{"id":24803,"date":"2021-08-10T11:53:00","date_gmt":"2021-08-10T08:53:00","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24803"},"modified":"2021-08-10T11:53:00","modified_gmt":"2021-08-10T08:53:00","slug":"the-correct-promotion-of-purchasing-and-shopping-applications","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/the-correct-promotion-of-purchasing-and-shopping-applications\/","title":{"rendered":"5 Steps to Successfully Promote Shopping Apps"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/sensortower-itunes.s3.amazonaws.com\/blog\/2019\/12\/black-friday-us-app-store-downloads.jpg\" alt=\"Black Friday 2019&amp;#39;s Top Shopping Apps Grew New Installs 11% Over Last Year\" width=\"690\" height=\"405\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0631\u0628\u0651\u0645\u0627 \u0644\u0645 \u064a\u0628\u0642 \u0623\u062d\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0645 \u064a\u0644\u062c\u0623 \u0623\u0648 \u064a\u0641\u0643\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/how-to-own-one-of-the-best-shopping-apps\/\"><b>shopping apps<\/b><\/a>, to meet their needs <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">since the start of the COVID-19 pandemic.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In particular, since March 2020, as the COVID-19 pandemic began to spread, demand has risen sharply<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on online shopping and purchasing apps.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Due to stay-at-home restrictions and the circumstances surrounding lockdowns, millions of people around the<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> world are now using these apps more than ever to meet their shopping needs.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As a result, the cost of acquiring a new user for a shopping app has dropped significantly, while user<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> engagement has risen sharply. Conversion rates (from install to purchase) have also jumped by 40% compared<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0639\u0627\u0645 2019.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have a shopping app, you\u2019ve probably seen a similar trend in your analytics.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">However, to sustain your success and rank among the top shopping apps, there are some practices<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you should incorporate into your mobile marketing strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have an app for your online store, the first thing you should focus on is optimizing it!<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%b8%d9%87%d9%88%d8%b1-%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d9%83-%d8%a8%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d8%a8%d8%a7%d9%84%d9%85%d8%aa%d8%ac\" style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><b>Improve your app\u2019s visibility in app store search results<\/b><b>\u00a0(ASO \u2013 App Store Optimization)<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Improving your app\u2019s visibility in search results on stores such as Google Play and the App Store is essential, because even<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for your app to appear and be easy to find on these or other stores, you need to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631\u0647.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">According to buildfire, there are more than 2.8 million mobile apps on Google Play and more than 2.2 million <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0644\u0649 App Store.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And if you don\u2019t include app store optimization in your mobile marketing strategy, your app will likely<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> get lost in the market instead of standing out.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630\u0646\u060c\u00a0<b>What does the process of optimizing your app to rank at the top of the app store search results involve?<\/b><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u062a\u0636\u0645\u0646 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-Category analytics.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-Competitor analytics.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-Keyword analysis.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The app name, description, and icon, as well as video visibility optimization, translation, and more.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"DDnM25Mw37\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d9%85%d9%86%d8%b5%d8%a9-%d8%a7%d9%84%d8%a3%d9%81%d8%b6%d9%84-%d9%84%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d8%a7%d8%aa-native-o\/\">Which Platform Is Best for App Development: Native or Cross-Platform?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0645\u0627 \u0647\u064a \u0627\u0644\u0645\u0646\u0635\u0629 \u0627\u0644\u0623\u0641\u0636\u0644 \u0644\u062a\u0635\u0645\u064a\u0645 \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a Native or Cross&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%84%d9%85%d9%86%d8%b5%d8%a9-%d8%a7%d9%84%d8%a3%d9%81%d8%b6%d9%84-%d9%84%d8%aa%d8%b5%d9%85%d9%8a%d9%85-%d8%a7%d9%84%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d8%a7%d8%aa-native-o\/embed\/#?secret=DDnM25Mw37\" data-secret=\"DDnM25Mw37\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 id=\"%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%b9%d8%a8%d8%b1-%d9%88%d8%b3%d8%a7%d8%a6%d9%84-%d8%a7%d9%84%d8%aa%d9%88%d8%a7%d8%b5%d9%84-%d8%a7%d9%84%d8%a7%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a\" style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><b>Social media marketing<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you\u2019re not using social media enough to market your app, even though there are<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> around 3.6 billion users worldwide on social networks, you\u2019re missing out on a lot!<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In fact, if you don\u2019t use them, you\u2019re missing out! Social media platforms help us connect with one another, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">especially on days when we can\u2019t leave home.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, Instagram now lets brands create virtual stores, and also helps <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Directing users to brands\u2019 mobile apps.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When we look at the top shopping apps, we can clearly see that they all use<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> social media marketing in their mobile marketing strategies, and have<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> built a strong, active presence on those platforms.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So don\u2019t waste any more time\u2014build an active presence on social media, where more than <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">half of the world\u2019s population is.