{"id":24795,"date":"2021-08-09T18:08:38","date_gmt":"2021-08-09T15:08:38","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24795"},"modified":"2021-08-09T18:08:38","modified_gmt":"2021-08-09T15:08:38","slug":"how-to-apply-word-of-mouth-marketing-with-high-professionalism","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-apply-word-of-mouth-marketing-with-high-professionalism\/","title":{"rendered":"How to Implement Word-of-Mouth Marketing Professionally"},"content":{"rendered":"<h2 style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.yotpo.com\/wp-content\/uploads\/2016\/06\/Word-of-Mouth-Marketing-Building-a-Strategy-That-Really-Works_preview.jpeg\" alt=\"Word of Mouth Marketing: Building a Strategy That Really Works\" width=\"719\" height=\"337\" \/><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0641\u0646\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/content-marketing\/\">Content Marketing<\/a>social media marketing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and paid advertising, are effective tools that support marketing strategies and plans across a variety of industries,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> but we shouldn\u2019t forget that one of the most effective promotional methods throughout history is marketing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u0632\u0628\u0648\u0646 \u0630\u0627\u062a\u0647.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There\u2019s nothing more genuine or influential than a customer\u2019s own words as they share their feelings and opinions<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> When it comes to a product or service someone has tried, their opinion and words can have a significant impact on the people around them. If a customer likes a product <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">or service, they\u2019ll start talking about it within their community and may persuade many others to try it based on their recommendation.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #00ccff; font-family: 'comic sans ms', sans-serif;\"><strong><span style=\"font-size: 24px;\">What Is Word-of-Mouth Marketing?<\/span><\/strong><\/span><\/p>\n<div class=\"hot-quote\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8220;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0648\u064a \u0623\u0648 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0623\u0648\u00a0<i>word-of-mouth marketing\u00a0<\/i>when you tell people you know<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> about your experience with a particular product or service, usually because you believe it\u2019s a very good product or service.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> And with these words, you want to encourage people to try it\u2014and buy it, too.<\/span><\/p>\n<p>.<\/p>\n<blockquote><p><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">&#8220;<\/span><\/p><\/blockquote>\n<\/div>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">\u0628\u0643\u0644\u0645\u0627\u062a \u0623\u062e\u0631\u0649:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A customer buys a product, whether physical or digital, from a brick-and-mortar store or online, and tries it. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Once they\u2019ve confirmed that it has truly made a difference in their life and delivered the benefits they hoped for, without<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> exaggeration or deception, they naturally start talking about the product to the people around them\u2014without any encouragement from the company.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Whether during a visit, at the market, or in a public place, whenever an opportunity comes up or a related topic is mentioned,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the customer immediately remembers their experience with the product and how happy and satisfied it made them, and starts telling people about its benefits and recommending it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Urging them to try it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These words and this approach have a powerful effect on people because they feel genuine\u2014especially when they come from<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the individual personally, rather than being prompted by the brand to talk about it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0644\u0647\u0630\u0647 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0646\u0637\u0642 \u0628\u0647\u0627 \u062a\u0623\u062b\u064a\u0631\u0627\u064b \u0633\u0631\u064a\u0639\u0627\u064b \u0639\u0644\u0649 \u0627\u0644\u0646\u0627\u0633\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u062b\u064a\u0631 \u0644\u062f\u064a\u0647\u0645 \u062a\u0639\u0627\u0637\u0641\u0627\u064b \u0645\u0628\u0627\u0634\u0631\u0627\u064b\u00a0<i>empathy\u00a0<\/i>\u0648\u062a\u062f\u0641\u0639\u0647\u0645 \u0625\u0644\u0649<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> reminding them of their pain points or unmet needs and prompting them to quickly decide to try the product<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629 \u0630\u0627\u062a\u0647\u0627 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0630\u0627\u062a \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u0645\u0646\u0627\u0641\u0639.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0647\u0630\u0627 \u0628\u0644\u063a\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u064a\u0639\u0646\u064a \u0643\u0633\u0628 \u0627\u0644\u0645\u0627\u0631\u0643\u0629\u00a0\u0644\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u00a0<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #00ccff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">11 tips to get customers to market your business on their own<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0639\u062f \u0623\u0646 \u062a\u0639\u0631\u0641\u062a \u0639\u0644\u0649 \u0645\u0639\u0646\u0649 \u0627\u0644\u0640\u00a0<i>word of mouth marketing<\/i>\u00a0\u0648\u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0647\u0627\u0645 \u0627\u0644\u0630\u064a \u064a\u0644\u0639\u0628\u0647 \u0641\u064a \u062c\u0639\u0644 \u0627\u0644\u0634\u0631\u0643\u0629 \u062a\u0643\u0633\u0628<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> more customers and clients, we\u2019ll share 11 tips to help you achieve this naturally with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your customers, without paying someone to do it for you in a dishonest way<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">..