{"id":23931,"date":"2021-05-04T17:45:29","date_gmt":"2021-05-04T14:45:29","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=23931"},"modified":"2021-05-04T17:45:29","modified_gmt":"2021-05-04T14:45:29","slug":"effective-use-of-hashtags-to-gain-more-exposure-on-instagram","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/effective-use-of-hashtags-to-gain-more-exposure-on-instagram\/","title":{"rendered":"Effective use of hashtags for wider reach on Instagram"},"content":{"rendered":"

\"100<\/p>\n

 <\/p>\n

Choosing hashtags isn\u2019t random\u2014it\u2019s not just about using tags related to your industry<\/span><\/p>\n

alone. To choose the right hashtags, follow these steps:<\/span><\/p>\n

- Identify your field, such as \u201cwriting.\u201d<\/span><\/p>\n

- Identify your specialty within that field, such as \u201carticle writing.\u201d<\/span><\/p>\n

Finally, define your scope of work, such as \u201cremote work.\u201d<\/span><\/p>\n

Go to Instagram\u2019s search bar and search for your industry using a hashtag, such as #writing.<\/span><\/p>\n

Then note the most-used hashtags relevant to your industry.<\/span><\/p>\n

Next, search for your area of specialization using a hashtag, such as #articlewriting, and note <\/span><\/p>\n

the most-used hashtags.<\/span><\/p>\n

Finally, search for hashtags related to your location if you work within a specific area, such as<\/span><\/p>\n

#remote_article_writing, and note the relevant hashtags as well.<\/span><\/p>\n

By following the steps above, you\u2019ll be able to build a list of the most popular and relevant hashtags for your industry, so you can choose from them<\/span><\/p>\n

and be sure to include synonyms relevant to your industry in your search.<\/span><\/p>\n

\u0644\u062a\u0639\u0632\u064a\u0632 \u0642\u0627\u0626\u0645\u062a\u0643.<\/span><\/p>\n

Another tip to keep in mind when searching for hashtags is to click on them and check out<\/span><\/p>\n

the other hashtags your competitors use in their posts. You\u2019ll often find more hashtags that<\/span><\/p>\n

you wouldn\u2019t have thought of.<\/span><\/p>\n

.<\/p>\n

\n

The right number of hashtags in posts<\/span><\/strong><\/span><\/h2>\n

In general, you can use up to 30 hashtags in a single post. Using more than that may cause your post to fail.<\/span><\/p>\n

But in reality, you don\u2019t need to use this many hashtags in every post, so we recommend using <\/span><\/p>\n

at least 10 to 15 hashtags per post. One study found that accounts using<\/span><\/p>\n

9 hashtags achieve 2.5 times greater reach per post than accounts using just one hashtag.<\/span><\/p>\n

To help you choose the right number of hashtags for your Instagram posts, <\/span><\/p>\n

we recommend the following:<\/span><\/p>\n

.<\/p>\n

High-ranking hashtags<\/span><\/strong><\/h3>\n

You can use 3 to 5 highly popular hashtags\u2014those that have been used more than<\/span><\/p>\n

200,000 posts, which will help you reach the largest possible target audience.<\/span><\/p>\n

.<\/p>\n

Medium-tier tags<\/span><\/strong><\/span><\/h3>\n

You can use 3 to 5 medium-competition hashtags, which have between<\/span><\/p>\n

80,000 and 200,000 posts. Competition for these hashtags is lower than for high-competition ones, giving you opportunities<\/span><\/p>\n

\u0623\u0641\u0636\u0644 \u0644\u0644\u0639\u0631\u0636.<\/span><\/p>\n

.<\/p>\n

Industry-related tags<\/span><\/strong><\/span><\/h3>\n

You can use 3 to 5 hashtags relevant to your business, such as your specialty or location. These<\/span><\/p>\n

hashtags will help you reach your target audience more effectively and attract followers interested in your business, but they<\/span><\/p>\n

won\u2019t help you reach as large an audience as the previous ones.<\/span><\/p>\n

.<\/p>\n

Branded tags<\/span><\/strong><\/span><\/h3>\n

The final hashtag relates to your brand, so you can use one or two branded hashtags. Use these<\/span><\/p>\n

hashtags specifically to help build brand awareness, become a leading name in your industry, and<\/span><\/p>\n

reach the right audience\u2014not just any audience.<\/span><\/p>\n

You can also increase brand awareness on Instagram<\/a> \u0639\u0646 \u0637\u0631\u064a\u0642 \u0627\u0644\u0645\u0633\u0627\u0628\u0642\u0627\u062a \u0623\u064a\u0636\u0627\u064b\u00a0<\/span><\/p>\n

