{"id":24193,"date":"2021-06-02T11:39:33","date_gmt":"2021-06-02T08:39:33","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=24193"},"modified":"2021-06-02T11:45:17","modified_gmt":"2021-06-02T08:45:17","slug":"why-is-marketing-superior-to-traditional-marketing","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/why-is-marketing-superior-to-traditional-marketing\/","title":{"rendered":"Why is digital marketing more effective than traditional marketing?"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/1.bp.blogspot.com\/-Moqo7vRfyQI\/WmHh-fm6v_I\/AAAAAAAAAF4\/cDCPEy94K0kKPSAzhKzqyJpe7_R5ynzwwCLcBGAs\/s1600\/Digital-Marketing-vs-Traditional-Marketing.jpg\" alt=\"News Tech Buddy: Traditional Marketing VS Digital Marketing: Which One Is Best For Business\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It can be said that companies around the world, of all types and offering all kinds of products and services, have come to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 <a href=\"https:\/\/www.ibtdi.com\/en\/the-ultimate-guide-to-becoming-a-successful-salesperson\/\">Digital marketing<\/a> primarily, and some companies have abandoned <a href=\"https:\/\/www.ibtdi.com\/en\/difference-between-traditional-and-digital-marketing\/\">Traditional marketing<\/a> \u0623\u0648 \u0628\u062f\u0623\u062a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> rely on it only to a limited extent, for several reasons\u2014especially since it requires a great deal of effort<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and its success is not guaranteed. An entrepreneur may put a great deal of effort into creating a traditional marketing campaign and spend<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a large amount of capital to make the campaign look professional, yet it may still fail. This<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0633\u0628\u0628 \u0639\u062f\u0645 \u0648\u062c\u0648\u062f \u0627\u0644\u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u062a\u0648\u0627\u0641\u0631 \u0641\u064a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">It\u2019s difficult to list all the advantages and reasons digital marketing offers that traditional marketing does not,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> but we\u2019ll highlight the main reasons many companies and brands have moved away from traditional marketing <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">and started relying on digital marketing. Here are the key reasons:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>1- Digital marketing is more cost-effective<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the main reasons digital marketing outperforms traditional marketing is the financial cost, which can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Spending money to rely on it\u2014especially since it is extremely low-cost and easy for anyone to use,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> because it is done over the internet, so prices <a href=\"https:\/\/www.ibtdi.com\/en\/facebook-funded-ads\/\">Sponsored ads<\/a> are affordable, and you can also<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> run marketing campaigns for free. Traditional marketing, on the other hand, requires a substantial investment to get started<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> because it relies on advertising channels such as television, radio, and roadside billboards, which means you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u0646\u0641\u0642 \u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0645\u0627\u0644\u060c \u0623\u0645\u0627 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0641\u0627\u0644\u0623\u0645\u0631 \u0645\u062e\u062a\u0644\u0641 \u062a\u0645\u0627\u0645\u0627\u064b\u00a0<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>2- Easier audience targeting<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This can be said to be one of the main reasons entrepreneurs have increasingly moved away from<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> traditional marketing and started relying on digital marketing: it makes it easy to target<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and study customers. With traditional marketing, this is extremely difficult\u2014almost impossible\u2014because you show<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your ads and marketing campaigns to the general public, which makes the chances of success very low. But when you rely<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> on digital marketing, you can easily identify the customer segment you want to reach with your products,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and this ensures <a href=\"https:\/\/www.ibtdi.com\/en\/create-a-powerful-marketing-campaign\/\">A Powerful Marketing Campaign<\/a> \u0648\u0645\u0636\u0645\u0648\u0646\u0629 \u0627\u0644\u0646\u062c\u0627\u062d<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"85GDm6LDyJ\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%84%d9%83%d9%8a-%d8%aa%d9%86%d8%ac%d8%ad-%d8%ae%d8%b7%d8%aa%d9%83-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d8%a7%d8%aa%d8%a8%d8%b9-%d9%87%d8%b0%d9%87-%d8%a7%d9%84%d8%ae%d8%b7%d9%88\/\">Follow These Simple Steps for a Successful Marketing Plan<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0644\u0643\u064a \u062a\u0646\u062c\u062d \u062e\u0637\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0627\u062a\u0628\u0639 \u0647\u0630\u0647 \u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0628\u0633\u064a\u0637\u0629&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%84%d9%83%d9%8a-%d8%aa%d9%86%d8%ac%d8%ad-%d8%ae%d8%b7%d8%aa%d9%83-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82%d9%8a%d8%a9-%d8%a7%d8%aa%d8%a8%d8%b9-%d9%87%d8%b0%d9%87-%d8%a7%d9%84%d8%ae%d8%b7%d9%88\/embed\/#?secret=85GDm6LDyJ\" data-secret=\"85GDm6LDyJ\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>3- Easy analysis of results<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When you launch a marketing campaign using digital marketing, you\u2019ll be able to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> easily analyze its results, see which goals it achieved, and identify its main weaknesses.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> This allows you to fix the campaign\u2019s issues and relaunch it more professionally. You\u2019ll also<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> learn how customers respond to and engage with your campaign. With traditional marketing, this is much more difficult,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> and analyzing results is almost impossible, since you won\u2019t be able to see how customers respond.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0644\u0646 \u062a\u0635\u0644 \u0625\u0644\u064a\u0643 \u0623\u0631\u0627\u0621\u0647\u0645\u060c \u0648\u0647\u0630\u0627 \u0645\u0627 \u062c\u0639\u0644 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0627\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u064a\u062a\u0641\u0648\u0642 \u0628\u0630\u0644\u0643 \u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0645\u0644\u062d\u0648\u0638\u00a0<\/span><\/p>\n<p>.