<\/span><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">1. When planning your products and services, always start with your customers\u2019 pain points, needs, and dreams.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0643\u0644 \u0634\u064a\u0621 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0648\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0628\u062f\u0623 \u0648\u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u062d\u0627\u062c\u0627\u062a\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/steps-to-determine-the-target-market\/\">Target audience<\/a>It should be designed to <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">solve the problems they face and offer an effective solution. Otherwise, there\u2019s no point in selling or bringing it to market.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you want customers to be impressed by your products and services and become advocates for your brand, it\u2019s essential to be creative<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in the approaches and methods you use to genuinely help them and deliver value.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Then your ideal customer will see that the product is truly essential. Once they experience its benefits and features, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">they\u2019ll start talking about it right away with their friends and family.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As for products that offer customers no value, or are not designed based on prior research into the market and its audience segments,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> how can they motivate customers to talk about them and promote them? They have provided no benefit to the customer. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">I don\u2019t think any customer would deliberately deceive others, especially if the product has left them disappointed or deeply shocked.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">2. Try to exceed your customers\u2019 expectations and surprise them.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As we mentioned in the previous paragraph, developing products that meet customers\u2019 needs and solve their problems is one of the<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u062a\u064a \u062a\u062f\u0641\u0639\u0647\u0645 \u0625\u0644\u0649 \u0627\u0644\u0642\u064a\u0627\u0645 \u0628\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0634\u0641\u0648\u064a\u00a0<i>word of mouth\u00a0<\/i>What if you went beyond expectations<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0632\u0628\u0627\u0626\u0646\u00a0\u0648\u062a\u0642\u062f\u064a\u0645 \u0644\u0647\u0645 \u0645\u0627 \u0644\u0645 \u064a\u0641\u0643\u0631\u0648\u0627 \u0641\u064a\u0647 \u0628\u0639\u062f\u061f\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This certainly won\u2019t go unnoticed by customers. It will leave a lasting impression that prompts them to talk<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> naturally about you, your business, and the products and services you offer.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Study the market carefully and look for the gaps within it. Which needs and areas have only been partially<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> addressed, but could be solved more creatively, professionally, and effectively through a different approach or product?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s where the answer lies! If you think and research carefully, and conduct real interviews with a diverse group or sample of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your customers, launched a survey, or relied on help from online resources such as Google Trends, you\u2019ll certainly<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> find plenty of angles and insights you can build on and get started with.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">\u00a03. Try to build an emotional connection between your products and your customers.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Emotions play a major role in many of the reactions, behaviors, and even decisions people make\u2014 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and may even be their primary and fundamental driving force.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We can\u2019t ignore or forget that people are shaped by a mix of emotions that influence them and have a significant effect on their tastes.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and their behaviors. When discussing entrepreneurship and market excellence, we can never overlook this important factor.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630\u0627 \u0623\u0631\u062f\u062a \u0644\u0632\u0628\u0648\u0646\u0643 \u0623\u0646 \u064a\u0646\u0637\u0644\u0642 \u0645\u0646 \u0630\u0627\u062a\u0647 \u0644\u0644\u062d\u062f\u064a\u062b \u0639\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0648\u064a\u0628\u062f\u0623 \u0628\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0640\u00a0<i>word of mouth\u00a0<\/i>\u064a\u062c\u0628 <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0646 \u062a\u0648\u0644\u0651\u062f \u0628\u064a\u0646 \u0645\u0646\u062a\u062c\u0627\u062a\u0643 \u0648\u0628\u064a\u0646\u0647 \u0646\u0648\u0639\u0627\u064b \u0645\u0646 \u0627\u0644\u062a\u0639\u0627\u0637\u0641 \u0627\u0644\u0648\u062c\u062f\u0627\u0646\u064a \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0623\u064a\u00a0<i>empathy\u00a0<\/i>and this will be the driving force that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> keeps them going without stopping.