{"id":23640,"date":"2021-02-22T13:29:50","date_gmt":"2021-02-22T10:29:50","guid":{"rendered":"https:\/\/www.ibtdi.com\/?p=23640"},"modified":"2021-02-22T13:31:20","modified_gmt":"2021-02-22T10:31:20","slug":"customer-satisfaction","status":"publish","type":"post","link":"https:\/\/www.ibtdi.com\/en\/customer-satisfaction\/","title":{"rendered":"What Are Customer Satisfaction Metrics, and Why Do They Matter?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/miro.medium.com\/max\/4800\/0*ntHiqEZgXQVyEJX5.jpg\" alt=\"\u0646\u062a\u064a\u062c\u0629 \u0628\u062d\u062b \u0627\u0644\u0635\u0648\u0631 \u0639\u0646 customer satisfaction\" width=\"629\" height=\"329\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u064f\u0639\u062f\u0651 <a href=\"https:\/\/www.ibtdi.com\/en\/%d9%87%d9%84-%d8%aa%d8%b1%d9%8a%d8%af-%d8%a7%d8%b1%d8%b6%d8%a7%d8%a1-%d8%a7%d9%84%d8%b2%d8%a8%d8%a7%d8%a6%d9%86-%d9%88%d8%aa%d9%82%d8%af%d9%8a%d9%85-%d8%ae%d8%af%d9%85%d8%a9-%d8%b9%d9%85%d9%84%d8%a7\/\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> important because it gives marketers and business owners a metric they can use<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to manage and improve their businesses.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In a survey of nearly 200 senior marketing managers, 71 percent said they<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> found the customer satisfaction metric very useful for managing and monitoring their businesses. It is a key indicator of consumers\u2019 intentions to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> buy again and their level of loyalty.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Here are some reasons why customer satisfaction matters:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">A key indicator of consumers\u2019 intent to repurchase and their loyalty:<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"><a href=\"https:\/\/www.ibtdi.com\/en\/%d9%85%d8%a7%d9%87%d9%88-%d9%85%d9%81%d9%87%d9%88%d9%85-%d8%b1%d8%b6%d8%a7-%d8%a7%d9%84%d8%b2%d8%a8%d9%88%d9%86-%d8%9f\/\">\u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/a> It is the best indicator of how likely a customer is to make another purchase in<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> the future. Asking customers to rate their satisfaction on a scale of 1 to 10 is a good way<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> to find out whether they will become repeat customers or even advocates for the company.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Any customer who gives you a rating of 7 or higher can be considered satisfied with what you\u2019ve provided, and you can expect<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> them to return and make repeat purchases with confidence. Customers who give you a rating of 9 or 10 are<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> likely to promote your company and help bring in new customers.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">A rating of 6 or lower is a warning sign that the customer is unhappy and at risk of<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> leaving. These customers should be added to a customer watchlist and followed up with so you can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Identifying the reason for their low satisfaction.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer satisfaction and its role in achieving a competitive advantage:<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">In a competitive market where companies vie for customers, customer satisfaction is seen as a<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> key differentiator. The companies that succeed in this highly competitive environment are those that make customer satisfaction<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a core part of their business strategy.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Imagine two companies offering exactly the same product. What would make you choose one over the other?<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">If someone you trust has previously recommended one of the companies to you, you\u2019re likely<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> influence your opinion. So how does this recommendation start in the first place? It\u2019s likely to be<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> based on a previous positive customer experience with the company. Companies that deliver great customer experiences<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> can create high levels of customer satisfaction, enabling them to gain advocates.