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Customer communication<\/a> or engaging them with your brand through social media is a big part of the success equation<\/span><\/p>\n in social media marketing, and a key aspect of a company\u2019s online presence,<\/span><\/p>\n Says Erik Qualman, author of five bestselling books on digital leadership and founder of<\/span><\/p>\n \u062d\u0631\u0643\u0629\u00a0Socialnomics:<\/span><\/p>\n We no longer have the option toSocial media marketing<\/a> or not, but the question now is <\/span><\/p>\n How do we do this exceptionally well?<\/span><\/p>\n \n \u0627\u0646\u062a\u0642\u0644 Social media marketing<\/a> Those platforms have gone from being an option to an absolute necessity, transforming<\/span><\/p>\n marketing and shifting marketers\u2019 attention away from newspaper, radio, and TV ads and giant billboards<\/span><\/p>\n on the streets toward digital marketing on Facebook, Twitter, Instagram, Snapchat, and many more. Nearly 90% of<\/span><\/p>\n marketers invest effort in social media marketing to raise awareness of their businesses,<\/span><\/p>\n and 75% say they have increased traffic to their websites.<\/span><\/p>\n Social media can be a great way to help you connect with your customers, market your products,<\/span><\/p>\n and engage more effectively\u2014but only if you approach it the right way, rather than assuming you need to be on those<\/span><\/p>\n networks just for the sake of being there. Here are the steps to help you succeed in creating an effective social media marketing<\/span><\/p>\n plan:<\/span><\/p>\n .<\/p>\n 1. Why is a plan important for social media marketing?<\/span><\/strong><\/span><\/p>\n \n According to the American Marketing Association: \"Marketing Plan<\/a> It is the process of setting goals for your marketing activities and identifying<\/span><\/p>\n and scheduling the steps needed to achieve those goals.\u201d Planning is your compass for reaching your objectives. It helps you define the main reason<\/span><\/p>\n you use social media and map out the path you\u2019ll take to succeed<\/span><\/p>\n in social media marketing. Planning is an invaluable process that can significantly<\/span><\/p>\n enhance your presence on social media. It also helps you set your direction, establish priorities, and create a plan<\/span><\/p>\n that works. To build an effective plan, you need to answer these questions:<\/span><\/p>\n -What is the purpose of my presence on social media?<\/span><\/p>\n -Who is my target audience, and what are their needs?<\/span><\/p>\n -What kind of content do I plan to publish, and how will it improve customers\u2019 lives?<\/span><\/p>\n -\u0643\u064a\u0641 \u064a\u0644\u0628\u064a Competitors<\/a> What do customers need from social media?<\/span><\/p>\n \u201cJordan Stone,\u201d Head of Social Media at Vodafone UK, says:<\/span><\/p>\n Be clear about why you\u2019re using social media. There\u2019s no one-size-fits-all approach, but you need to <\/span><\/p>\n \u2026defining what you want to achieve, then focusing on a plan that will get you there.<\/span><\/p>\n Set specific, measurable goals and time frames for your social media marketing activities. Remember,<\/span><\/p>\n poor planning is often worse than no planning at all, and it\u2019s important to have a plan<\/span><\/p>\n that you can update. Don\u2019t create a plan once and file it away; you need a living plan that evolves as<\/span><\/p>\n your business grows and changes. Social media marketing is an ongoing process that changes as needed.<\/span><\/p>\n 6 Strategies to Strengthen Your Customer Relationships on Social Media<\/a><\/p><\/blockquote>\n