{"id":24417,"date":"2021-07-05T15:22:26","date_gmt":"2021-07-05T12:22:26","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24417"},"modified":"2021-07-05T15:22:26","modified_gmt":"2021-07-05T12:22:26","slug":"how-do-you-spot-content-issues-with-your-website","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/how-do-you-spot-content-issues-with-your-website\/","title":{"rendered":"How to Identify Content Issues on Your Website"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.inlogic.ae\/wp-content\/uploads\/2018\/07\/content.jpg\" alt=\"content | inlogic\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0646\u0647 \u0630\u0644\u0643 \u0627\u0644\u0648\u062d\u0634 \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0631\u064a\u062f \u0623\u062d\u062f \u0627\u0644\u062a\u062d\u062f\u062b \u0639\u0646\u0647: \u0625\u0646\u0647\u00a0<strong>a website<\/strong><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><strong> \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u0645<\/strong>, everyone knows it isn\u2019t delivering the results your organization wants. Bounce rates are high<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and engagement rates are low, and no one can pinpoint the problem\u2014or how to fix it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your website\u2019s problems are likely related to its content. Content is the \u201cflesh and blood\u201d of your website <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and the key to the exceptional user experience everyone strives to create.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Content is the information users are looking for, as well as the information you want them to find<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> about your organization, brand, and products or services. So if your content isn\u2019t up to standard,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your website won\u2019t be able to do its job.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A content review and audit will help you identify content issues and prioritize them, so you can <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">make your content and website more useful.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"T9Z1rM5mS7\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/7-features-that-make-e-marketing-a-necessity-for-every-store\/\">7 Features That Make Digital Marketing a Necessity for Every Store<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;7 \u0645\u0645\u064a\u0632\u0627\u062a \u062a\u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0636\u0631\u0648\u0631\u0629 \u0644\u0643\u0644 \u0645\u062a\u062c\u0631&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/7-features-that-make-e-marketing-a-necessity-for-every-store\/embed\/#?secret=T9Z1rM5mS7\" data-secret=\"T9Z1rM5mS7\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">What is a content review and audit?<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A content audit is a systematic analysis of the key pages on your website, using<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a consistent set of criteria or questions to evaluate how well the content supports your business goals and meets<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Users\u2019 needs, and how well the content aligns with UX best practices.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0648\u0641\u0631\u00a0<a href=\"https:\/\/ar.wikipedia.org\/wiki\/%D8%AC%D9%88%D8%AC%D9%84_%D8%A3%D9%86%D8%A7%D9%84%D9%8A%D8%AA%D9%83%D8%B3\" target=\"_blank\" rel=\"noopener\">\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u062c\u0648\u062c\u0644<\/a>\u00a0\u0648\u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0648\u064a\u0628 \u0627\u0644\u0623\u062e\u0631\u0649 \u0631\u0624\u0649 \u0642\u064a\u0645\u0629 \u062d\u0648\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u060c \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0638\u0647\u0627\u0631 \u0645\u0627<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> users do on your website. However, these tools don\u2019t tell you about issues or errors in your content.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Your content audit does. It can easily tell you and point you toward<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0648\u0627\u0636\u0639 \u0627\u0644\u062e\u0644\u0644.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"6VKixawKm3\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/12-simple-tips-to-save-your-time-and-finish-your-work\/\">12 Simple Tips to Save Time and Get Things Done<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;12 \u0646\u0635\u064a\u062d\u0629 \u0628\u0633\u064a\u0637\u0629 \u0644\u062a\u0648\u0641\u064a\u0631 \u0648\u0642\u062a\u0643 \u0648\u0625\u0646\u062c\u0627\u0632 \u0623\u0639\u0645\u0627\u0644\u0643&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/12-simple-tips-to-save-your-time-and-finish-your-work\/embed\/#?secret=6VKixawKm3\" data-secret=\"6VKixawKm3\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Types of Content Audits<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are many types of content audits, but most rely on questions designed to elicit<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u201cyes\/no\u201d answers, or on a scoring system that ranges from low to high.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> (usually on a 5- or 10-point scale).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Scorable content audits produce quantifiable results (numbers, data, and statistics),<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> helping product owners summarize needs and communicate them to stakeholders.