{"id":24499,"date":"2021-07-08T17:25:28","date_gmt":"2021-07-08T14:25:28","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24499"},"modified":"2021-07-08T17:26:29","modified_gmt":"2021-07-08T14:26:29","slug":"how-do-you-get-your-first-customer","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-do-you-get-your-first-customer\/","title":{"rendered":"How to Get Your First Customer"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/media.bizj.us\/view\/img\/10959269\/howtofirstcustomer*750xx2800-1575-0-163.jpg\" alt=\"How to land your first customer as a tech startup - The Business Journals\" width=\"666\" height=\"374\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">As a newcomer to the world of businesses and<a href=\"https:\/\/www.ibtdi.com\/en\/modern-management-methods\/\">Startups<\/a> finding your first and new customers will be one of the toughest<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> challenges you face in your startup, since this stage involves trying new things. You will constantly need to experiment with and test<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> options to discover which ones best align with your business goals and the type of product or service you offer.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">All the strategies below aim to reach your target customer segment and acquire your first customers:<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><strong><span style=\"font-size: 24px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">1. Host webinars<\/span><\/strong><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Free webinars are one of the most important ways for business owners to present their ideas and demonstrate their expertise.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on a specific topic and provide valuable information to customers in the target market. In return, the project owners will gather<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> information from attendees about their opinions and the nature of their needs.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">At this stage, and with this goal in mind, webinars should be viewed as communication and marketing channels for customers,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> not as a source of revenue. Therefore, they are funded by running ads on social media platforms using the<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> marketing budget. Several methods can help reduce costs, including hosting these webinars on free platforms<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> such as the free FreeConferenceCall website, which can host 1,000 attendees at the same time. Of course, you can choose<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Paid hosting websites tailored to your project\u2019s goals and requirements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0645\u062b\u0644\u0629 \u0639\u0646\u00a0\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0636\u064a\u0641\u0629\u00a0:\u00a0<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">WebinarJam,\u00a0WebEx,\u00a0Zoom,\u00a0GoToWebinar,\u00a0WebinarsOnAir,\u00a0StealSeminar,\u00a0AnyMeeting,\u00a0Adobe Connect.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Webinars are one of the most effective tools for reaching customers. They let you present your brand<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and services in the way you want. That\u2019s why it\u2019s important to prepare for and manage them properly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Choose a suitable time for the presentation, and promote the webinar through your project\u2019s other marketing channels to attract as many attendees as possible.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Also, record the webinar so you can reuse it later and share it on social media.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Social and professional.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">2. Lead magnets<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A marketing tool that targets potential customers by asking them to sign up and provide their email address<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in exchange for a specific piece of content related to the business and of interest to customers. It is always recommended that<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> all startups do this, as it can directly help them acquire their first customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Most startups use this approach to attract new customers by offering a range of different value propositions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> To diversify the project\u2019s customer information and reach as many people as possible, one way to diversify content is to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> use quizzes through a website such as Lead Quizzes. Its services allow business users to create a quiz tailored to their company\u2019s values and services,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> helping potential customers visit the website and test their knowledge of a particular subject. At the end of the quiz, participants are asked to provide<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their email address to receive their results or access additional resources related to the quiz.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Email information for receiving the results or additional resources related to the test.