closely aligned with the goals of other marketing strategies. However, it should<\/span><\/p>\n focus on KPIs tailored specifically to mobile app marketing.<\/span><\/p>\n .<\/p>\n \n Marketers often underestimate mobile advertising. They devote only a small percentage <\/span><\/p>\n of their marketing budget to it (sometimes less than one percent).<\/span><\/p>\n However, in the \u201cmobile era,\u201d apps are a powerful marketing tool and therefore require more resources to be allocated to them.<\/span><\/p>\n marketing-focused. Studies indicate that 80% of consumers want to receive local alerts on<\/span><\/p>\n their mobile phones. It therefore makes sense to invest in geo-fencing\u2014the creation of a virtual perimeter around a real-world geographic area\u2014and adopt alert-based marketing strategies,<\/span><\/p>\n because that\u2019s what consumers want.<\/span><\/p>\n \u0639\u0644\u0649 \u0627\u0644\u062a\u0646\u0628\u064a\u0647\u0627\u062a\u060c \u0644\u0623\u0646 \u0647\u0630\u0627 \u0645\u0627 \u064a\u0631\u064a\u062f\u0647 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646.<\/span><\/p>\n A study conducted by the Mobile Marketing Association on the effectiveness of mobile app marketing<\/span><\/p>\n suggests that the mobile marketing budget should be increased by around 7% or 9%.<\/span><\/p>\n Once you\u2019ve restructured your marketing budget and set aside the resources for your apps, you need to find a plan<\/span><\/p>\n for using that budget. Advertising and promoting your apps should be creative and engage consumers, <\/span><\/p>\n and it should also be consistent. Without planning your budget accordingly, you could run out of resources before the work is done.<\/span><\/p>\n Your goal should be to keep your app visible in key markets throughout the year. For example,<\/span><\/p>\n you can spend more during the holidays to make consumers notice your apps.<\/span><\/p>\n Mobile App Design at the Best Prices<\/a><\/p><\/blockquote>\nHow to Market Mobile Apps<\/b><\/span><\/h2>\n
Mobile App Marketing Challenges<\/b><\/span><\/h2>\n
10 Proven Ways to Market Mobile Apps<\/b><\/span><\/h2>\n
1. Focus on KPIs tailored to the app market<\/b><\/span><\/h3>\n
2. Allocate the resources your app needs<\/b><\/span><\/h3>\n