<\/p>\n<figure id=\"attachment_20181\" class=\"wp-caption aligncenter\" aria-describedby=\"caption-attachment-20181\"><figcaption id=\"caption-attachment-20181\" class=\"wp-caption-text\"><\/figcaption><\/figure>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>4- Customer retention and retargeting<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One compelling reason many businesses turn to digital marketing is that it allows you to retain<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> all your existing customers and target them again with new marketing campaigns, helping ensure that your campaigns<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> succeed in meeting all your goals and encourage customers to keep doing business with you. Traditional marketing, on the other hand,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> can hardly offer this advantage because it isn\u2019t tailored to your customers; it targets a broad audience instead, which<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> makes targeting nearly impossible and prevents you from achieving many of the positive results you could<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062a\u062d\u0642\u064a\u0642\u0647\u0627 \u0628\u0648\u0627\u0633\u0637\u0629 \u0627\u0644\u062a\u0633\u0640\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u0640\u062a\u0631\u0648\u0646\u064a\u00a0<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"cnWell8VKp\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%87%d9%85-%d9%85%d9%85%d9%8a%d8%b2%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a3%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%9f\/\">What Are the Key Benefits of Digital Marketing?<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u0645\u0627 \u0647\u064a \u0627\u0647\u0645 \u0645\u0645\u064a\u0632\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0623\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u061f&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d9%85%d8%a7-%d9%87%d9%8a-%d8%a7%d9%87%d9%85-%d9%85%d9%85%d9%8a%d8%b2%d8%a7%d8%aa-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d8%a7%d9%84%d8%a3%d9%84%d9%83%d8%aa%d8%b1%d9%88%d9%86%d9%8a%d8%9f\/embed\/#?secret=cnWell8VKp\" data-secret=\"cnWell8VKp\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>5- Room for creativity<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">When you start relying on traditional marketing, keep in mind that there will be very little room for creativity. If you want to create<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a video, you\u2019ll likely need to keep it short and unengaging to avoid increasing your costs.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> With digital marketing, however, things are completely different, giving you a great opportunity to be creative.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> You can create videos that fit your ideas without being limited to a specific length.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u0627\u064b <a href=\"https:\/\/www.ibtdi.com\/en\/the-right-steps-to-creating-a-successful-marketing-campaign\/\">Create marketing campaigns<\/a> Across all social media platforms on a large scale, using fresh ideas<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0648\u0645\u0628\u062a\u0643\u0631\u0629 \u062a\u0633\u0647\u0644 \u0639\u0644\u064a\u0643 \u0627\u0644\u0646\u062c\u0627\u062d\u00a0<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>6- Making it easy for customers to access the product<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">One of the key benefits it offers you <a href=\"https:\/\/www.ibtdi.com\/en\/e-marketing\/\">Digital marketing<\/a> when you start using it is that it allows all your customers<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to access your products with ease, especially since most marketing campaigns and ads will run through<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your business\u2019s official social media accounts, so when customers find one of your products<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Customers can get in touch with you easily. With traditional marketing, however, advertising is done through billboards or other channels,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> such as television, which makes it harder for customers to discover your products smoothly compared with digital marketing.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u063a\u0631\u0627\u0631 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"duU4ZE8PmW\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/4-advantages-of-electronic-marketing-make-it-better-than-traditional\/\">4 Advantages of Digital Marketing Over Traditional Marketing<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;4 \u0645\u0645\u064a\u0632\u0627\u062a \u0644\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u062a\u062c\u0639\u0644\u0647 \u0623\u0641\u0636\u0644 \u0645\u0646 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/4-advantages-of-electronic-marketing-make-it-better-than-traditional\/embed\/#?secret=duU4ZE8PmW\" data-secret=\"duU4ZE8PmW\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif; color: #0000ff;\"><strong>7- Flexibility to make changes<\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If you make a mistake while creating a digital marketing campaign,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> you can quickly pause it, make the necessary changes, and fix the issue,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> then relaunch the campaign without any flaws. Traditional marketing does not offer this advantage.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Especially since, if you make a mistake after the marketing campaign has started, it can be difficult to make changes, because<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the signs have already been put up, and it is difficult to take them down and collect them again, which means your business will appear to customers in a <\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u063a\u064a\u0631 \u0627\u062d\u062a\u0631\u0627\u0641\u064a.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u0645\u0643\u0646 \u0627\u0644\u0642\u0648\u0644 \u0623\u0646 \u062c\u0645\u064a\u0639 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u062d\u0648\u0644 \u0627\u0644\u0639\u0627\u0644\u0645 \u0628\u0645\u062e\u062a\u0644\u0641 \u0623\u0646\u0648\u0627\u0639\u0647\u0627 \u0648\u0628\u0645\u062e\u062a\u0644\u0641 \u0645\u0627 \u062a\u0642\u062f\u0645\u0647 \u0645\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062e\u062f\u0645\u0627\u062a \u0623\u0635\u0628\u062d\u062a \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0628\u0634\u0643\u0644 \u0623\u0633\u0627\u0633\u064a\u060c \u0648\u0647\u0646\u0627\u0643 \u0634\u0631\u0643\u0627\u062a \u0642\u062f<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":24197,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23780,17948,5200,23781,23782,803],"class_list":["post-24193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23780","tag-17948","tag-5200","tag-23781","tag-23782","tag-803"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=24193"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/24193\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/24197"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=24193"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=24193"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=24193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}