{"id":24764,"date":"2021-08-05T17:10:45","date_gmt":"2021-08-05T14:10:45","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24764"},"modified":"2021-08-05T17:10:45","modified_gmt":"2021-08-05T14:10:45","slug":"what-should-be-removed-from-the-newsletter","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/what-should-be-removed-from-the-newsletter\/","title":{"rendered":"What Should You Remove from Email Newsletters?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/www.zoomyourtraffic.com\/blog\/wp-content\/uploads\/2017\/05\/newsletter.jpg\" alt=\"Internet School Is Back With The Next Newsletter Series | ZoomYourTraffic  Blog | Reach Responsive Results\" width=\"595\" height=\"419\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, they can be <a href=\"https:\/\/www.ibtdi.com\/en\/how-to-get-the-best-results-from-the-newsletter\/\">email newsletters<\/a> sent by email and be really bad, but that doesn\u2019t mean they all<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> have to be that way. Some emails are genuinely enjoyable. The difference between great newsletters<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and poor ones is that the latter include everything, good or bad, while good newsletters give the good things plenty of room<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to stand out and shine.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why we wanted to share this list of 10 things to give up and remove from your emails<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> so they don\u2019t appear in any of your future emails. As the writer and philosopher<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0Henry David Thoreau: \u201c\u0628\u0633\u0651\u0637\u060c \u0628\u0633\u0651\u0637\u201d. \u064a\u0639\u0631\u0641 \u0627\u0644\u0645\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629 \u0643\u064a\u0641\u064a\u0629 \u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645 \u0648\u0625\u0628\u0639\u0627\u062f\u00a0\u0627\u0644\u0623\u0634\u064a\u0627\u0621<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> unnecessary complexity rather than take on more of it\u2014especially in a world full of clutter and poor-quality content. So grab your<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> red pen and start marking the things you should remove from your email newsletters <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"10-%d8%a3%d8%b4%d9%8a%d8%a7%d8%a1-%d9%8a%d8%ac%d8%a8-%d8%b9%d9%84%d9%8a%d9%83-%d8%ad%d8%b0%d9%81%d9%87%d8%a7-%d9%85%d9%86-%d8%b1%d8%b3%d8%a7%d8%a6%d9%84-%d8%a7%d9%84%d8%a8%d8%b1%d9%8a%d8%af-%d8%a7\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><b>10 things you should delete from your emails<\/b><\/span><\/h2>\n<p>.<\/p>\n<h3 id=\"1-%d8%a7%d9%84%d8%b9%d9%86%d8%a7%d9%88%d9%8a%d9%86-%d8%a7%d9%84%d8%b9%d8%a7%d9%85%d8%a9-%d9%84%d9%84%d8%b1%d8%b3%d8%a7%d8%a6%d9%84\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">1) Generic newsletter subject lines<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When someone receives an email with the subject line \u201cJune Newsletter,\u201d what do you think will happen to that email<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> ? Do you think they\u2019ll click on it? Of course not. They\u2019ll most likely click \u201cDelete\u201d and send it straight to the<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> trash without opening it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s hard to imagine seeing an email subject line that offers no value at all and opening the message. Why would a reader click<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on an email titled \u201cJune Newsletter\u201d when it offers no information or insight into what the newsletter contains?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> If the subject line offers no value, the only thing the reader may focus on\u2014and that might catch their attention\u2014is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the company or sender\u2019s name. If it\u2019s a brand or person they really like, they might click <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">the email; otherwise, they\u2019ll send it to the trash.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"2-%d8%a7%d9%84%d9%85%d9%88%d8%a7%d8%b6%d9%8a%d8%b9-%d8%a7%d9%84%d9%85%d8%aa%d8%b9%d8%af%d8%af%d8%a9\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">2) Multiple topics<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0646\u0639\u0644\u0645 \u0623\u0646 <a href=\"https:\/\/www.ibtdi.com\/en\/email-marketing\/\">Email messages<\/a> They\u2019re often designed to include numerous links and different calls to action, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">but that doesn\u2019t mean your message\u2019s content should be a jumble of topics<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that are unrelated to one another. If you mention every topic at once, readers are likely to feel<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> confused or annoyed by your message and unsubscribe from your email newsletter.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Instead, try creating several separate messages, each focused on one clearly defined topic.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"SbXBCjJ94d\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/email-marketing-campaigns\/\">How to Ensure Your Email Marketing Strategy Succeeds<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0636\u0645\u0646 \u0646\u062c\u0627\u062d \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/email-marketing-campaigns\/embed\/#?secret=SbXBCjJ94d\" data-secret=\"SbXBCjJ94d\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 id=\"3-%d8%a7%d9%84%d8%a3%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d9%85%d8%aa%d8%b9%d8%af%d8%af%d8%a9\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">3) Multiple objectives<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Before sending your email, remember to ask yourself, \u201cWhat is its goal?