![\"Shop](\"https:\/\/cdn.shopify.com\/s\/files\/1\/0070\/7032\/files\/introducing-shop.jpg?v=1587655641\")
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\u0631\u0628\u0651\u0645\u0627 \u0644\u0645 \u064a\u0628\u0642 \u0623\u062d\u062f \u0641\u064a \u0627\u0644\u0639\u0627\u0644\u0645 \u0644\u0645 \u064a\u0644\u062c\u0623 \u0623\u0648 \u064a\u0641\u0643\u0631 \u0641\u064a \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u00a0shopping apps<\/b>, to meet their needs<\/span><\/p>\n since the start of the COVID-19 pandemic.<\/span><\/p>\n In particular, since March 2020 and the onset of \u062c\u0627\u0626\u062d\u0629 \u0643\u0648\u0631\u0648\u0646\u0627<\/a> there has been a sharp upward trend in<\/span><\/p>\n demand for online shopping apps.<\/span><\/p>\n Due to stay-at-home restrictions and the circumstances surrounding lockdowns, millions of people now use<\/span><\/p>\n these apps around the world more than ever to meet their shopping needs.<\/span><\/p>\n As a result, the cost of acquiring a new user for a shopping app dropped significantly, while<\/span><\/p>\n user engagement rates rose significantly, and conversion rates (from install to purchase) jumped <\/span><\/p>\n by 40% compared with 2019.<\/span><\/p>\n If you have a shopping app, you\u2019ve probably seen a similar trend in your analytics.<\/span><\/p>\n However, to sustain your success and rank among the best, \u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u0642<\/a>\u060c \u0647\u0646\u0627\u0643 \u0628\u0639\u0636<\/span><\/p>\n these are the best practices you should include in your mobile marketing strategy.<\/span><\/p>\n If you have an app for your online store, the first thing you should focus on is optimizing it!<\/span><\/p>\n .<\/p>\n Improving your app\u2019s visibility in search results on stores like Google Play and the App Store is essential, <\/span><\/p>\n so to make your app visible and easy to find on these or other stores, you need to work on<\/span><\/p>\n \u062a\u062d\u0633\u064a\u0646 \u0638\u0647\u0648\u0631\u0647.<\/span><\/p>\n \u0625\u0630 \u0648\u0641\u0642\u0627\u064b \u0644\u0640\u00a0buildfire<\/a>\u00a0\u0647\u0646\u0627\u0643 \u0623\u0643\u062b\u0631 \u0645\u0646 2.8 \u0645\u0644\u064a\u0648\u0646 \u062a\u0637\u0628\u064a\u0642 \u062c\u0648\u0651\u0627\u0644 \u0639\u0644\u0649 \u0645\u062a\u062c\u0631 Google Play\u060c \u0648\u0623\u0643\u062b\u0631 \u0645\u0646 <\/span><\/p>\n 2.2 million on the App Store.<\/span><\/p>\n If you don\u2019t include app store visibility optimization in your mobile marketing strategy,<\/span><\/p>\n your app is likely to get lost in the marketplace instead of standing out.<\/span><\/p>\n So,\u00a0What does the process of optimizing your app to rank at the top of the app store search results involve?<\/b><\/span><\/p>\n \u062a\u062a\u0636\u0645\u0646 \u0645\u0627 \u064a\u0644\u064a:<\/span><\/p>\n -Category analytics.<\/span><\/p>\n -Competitor analytics.<\/span><\/p>\n -Keyword analysis.<\/span><\/p>\n The app name, description, and icon, as well as video visibility optimization, translation, and more.<\/span><\/p>\n .<\/p>\n If you\u2019re not using social media enough to market your app, even though there are <\/span><\/p>\n around 3.6 billion users worldwide on social networks, you\u2019re missing out on a lot!<\/span><\/p>\n In fact, if you don\u2019t use them, you\u2019re missing out! Social media platforms help us connect with one another, <\/span><\/p>\n especially on days when we can\u2019t leave home.<\/span><\/p>\n For example, it enables \u0645\u0646\u0635\u0629 \u0625\u0646\u0633\u062a\u0642\u0631\u0627\u0645<\/a> brands to create their virtual stores, and also helps<\/span><\/p>\n direct users to brands\u2019 mobile apps.<\/span><\/p>\n When we look at the top shopping apps, we can clearly see that all of them <\/span><\/p>\n use social media marketing as part of their mobile marketing strategies,<\/span><\/p>\n having built a strong, active presence on those platforms.<\/span><\/p>\n So don\u2019t waste any more time\u2014establish an active presence on social media, where you\u2019ll find <\/span><\/p>\n more than half of the world\u2019s population.<\/span><\/p>\n .<\/p>\n The more you engage with users in a healthy, non-intrusive way, the more likely they are to use your product for longer,<\/span><\/p>\n helping you earn more money.<\/span><\/p>\n There are many ways to engage with them, and enabling notifications <\/span><\/p>\n or alerts is undoubtedly one of the most effective.<\/span><\/p>\n In short, notifications are messages you send to users that appear in their notification bars.<\/span><\/p>\n \u0648\u0641\u0642\u064b\u0627 \u0644\u0640\u00a0e-goi<\/a>\u00a0 \u064a\u0628\u0644\u063a \u0645\u0639\u062f\u0644 \u0641\u062a\u062d \u0627\u0644\u0625\u0634\u0639\u0627\u0631\u0627\u062a \u062d\u0648\u0627\u0644\u064a 90%. \u0643\u0645\u0627 \u0623\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u0646\u0642\u0631 \u0623\u0639\u0644\u0649 \u0628\u0646\u0633\u0628\u0629 700% \u0645\u0646 \u0645\u0639\u062f\u0644<\/span><\/p>\n Email Marketing<\/a>.<\/span><\/p>\n In addition, around 70% of people find them useful, and 40% engage with them within an hour. <\/span><\/p>\n They\u2019re truly effective at encouraging users to take action on your product.<\/span><\/p>\n Of course, there are a few important factors to consider when enabling notifications, such as: <\/span><\/p>\n Timing, target audience segmentation, and using an effective approach.<\/span><\/p>\n .<\/p>\nImprove your app\u2019s visibility in app store search results<\/b>\u00a0(ASO \u2013 App Store Optimization)<\/b><\/span><\/h3>\n
Social media marketing<\/b><\/span><\/h3>\n
Enable push notifications and alerts<\/b><\/span><\/h3>\n
What does enabling notifications mean?<\/b><\/span><\/h3>\n
Ratings and reviews for shopping apps<\/b><\/span><\/h3>\n