{"id":24377,"date":"2021-06-29T16:14:03","date_gmt":"2021-06-29T13:14:03","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24377"},"modified":"2021-06-29T16:52:19","modified_gmt":"2021-06-29T13:52:19","slug":"seo-principles-40-key-terms","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/seo-principles-40-key-terms\/","title":{"rendered":"\u0645\u0628\u0627\u062f\u0626 \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO).. 40 \u0645\u0635\u0637\u0644\u062d\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 &#8211; \u062c 1"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/myseoworld.com\/wp-content\/uploads\/2020\/01\/basic-seo.png\" alt=\"Basic Principles of SEO \u2014 My SEO World\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0643 \u062a\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629\u00a0<a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a3%d8%b4%d9%87%d8%b1-%d8%a7%d9%84%d8%a3%d8%b3%d8%a6%d9%84%d8%a9-%d8%ad%d9%88%d9%84-%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-%d9%88%d8%a7\/\"><strong>Search Engine Optimization<\/strong>\u00a0SEO<\/a> is today for improving your website\u2019s ranking in search results<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on Google. You may want to increase your site\u2019s visibility in search engines, but find it difficult to explain what you need<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> in technical terms to the people who manage it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s why learning the basic terminology in the field of <a href=\"https:\/\/www.ibtdi.com\/en\/%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d9%86%d8%aa%d8%a7%d8%a6%d8%ac-%d9%85%d8%ad%d8%b1%d9%83%d8%a7%d8%aa-%d8%a7%d9%84%d8%a8%d8%ad%d8%ab-seo\/\">Search Engine Optimization<\/a> (<a href=\"https:\/\/www.ibtdi.com\/en\/seo-secrets1\/\">SEO<\/a>is essential if you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> own a website or work in marketing, but keep in mind that knowing technical terms alone is never enough<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to achieve satisfactory results.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">You also need to take practical steps to make your website a successful marketing tool by improving the return on<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> investment in content in particular.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, this guide to technical SEO terminology will help you expand your knowledge. It can help you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> I was a website owner or digital marketer looking to connect with developers and understand how to improve websites.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">40 SEO Terms<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"waa6vPot8s\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7-%d9%87%d9%88-link-juice-%d8%9f\/\">What Is Link Juice?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0645\u0627 \u0647\u0648 Link Juice \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%85%d8%a7-%d9%87%d9%88-link-juice-%d8%9f\/embed\/#?secret=waa6vPot8s\" data-secret=\"waa6vPot8s\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"1-%d8%a5%d8%b9%d8%a7%d8%af%d8%a9-%d8%aa%d9%88%d8%ac%d9%8a%d9%87-301-301-redirect\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">1- 301 Redirect<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This method redirects visitors from one web page to another when you change a page\u2019s URL.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Use a 301 redirect to point the old URL to the new one.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This confirms the new URL and allows search engines to update their indexes. The term \u201credirect\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 301 (301 Redirect) refers to a permanent move\u2014that is, moving a website URL to another URL.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"2-alt-text-tag-or-attribute\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">\u00a02- Alt text\/ Tag or attribute<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These two terms relate to HTML. Alt text refers to adding a description to images on your website.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Search engines read the Alt text\u2014the text that describes an image\u2014but they don\u2019t read the image itself, unlike<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> people. So it\u2019s recommended that you add this text to images on your website whenever possible.