{"id":24629,"date":"2021-07-27T12:49:20","date_gmt":"2021-07-27T09:49:20","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24629"},"modified":"2021-07-27T12:49:20","modified_gmt":"2021-07-27T09:49:20","slug":"6-strategies-to-strengthen-your-relationship-with-customers-on-social-media","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/6-strategies-to-strengthen-your-relationship-with-customers-on-social-media\/","title":{"rendered":"6 Strategies to Strengthen Your Customer Relationships on Social Media"},"content":{"rendered":"

\"5<\/p>\n

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Social media<\/a> They are digital platforms that allow users to create different types of content that<\/span><\/p>\n

express who they are as individuals or represent their businesses. Unlike traditional media such as television and radio, social media are known for<\/span><\/p>\n

their spontaneity and speed, which make it possible to share content in real time as events happen. This content may take<\/span><\/p>\n

the form of an image capturing a moment or expressing an opinion on a topic, or perhaps a video showing an event.<\/span><\/p>\n

Over the past few years, social media have grown dramatically in a remarkably short time. This growth has been accompanied by<\/span><\/p>\n

Growth has brought about a noticeable change in people\u2019s lifestyles and in how commercial and entrepreneurial ventures operate. Chances are, you\u2019ve<\/span><\/p>\n

heard stories of small and medium-sized businesses that achieved success with social media playing a key role. But the question remains: how can you leverage the strengths of these widely popular platforms in<\/span><\/p>\n

your own business to strengthen your operations and grow your venture?<\/span><\/p>\n

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<\/h2>\n

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1. Build customer relationships through a culture of giving<\/span><\/strong><\/span><\/h3>\n

To build lasting, trust-based relationships with customers, you need to give them something first\u2014trust doesn\u2019t happen automatically. For example, if you<\/span><\/p>\n

own a store that sells photography equipment and photo-editing services, give visitors a free guide to the basics of<\/span><\/p>\n

photography and let them try out the camera for themselves. Don\u2019t make them feel like a valuable catch. Welcome them first, then listen to their questions, <\/span><\/p>\n

and start helping them right away.<\/span><\/p>\n

Social media helps build relationships faster, and the instant communication it offers helps you<\/span><\/p>\n

have a conversation with a customer faster than any other marketing channel. Instead of rushing to send promotional messages in<\/span><\/p>\n

your first interaction with them, make sure to respond quickly to their message.<\/span><\/p>\n

According to a study by Sprout Social on customer action drivers,<\/span><\/p>\n

a quick response ranked first at 48%, ahead of eight other competing factors. A key to building<\/span><\/p>\n

a good relationship, a quick response reassures customers about their decisions. When you thank them or repost their content, they may become ambassadors<\/span><\/p>\n

For your brand.<\/span><\/p>\n

Key steps to writing good content<\/a><\/p><\/blockquote>\n