.<\/p>\n

\n

The right place for hashtags in posts<\/span><\/strong><\/span><\/h2>\n

In fact, where you place a hashtag doesn\u2019t make much difference to your reach, so you can put hashtags wherever<\/span><\/p>\n

You can place them either in the caption directly below the content or in the comments\u2014both are fine.<\/span><\/p>\n

However, it\u2019s worth noting that some people find hashtags directly beneath the content distracting. To avoid this,<\/span><\/p>\n

there\u2019s a simple trick: when writing the caption as you prepare your content for publishing, add a space by pressing<\/span><\/p>\n

the Enter key at least three times, then add your hashtags. That way, they won\u2019t appear directly below the image unless someone taps<\/span><\/p>\n

\u201cMore.\u201d<\/span><\/p>\n

You can use the same method to hide hashtags when writing a post description; it\u2019s not limited to<\/span><\/p>\n

They were bothering you, or you thought they were spoiling the look of the post.<\/span><\/p>\n

.<\/p>\n

Check hashtag effectiveness on Instagram<\/span><\/strong><\/span><\/h2>\n

The most important thing when using a hashtag is to make sure it works perfectly and achieves the intended results.<\/span><\/p>\n

To do this, check how many impressions the hashtag has generated.<\/span><\/p>\n

To view your post statistics, if you have a business account on<\/span><\/p>\n

\u0627\u0644\u0625\u0646\u0633\u062a\u0642\u0631\u0627\u0645<\/a> follow these steps:<\/span><\/p>\n

- Go to any of your posts and look below it for the \u201cView Insights\u201d button.<\/span><\/p>\n

A window will appear showing your post statistics. Scroll down this list to review them.<\/span><\/p>\n

Impressions from hashtags.<\/span><\/p>\n

By reviewing the reach statistics generated by hashtags, you can identify the best hashtags<\/span><\/p>\n

for driving meaningful reach. You can then use them effectively in future posts.<\/span><\/p>\n

to achieve better results.<\/span><\/p>\n

\"How<\/p>\n

.<\/p>\n

Tips for using hashtags on Instagram<\/span><\/strong><\/span><\/h2>\n

In addition to the points we\u2019ve already covered, here are some other tips to help you use hashtags<\/span><\/p>\n

more effectively and achieve better reach each time:<\/span><\/p>\n

Spend enough time preparing a hashtag list using the research guide we discussed earlier. This will<\/span><\/p>\n

save you the hassle of searching for suitable hashtags every time you post.<\/span><\/p>\n

Don\u2019t use the same hashtags repeatedly across all your posts. Repetitive content goes against Instagram\u2019s policies,<\/span><\/p>\n

so don\u2019t follow this strategy\u2014even if it gets great results at first\u2014or you could be penalized<\/span><\/p>\n

by Instagram\u2019s management team.<\/span><\/p>\n

Don\u2019t overlook the importance of launching a branded hashtag to increase brand awareness. It could be your brand name.<\/span><\/p>\n

or the company or its logo.<\/span><\/p>\n

- You should check hashtags before using them, as some may be banned or hidden, making<\/span><\/p>\n

them useless. Be sure to check every hashtag, no matter how harmless it may seem or how unlikely it is to be banned, as it could be<\/span><\/p>\n

against Instagram\u2019s guidelines without your realizing it.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

  \u0639\u0645\u0644\u064a\u0629 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0648\u0633\u0648\u0645 \u0644\u0627 \u062a\u062a\u0645 \u0628\u0634\u0643\u0644 \u0639\u0634\u0648\u0627\u0626\u064a \u0641\u0627\u0644\u0623\u0645\u0631 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u062a\u0644\u0643 \u0627\u0644\u062a\u064a \u062a\u062a\u0635\u0644 \u0628\u0645\u062c\u0627\u0644 \u0639\u0645\u0644\u0643 \u0641\u062d\u0633\u0628\u060c \u0648\u0643\u064a \u062a\u0645\u0643\u0646 \u0645\u0646 \u0627\u062e\u062a\u064a\u0627\u0631 \u0627\u0644\u0647\u0627\u0634\u062a\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0639\u0644\u064a\u0643 [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":23932,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23521,23516,23515,23518,23519,12216,23517,23520],"class_list":["post-23931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23521","tag-23516","tag-23515","tag-23518","tag-23519","tag-12216","tag-23517","tag-23520"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=23931"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23931\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/23932"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=23931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=23931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=23931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}