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, a content audit scoring system for a global association could work as follows: define a set of criteria<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for each key target audience segment and identify the customer persona(s), then audit the content<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on the main pages of their website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The scoring system is as follows:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Each page is rated on a scale of 1 to 5, based on how well its content supports the client persona\u2019s needs<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or the organization\u2019s goal. A score of 1 means poor, while 5 means very good.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">- Very good means that the content generally supports the client persona\u2019s needs or the organization\u2019s goal. However, it may still<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> benefit from improvements or further development, such as rewriting.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac0207d756bf4df0684_1603148286425.png\" alt=\"An example scoring system for an organisation's content audit.\" width=\"674\" height=\"339\" data-src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac0207d756bf4df0684_1603148286425.png\" \/>Whenever possible, I use qualitative analysis to review content, focusing on understanding the reasons and analyzing the results.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> This approach will deliver clearer, more detailed results and help organizations \u201csee\u201d and prioritize<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the pages or sections of their website that need improvement.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Using a heatmap with different colors is an effective, quick way to show the website\u2019s \u201chot spots\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> that are performing well (dark blue) and \u201ccold spots\u201d (light blue) that need development, improvement, or revision.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0644\u0644\u0645\u062d\u062a\u0648\u0649.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac04257300a1670a3be_1603148840653.png\" alt=\"Heat mapping helped stakeholders to quickly see &quot;hot&quot; and &quot;cold&quot; areas of their site content. Here, the &quot;cold&quot; light blue shows pages that are least effective.\" width=\"629\" height=\"416\" data-src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac04257300a1670a3be_1603148840653.png\" \/><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When an organization has limited time or resources, a \u201cyes\/no\u201d audit is better than no audit at all.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> This approach will help the organization identify which pages do or don\u2019t meet specific criteria (for example,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> For example: \u201cAre there any spelling or grammatical errors on the page?\u201d or \u201cIs the content divided into easy-to-understand sections?\u201d and so on.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">A framework for auditing your content<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To audit your content, you or your content strategy lead will use a content audit framework. This is<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> essentially a spreadsheet with a list of pages to audit along the vertical axis,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and a set of audit criteria across the top, along the horizontal axis. These criteria should be based on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your business and your users, within the context of your organization\u2019s framework and goals, as well as general best practices for<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the content user experience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded aligncenter\" src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac097ac48abe22f45c6_1603143717830.png\" alt=\"A content audit framework I recently developed to audit an enterprise customer service application.\" width=\"700\" height=\"141\" data-src=\"https:\/\/assets-global.website-files.com\/5c88fc88555981dc7f314a41\/5fe08ac097ac48abe22f45c6_1603143717830.png\" \/><\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Your business\/organization criteria<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What specific business goals should your content support? For example, one<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of your organization\u2019s goals might be to increase sign-ups for your product\u2019s trial or free version. The metric here could be:<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> (How effectively does the content encourage users to sign up for a free trial?), with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the highest possible score being 5\/5, meaning \u201cVery good.\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Use key performance indicators (KPIs), if you have them, to define<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your audit criteria. These criteria should align with your organization\u2019s overall goals.