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"3-%d9%86%d8%b5-%d8%a7%d9%84%d8%b1%d8%a7%d8%a8%d8%b7-anchor-text\" style=\"text-align: center;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\">3- Anchor Text<\/span><\/strong><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Link text is the clickable text that takes you to a link, such as \u201cClick here\u201d or \u201cLearn more.\u201d Link<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u0631\u0627\u0628\u0637\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Anchor_text\" target=\"_blank\" rel=\"noopener nofollow\">Anchor text<\/a>\u00a0\u0647\u0648 \u0628\u0628\u0633\u0627\u0637\u0629 \u0627\u0644\u0646\u0635 \u0627\u0644\u0630\u064a \u064a\u0648\u0636\u0639 \u0639\u0644\u064a\u0647\u00a0<a href=\"https:\/\/ar.wikipedia.org\/wiki\/%D8%B1%D8%A7%D8%A8%D8%B7_%D8%AA%D8%B4%D8%B9%D8%A8%D9%8A\" target=\"_blank\" rel=\"noopener nofollow\">\u0627\u0644\u0631\u0627\u0628\u0637 \u0627\u0644\u062a\u0634\u0639\u0628\u064a<\/a>\u00a0Hyperlink\u060c \u0648\u064a\u0643\u0648\u0646 \u0641\u064a \u0645\u0639\u0638\u0645<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> websites, it appears in dark blue and is underlined. It may appear in purple if you\u2019ve visited the link before.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is where anchor text helps search engines understand what the destination page is about, since it describes what<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you\u2019ll see if you click it.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"4-%d8%a7%d9%84%d9%85%d8%af%d9%88%d9%86%d8%a9-blog\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">4- Blog<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s a part of your website where you should regularly publish content. This might include updates on your company\u2019s achievements, as well as photos, videos, and notable events that are expected to attract<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your audience\u2019s attention. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0627\u0646\u062a\u0628\u0627\u0647 \u0627\u0644\u062c\u0645\u0647\u0648\u0631.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0625\u0630 \u0625\u0646 \u0643\u0644 \u0645\u0646\u0634\u0648\u0631 \u0623\u0648 \u062a\u062f\u0648\u064a\u0646\u0629 \u0639\u0644\u0649 \u0645\u062f\u0648\u0646\u062a\u0643 \u0647\u064a \u0635\u0641\u062d\u0629 \u062c\u062f\u064a\u062f\u0629 \u064a\u0631\u0627\u0647\u0627 \u0645\u062d\u0631\u0643 \u0627\u0644\u0628\u062d\u062b\u060c \u0648\u062a\u0634\u0643\u0644 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0646\u0641\u0633\u0647<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> An opportunity to appear in online search results, and it\u2019s important to keep your blog topics relevant to your industry.<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"HZPCh8bmCC\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%aa%d9%8a-%d8%b3%d8%aa%d8%b3%d8%a7%d8%b9%d8%af%d9%83-%d8%b9%d9%84%d9%89-%d8%b1%d9%81%d8%b9-%d8%aa%d8%b1%d8%aa%d9%8a\/\">Top Tips to Improve Your Website\u2019s Search Engine Rankings<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0623\u0641\u0636\u0644 \u0627\u0644\u0646\u0635\u0627\u0626\u062d \u0627\u0644\u062a\u064a \u0633\u062a\u0633\u0627\u0639\u062f\u0643 \u0639\u0644\u0649 \u0631\u0641\u0639 \u062a\u0631\u062a\u064a\u0628 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d8%a3%d9%81%d8%b6%d9%84-%d8%a7%d9%84%d9%86%d8%b5%d8%a7%d8%a6%d8%ad-%d8%a7%d9%84%d8%aa%d9%8a-%d8%b3%d8%aa%d8%b3%d8%a7%d8%b9%d8%af%d9%83-%d8%b9%d9%84%d9%89-%d8%b1%d9%81%d8%b9-%d8%aa%d8%b1%d8%aa%d9%8a\/embed\/#?secret=HZPCh8bmCC\" data-secret=\"HZPCh8bmCC\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"5-%d8%a7%d9%84%d8%a5%d8%b4%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d9%85%d8%b1%d8%ac%d8%b9%d9%8a%d8%a9-bookmark\" style=\"text-align: center;\"><span style=\"font-size: 28px; color: #0000ff;\"><strong><span style=\"font-family: 'comic sans ms', sans-serif;\">5- Bookmark<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A link to a website saved for later reference in a web browser or on a computer.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">On the other hand, social bookmarking networks allow interested users to share the websites they<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> like with one another. So, if links to your site appear on social bookmarking sites, this<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> signals to search engine crawlers that people find your site\u2019s content interesting.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"6-%d8%b9%d9%86%d9%88%d8%a7%d9%86-url-%d8%a7%d9%84%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a-canonical-url\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">6- Canonical URL<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The best title under which a user can find information. This term refers to an element called<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> A canonical link element is an HTML element added to a website\u2019s head section. It contains<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the preferred or primary URL for a page.