{"id":24548,"date":"2021-07-14T23:45:53","date_gmt":"2021-07-14T20:45:53","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24548"},"modified":"2021-07-14T23:45:53","modified_gmt":"2021-07-14T20:45:53","slug":"how-to-build-a-strong-relationship-with-social-platforms-in-5-steps","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-build-a-strong-relationship-with-social-platforms-in-5-steps\/","title":{"rendered":"How to Build a Strong Relationship with Social Media Platforms in 5 Steps"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.everydayhealth.com\/images\/emotional-health\/stress\/social-media-stress-good-or-bad-alt-722x406.jpg\" alt=\"Is Social Media Busting or Boosting Your Stress? | Everyday Health\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Building diverse public relations is a strategic move that benefits everyone, from individuals to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> companies. Social media platforms make this possible effectively and distinctively\u2014and they already do. That\u2019s why it\u2019s important to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> build and benefit from strong, meaningful relationships on social platforms, rather than settling for<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u062c\u0645\u0639 \u0627\u0644\u0623\u0635\u062f\u0642\u0627\u0621.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Many companies see social platforms as a playing field and a competition, where the team with the most<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> fans or followers wins.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><strong>\u0648\u0644\u0643\u0646<\/strong>\u00a0\u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0646\u0627\u0633\u060c \u0648 \u0627\u0644\u0625\u0639\u062c\u0627\u0628 \u0628\u0635\u0641\u062d\u062a\u0647\u0645\u060c \u0648 \u0625\u0639\u062c\u0627\u0628\u0647\u0645 \u0628\u0635\u0641\u062d\u062a\u0643 .. \u0628\u0645\u0627\u0630\u0627 \u0633\u064a\u0641\u064a\u062f\u0643 \u0647\u0630\u0627 \u0639\u0644\u0649 \u0623\u064a \u062d\u0627\u0644\u061f<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The truth is, when it comes to social platforms, it\u2019s not the numbers that matter, but the meaning and value<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you get from them. If social platforms are all about building relationships, then the quality of those relationships<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> will determine your return on investment (ROI).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Numbers matter a lot, but only if you use them the right way. Ultimately, what really matters is the quality of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the conversations you have with your community on social platforms. So how can you make your relationships stronger?<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"bCZfVEAo8e\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d8%a8%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7\/\">How to Use Social Networks Professionally<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0633\u062a\u062e\u062f\u0645 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0625\u062c\u062a\u0645\u0627\u0639\u064a\u0629 \u0628\u0627\u062d\u062a\u0631\u0627\u0641\u064a\u0629 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%83%d9%8a%d9%81-%d8%aa%d8%b3%d8%aa%d8%ae%d8%af%d9%85-%d8%a7%d9%84%d8%b4%d8%a8%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%ac%d8%aa%d9%85%d8%a7%d8%b9%d9%8a%d8%a9-%d8%a8%d8%a7%d8%ad%d8%aa%d8%b1%d8%a7\/embed\/#?secret=bCZfVEAo8e\" data-secret=\"bCZfVEAo8e\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 id=\"%d8%b7%d8%b1%d9%82-%d9%81%d8%b9%d8%a7%d9%84%d8%a9-%d9%84%d8%ad%d8%b5%d8%af-%d8%b9%d9%84%d8%a7%d9%82%d8%a7%d8%aa-%d9%82%d9%88%d9%8a%d8%a9-%d8%b9%d8%a8%d8%b1-%d8%a7%d9%84%d9%85%d9%86%d8%b5%d8%a7%d8%aa\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Effective ways to build strong relationships on social platforms<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\">\n<h4 id=\"1-%d9%83%d9%86-%d9%88%d8%a7%d9%82%d8%b9%d9%8a%d9%91%d8%a7%d9%8b\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>1. \u0643\u0646 \u0648\u0627\u0642\u0639\u064a\u0651\u0627\u064b<\/b><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Use social platforms to encourage the exchange of genuine ideas, and take part in conversations in a meaningful way.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Communication is always important when it\u2019s genuine, but it can be a pointless distraction when it\u2019s fake. Survey customer responses<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to get a sense of what they want and care about, and respond accordingly.<\/span><\/p>\n<p>.<\/p>\n<h4 id=\"2-%d9%84%d8%a7-%d8%aa%d9%81%d8%b1%d8%b6-%d8%b1%d9%82%d8%a7%d8%a8%d8%a9-%d8%b9%d9%84%d9%89-%d9%85%d8%aa%d8%a7%d8%a8%d8%b9%d9%8a%d9%83\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>2. Don\u2019t censor your followers<\/b><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You shouldn\u2019t filter or categorize any of your followers\u2014for example, those who follow you on Facebook (unless they post comments<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> offensive or insulting comments about someone else). Sometimes this can be hurtful\u2014people say a lot of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> things and are bolder when they don\u2019t have to face you in person. But because we give them space to be honest, they<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> know they can trust us, and as a result, they remain loyal.<\/span><\/p>\n<p>.