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Offer them the products and services they want, and try to provide a distinctive, personalized experience whenever they contact you\u2014that is,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Service\u00a0<i>Customer service\u00a0<\/i>At a high level, if you don\u2019t have the solution or product, recommend a store or website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Another website that can help\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If a customer is unhappy with their experience with you, try speaking to them in a way that appeals to their emotions and sympathy, rather than <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u063a\u0636\u0628\u0647 \u0648\u0627\u0633\u062a\u0641\u0632\u0627\u0632\u0647\u2026\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">During holidays and festive seasons, give them gifts or send them a message wishing them a happy holiday. All of this helps you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> build empathy and feelings of respect and loyalty between you and your customers, paving the way for them to market your business through <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u0644\u0642\u0627\u0621 \u0623\u0646\u0641\u0633\u0647\u0645.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Xj56yOP2Cv\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/11-strategies-you-need-to-follow-to-retain-customers\/\">11 Strategies to Follow to Retain Your Customers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;11 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u064a\u0643 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/11-strategies-you-need-to-follow-to-retain-customers\/embed\/#?secret=Xj56yOP2Cv\" data-secret=\"Xj56yOP2Cv\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">4- \u0627\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0642\u0648\u0629 \u0627\u0644\u062f\u0644\u064a\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u00a0<i>Social Proof\u00a0<\/i>on your sales pages<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This idea closely aligns with the text\u2019s main point: if you want customers to spread the word about your business, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">show them plenty of reviews from real customers who have had the chance to try your products and services.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have a website where you market your products, or a sales page for a particular product, try focusing on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> this strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Feature these customers\u2019 testimonials, either by filming videos with them (interviews) or asking them to write reviews.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> You can collect them by email or through social media and feature them on your website after getting their permission. These approaches are highly effective<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and go a long way toward getting viewers talking about you and your products simply because they saw people praising them\u2026<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">5- \u0631\u0643\u0632 \u0643\u062b\u064a\u0631\u0627\u064b \u0639\u0644\u0649 \u0645\u0631\u062d\u0644\u0629 \u0645\u0627 \u0628\u0639\u062f \u0627\u0644\u0628\u064a\u0639\u00a0<i>After-sale<\/i><\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0647\u0630\u0647 \u0627\u0644\u0646\u0642\u0637\u0629 \u062a\u063a\u0641\u0644 \u0639\u0646 \u0630\u0647\u0646 \u0627\u0644\u0643\u062b\u064a\u0631\u064a\u0646 \u0645\u0646 \u0631\u0648\u0627\u062f \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0634\u0631\u0643\u0627\u062a.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Always remember: if a customer likes your product or service, they\u2019ll speak highly of you, praise your products, and recommend<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0646\u0627\u0633 \u0627\u0644\u0634\u0631\u0627\u0621 \u0645\u0646\u0643\u060c \u0644\u0643\u0646 \u0645\u0641\u0647\u0648\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631\u00a0<i>word of mouth\u00a0<\/i>also carries the possibility that customers will talk about you\u2014but<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in a negative way if they\u2019re unhappy with your products.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">And if you don\u2019t follow up with customers after a purchase to make sure everything went well, how will you know if there are<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0623\u0646\u0627\u0633 \u063a\u064a\u0631 \u0631\u0627\u0636\u064a\u0646 \u0639\u0645\u0627 \u0642\u062f\u0645\u062a\u0647 \u0644\u0647\u0645\u061f\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why it\u2019s important to remember that your relationship with a customer doesn\u2019t end when they buy from you. You should stay in touch<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> They ask about you and your services, giving your customers another reason to promote you and your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> On their own.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">\u00a06- Ask customers to share their opinions and rate your products and services.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">I believe every customer has something to say about your products and services based on their personal experience\u2014isn\u2019t that right?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When you don\u2019t ask customers what they think, you miss many opportunities to stand out in the market and improve your products<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and services. Most importantly, you lose one of the most effective ways to encourage customers to talk about you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and promote your business in their own spontaneous, sincere words, inspired by their gratitude, satisfaction, and appreciation.