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0639\u062f\u064a\u062f\u0648\u0646 \u0644\u0647\u0627.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Customer satisfaction doesn\u2019t just help you retain your existing customers; it can also be<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> a powerful draw for new customers.<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"Ztjim8jD0s\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/3-tips-to-keep-staff-satisfaction-and-happiness\/\">3 Tips for Keeping Employees Satisfied and Happy<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;3 \u0646\u0635\u0627\u0626\u062d \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0631\u0636\u0627 \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646 \u0648\u0633\u0639\u0627\u062f\u062a\u0647\u0645&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/3-tips-to-keep-staff-satisfaction-and-happiness\/embed\/#?secret=Ztjim8jD0s\" data-secret=\"Ztjim8jD0s\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">\u00a0Customer satisfaction reduces customer churn:<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u062c\u062f \u062a\u0642\u0631\u064a\u0631 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645\u064a \u0644\u0634\u0631\u0643\u0629\u00a0<span dir=\"LTR\">Accenture<\/span>\u00a0(2008) \u0623\u0646 \u0627\u0644\u0633\u0639\u0631 \u0644\u064a\u0633 \u0647\u0648 \u0627\u0644\u0633\u0628\u0628<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> customers leave; in fact, poor customer service is to blame.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">By measuring and tracking customer satisfaction, you can take new steps to improve the overall quality<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> of your customer service.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Try to focus on exceeding customer expectations and delighting them at every opportunity. Do this for six months,<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Then measure customer satisfaction again to see whether your new initiatives have a positive or<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> negative impact on satisfaction.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer satisfaction increases customer lifetime value:<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u0648\u062c\u062f\u062a \u062f\u0631\u0627\u0633\u0629 \u0623\u062c\u0631\u062a\u0647\u0627\u00a0<span dir=\"LTR\">InfoQuest<\/span>\u00a0\u0623\u0646 \u0627\u0644\u0639\u0645\u064a\u0644 \u0627\u0644\u0631\u0627\u0636\u064a \u062a\u0645\u0627\u0645\u064b\u0627 \u064a\u0633\u0627\u0647\u0645 \u0641\u064a \u0625\u064a\u0631\u0627\u062f\u0627\u062a \u062a\u0632\u064a\u062f \u0628\u0645\u0642\u062f\u0627\u0631<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> 2.6 times more revenue than a somewhat satisfied customer. Satisfaction plays an important role in how much revenue a customer<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> generates for your business.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">To increase customer lifetime value, you need to achieve customer satisfaction and strong customer retention.<\/span><\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"66Ds2vFg8f\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/5-steps-to-know-exactly-the-needs-of-your-customers\/\">5 Steps to Know Exactly What Your Customers Need<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;5 \u062e\u0637\u0648\u0627\u062a \u0644\u062a\u0639\u0631\u0641 \u0628\u0627\u0644\u0636\u0628\u0637 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0639\u0645\u0644\u0627\u0626\u0643&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/5-steps-to-know-exactly-the-needs-of-your-customers\/embed\/#?secret=66Ds2vFg8f\" data-secret=\"66Ds2vFg8f\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer satisfaction reduces negative word of mouth about your company:<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Research has found that an unhappy customer tells between 9 and 15 other people about their bad experience with<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> your company. In fact, 13% of dissatisfied customers tell more than 20 people about their experience.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">That\u2019s a lot of negative word of mouth about your company and the services or products it offers, which<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> will, of course, negatively affect your potential new customers.<\/span><\/p>\n<p>.