<\/p>\n<h4 id=\"3-%d9%84%d8%a7-%d8%aa%d9%85%d8%b1%d9%91%d8%b1%d9%87%d9%85-%d8%a5%d9%84%d9%89-%d8%ac%d9%87%d8%a9-%d8%a3%d8%ae%d8%b1%d9%89\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>3. Don\u2019t pass them on to someone else<\/b><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Unfortunately, when customers ask a company a question, they\u2019re often redirected to another point of contact to get<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> an answer, creating an extra step for customers. Social platforms shouldn\u2019t be used as a temporary pass-through. Instead, they are<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> An opportunity to connect with your customers directly, without delay. Equip your social media manager with the tools<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and knowledge they need to respond right away.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"D93H6OoWIY\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/six-tips-to-activate-your-brand-on-pinterest\/\">Six Tips for Boosting Your Brand on Pinterest<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0633\u062a \u0646\u0635\u0627\u0626\u062d \u0644\u062a\u0646\u0634\u064a\u0637 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0639\u0644\u0649 Pinterest&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/six-tips-to-activate-your-brand-on-pinterest\/embed\/#?secret=D93H6OoWIY\" data-secret=\"D93H6OoWIY\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h4 id=\"4-%d8%a7%d8%a8%d8%ad%d8%ab-%d9%81%d9%8a-%d9%85%d8%ac%d8%a7%d9%84%d9%83\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>4. Research your industry<\/b><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Having millions of followers is certainly great. But what percentage of them are actually the customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you\u2019re targeting? I mean your core audience\u2014the people you most want to engage with on social media. And the people<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> who found you through a friend\u2019s recommendation or your own website and genuinely want to connect with your brand<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u2026brand. Talk to them; connect them with one another. Keep the conversation going.<\/span><\/p>\n<p>.<\/p>\n<h4 id=\"5-%d8%b3%d9%81%d8%b1%d8%a7%d8%a1-%d8%a7%d9%84%d8%b9%d9%84%d8%a7%d9%85%d8%a9-%d8%a7%d9%84%d8%aa%d8%ac%d8%a7%d8%b1%d9%8a%d8%a9\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\"><b>5. Brand Ambassadors<\/b><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Once you find a group interested in your field, reach out to them! The truth is, you don\u2019t need to convince everyone of your brand<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u2026brand. Instead, you need to find even a small number of people who can persuade others on your behalf. To get them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to do that, first make sure you\u2019re worth talking about! Find new ways to make customers happy. Offer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> outstanding customer service, involve them in promotions and contests, and treat them as people, not customers. Don\u2019t consider<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Don\u2019t take even a single customer\u2019s continued support for granted. Make them believe in what you do. If these few people<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> are excited about you, they\u2019ll share and spread the word about your brand. Through shares, comments, and links, they\u2019ll help you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> spread your message. And if they don\u2019t? Keep going until you find the people who will.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Social platforms have become the face of your business to customers, so it\u2019s important for companies to think of them as a customer service<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> channel. Take this opportunity to show everyone what it means to engage and do business with you. Don\u2019t worry about<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the numbers; focus on making them useful\u2014useful enough to help you build strong relationships across platforms.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Social, in line with your aspirations<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0628\u0646\u0627\u0621 \u0639\u0644\u0627\u0642\u0627\u062a \u0639\u0627\u0645\u0629 \u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u0645\u062a\u0646\u0648\u0639\u0629 \u064a\u0639\u062a\u0628\u0631 \u0623\u0645\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b \u0645\u0641\u064a\u062f\u0627\u064b \u0644\u0644\u062c\u0645\u064a\u0639 \u0633\u0648\u0627\u0621 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0623\u0641\u0631\u0627\u062f \u0623\u0648 \u062d\u062a\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a\u060c \u0648\u0647\u0648 \u0627\u0644\u0627\u0645\u0631 \u0627\u0644\u0630\u064a \u062a\u0642\u062f\u0645\u0647 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a \u0628\u0634\u0643\u0644<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24549,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[781,8952,12307,15680,24083,24081,24082],"class_list":["post-24548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-781","tag-8952","tag-12307","tag-15680","tag-24083","tag-24081","tag-24082"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24548","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24548"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24548\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24549"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24548"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24548"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24548"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}