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Sometimes the same page content can be accessed through multiple URLs. Specifying<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the canonical URL helps search engines identify the best URL for a piece of content, so it can be indexed <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">without indexing pages that contain the same content but have different URLs.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"7-%d9%86%d9%85%d9%88%d8%b0%d8%ac-%d8%a7%d9%84%d8%aa%d8%ad%d9%88%d9%8a%d9%84-conversion-form\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">7- Conversion Form<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A form that lets you collect information about your website visitors and helps turn them into customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Potential customers, as collecting contact information helps you follow up with and reach out to leads.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"8-%d8%a3%d9%88%d8%b1%d8%a7%d9%82-%d8%a7%d9%84%d8%a3%d9%86%d9%85%d8%a7%d8%b7-%d8%a7%d9%84%d9%85%d8%aa%d8%aa%d8%a7%d9%84%d9%8a%d8%a9-css-cascading-style-sheets\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">8-\u00a0<a style=\"color: #0000ff;\" href=\"https:\/\/ar.wikipedia.org\/wiki\/%D8%A3%D9%88%D8%B1%D8%A7%D9%82_%D8%A7%D9%84%D8%A3%D9%86%D9%85%D8%A7%D8%B7_%D8%A7%D9%84%D9%85%D8%AA%D8%AA%D8%A7%D9%84%D9%8A%D8%A9\" target=\"_blank\" rel=\"noopener nofollow\">Cascading Style Sheets<\/a>\/ (CSS (Cascading Style Sheets<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A styling language for web pages that focuses on the appearance and design of websites. It was specifically designed to separate formatting (colors,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> fonts, buttons, etc.) from the content of a document written in a language such as HTML. This applies to colors,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> fonts, images, and backgrounds used on pages. It is code that determines how different elements<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on your website look, such as headings and links.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"9-%d8%a7%d9%84%d8%af%d9%84%d9%8a%d9%84-directory\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">9- Directory<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">There are website directories, just as there are directories of people\u2019s phone numbers. Submitting your website to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a directory gives you more than a backlink\u2014it helps people find you.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0623\u0645\u0651\u0627 \u0623\u0634\u0647\u0631 \u0623\u062f\u0644\u0629 \u0627\u0644\u0648\u064a\u0628 \u0641\u0647\u064a:\u00a0<a href=\"https:\/\/search.yahoo.com\/web\" target=\"_blank\" rel=\"noopener nofollow\">Yahoo! Directory<\/a>\u00a0\u0648\u00a0<a href=\"https:\/\/dmoz-odp.org\/\" target=\"_blank\" rel=\"noopener nofollow\">Dmoz<\/a><\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"10-%d8%a7%d9%84%d9%86%d8%b7%d8%a7%d9%82-domain\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">10- Domain<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This is your website\u2019s primary web address, which starts with www. It\u2019s also a good idea to renew your domain registration for several years. Preferably,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> search engines rank older websites higher because they show commitment.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"11-%d8%a7%d9%84%d8%b7%d9%8a%d8%a9-the-fold\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">11- \u0627\u0644\u0637\u064a\u0629\/ The fold<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The term \u201cfold\u201d comes from the printing industry (the neatly folded edge of a sheet of paper). The fold is the visible edge<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> below the fold without scrolling, while the term \u201cabove the fold\u201d refers to the visible area of the page<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of a website that internet users can see without scrolling. If they scroll down, they will see the area known as<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u201cbelow the fold.\u201d<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u201cThe Fold\u201d refers to the part of a web page users see as soon as they land on the site<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> without scrolling down.