\u201d Are you looking to get more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> reads of your blog posts? More donations for a specific cause? Or more ticket sales for your events?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Or to raise awareness of issues related to your industry? Choose one overarching goal and stick to it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, it\u2019s fine to include secondary calls to action, such as buttons that let people share content on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> social media. And, of course, every email newsletter must include an unsubscribe link, but it\u2019s best to stick<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> With one overarching goal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"4-%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%ac%d9%85%d8%a7%d9%87%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%aa%d8%b9%d8%af%d8%af%d8%a9\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">4) Targeting multiple audiences<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">More than 80% of email marketers send the same content to all their subscribers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you use a single mailing list containing everyone and send them all the same message at once, this<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> will lead many of them to consider your content \u201cuninteresting\u201d and unsubscribe from your newsletter, so<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> start segmenting your mailing list. For example, if you sell products to small, medium-sized, and large businesses, you can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Create three separate email messages for each group of these companies, giving you three lists. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0631\u064a\u062f\u064a\u0629 \u0645\u062e\u062a\u0644\u0641\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">With every email you send, stick to a specific audience, one topic, and one goal. If you find that<\/span><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u0633\u0643<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you\u2019re sending conflicting emails, take a step back and try dividing the messages into smaller groups. Of course, then<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you\u2019ll send more different emails because you\u2019ll be sending them to varied groups. But they\u2019ll be more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> tailored to the target audiences (which will lead to greater success).<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"5-%d8%a7%d9%84%d8%a5%d9%83%d8%ab%d8%a7%d8%b1-%d8%a8%d8%af%d9%88%d9%86-%d8%af%d8%a7%d8%b9%d9%8a-%d9%85%d9%86-%d8%a7%d9%84%d8%b1%d9%88%d8%a7%d8%a8%d8%b7-%d8%a3%d9%88-%d8%b9%d8%a8%d8%a7%d8%b1%d8%a7\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">5) Using too many links or calls to action unnecessarily<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Reducing the number of links and calls to action is essential. You don\u2019t need to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> include links throughout the entire message\u2014in every section of the main text, as well as in the page header,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> sidebar, and footer. For every link or call to action you add, think carefully<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> about why someone would click that particular link instead of the others in your message. Include only the most important<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> links and remove the rest.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"obDSVz8QOE\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/6-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7%d9%81%d9%8a%d8%a9-%d9%84%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%a7%d9%84\/\">6 Professional Steps to Target Customers in Digital Marketing<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;6 \u062e\u0637\u0648\u0627\u062a \u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u0644\u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/6-%d8%ae%d8%b7%d9%88%d8%a7%d8%aa-%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7%d9%81%d9%8a%d8%a9-%d9%84%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d9%81%d9%8a-%d8%a7%d9%84\/embed\/#?secret=obDSVz8QOE\" data-secret=\"obDSVz8QOE\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 id=\"6-%d8%a7%d9%84%d8%aa%d8%b1%d9%88%d9%8a%d8%ac-%d8%a7%d9%84%d8%b0%d8%a7%d8%aa%d9%8a-%d8%ba%d9%8a%d8%b1-%d8%a7%d9%84%d9%85%d8%a8%d8%b1%d8%b1\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">6) Unwarranted self-promotion<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your email content should be 90% educational and 10% promotional. If you go beyond that 10%, it may be time to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> reevaluate your email newsletter strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Think about it: what kinds of branded content do you enjoy reading online? It might be useful or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> educational, entertaining, or relevant to your life in some way. It probably won\u2019t be overly promotional, as if it\u2019s shouting at the reader, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u201cMe! Me! Me!\u201d So don\u2019t let your content be like that. It simply isn\u2019t worth risking the loss of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u064a\u0646.\u00a0<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"7-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d8%a7%d9%84%d8%b1%d8%b3%d8%a7%d8%a6%d9%84-%d8%a7%d9%84%d8%a5%d8%ae%d8%a8%d8%a7%d8%b1%d9%8a%d8%a9-%d8%a7%d9%84%d8%ba%d9%8a%d8%b1-%d8%a5%d8%ae%d8%a8%d8%a7%d8%b1\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">7) \u201cNon-news\u201d newsletter content<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can determine what \u201cnon-newsworthy\u201d or non-informative means by asking yourself one question: \u201cSo what\u2019s the point<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of that?