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">User criteria<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">What do your primary target users want? How well does your content meet their needs? Criteria can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> be specific to your product or organization (for example, how easy is it for users to sign up<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> for a free trial?) or more general<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> (how easy is it to find key information about your product?).<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In many cases, a content review and audit will show that a website serves its users\u2019 needs well but<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> does little for the organization, company, or business (or vice versa). Ideally, your website should work<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> effectively in both directions.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"zCLxpkxj8y\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/the-7-most-powerful-e-marketing-strategies\/\">The 7 Most Powerful Digital Marketing Strategies<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0623\u0642\u0648\u0649 7 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/the-7-most-powerful-e-marketing-strategies\/embed\/#?secret=zCLxpkxj8y\" data-secret=\"zCLxpkxj8y\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">Tips for getting the most out of your content audit<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you\u2019re working with a content strategist to audit your content\u2014or even conducting the audit<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> yourself\u2014here are some tips to help you get the best results:<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h4 id=\"1-%d9%84%d8%a7-%d8%aa%d8%ad%d8%a7%d9%88%d9%84-%d8%a3%d9%86-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d9%83%d9%84-%d8%b4%d9%8a%d8%a1\" style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">1. Don\u2019t try to do everything<\/span><\/strong><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Choose the key pages or sections of your website to audit based on their value to your organization or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your target audience. Use Google Analytics or another web analytics tool to identify underperforming areas <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0641\u064a \u0645\u0648\u0642\u0639\u0643.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h4 id=\"2-%d8%ad%d8%af%d8%af-%d8%a7%d9%84%d9%85%d8%b9%d8%a7%d9%8a%d9%8a%d8%b1-%d8%a7%d9%84%d8%ae%d8%a7%d8%b5%d8%a9-%d8%a8%d9%83-%d8%a8%d8%b9%d9%86%d8%a7%d9%8a%d8%a9\" style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">2. Carefully define your criteria<\/span><\/strong><\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Your audit criteria should be meaningful and measurable. Consult with your team to identify the top three business goals that your content should<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> support. If your organization uses key performance indicators (KPIs), include them in your criteria.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h4 id=\"3-%d9%88%d8%ad%d9%91%d8%af-%d8%a3%d8%af%d8%a7%d8%a9-%d8%a7%d9%84%d9%82%d9%8a%d8%a7%d8%b3\" style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">3. Standardize your measurement tool<\/span><\/h4>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you plan to audit a large number of pages and will have several people working with you on the audit,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> decide together how to evaluate the pages. Make sure everyone understands why a particular page deserves<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u201c5,\u201d while another page deserves only a \u201c2.\u201d<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif; color: #00ccff;\">4. Prioritize your content development efforts<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A content audit is an invaluable way to measure how your organization\u2019s content is really performing. Use the results of this<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> audit to identify areas and opportunities for development and improvement, and to prioritize the efforts you\u2019ll undertake<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to enrich and develop your organization\u2019s content\u2014while also improving the overall user experience on your website!<\/span><\/p>\n<p style=\"text-align: center;\">","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0625\u0646\u0647 \u0630\u0644\u0643 \u0627\u0644\u0648\u062d\u0634 \u0627\u0644\u0645\u0648\u062c\u0648\u062f \u0641\u064a \u0634\u0631\u0643\u062a\u0643 \u0623\u0648 \u0645\u0624\u0633\u0633\u062a\u0643 \u0648\u0627\u0644\u0630\u064a \u0644\u0627 \u064a\u0631\u064a\u062f \u0623\u062d\u062f \u0627\u0644\u062a\u062d\u062f\u062b \u0639\u0646\u0647: \u0625\u0646\u0647\u00a0\u0627\u0644\u0645\u0648\u0642\u0639 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0627\u0644\u062e\u0627\u0635 \u0628\u0643\u0645\u060c \u064a\u0639\u0644\u0645 \u0627\u0644\u062c\u0645\u064a\u0639 \u0623\u0646\u0647 \u0644\u0627 \u064a\u062d\u0642\u0642 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0627\u0644\u0645\u0631\u062c\u0648\u0629<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24418,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23942,13959,23944,5665,23941,23940,23943],"class_list":["post-24417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23942","tag-13959","tag-23944","tag-5665","tag-23941","tag-23940","tag-23943"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24417"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24418"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}