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Don\u2019t miss this opportunity. Create a customer satisfaction survey and send it by email or text message if<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you have their phone number (after getting their permission and letting them know they may receive a survey like this).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When customers see that you genuinely care about their opinions, are committed to delivering what they really want, and are eager to improve, they appreciate it<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> greatly\u2014and start talking about you and recommending you.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"LyMGuXIMQx\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%ae%d9%85%d8%b3-%d8%b7%d8%b1%d9%82-%d8%aa%d8%b3%d8%a7%d8%b9%d8%af%d9%83-%d8%b9%d9%84%d9%89-%d8%aa%d9%85%d9%8a%d9%8a%d8%b2-%d8%b9%d9%85%d9%84%d9%83-%d9%88%d8%ae%d8%af%d9%85%d8%a7%d8%aa%d9%83-%d9%81\/\">Five Ways to Make Your Business and Services Stand Out in the Market<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u062e\u0645\u0633 \u0637\u0631\u0642 \u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u062a\u0645\u064a\u064a\u0632 \u0639\u0645\u0644\u0643 \u0648\u062e\u062f\u0645\u0627\u062a\u0643 \u0641\u064a \u0627\u0644\u0633\u0648\u0642&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d8%ae%d9%85%d8%b3-%d8%b7%d8%b1%d9%82-%d8%aa%d8%b3%d8%a7%d8%b9%d8%af%d9%83-%d8%b9%d9%84%d9%89-%d8%aa%d9%85%d9%8a%d9%8a%d8%b2-%d8%b9%d9%85%d9%84%d9%83-%d9%88%d8%ae%d8%af%d9%85%d8%a7%d8%aa%d9%83-%d9%81\/embed\/#?secret=LyMGuXIMQx\" data-secret=\"LyMGuXIMQx\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">7- Keep up with the latest market developments.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s essential to keep up with the latest developments in the market, as this directly and fundamentally affects your ability to stand out<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u062a\u0642\u062f\u064a\u0645 \u0645\u0627 \u064a\u0628\u0647\u0631 \u0627\u0644\u0632\u0628\u0648\u0646.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Follow technology websites and news sites for the latest updates, and keep up with the latest discussions in online communities.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> What are people talking about online? What are they sharing? Has anyone mentioned news you could benefit from<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and use to improve your products? Take advantage of it, and don\u2019t wait too long\u2014or a competitor may get there first.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">8- Continuously study your competitors in the industry.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Keep your competitors in sight. With technological advances, new ideas and strategies emerge every day,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and if you don\u2019t keep up with what your competitors are doing in your field, they may get ahead of you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and turn customers into advocates for their products\u2026<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Study your competitors carefully. Look at what they\u2019re doing, then think about how you can offer something they haven\u2019t yet.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Use the data you have about the market and your customers\u2019 needs, wants, and preferences.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This gives you another smart strategy\u2014one that can become an opportunity to win customers\u2019 admiration and promote your business.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"0zYeBQRPWC\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-to-progress-on-your-competitors-in-6-steps\/\">How to Get Ahead of Your Competitors in 6 Steps<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062a\u0642\u062f\u0645 \u0639\u0644\u064a \u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0641\u064a 6 \u062e\u0637\u0648\u0627\u062a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-to-progress-on-your-competitors-in-6-steps\/embed\/#?secret=0zYeBQRPWC\" data-secret=\"0zYeBQRPWC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">9- Use the art of storytelling in your marketing.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">We talked earlier about the importance of building an emotional connection between you and your customers, remember?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here\u2019s a great strategy to help you do that: it can encourage your customers to talk enthusiastically about your business and make them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u062f\u0627\u0641\u0639\u0648\u0646 \u0639\u0646\u0643 \u0623\u0645\u0627\u0645 \u0627\u0644\u0646\u0627\u0633: \u0647\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629\u00a0\u0627\u0644\u0642\u0635\u0635 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u00a0\u0623\u0648\u00a0<i>storytelling<\/i><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0623\u062d\u062f\u00a0<b>\u0641\u0646\u0648\u0646\u00a0<\/b>The marketing story strategy is: \u201c<b>I\u2019m just like you.<\/b>\u201c.<\/span><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to tap into the needs and desires of potential customers that your products and services can fulfill, and start creating<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a marketing story that stirs your customer\u2019s emotions by highlighting a common problem that you may also be experiencing. This makes<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the customer relate to you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This may encourage them to try your products sooner or start telling the people around them what they saw and heard from you, and that\u2019s<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u062f\u0641\u0639\u0647 \u0625\u0644\u0649 \u062a\u0637\u0628\u064a\u0642 \u0623\u0633\u0644\u0648\u0628\u00a0<i>word of mouth marketing\u00a0<\/i>without them even realizing it.