{"id":24436,"date":"2021-07-06T12:26:33","date_gmt":"2021-07-06T09:26:33","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24436"},"modified":"2021-07-06T12:26:33","modified_gmt":"2021-07-06T09:26:33","slug":"%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%b2%d9%8a%d8%ac-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86%d8%aa%d8%ac%d8%a7","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/%d8%a3%d9%87%d9%85%d9%8a%d8%a9-%d8%a7%d9%84%d9%85%d8%b2%d9%8a%d8%ac-%d8%a7%d9%84%d8%a7%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a-%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%86%d8%aa%d8%ac%d8%a7\/","title":{"rendered":"The Importance of the Digital Marketing Mix for Your Products"},"content":{"rendered":"

 <\/p>\n

\"The<\/p>\n

The marketing mix is a marketing strategy made up of four main components:<\/span><\/p>\n

Product, place, price, and promotion.<\/span><\/p>\n

The marketing mix has evolved over time from four components to seven, but here I\u2019ll keep it simple<\/span><\/p>\n

for you. It can help you make the right marketing decisions, and here in this<\/span><\/p>\n

article, you\u2019ll find a practical model you can apply to your project.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

The first element: Product<\/strong><\/span><\/h2>\n

We start with the product because it is the foundation on which all other operations are built. Every building needs a foundation, and the product is the most important one.<\/span><\/p>\n

Marketing foundations.<\/span><\/p>\n

Here, a product means a tangible good, service, or idea that consumers can obtain. Make sure your<\/span><\/p>\n

product can be adapted and developed to meet customers\u2019 preferences and needs.<\/span><\/p>\n

This component focuses on several key areas:<\/strong><\/span><\/p>\n

1-\u00a0<\/strong>Product selection criteria<\/strong>\u00a0<\/strong><\/span><\/p>\n

On what basis did you choose this product? Does it meet a specific market need or fulfill a consumer desire?<\/span><\/p>\n

 <\/p>\n

2-\u00a0<\/strong>\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/strong><\/span><\/p>\n

List all the features and specifications of your product, as well as the key benefits it offers customers.<\/span><\/p>\n

.<\/p>\n

3-\u00a0<\/strong>Quality and target audience<\/strong><\/span><\/p>\n

Some of us may focus on quality and overlook the target audience. It\u2019s important to make sure that the quality is<\/span><\/p>\n

appropriate for the target audience. For example, it would be a mistake to offer a high-quality Mercedes worth<\/span><\/p>\n

SAR 700,000 to someone whose monthly income is no more than SAR 3,000! Apply the same reasoning to<\/span><\/p>\n

All products\u2014remember that\u00a0\u062c\u0648\u062f\u0629 \u0627\u0644\u0645\u0646\u062a\u062c \u0645\u0631\u062a\u0628\u0637\u0629\u00a0\u0628\u0627\u0644\u0641\u0626\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u062f\u0641\u0629<\/strong>.<\/strong><\/span><\/p>\n

.<\/p>\n

4-\u00a0<\/strong>Packaging<\/strong><\/span><\/p>\n

Packaging<\/a> One of the most important things at this stage is the product\u2019s final appearance, which can have a major influence on the decision to <\/span><\/p>\n

\u0642\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621.<\/span><\/p>\n

What You Need to Know About the Marketing Mix and Its Impact on Project Success or Failure<\/a><\/p><\/blockquote>\n