<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aQAChIAiXy\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/11-strategies-you-need-to-follow-to-retain-customers\/\">11 Strategies to Follow to Retain Your Customers<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;11 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0639\u0644\u064a\u0643 \u0627\u062a\u0628\u0627\u0639\u0647\u0627 \u0644\u0644\u0627\u062d\u062a\u0641\u0627\u0638 \u0628\u0627\u0644\u0632\u0628\u0627\u0626\u0646&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/11-strategies-you-need-to-follow-to-retain-customers\/embed\/#?secret=aQAChIAiXy\" data-secret=\"aQAChIAiXy\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">3. Connect directly with the target audience through social media<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Although direct, one-to-one communication with the target audience is generally the least likely way to acquire customers,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> it is one of the most important ways to reach your first customers specifically and establish your brand in their minds more quickly<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and more effectively than formal approaches. With this method, you interact and communicate with customers as one of them, rather than in your<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> official capacity as a startup, giving them the opportunity to connect with the startup\u2019s human side and see how much they have in common.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You can engage with customers in various places across social and professional networking platforms, such as<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Facebook groups, LinkedIn groups, Google+ communities, and groups and accounts specializing in a particular field,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> And anywhere your ideal early customers might be.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">How to communicate with them:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Engage with them as a person, not with a formal, sales-driven approach.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Get to know them better by following their interests and understanding their needs.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Talk with them comfortably about the project, find out whether they\u2019re interested, and listen carefully to their opinions.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Talk with them to find ways to meet their needs; they\u2019re always looking for solutions to their problems.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Ask them to register on the website and provide their contact details so you can follow up later if they\u2019re interested.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Make them feel closer to your brand by offering an exclusive discount on your services or products.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">4. Viral Marketing<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It is a fast and effective strategy that encourages the target audience to use a particular product. The main goal<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for companies using this type of marketing is to reach the point where the target audience promotes the product itself\u2014that is,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> customers promote it to their friends and those around them. This can be achieved by <a href=\"https:\/\/www.ibtdi.com\/en\/7-elements-you-must-have-in-any-marketing-campaign\/\">\u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629<\/a> A strong presence on social media<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and on your website, as well as in the places where your target audience spends time.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the most important ways to build this kind of community reach is to deliver a message based on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a real market need, clearly explaining the benefits customers will gain and why they would want to use the product. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0629.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">5. \u0639\u0631\u0636 \u0627\u0644\u0642\u0633\u0627\u0626\u0645 \u0648\u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0627\u0644\u062d\u0635\u0631\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u062e\u062f\u0645\u0627\u062a\u00a0<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Coupons are one of the most effective marketing tools. They encourage customers not only to provide their information and email address<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on the website, but to create a sense of urgency to buy. There are many ways to present<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> these offers and coupons, but you should try different approaches to find out which is most effective.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u0643\u062c\u0632\u0621 \u0645\u0646 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 \u064a\u062c\u0628 \u0645\u0639\u0631\u0641\u0629 \u0623\u0645\u0648\u0631 \u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0645\u0627 \u064a\u0644\u0641\u062a \u0627\u0644\u0632\u0628\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0645\u062b\u0644\u0627: \u062a\u062e\u0641\u064a\u0636 \u0661\u0660$ \u064a\u0643\u0648\u0646 \u0623\u0643\u062b\u0631 \u0641\u0627\u0639\u0644\u064a\u0629\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> than 10% off if the product costs less than $100. E-commerce websites use the top section of their site<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or app to promote coupons and discounts so customers can access them directly.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The most practical and effective approach is always to run separate tests, monitor and analyze the results, and determine what best suits the nature of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> A target audience that varies depending on the service or product.