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It is a very important part of a website\u2019s homepage, as it determines whether users will continue browsing the site or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Search engines give some priority to content above the fold, where new visitors will see it right away.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0627\u0644\u062c\u062f\u062f \u0639\u0644\u0649 \u0627\u0644\u0641\u0648\u0631.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Having too many ads above the fold can also be considered a negative factor.<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"y4D9Jd0skb\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/how-do-you-know-that-you-have-been-googles-punishment\/\">How Do You Know If You\u2019ve Been Penalized by Google?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0639\u0631\u0641 \u0623\u0646\u0643 \u062a\u0639\u0631\u0636\u062a \u0644\u0640 \u0639\u0642\u0648\u0628\u0629 \u062c\u0648\u062c\u0644 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/how-do-you-know-that-you-have-been-googles-punishment\/embed\/#?secret=y4D9Jd0skb\" data-secret=\"y4D9Jd0skb\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3 id=\"12-%d8%a7%d9%84%d8%b9%d9%86%d8%a7%d9%88%d9%8a%d9%86-headings\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">12- Headings<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These are texts placed inside a heading tag on your website. They come in several sizes, such as <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">H1 and H2, which appear in a larger, bolder font than the rest of the text on the page.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"13-html-%d9%84%d8%ba%d8%a9-%d8%aa%d8%b1%d9%85%d9%8a%d8%b2-%d8%a7%d9%84%d9%86%d8%b5-%d8%a7%d9%84%d8%aa%d8%b4%d8%b9%d8%a8%d9%8a\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">13- HTML \/ HyperText Markup Language<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">HTML \u0644\u063a\u0629 \u062a\u0631\u0645\u064a\u0632 \u0627\u0644\u0646\u0635 \u0627\u0644\u0641\u0627\u0626\u0642 \u0644\u064a\u0633 \u0644\u063a\u0629 \u0628\u0631\u0645\u062c\u0629\u061b \u0648\u0625\u0646\u0645\u0627\u00a0<em>\u0644\u063a\u0629 \u062a\u0631\u0645\u064a\u0632\u064a\u0651\u0629<\/em>\u00a0(markup language) \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0644\u0625\u062e\u0628\u0627\u0631<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the browser how to organize the web pages you visit. It is the part of your website\u2019s code that search engines read,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Keep your HTML as clean as possible so search engines can read your site easily and frequently.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Put as much layout-related code as possible in CSS rather than HTML.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"14-%d8%a7%d9%84%d8%b1%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d9%88%d8%a7%d8%b1%d8%af-%d8%a3%d9%88-%d8%a7%d9%84%d8%ae%d9%84%d9%81%d9%8a-inbound-link\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">14- Inbound Link \/ Backlink<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A link from one website to another. Having another website link to yours can improve your SEO,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> especially if that website has a high page rank.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"15-%d8%a7%d9%84%d8%b1%d8%a7%d8%a8%d8%b7-%d8%a7%d9%84%d8%af%d8%a7%d8%ae%d9%84%d9%8a-internal-link\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">15- Internal Link<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A link from one page to another on the same website, such as a link on your homepage that leads to your products page.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Internal links are a very important element of every website. They are used to connect pages that discuss <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">related topics.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h3 id=\"16-%d8%a7%d9%84%d8%b5%d9%81%d8%ad%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d9%87%d8%b1%d8%b3%d8%a9-indexed-pages\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">16- Indexed Pages<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">These are pages from your website stored by search engines.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"17-javascript\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">17- Javascript<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A scripting language that allows website administrators to apply various effects or changes to a website\u2019s content<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> their website as users browse it.