<\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #00ccff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer Satisfaction Metrics<\/span><\/strong><\/span><\/h3>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">Dissatisfied customers often stay silent; a large percentage of negative customer experiences do not lead to<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> Formal complaints submitted to the company. Therefore, tracking customer satisfaction involves regularly analyzing data<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> from your former and potential customers. This requires having certain metrics to help you<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> measure customer satisfaction, including:<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">\u0645\u0639\u062f\u0644 \u0627\u0644\u0631\u0636\u0627:<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">This metric focuses on the quality customers perceive while using your product or service, and gives<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> customers five options for indicating how satisfied they are. Relying heavily on emotional factors, it can<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0644\u0647\u0630\u0627 \u0627\u0644\u0645\u0624\u0634\u0631 \u0623\u0646 \u064a\u0633\u062a\u062e\u062f\u0645 \u062a\u0642\u064a\u064a\u0645\u064b\u0627 \u0634\u0627\u0645\u0644\u0627\u064b\u060c \u0645\u062b\u0644: &#8220;\u0647\u0644 \u0623\u0646\u062a \u0631\u0627\u0636\u064d \u0639\u0646 \u0645\u0646\u062a\u062c\u0646\u0627 \/ \u062e\u062f\u0645\u062a\u0646\u0627\u061f&#8221; \u0623\u0648 \u064a\u0645\u0643\u0646 \u0623\u0646<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u0639\u0627\u064a\u064a\u0631 \u0645\u062d\u062f\u062f\u0629\u060c \u0645\u062b\u0644: &#8220;\u0647\u0644 \u0643\u0646\u062a \u0631\u0627\u0636\u064a\u064b\u0627 \u0639\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \/ \u0648\u0642\u062a \u0627\u0644\u0627\u0646\u062a\u0638\u0627\u0631\u061f&#8221;<\/span><\/p>\n<p>.<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"UV8xcYlGdX\"><p><a href=\"https:\/\/www.ibtdi.com\/en\/%d8%ab%d9%84%d8%a7%d8%ab-%d8%b7%d8%b1%d9%82-%d8%b1%d8%a7%d8%a6%d8%b9%d8%a9-%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a3%d9%83%d8%a8%d8%b1-%d8%a7%d9%84%d9%85%d8%b9%d8%ac%d8%a8%d9%8a%d9%86-%d8%a8%d9%85\/\">Three Great Ways to Identify Your Product\u2019s Biggest Fans<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;\u062b\u0644\u0627\u062b \u0637\u0631\u0642 \u0631\u0627\u0626\u0639\u0629 \u0644\u062a\u062d\u062f\u064a\u062f \u0623\u0643\u0628\u0631 \u0627\u0644\u0645\u0639\u062c\u0628\u064a\u0646 \u0628\u0645\u0646\u062a\u062c\u0643&#8221; &#8212; \u0627\u0628\u062a\u062f\u064a\" src=\"https:\/\/www.ibtdi.com\/%d8%ab%d9%84%d8%a7%d8%ab-%d8%b7%d8%b1%d9%82-%d8%b1%d8%a7%d8%a6%d8%b9%d8%a9-%d9%84%d8%aa%d8%ad%d8%af%d9%8a%d8%af-%d8%a3%d9%83%d8%a8%d8%b1-%d8%a7%d9%84%d9%85%d8%b9%d8%ac%d8%a8%d9%8a%d9%86-%d8%a8%d9%85\/embed\/#?secret=UV8xcYlGdX\" data-secret=\"UV8xcYlGdX\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Net Promoter Score (<span dir=\"LTR\">NPS<\/span>):<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">The purpose of this metric is to measure, on a scale from -100 to +100, how likely your customers are to recommend<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0628\u0645\u0646\u062a\u062c\u0627\u062a\u0643 \/ \u062e\u062f\u0645\u0627\u062a\u0643 \u0623\u0648 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0644\u0644\u0623\u0635\u062f\u0642\u0627\u0621 \u0648\u0627\u0644\u0639\u0627\u0626\u0644\u0629. \u0631\u063a\u0645 \u0623\u0646\u00a0<span dir=\"LTR\">NPS<\/span>\u00a0\u062a\u062a\u0623\u062b\u0631 \u063a\u0627\u0644\u0628\u064b\u0627 \u0628\u0645\u062f\u0649<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u062c\u0648\u062f\u0629 \u0645\u0646\u062a\u062c\u0627\u062a\u0643\u060c \u0625\u0644\u0627 \u0623\u0646 \u0644\u0647\u0627 \u0623\u064a\u0636\u064b\u0627 \u0628\u064f\u0639\u062f\u064b\u0627 \u0639\u0627\u0637\u0641\u064a\u064b\u0627 \u0645\u0631\u062a\u0628\u0637\u064b\u0627 \u0628\u0635\u0648\u0631\u0629 \u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629. \u0639\u0646\u062f \u062f\u0645\u062c\u0647\u0627 \u0645\u0639<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0642\u064a\u0627\u0633 \u0627\u0644\u0631\u0636\u0627 \u0627\u0644\u0639\u0627\u0645\u060c \u062a\u0639\u062f\u00a0<span dir=\"LTR\">NPS<\/span>\u00a0\u0637\u0631\u064a\u0642\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u062a\u0642\u064a\u064a\u0645 \u0648\u0644\u0627\u0621 \u0639\u0645\u0644\u0627\u0626\u0643.