![\"How](\"https:\/\/media.coschedule.com\/uploads\/crisis-layers_4.gif\")
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Social media crises are frightening for organizations, to the point that many avoid thinking deeply<\/span><\/p>\n about them, prepare only very basic response plans, and fail to learn how to handle several crises at<\/span><\/p>\n \u0646\u0641\u0633 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p>\n In fact, any crisis can be managed\u2014even an online crisis\u2014if you do some preparation and planning<\/span><\/p>\n carefully and maintain a high-performing team spirit. Then you\u2019ll be well equipped to anticipate and avoid any crisis<\/span><\/p>\n that may arise, confront and manage it, and continue learning from it.<\/span><\/p>\n .<\/p>\n A social media crisis is an event that can negatively impact a brand\u2019s reputation<\/span><\/p>\n or the company or individual. This event may happen in the real world and then somehow move to social media channels,<\/span><\/p>\n or it may start directly on social media and then spread.<\/span><\/p>\n .<\/p>\n Expert Julie Atherton created this useful 10-step checklist to help you<\/span><\/p>\n think through and prepare for a situation that could suddenly happen to anyone or any organization. The checklist is excerpted from the e-book she wrote for<\/span><\/p>\n \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u0630\u064a \u0643\u062a\u0628\u062a\u0647 \u0644\u0635\u0627\u0644\u062d\u00a0DMI \u2013 digital marketing institute<\/b>\u00a0\u062d\u0648\u0644\u00a0\u0643\u064a\u0641\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0623\u0632\u0645\u0627\u062a \u0648\u0633\u0627\u0626\u0644 <\/span><\/p>\n Social Media:<\/span><\/p>\n .<\/p>\n If a crisis occurs, who should be on the response team? What will their roles be, and what authority will they have?<\/span><\/p>\n It will be too late to make these decisions once a crisis has begun, so they must all be made<\/span><\/p>\n before a crisis occurs.<\/span><\/p>\n Building trust takes time. A cohesive team whose members trust one another will perform much better under pressure.<\/span><\/p>\n the growing pressures that come with a crisis, compared with a group of people who have never met. Make sure your team is<\/span><\/p>\n small, with few levels of hierarchy. When a crisis occurs, decisions must be made quickly and responsibly.<\/span><\/p>\n .<\/p>\n The correct way to overcome project crises<\/a><\/p><\/blockquote>\nWhat are social media crises?<\/strong><\/span><\/h2>\n
Crisis management on social media<\/span><\/strong><\/span><\/h2>\n
1. Build a crisis team<\/span><\/strong><\/h3>\n