\u201d As you review each link, headline, and feature, try to put yourself in your audience\u2019s shoes. Ask whether<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> readers will care. Is the content timely? Is it relevant to the audience?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you find yourself unable to answer \u201cSo what\u2019s the point of that?\u201d in many places as you review the message,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0641\u062d\u0627\u0648\u0644 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0646\u0638\u0631 \u0641\u064a \u0627\u0644\u0646\u0642\u0627\u0637 \u0631\u0642\u0645 2 \u06484 \u0628\u0627\u0644\u0623\u0639\u0644\u0649.\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"kPlUxdycfq\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/e-marketing-from-zero-to-professionalism-2\/\">Digital Marketing from Beginner to Professional, Part 2<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u0646 \u0627\u0644\u0635\u0641\u0631 \u0627\u0644\u064a \u0627\u0644\u0627\u062d\u062a\u0631\u0627\u0641 \u062c2&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/e-marketing-from-zero-to-professionalism-2\/embed\/#?secret=kPlUxdycfq\" data-secret=\"kPlUxdycfq\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 id=\"8-%d8%a7%d9%84%d8%b5%d9%88%d8%b1-%d8%a7%d9%84%d8%ba%d9%8a%d8%b1-%d8%ac%d8%b0%d8%a7%d8%a8%d8%a9\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">8) Unappealing images<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When it comes to email, images really matter. You may run into issues where images don\u2019t<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> display\u2014which is why it\u2019s important to add alt text to your email images. That said, most images display correctly and make a big difference.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> display correctly and make a big difference.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you have the option, choose to give your images a personal touch.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you don\u2019t have a photographer, it\u2019s perfectly fine to use images from the internet. Just make sure the images you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> use genuinely reflect your personality or your brand\u2019s personality and appeal to your customers.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"9-%d8%a7%d9%84%d9%86%d8%a8%d8%b1%d8%a9-%d8%a7%d9%84%d8%ac%d8%a7%d8%af%d8%a9\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">9) A Serious Tone<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Who says your email has to be so serious? Add a little fun! Try writing some attention-grabbing subject lines<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or include some funny memes and see how your audience responds. You can even A\/B test a professional tone<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in one email against a much more humorous, lighthearted tone in another to find out whether your audience<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u0633\u062a\u0645\u062a\u0639 \u0628\u0647\u0627.<\/span><\/p>\n<p>.<\/p>\n<h3 id=\"10-%d8%a7%d9%84%d8%b7%d9%88%d9%84-%d8%a7%d9%84%d8%b2%d8%a7%d8%a6%d8%af\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif;\">10) Extra Length<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Although <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d9%86%d8%b4%d8%b1%d8%a9-%d8%a7%d9%84%d8%a8%d8%b1%d9%8a%d8%af%d9%8a%d8%a9-%d9%88%d8%a7%d8%b3%d8%aa%d9%87%d8%af%d8%a7%d9%81-%d8%a7%d9%84%d8%b9%d9%85%d9%84%d8%a7%d8%a1-%d8%b7%d8%b1%d9%8a\/\">email newsletters<\/a> They\u2019re usually much longer than regular emails. You\u2019ll definitely<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> You don\u2019t need to tell a whole story in every newsletter you send. The whole point of adding links and including<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> calls to action is to encourage readers to visit your website. Keep your description brief and concise.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Try using one sentence and an image to get your point across, so readers can quickly scroll<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and click when they want to learn more.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, analytics and measurement are always essential whenever you make changes to your email campaigns. And while these tips<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> are best practices, they aren\u2019t always perfect for everyone. With every change to your email strategy<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> With your email, always be sure to analyze, measure, and iterate!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0628\u0627\u0644\u0637\u0628\u0639 \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0646\u0634\u0631\u0627\u062a \u0627\u0644\u0628\u0631\u064a\u062f\u064a\u0629 \u0627\u0644\u0645\u0631\u0633\u0644\u0629 \u0639\u0628\u0631 \u0627\u0644\u0628\u0631\u064a\u062f \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0633\u064a\u0626\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0644\u0643\u0646 \u0647\u0630\u0627 \u0644\u0627 \u064a\u0639\u0646\u064a \u0623\u0646 \u062c\u0645\u064a\u0639\u0647\u0627 \u062a\u0643\u0648\u0646 \u0639\u0644\u0649 \u0647\u0630\u0627 \u0627\u0644\u0646\u062d\u0648\u060c \u0641\u0628\u0639\u0636 \u0631\u0633\u0627\u0626\u0644 \u0627\u0644\u0628\u0631\u064a\u062f\u00a0\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u0643\u0648\u0646<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24765,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[24289,24290,3634,7350,24288,24291],"class_list":["post-24764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-10--------","tag-24290","tag-3634","tag-7350","tag-24288","tag-24291"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24764"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24764\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24765"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}