<\/span><\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer Satisfaction Scores (<span dir=\"LTR\">CSAT<\/span>):<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u062a\u062d\u0638\u0649\u00a0<span dir=\"LTR\">CSAT<\/span>\u00a0\u0628\u0634\u0639\u0628\u064a\u0629 \u0643\u0628\u064a\u0631\u0629 \u0628\u064a\u0646 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0625\u062c\u0631\u0627\u0621\u00a0<span dir=\"LTR\">CSAT<\/span>\u00a0\u0628\u0633\u0647\u0648\u0644\u0629. \u063a\u0627\u0644\u0628\u064b\u0627<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u0645\u0627 \u064a\u062a\u0637\u0644\u0628 \u0641\u0642\u0637 \u0625\u062c\u0627\u0628\u0629 &#8220;\u0646\u0639\u0645&#8221; \u0623\u0648 &#8220;\u0644\u0627&#8221; \u0648\u064a\u062a\u0645 \u0627\u0644\u062a\u0639\u0628\u064a\u0631 \u0639\u0646\u0647\u0627 \u0643\u0646\u0633\u0628\u0629 \u0645\u0626\u0648\u064a\u0629 \u0648\u0627\u062d\u062f\u0629 \u0628\u064a\u0646 0 \u0648 100.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> \u064a\u0645\u0643\u0646\u0643 \u0623\u064a\u0636\u064b\u0627 \u0645\u0637\u0627\u0644\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0625\u0639\u0637\u0627\u0621 \u062a\u0642\u064a\u064a\u0645 \u0623\u0648 \u0639\u062f\u062f \u0645\u0646 \u0627\u0644\u0646\u062c\u0648\u0645. \u062a\u062a\u064a\u062d \u0644\u0643\u00a0<span dir=\"LTR\">CSAT<\/span>\u00a0\u062a\u0642\u064a\u064a\u0645 \u062c\u0645\u064a\u0639<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> easily track customer interactions and your points of sale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #0000ff;\"><strong><span style=\"font-size: 28px; font-family: 'comic sans ms', sans-serif;\">Customer Effort Score (<span dir=\"LTR\">CES<\/span>):<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\">\u064a\u0645\u0646\u062d\u0643\u00a0<span dir=\"LTR\">CES<\/span>\u00a0\u0645\u0624\u0634\u0631\u064b\u0627 \u064a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u062c\u0648\u0627\u0646\u0628 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0623\u0648 \u0627\u0644\u062c\u0647\u062f \u0627\u0644\u0630\u064a \u064a\u0628\u0630\u0644\u0647 \u0627\u0644\u0639\u0645\u064a\u0644 \u0644\u0625\u0643\u0645\u0627\u0644 \u0645\u0639\u0627\u0645\u0644\u0629<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> or purchase. This type of insight helps assess customer loyalty. Data is collected directly<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> after the purchase is completed. The rating uses a scale from 1, representing low effort, to 5, which<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> This represents a significant effort. Open-ended questions also help you better understand any obstacles the customer encountered<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 20px; font-family: 'comic sans ms', sans-serif;\"> during the purchasing process.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u064a\u064f\u0639\u062f\u0651 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0644\u0623\u0646\u0647 \u064a\u0648\u0641\u0631 \u0644\u0644\u0645\u0633\u0648\u0642\u064a\u0646 \u0648\u0623\u0635\u062d\u0627\u0628 \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0645\u0642\u064a\u0627\u0633\u064b\u0627 \u064a\u0645\u0643\u0646\u0647\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645\u0647 \u0644\u0625\u062f\u0627\u0631\u0629 \u0623\u0639\u0645\u0627\u0644\u0647\u0645 \u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627. \u0641\u064a \u062f\u0631\u0627\u0633\u0629 \u0627\u0633\u062a\u0642\u0635\u0627\u0626\u064a\u0629 \u0644\u0645\u0627 \u064a\u0642\u0631\u0628 \u0645\u0646 200 \u0645\u0646 \u0643\u0628\u0627\u0631<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":3,"featured_media":23641,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_ibtdi_aa_focus_keyword":"","_ibtdi_aa_secondary_keywords":"","_ibtdi_aa_audience":"","_ibtdi_aa_tone":"","_ibtdi_aa_summary":"","_ibtdi_aa_reviewer_name":"","_ibtdi_aa_reviewer_bio":"","_ibtdi_aa_reviewer_url":"","_ibtdi_aa_reviewed_date":"","_ibtdi_aa_service_id":"","_ibtdi_aa_related_ids":"","_ibtdi_aa_human_reviewed":"","_ibtdi_aa_disable":"","_ibtdi_aa_disable_links":"","_ibtdi_aa_sources":"","_ibtdi_aa_update_notes":"","footnotes":""},"categories":[491],"tags":[23248,23250,6504,23249,23247],"class_list":["post-23640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-491","tag-23248","tag-23250","tag-6504","tag-23249","tag-23247"],"_links":{"self":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/comments?post=23640"}],"version-history":[{"count":0,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/posts\/23640\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media\/23641"}],"wp:attachment":[{"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/media?parent=23640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/categories?post=23640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ibtdi.com\/en\/wp-json\/wp\/v2\/tags?post=23640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}