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Search engines often struggle to read content rendered in JavaScript, but they\u2019re getting better. <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0628\u0645\u0631\u0648\u0631 \u0627\u0644\u0648\u0642\u062a.<\/span><\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"18-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a9-%d8%a7%d9%84%d8%b1%d8%a6%d9%8a%d8%b3%d9%8a%d8%a9-keyword\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">18- Keyword<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A keyword is a word a user enters in the search box. Every web page should be optimized to attract visitors searching for<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> specific keywords.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Of course, rich content plays a major role in improving a page\u2019s visibility in search results. You shouldn\u2019t stuff a website with a keyword<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and repeat it without purpose.<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"nwz0QoldOP\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d8%b9%d9%85%d9%84-%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9\/\">How to Conduct Effective Keyword Research<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0643\u064a\u0641 \u062a\u0642\u0648\u0645 \u0628\u0639\u0645\u0644 \u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0643\u0644\u0645\u0627\u062a \u0627\u0644\u0645\u0641\u062a\u0627\u062d\u064a\u0629 \u0628\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%83%d9%8a%d9%81-%d8%aa%d9%82%d9%88%d9%85-%d8%a8%d8%b9%d9%85%d9%84-%d8%a8%d8%ad%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9\/embed\/#?secret=nwz0QoldOP\" data-secret=\"nwz0QoldOP\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 id=\"19-%d8%a8%d9%86%d8%a7%d8%a1-%d8%a7%d9%84%d8%b1%d9%88%d8%a7%d8%a8%d8%b7-link-building\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">19- Link Building<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">An ongoing effort to get more inbound links\/backlinks to your site and improve its search rankings<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b.<\/span><\/p>\n<p>.<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u00a0<\/span><\/p>\n<h2 id=\"20-%d8%a7%d9%84%d9%83%d9%84%d9%85%d8%a7%d8%aa-%d8%a7%d9%84%d9%85%d9%81%d8%aa%d8%a7%d8%ad%d9%8a%d8%a9-%d8%a7%d9%84%d8%b7%d9%88%d9%8a%d9%84%d8%a9-%d8%a7%d9%84%d8%b9%d9%85%d9%8a%d9%82%d8%a9-long-tail\" style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">20. Long-Tail Keywords<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">An uncommon or rarely searched keyword, usually consisting of two or more words.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Small businesses should consider targeting long-tail keywords, as they are less competitive<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and people who use them in searches are often more qualified.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">For example, popular keywords such as \u201csoftware\u201d are highly competitive. It is very difficult to rank highly based<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on them in search results.<\/span><\/p>\n<p>.<\/p>\n<h2 class=\"entry-title\" style=\"text-align: center;\"><strong><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/seo-principles-40-key-terms2\/\">SEO Fundamentals: 40 Essential Terms \u2013 Part 2<\/a><\/span><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<div id=\"gtx-trans\" style=\"position: absolute; left: 364px; top: 7922.67px;\">\n<div class=\"gtx-trans-icon\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u0645\u0646 \u0627\u0644\u0645\u0624\u0643\u062f \u0623\u0646\u0643 \u062a\u062f\u0631\u0643 \u0623\u0647\u0645\u064a\u0629\u00a0\u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b\u00a0SEO \u0627\u0644\u064a\u0648\u0645 \u0645\u0646 \u0623\u062c\u0644 \u0631\u0641\u0639 \u062a\u0635\u0646\u064a\u0641 \u0645\u0648\u0642\u0639\u0643 \u0641\u064a \u0646\u062a\u0627\u0626\u062c \u0628\u062d\u062b \u062c\u0648\u062c\u0644\u060c \u0625\u0630 \u0625\u0646\u0643 \u0642\u062f \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631 \u0645\u0648\u0642\u0639\u0643<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[274,4799,23913,23915,23914,23242,23910,23912,23911],"class_list":["post-24377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-seo","tag-4799","tag----seo","tag-23915","tag-23914","tag-23242","tag-23910","tag-23912","tag-23911"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24377"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24382"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}