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">10- Try to earn your customers\u2019 loyalty and commitment to your brand.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/5-bases-to-win-the-loyalty-of-employees-and-customer\/\">Winning customer loyalty<\/a> and commitment is a powerful way to increase the chances that they\u2019ll recommend what you offer to their audience. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0643\u0628\u064a\u0631 \u062d\u0648\u0644\u0647\u0645.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the best ways to get a customer to market your business and services is to turn them into a customer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> who stays with you, building a relationship based on complete loyalty and commitment to you and what you offer. They\u2019re entirely satisfied with you, which makes<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The stage is set for people to hear about you and your business at every opportunity.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"37mWYH7cGf\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-make-the-customer-loyal-to-your-brand\/\">How do you build customer loyalty to your brand?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u062c\u0639\u0644 \u0627\u0644\u0639\u0645\u064a\u0644 \u0645\u062e\u0644\u0635 \u0644\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-do-you-make-the-customer-loyal-to-your-brand\/embed\/#?secret=37mWYH7cGf\" data-secret=\"37mWYH7cGf\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">11- \u0627\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u0645\u0624\u062b\u0631\u064a\u0646 \u0627\u0644\u0631\u0642\u0645\u064a\u064a\u0646\u00a0<i>Digital Influencers\u00a0<\/i>\u0644\u0643\u0646 \u0628\u0630\u0643\u0627\u0621<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Since emotions are one of the factors that drive and shape customer behavior, we cannot overlook the discussion<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of the role played by fan favorites: digital influencers.<\/span><\/p>\n<p style=\"text-align: center;\">\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What cannot be ignored is how many people admire certain personalities whom we call (<a href=\"https:\/\/www.ibtdi.com\/en\/what-should-agreements-with-influencers-include\/\">Influencers<\/a>)\u060c \u0648\u064a\u0644\u0639\u0628<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> These famous people play a major role in the decisions of their devoted fans.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s entirely natural for one of these influencers to appear in an ad and have a major impact on their devoted audience,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> getting people talking about it and recommending or trying the company\u2019s products simply because that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> celebrity recommended them or appeared promoting them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can take advantage of this modern market trend, but do so in a smart, innovative way so it doesn\u2019t raise suspicion. Otherwise, you risk shocking even the influencer\u2019s own audience. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to identify the field or fields the influencer talks about, and assess how suitable they are to promote the product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to identify the field or fields the influencer talks about, and assess how suitable they are to promote the product.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> For a product or service you offer, start by broadening your reach to find out whether the influencer\u2019s audience would be interested in what you have to offer.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">By studying these aspects, you can at least expect to increase the likelihood that the influencer\u2019s fans will get excited and start<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> talking about or trying your products before long, and become actual customers.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0646\u0639\u0644\u0645 \u0623\u0646 \u0627\u0644\u0641\u0646\u0648\u0646 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u064a\u0629 \u0627\u0644\u0645\u062a\u0646\u0648\u0639\u0629 \u0645\u0646\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0628\u0627\u0644\u0645\u062d\u062a\u0648\u0649\u060c\u00a0\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0644\u0649 \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u0633\u0648\u0634\u064a\u0627\u0644 \u0645\u064a\u062f\u064a\u0627\u00a0\u0648\u0643\u0630\u0644\u0643\u00a0\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0645\u0648\u0644\u0629\u00a0\u0647\u064a \u0623\u062f\u0648\u0627\u062a \u0641\u0639\u0627\u0644\u0629 \u062a\u062e\u062f\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0648\u0627\u0644\u062e\u0637\u0637 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629\u00a0\u0641\u064a \u0645\u062e\u062a\u0644\u0641 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\u060c \u0644\u0643\u0646 \u0644\u0627 \u064a\u062c\u0628 \u0623\u0646 \u0646\u0646\u0633\u0649 \u0623\u0646<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24796,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[19345,13210,24320,24324,24325,24321,24323,17761,23861,24322,16219],"class_list":["post-24795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-word-of-mouth-marketing","tag-13210","tag-24320","tag-24324","tag-24325","tag-24321","tag-24323","tag-17761","tag-23861","tag-24322","tag-16219"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24795"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24795\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24796"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}