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"iIh8EFNbuU\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-to-study-the-target-market-in-simple-steps\/\">How to research your target market in a few simple steps<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641\u064a\u0629 \u062f\u0631\u0627\u0633\u0629 \u0627\u0644\u0633\u0648\u0642 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641 \u0641\u064a \u062e\u0637\u0648\u0627\u062a \u0628\u0633\u064a\u0637\u0647&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-to-study-the-target-market-in-simple-steps\/embed\/#?secret=iIh8EFNbuU\" data-secret=\"iIh8EFNbuU\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">6. Upgrade Content with Lead Generation Systems<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a8%d8%a7%d9%84%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%83%d9%8a%d9%81-%d8%aa%d9%86%d8%aa%d8%ac-%d9%85%d8%ad%d8%aa%d9%88%d9%89-%d9%82%d8%a7%d8%a8%d9%84-%d9%84\/\">\u062a\u0631\u0642\u064a\u0629 \u0627\u0644\u0645\u062d\u062a\u0648\u0649<\/a> This involves publishing content\u2014such as an article\u2014on the website and offering it as a PDF, or providing<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a reward directly related to the content in exchange for the customer\u2019s information and email address<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in return for the content. This approach is another form of lead magnet.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To put this into practice, there are several ways to make the process easier and significantly reduce costs, including using<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Google Drive for hosting the upgraded content, so customers receive a direct download link after entering their information.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0642\u0639.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Another useful resource on this topic is the Backlinko.com blog. Its information can help you gain <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">a broader understanding of the concept of selling through content upgrades.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">7. Using Facebook and Instagram Live<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Indirect marketing methods usually achieve much greater reach and better results than direct methods, but they require focusing on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> certain details that increase the chances of reaching customers. One such method is livestreaming on Facebook.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Instagram is the leading platform for attracting customers, as they usually prefer watching videos to reading<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> posts or viewing photos. Live streams are even more effective because a real person speaks directly to them.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The main benefit of live streaming on Facebook and Instagram is that followers are notified when you go live, making it much easier<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to promote the broadcast. You should also publish posts and alerts with relevant hashtags a few days<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> before it airs. You can also make use of Facebook groups and stream through them.<\/span><\/p>\n<h4 style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are some content ideas for live streams and videos that attract customers:<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-\u0641\u064a\u062f\u064a\u0648 \u0645\u0646\u0647\u062c\u064a \u064a\u062c\u064a\u0628 \u0639\u0644\u0649 \u0633\u0624\u0627\u0644 &#8220;\u0643\u064a\u0641&#8221;.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">-\u0642\u0635\u0635 \u0648\u0627\u0642\u0639\u064a\u0629.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- News or announcements about the company.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Things you learned through your work or experiences you\u2019ve had.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Most importantly, the presenter has at most one minute at the beginning to capture the audience\u2019s attention and keep them listening,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u062c\u0628 \u0627\u0633\u062a\u063a\u0644\u0627\u0644\u0647\u0627<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"e5qtkkmKTc\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%87%d9%84-%d8%aa%d8%b1%d9%8a%d8%af-%d8%a7%d8%b1%d8%b6%d8%a7%d8%a1-%d8%a7%d9%84%d8%b2%d8%a8%d8%a7%d8%a6%d9%86-%d9%88%d8%aa%d9%82%d8%af%d9%8a%d9%85-%d8%ae%d8%af%d9%85%d8%a9-%d8%b9%d9%85%d9%84%d8%a7\/\">Want to Satisfy Customers and Provide Outstanding Customer Service?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0647\u0644 \u062a\u0631\u064a\u062f \u0627\u0631\u0636\u0627\u0621 \u0627\u0644\u0632\u0628\u0627\u0626\u0646 \u0648\u062a\u0642\u062f\u064a\u0645 \u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0645\u064a\u0632\u0647\u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%87%d9%84-%d8%aa%d8%b1%d9%8a%d8%af-%d8%a7%d8%b1%d8%b6%d8%a7%d8%a1-%d8%a7%d9%84%d8%b2%d8%a8%d8%a7%d8%a6%d9%86-%d9%88%d8%aa%d9%82%d8%af%d9%8a%d9%85-%d8%ae%d8%af%d9%85%d8%a9-%d8%b9%d9%85%d9%84%d8%a7\/embed\/#?secret=e5qtkkmKTc\" data-secret=\"e5qtkkmKTc\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">8. Create a demo version of the products and services offered.<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Free trials are one of the best ways to attract new and first-time customers and reach your target audience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> They bring customers one step closer to making a purchase by reducing the barriers they face before buying. The more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> steps it takes to access a service or product, the sooner customers can get started\u2014and the more motivated they\u2019ll be to visit the site, for example.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">From a behavioral perspective, and based on behavioral marketing analysis, each additional step a customer takes on a website makes them feel more<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> comfortable and confident each time they decide to try it again or make another purchase. The more a website reduces barriers to access<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and purchase, the more likely customers are to stay\u2014and the faster they\u2019ll decide to buy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">On the other hand, some project barriers\u2014such as requiring credit card details to access the<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> trial version\u2014may make customers less likely to visit the site. Customers are always looking for websites that are less<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> demanding and easier to use.