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"%d8%aa%d9%81%d8%b9%d9%8a%d9%84-%d8%a7%d9%84%d8%a5%d8%b4%d8%b9%d8%a7%d8%b1%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d8%aa%d9%86%d8%a8%d9%8a%d9%87%d8%a7%d8%aa-push-notification\" style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><b>Enable push notifications and alerts<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The more you engage with users in a healthy, non-intrusive way, the more likely they are to use your product for longer,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> helping you earn more money.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are many ways to engage with them. And there\u2019s no doubt that enabling notifications or alerts<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> is one of the most effective.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"%d9%85%d8%a7-%d8%a7%d9%84%d9%85%d9%82%d8%b5%d9%88%d8%af-%d8%a8%d8%aa%d9%81%d8%b9%d9%8a%d9%84-%d8%a7%d9%84%d8%a5%d8%b4%d8%b9%d8%a7%d8%b1%d8%a7%d8%aa%d8%9f\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>What does enabling notifications mean?<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In short, notifications are messages you send to users that appear in their notification bars.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">According to e-goi, the notification open rate is around 90%. The click-through rate is also 700% higher than the rate of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Email marketing.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In addition, around 70% of people find them useful, and 40% engage with them within an hour. They\u2019re truly effective<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> at encouraging users to take action on your product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, there are a few important things to consider when enabling notifications, such as timing,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> segmenting your target market, and using persuasive messaging.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SYFpyPS40M\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%87%d9%83%d8%b0%d8%a7-%d9%8a%d9%85%d9%83%d9%86-%d9%84%d9%83%d9%84%d9%85%d8%a9-%d9%88%d8%a7%d8%ad%d8%af%d8%a9-%d8%a3%d9%86-%d8%aa%d8%ad%d8%af%d8%ab-%d9%81%d8%b1%d9%82%d8%a7%d9%8b-%d9%81%d9%8a-%d9%86\/\">How One Word Can Make a Difference in Search Results<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0647\u0643\u0630\u0627 \u064a\u0645\u0643\u0646 \u0644\u0643\u0644\u0645\u0629 \u0648\u0627\u062d\u062f\u0629 \u0623\u0646 \u062a\u062d\u062f\u062b \u0641\u0631\u0642\u0627\u064b \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0628\u062d\u062b&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%87%d9%83%d8%b0%d8%a7-%d9%8a%d9%85%d9%83%d9%86-%d9%84%d9%83%d9%84%d9%85%d8%a9-%d9%88%d8%a7%d8%ad%d8%af%d8%a9-%d8%a3%d9%86-%d8%aa%d8%ad%d8%af%d8%ab-%d9%81%d8%b1%d9%82%d8%a7%d9%8b-%d9%81%d9%8a-%d9%86\/embed\/#?secret=SYFpyPS40M\" data-secret=\"SYFpyPS40M\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 id=\"%d8%a7%d9%84%d8%aa%d9%82%d9%8a%d9%8a%d9%85%d8%a7%d8%aa-%d9%88%d8%a7%d9%84%d9%85%d8%b1%d8%a7%d8%ac%d8%b9%d8%a7%d8%aa-%d8%a7%d9%84%d8%ae%d8%a7%d8%b5%d8%a9-%d8%a8%d8%aa%d8%b7%d8%a8%d9%8a%d9%82%d8%a7\" style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><b>Ratings and reviews for shopping apps<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">According to a survey conducted by Apptentive, 77% of participants said they read at least one review before<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> download any free apps. Meanwhile, 80% said they do the same before downloading any <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">paid apps.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">So your shopping app\u2019s reviews and what people think of it say a lot about what you offer. They also play<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> an important role in the choices and decisions of other users who haven\u2019t downloaded or used it yet.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Collect as many positive ratings and reviews as possible. To do this, you can send notifications<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to users or use in-app pop-ups (without disrupting their shopping journey or <\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0631\u062d\u0644\u062a\u0647\u0645 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">while using the app).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, try not to come across as intrusive with your notifications. We also recommend encouraging users with attractive offers, such as <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">10% off their next purchase.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Remember to respond to users\u2019 comments and reviews, whether they\u2019re positive or negative. Analyze negative feedback<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and use it to improve your product.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"%d9%82%d9%85-%d8%a8%d8%a5%d8%ac%d8%b1%d8%a7%d8%a1-%d8%aa%d8%ad%d8%af%d9%8a%d8%ab%d8%a7%d8%aa-%d9%85%d9%86%d8%aa%d8%b8%d9%85%d8%a9-%d9%84%d9%84%d8%aa%d8%b7%d8%a8%d9%8a%d9%82\" style=\"text-align: center;\"><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><b>Update the app regularly<\/b><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Our final tip for making your app one of the best shopping apps is simple: all you need to do is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> by updating it regularly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Since user feedback is the primary driver of updates, keep track of what people are saying about your app and update it accordingly<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for that reason. Also, don\u2019t overlook competitor analysis to improve your app further.<\/span><\/p>\n<p style=\"text-align: center;\">","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0631\u0628\u0651\u0645\u0627 \u0644\u0645 \u064a\u0628\u0642 \u0623\u062d\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0645 \u064a\u0644\u062c\u0623 \u0623\u0648 \u064a\u0641\u0643\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u00a0\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u0627\u0644\u062a\u0633\u0648\u0651\u0642\u060c \u0645\u0646 \u0623\u062c\u0644 \u062a\u0644\u0628\u064a\u0629 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647 \u0645\u0646\u0630 \u0628\u062f\u0627\u064a\u0629 \u062c\u0627\u0626\u062d\u0629 \u0643\u0648\u0631\u0648\u0646\u0627. \u0625\u0630 \u062e\u0627\u0635\u0629 \u0645\u0646\u0630<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24804,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23768,8952,24333,24335,23722,24334],"class_list":["post-24803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23768","tag-8952","tag-24333","tag-24335","tag-23722","tag-24334"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24803"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24803\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24804"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}