{"id":24470,"date":"2021-07-07T18:29:18","date_gmt":"2021-07-07T15:29:18","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24470"},"modified":"2021-07-07T18:29:18","modified_gmt":"2021-07-07T15:29:18","slug":"how-to-improve-the-image-with-customer-data","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-to-improve-the-image-with-customer-data\/","title":{"rendered":"How to Improve Your Marketing Plan Using Customer Data"},"content":{"rendered":"

\"8<\/p>\n

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The primary goal of integrating customer data into Marketing plan<\/a> is to improve the customer\u2019s purchasing experience and boost<\/span><\/p>\n

loyalty rates and increase return on investment. By using CRM systems, companies can track data<\/span><\/p>\n

from a wide variety of sources and analyze it to understand what customers do and why.<\/span><\/p>\n<\/blockquote>\n

As digital marketing use has grown, collecting customer data has become a priority for strategic marketers, making it possible to<\/span><\/p>\n

Brands collect data and incorporate it into their marketing plans to understand what customers want and why.<\/span><\/p>\n

By combining customer data with the marketing plan, brands can deliver highly personalized content<\/span><\/p>\n

to the right customers at the right time.<\/span><\/p>\n

.<\/p>\n

How to integrate customer data into a digital marketing plan:<\/span><\/strong><\/span><\/h2>\n

1.\u00a0\u0641\u0647\u0645 \u0627\u0644\u0639\u0645\u064a\u0644:<\/span><\/strong><\/h3>\n

Buyer personas are profiles of ideal customers. The study begins with basic information such as age, gender, income,<\/span><\/p>\n

education level, and location.<\/span><\/p>\n

For example, luxury brands might target women in their twenties or thirties with an annual salary of<\/span><\/p>\n

$35,000 or more.<\/span><\/p>\n

However, this persona can be a little more complex, taking into account interests and pain points. In our previous example, <\/span><\/p>\n

the buyer\u2019s interests might include fashion and makeup, while pain points could include limited clothing selection at<\/span><\/p>\n

local stores and being unable to afford luxury brands.<\/span><\/p>\n

In one study, 85% of marketers said they had created a buyer persona, while the remaining 15% said that<\/span><\/p>\n

Realistic buyer personas were effective.<\/span><\/p>\n

However, most said they didn\u2019t know how to create impactful profiles without real data.<\/span><\/p>\n

So buyer personas are likely not accurate reflections of all customers.<\/span><\/p>\n

For example, in Google Analytics, you can look at where most of your website visitors come from and segment them by country<\/span><\/p>\n

or city, then combine that with buyer persona data (if you use CRM software, import the relevant data<\/span><\/p>\n

that way, you can save time and money.<\/span><\/p>\n

How to research your target market in a few simple steps<\/a><\/p><\/blockquote>\n