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff; font-size: 24px;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">9. Creating Gated Content on the Website<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Gated content is one of the lead magnet techniques. It makes valuable content available<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on the website, such as e-books, in exchange for the customer providing their full details so they can be stored in the site\u2019s database. The requirements vary<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> The information requested depends on the website owners\u2019 goals, but generally focuses on email address and name,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> job title, and basic contact information. Sometimes it may also include the name and type of the company they work for.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u0637\u0644\u0628\u0647 HubSpot.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If the website has more than one piece of gated content, it\u2019s best to offer customers a login with a username and password, <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">so users don\u2019t have to enter their details every time they visit. It\u2019s also important not to gate<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> content that offers little value. If the content is simple and not worth the effort of setting up, gating it will put customers off and won\u2019t<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> attract them. So strike a balance when choosing what content to gate and how much of it to gate on your website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In general, customers don\u2019t like barriers to accessing content, such as having to fill out information first. So<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> when gating content, test only the most relevant, high-value content to avoid turning customers away from your website and services.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"zLfKVcApLJ\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/5-powerful-marketing-tricks-based-on-psychology\/\">5 Powerful Marketing Tricks Based on Psychology<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 \u062e\u062f\u0639 \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0642\u0648\u064a\u0629 \u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/5-powerful-marketing-tricks-based-on-psychology\/embed\/#?secret=zLfKVcApLJ\" data-secret=\"zLfKVcApLJ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">10. Turn past website visitors into leads and sales with remarketing campaigns<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Remarketing campaigns are one of the most effective ways to reach potential customers and reconnect with past customers,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> reminding them of your website and business and tapping into their earlier interest in making a purchase or learning more,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and rekindling that interest.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Through these campaigns, a business owner can reach these customers. However, it\u2019s important to remember that reaching them<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> is not the goal. Instead, give them clear, compelling reasons to return to the website, fill in their details, and even purchase a service or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> product. This could be an offer such as a discount voucher, an exclusive discount, or an e-book. Google and Facebook<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> can help with customer retargeting campaigns, which can be run using Google Analytics. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648 pixel tracking code .<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These campaigns can also target customers who asked about prices but didn\u2019t complete a purchase, or those who<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> added items to their shopping cart on the website but didn\u2019t complete the purchase. They can be targeted by sending them a voucher.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> A discount to encourage them to buy and overcome their hesitation.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0643\u0645\u0628\u062a\u062f\u0626 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0648\u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0646\u0627\u0634\u0626\u0629 \u0633\u064a\u0643\u0648\u0646 \u0627\u0644\u0633\u0639\u064a \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0623\u0648\u0644\u064a\u064a\u0646 \u0648\u0627\u0644\u062c\u062f\u062f \u0645\u0646 \u0623\u0635\u0639\u0628 \u0627\u0644\u0623\u0645\u0648\u0631 \u0627\u0644\u062a\u064a \u062a\u0648\u0627\u062c\u0647\u0643 \u0641\u064a \u0645\u0634\u0631\u0648\u0639\u0643 \u0627\u0644\u0646\u0627\u0634\u0626\u060c \u0644\u0623\u0646 \u0647\u0630\u0647 \u0627\u0644\u0641\u062a\u0631\u0629 \u062a\u062a\u0633\u0645<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24501,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[24013,9304,24015,24014,5245],"class_list":["post-24499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-24013","tag-9304","tag-24015","tag-24014","tag-5245"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24499"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24499\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24501"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}